The Pricing Model Revolution
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The Pricing Model Revolution
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Author : Danilo Zatta
language : en
Publisher: John Wiley & Sons
Release Date : 2022-05-24
The Pricing Model Revolution written by Danilo Zatta and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-24 with Mathematics categories.
An incisive and accessible blueprint to pricing your company’s products and services In The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline, world renowned pricing expert Danilo Zatta delivers an essential and engaging blueprint to building an enduring competitive advantage with insightful pricing models. In the book, you’ll learn to identify the best monetization approaches for your products and how to execute the one that makes the most sense for your business. From freemium to subscription, pay-per-use, and even neuropricing, the author discusses every available option and shows you how to choose. Although it's rigorous and evidence backed, The Pricing Model Revolution avoids an overly academic perspective in favour of providing you with concrete, practical guidance you can apply immediately to start generating more revenue. You’ll learn things like: How to make smart and innovative pricing a core component of your next product offering How to distinguish between every new, future-oriented monetization approach Which factors to consider when you’re choosing on a new pricing model for your most popular products An essential read for C-level executives, managers, entrepreneurs, and sales team leaders, The Pricing Model Revolution belongs on the bookshelves of every business leader seeking to learn more about one of the foundational topics driving top-line revenue and bottom-line profitability today.
The 10 Rules Of Highly Effective Pricing
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Author : Danilo Zatta
language : en
Publisher: John Wiley & Sons
Release Date : 2023-11-22
The 10 Rules Of Highly Effective Pricing written by Danilo Zatta and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-22 with Business & Economics categories.
Transform your organisation’s pricing strategy to take advantage of exciting new opportunities to unlock profitable growth In The Ten Rules of Highly Effective Pricing, renowned pricing strategist Danilo Zatta delivers an insightful and effective roadmap to taking control of your organisation’s monetization strategies and boosting profits. The author explains the 10 key elements to transform your price management; such as making pricing a CEO priority, instilling a culture of profit, selling value, differentiating prices, setting up the pricing governance, avoiding price wars and other rules to help capture opportunities for extraordinary profit and growth that companies not observing these rules simply miss out on. In this authoritative yet easy-to-read book, you’ll explore inspiring case studies of real-world companies that have realised the tremendous potential of pricing transformation to unlock their firms’ latent profitability. You’ll also discover the foundational pricing concepts you need to understand if you aim to drive incredible results in your company’s top- and bottom lines. This book also offers: All the necessary ingredients for a successful, company-wide pricing transformation Clear explanations of the key elements that determine successful pricing - and how to maximize profitability at the pricing level Strategies for identifying present and future monetization opportunities Techniques for generating immediate wins, as well as strategies for generating long-term advantage A can’t-miss resource for managers, founders, executives, directors, and entrepreneurs with a stake in driving growth and profitability in their firms, The Ten Rules of Highly Effective Pricing will also earn a place on the bookshelves of business and management students learning about contemporary pricing strategy. 'Company marketers spend a lot of time on promotion and take pricing for granted. Zatta's new book The 10 Rules of Highly Effective Pricing will help wake up company marketers to the profit coming from creative pricing.’ - Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
The Pricing Model Revolution
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Author : Danilo Zatta
language : en
Publisher: John Wiley & Sons
Release Date : 2022-04-25
The Pricing Model Revolution written by Danilo Zatta and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-25 with Mathematics categories.
An incisive and accessible blueprint to pricing your company’s products and services In The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline, world renowned pricing expert Danilo Zatta delivers an essential and engaging blueprint to building an enduring competitive advantage with insightful pricing models. In the book, you’ll learn to identify the best monetization approaches for your products and how to execute the one that makes the most sense for your business. From freemium to subscription, pay-per-use, and even neuropricing, the author discusses every available option and shows you how to choose. Although it's rigorous and evidence backed, The Pricing Model Revolution avoids an overly academic perspective in favour of providing you with concrete, practical guidance you can apply immediately to start generating more revenue. You’ll learn things like: How to make smart and innovative pricing a core component of your next product offering How to distinguish between every new, future-oriented monetization approach Which factors to consider when you’re choosing on a new pricing model for your most popular products An essential read for C-level executives, managers, entrepreneurs, and sales team leaders, The Pricing Model Revolution belongs on the bookshelves of every business leader seeking to learn more about one of the foundational topics driving top-line revenue and bottom-line profitability today.
Pricing Model Revolution Dt
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Author : Danilo Zatta
language : de
Publisher: Wiley-VCH
Release Date : 2023-05-10
Pricing Model Revolution Dt written by Danilo Zatta and has been published by Wiley-VCH this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-10 with categories.
