The Product Ford Fiesta A Marketing Analysis Part I
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Author by : Christian Gondek Languange Used : en Release Date : 2011 Publisher by : GRIN Verlag ISBN : 9783640884032 File Size : 43,7 Mb Total Download : 788
Seminar paper from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Applied Sciences Essen, language: English, comment: This publication includes Part I (page 1 - 20) and Part II (page 21 - 43)., abstract: This paper contains 2 Marketing Assignments evaluated with an excellent grade and written in 2011 for a MBA course at the FOM in Germany. It demonstrates how to easily apply a Marketing Analysis exemplified by a consumer product. Moreover, it contains a Market Analysis, Marketing Objectives and
Author by : Rosalind Masterson Languange Used : en Release Date : 2010-09-13 Publisher by : SAGE ISBN : 144624394X File Size : 42,9 Mb Total Download : 273
Electronic Inspection Copy avilable for instructors here 'A very good course support that also offers students interesting and updated case studies to study in groups during tutorials. This book provides a good balance of theoretical concepts and managerial insights to offer the students a comprehensive introduction to the vast subject of marketing' - Veronique Pauwels-Delassus, IESEG School of Management The Second Edition of Marketing: An Introduction gives students embarking on an introductory marketing course at undergraduate level a clear and accessible grounding in theory, and brings the
Author by : Kiefer Lee Languange Used : en Release Date : 2012-03-29 Publisher by : Oxford University Press ISBN : 9780199609703 File Size : 42,9 Mb Total Download : 511
'Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most current knowledge and practical skills to help them make key management decisions in the dynamic and challenging global trade environment.