Ein prägnanter und verständlicher Entwurf für die Preisgestaltung der Produkte und Dienstleistungen Ihres Unternehmens! In seinem Buch liefert der weltbekannte Pricing-Experte Danilo Zatta einen grundlegenden und fesselnden Leitfaden für den Aufbau eines dauerhaften Wettbewerbsvorteils mit den richtigen Preismodellen. In diesem Buch lernen Sie, wie Sie die besten Ansätze zur Monetarisierung Ihrer Produkte identifizieren und denjenigen Ansatz umsetzen, der für Ihr Unternehmen am sinnvollsten ist. Von Freemium über Abonnements und Pay-per-Use bis hin zu Neuropricing - der Autor erörtert alle verfügbaren Optionen und zeigt Ihnen, wie Sie sich entscheiden sollten. Obwohl das Buch evidenzbasiert ist, vermeidet es eine zu große akademische Perspektive und bietet Ihnen stattdessen konkrete, praktische Anleitungen, die Sie sofort anwenden können, um mehr Umsatz zu erzielen. Sie lernen zum Beispiel: - wie Sie eine intelligente und innovative Preisgestaltung zu einem Kernbestandteil Ihres nächsten Produktangebots machen; - welche Faktoren Sie bei der Entscheidung für ein neues Preismodell für Ihre beliebtesten Produkte berücksichtigen müssen. Das Buch ist eine unverzichtbare Lektüre für Führungskräfte, Manager, Unternehmer und Leiter von Vertriebsteams und gehört in das Bücherregal jedes Geschäftsführers, der mehr über eines der grundlegenden Themen erfahren möchte, die den Umsatz und die Rentabilität von Unternehmen heutzutage bestimmen.
A New Model Of Capital Asset Prices
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Author : James W. Kolari
language : en
Publisher: Springer Nature
Release Date : 2021-03-01
A New Model Of Capital Asset Prices written by James W. Kolari and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-01 with Business & Economics categories.
This book proposes a new capital asset pricing model dubbed the ZCAPM that outperforms other popular models in empirical tests using US stock returns. The ZCAPM is derived from Fischer Black’s well-known zero-beta CAPM, itself a more general form of the famous capital asset pricing model (CAPM) by 1990 Nobel Laureate William Sharpe and others. It is widely accepted that the CAPM has failed in its theoretical relation between market beta risk and average stock returns, as numerous studies have shown that it does not work in the real world with empirical stock return data. The upshot of the CAPM’s failure is that many new factors have been proposed by researchers. However, the number of factors proposed by authors has steadily increased into the hundreds over the past three decades. This new ZCAPM is a path-breaking asset pricing model that is shown to outperform popular models currently in practice in finance across different test assets and time periods. Since asset pricing is central to the field of finance, it can be broadly employed across many areas, including investment analysis, cost of equity analyses, valuation, corporate decision making, pension portfolio management, etc. The ZCAPM represents a revolution in finance that proves the CAPM as conceived by Sharpe and others is alive and well in a new form, and will certainly be of interest to academics, researchers, students, and professionals of finance, investing, and economics.
Strategic And Innovative Pricing
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Author : Mathias Cöster
language : en
Publisher: Routledge
Release Date : 2020-04-22
Strategic And Innovative Pricing written by Mathias Cöster and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-22 with Business & Economics categories.
This book provides a concrete guide on how to execute strategic pricing to excel in an increasingly dynamic and digitised business environment, while developing and deepening relations with contract partners. The secret lies in crafting innovative price models that reward joint value creation in accordance with the business model, rather than engaging in confrontative zero-sum pricing reasoning. Strategic and Innovative Pricing: Price Models for a Digital Economy provides hands-on tools that are applied on three interconnected levels of analysis. It illustrates how to explore the business ecology to understand its dynamics and how digitisation enables it to prosper and demonstrates how to construct a viable business model that enables an organisation to navigate in its vibrant ecology. Finally, and most importantly, it shows how to use innovative price models to realize and monetise the business model and its value offering, making the organisation and its partnerships sustainable. Models pertaining to the three levels of analyses are applied in rich case studies and examples from different countries, and the book includes guidelines on how to use them. Special attention is paid to digitisation as an underlying theme, making this book of interest to researchers, academics, and students in the fields of strategic management and technology & innovation management.
Pricing The New Ceo Imperative
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Author : Stephan M. Liozu
language : en
Publisher:
Release Date : 2021-06-10
Pricing The New Ceo Imperative written by Stephan M. Liozu and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-10 with categories.
Pricing--The New CEO Imperative, the 11th volume by Stephan M. Liozu on the topic of pricing and customer value management, is a message from the pricing profession to the C-suite. It aims to promote pricing and encourage CEOs and C-suite executives to pay greater attention to pricing and to increase their investments in their pricing initiatives. In the context of digital transformations and a post-COVID-19 new normal, pricing is a strategic capability that no CEO should ignore-and a driver of competitive advantage and a strong profit lever. Pricing has 21 chapters organized in five sections: Pricing Lessons and Myths, Pricing Impact and Pricing Power, Pricing Testimonials, Pricing Maturity and Capabilities, and Pricing as a Force of Transformation. This book was made possible through the financial contribution of ten companies: Boston Consulting Group Deloitte Consulting LLP INSIGHT2PROFIT Manchon & Company Miller Advisors Pricefx Pros Holdings Simon Kucher & Partners Vendavo Zilliant This collection is also endorsed by the Professional Pricing Society (PPS) and the Coalition for the Advancement of Pricing (CAP). Be bold: join the pricing revolution!
The Capital Asset Pricing Model
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Author :
language : en
Publisher: Bookboon
Release Date :
The Capital Asset Pricing Model written by and has been published by Bookboon this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Confessions Of The Pricing Man
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Author : Hermann Simon
language : en
Publisher:
Release Date : 2015
Confessions Of The Pricing Man written by Hermann Simon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
The world's foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer. In this engaging and practical narrative, Hermann Simon leaves nothing out of the pricing cocktail, explaining each ingredient through dozens of stories collected over four decades in the trenches and behind the scenes. A world-renowned speaker on pricing and a trusted advisor to Fortune 500 executives, Simon's lifelong journey has taken him from rural farmers' markets, to a distinguished academic career, to a long second career as an entrepreneur and management consultant to companies large and small throughout the world. Along the way, he has learned from Nobel Prize winners and leading management gurus, and helped countless managers and executives use pricing as a way to create new markets, grow their businesses, and gain a sustained competitive advantage. Here, for consumers and business people alike, he reveals the secrets of successful pricing practices, and shares the wisdom and common sense that will forever change the way you thinking about pricing. "This is the best book I know to open your mind to the practical problems in setting your prices." PHILIP KOTLER, S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. "Hermann Simon is 'The Pricing Man' and a giant within our discipline. With more than 40 years of experience in pricing research and practice with companies across the globe and across all major industries, he possesses the know-how to help organizations large, medium-sized, and small to improve their pricing acumen. This book will help you improve your pricing management skills, strategies, and tactics - and it will help your company also." KEVIN MITCHELL, President, The Professional Pricing Society, Inc. "Hermann Simon is a man who can get upset about being offered a 35 percent discount on a new digital camera. His fascination with 'willingness to pay' is infectious. As much as any individual, he is behind the professionalization of pricing in the past couple of decades." WILLIAM POUNDSTONE, Author, Priceless: The Myth of Fair Value (and How to Take Advantage of It) .
Price For Growth Condensed And Abridged
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Author : Jeff Robinson
language : en
Publisher:
Release Date : 2021-06-15
Price For Growth Condensed And Abridged written by Jeff Robinson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-15 with categories.
This is the condensed and abridged summary of Price for Growth. The most important objective of any pricing strategy should be to improve the value of the company. But without a practical framework for connecting pricing strategies to company value, most companies fall back to the default pricing strategy of margin expansion, which can undermine the growth and retention of valuable customer relationships needed to power sustainable profit growth to maximize company value. Price for Growth explains in pragmatic terms how and why growth-focused pricing strategies typically outperform profit-focused pricing strategies, when it comes to increasing long-term company value. It promises to challenge conventional thinking about traditional profit-driven pricing strategies. With over twenty years' experience leading, designing, selling, and implementing pricing solutions used by hundreds of companies, the author provides practical insights and a prescribed step-by-step approach to transform pricing strategies to the growth-focused strategies necessary to capture, retain, and grow customer relationships in the new reality of digitally enabled customers. He makes concepts easy to understand though the use of "case parables" to illustrate key points. After establishing the foundation of the "five sacred metrics of pricing success," which directly connect to the value of the company, he demonstrates how to utilize these metrics to identify the highest impact opportunities to grow the value of the company through focused pricing strategies. This is followed by the building blocks of successful pricing strategies based on the respective improvement objective, including strategies to increase customer acquisition, increase existing customer revenues, reduce customer churn, expand margins, or reduce risk. Price for Growth is a must read for any CEO, CFO, or any other executive / manager who has responsibility for pricing and growth at any company who sells to repeat customers. Those who purchase the book can gain access to a companion website which includes downloadable example tools, presentations, and price communication templates to aid in the implementation of the recommended approaches at the reader's own company.