The Product Launch Primer
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The Product Launch Primer
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Author : Michael Passanante, Jr.
language : en
Publisher:
Release Date : 2015-10-10
The Product Launch Primer written by Michael Passanante, Jr. and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-10 with categories.
Launching a new product is usually the most important event for any business. Everyone wants their launch to go well, but what can you do to make sure it's got the best chance for success?Michael Passanante, a professional marketer who has launched dozens of successful B2B products and services, walks you through the proven steps he takes to prepare for and launch new offerings.Leveraging straightforward frameworks mingled with advice, interpretations, and real-life examples, "The Product Launch Primer" will help you develop a more cohesive and systematic approach to launching B2B products and services.You'll learn: How to stress test your offering to pinpoint common issues and potential pitfalls before you go-to-market How to develop concise and highly effective marketing plans and promotional strategies Methods and techniques for training, mobilizing, and sustaining enthusiasm across your sales team for your new product If you're an entrepreneur, marketer, or manager tasked with launching products and services into B2B markets, then "The Product Launch Primer" is the one book you need to create an explosive product launch!
Three Week Theory
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Author : Balaji Vijayaraghavan
language : en
Publisher:
Release Date : 2021-11-29
Three Week Theory written by Balaji Vijayaraghavan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-29 with categories.
Never miss out on anything that is easy to miss! Following a decade-long experience in marketing, this book is written with an intent to gamify the process of developing a Go To Market strategy, with templates to execute an action plan, content, pitch deck, emails, social media, public relations, animations & video production, and advertising; taking one day at a time for 21 days. Three Week Theory is aimed at helping you make effective use of your time, understanding the agility of the ecosystem to go out quick and effective! The concept is inspired from a quote by Harsha Bhogle at TED India 2009 after IPL was moved to South Africa due to elections, ""no country in the world works as slow as we do till the last three weeks before an event, and no country in the world works as fast as we do in the last three weeks before an event."" It only takes an effective use of 21 days to plan and execute a product launch. This pre-launch copy is written to provide you with an insight into what you can expect from the book Three Week Theory, slotted for launch on March 13, 2022.
Modern Pharmaceutical Industry
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Author : Thomas M. Jacobsen
language : en
Publisher: Jones & Bartlett Publishers
Release Date : 2010-10-25
Modern Pharmaceutical Industry written by Thomas M. Jacobsen and has been published by Jones & Bartlett Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-25 with Business & Economics categories.
Modern Pharmaceutical Industry: A Primer comprehensively explains the broad range of divisions in the complex pharmaceutical industry. Experts actively involved in each component discuss their own contribution to a pharmaceutical company's work and success. Divisions include regulatory affairs, research and development, intellectual property, pricing, marketing, generics, OTC, and more. The seventeen chapters included in this resource offer a wide range of topics, from discovery and formulation to post-approval and legal. Readers will be given a detailed look at the structure of a contemporary drug company and a thorough understanding of what goes on behind the scenes. Modern Pharmaceutical Industry: A Primer is a valuable resource for all pharmacy students, new hires at pharmaceutical companies, drug company management, and academic health center libraries. No other text provides a comprehensive look at one of the most dynamic industries related to the modern healthcare system.
A Primer For Integrated Marketing Communications
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Author : Philip Kitchen
language : en
Publisher: Routledge
Release Date : 2004-08-02
A Primer For Integrated Marketing Communications written by Philip Kitchen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-08-02 with Business & Economics categories.
This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications.
The Encyclicon Volume 4
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Author : Thomas L. Saaty
language : en
Publisher: RWS Publications
Release Date : 2021-03-02
The Encyclicon Volume 4 written by Thomas L. Saaty and has been published by RWS Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-02 with Business & Economics categories.
Volume 4 has a very large number of more recent case studies and takes a closer look to the building process of the Benefits - Opportunities-Costs and Risks models using AHP top level networks, rating of the B,O, C, R with the help of the strategic criteria and ANP bottom level networks. The Encyclicon is an advanced dictionary of structures used to represent complex decisions. The first dictionary of hierarchic decision making was the Hierarchon. Since hierarchies are a special case of networks, the examples given here can be regarded as more general and complete representation of decision making. In particular, except for a group of market share examples, they all involve decisions made by considering Benefits (B), Opportunities (O), Costs (C) and Risks (R). They also involve a synthesis of these BOCR merits into a single overall best outcome for a decision. This is the first volume of the series of Encyclicon books. Each of the books contains different models from different years, collected by a different author along with Thomas L. Saaty and although all books tackle similar topics there are different models and different approaches on how to summarize and represent models for general use. These books are meant as a reference guide when you try to set up ANP or AHP complex decision models. The case studies in the books are linked to online reference material related to that which often include the super decision model, power point presentation and the original report of the case.
New Product Launch
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Author : Joan Schneider
language : en
Publisher:
Release Date : 2004
New Product Launch written by Joan Schneider and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
Marketing professionals will be able to leverage the power of a successful new product launch with these experience-tested strategies. High-profile case studies from legendary brands including Procter & Gamble, Kellogg's, Lee Jeans, Pepperidge Farm, and Hewlett Packard highlight the pitfalls to avoid and the strategies to employ in a launch campaign. Statistical research and interviews explain key issues at each step of the launch-planning process such as who should serve on the team and how to time the launch, presenting a clear, compelling blueprint for product launch success.
Launch It
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Author : Darrin Sommer
language : en
Publisher:
Release Date : 2021-03-26
Launch It written by Darrin Sommer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-26 with categories.
Launch It: The Ultimate Guide to Product Launching, Learn All the Best Tactics and Useful Tools on How to Create and Launch Your Own Product Line A successful product launch is one of the best methods to guarantee a huge explosion of sales for your business. A product launch is a way to build excitement surrounding your product so that more people would learn about it and would be interested in purchasing it. It is very important to create a buzz around your product so that it can help ensure maximum conversions when you first release your product. This book will teach you all the information you need on how to do a successful product launch. You will learn all the best tactics and effective strategies on how to make a huge splash and buzz whether you have a gigantic brand or a small one. You will discover how to leverage and make full use of what you actually have to get people talking and generate a buzz around your product launch. This book will discuss the following topics: The Power of the Perfect Launch Products That Lend Themselves to Building Buzz Creating Your Product Your Product Launch Time-Frame Planning Your Launch Choosing an Affiliate Marketing Platform Creating Your Sales Page Managing the Pre-Launch Phase The Launch Phase Post-Launch With a strong start, you can create momentum for your product. To learn more on what it takes to plan and execute a successful product launch, scroll up and click "add to cart" now.
Intellectual Property Valuation
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Author : Weston Anson
language : en
Publisher: American Bar Association
Release Date : 2005
Intellectual Property Valuation written by Weston Anson and has been published by American Bar Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Law categories.
"In this book, we attempt to cover some frequently asked questions on intellectual property and intangible assets and to engage in brief discussions on the subject of identifying value. We identify many of the main types of intellectual property and intangible assets. We also look at the primary, traditional, and not-so-traditional methods of valuing these assets and include case studies and various situations in which the valuation of these assets is required." -- from the Introduction, p. 3.
The Pursuit Of New Product Development
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Author : Marc Annacchino
language : en
Publisher: Elsevier
Release Date : 2011-04-01
The Pursuit Of New Product Development written by Marc Annacchino and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04-01 with Technology & Engineering categories.
Product Development begins with an understanding of market needs, within a sound business model, a well-defined financial strategy, and well-thought-out strategic goals. This new book by industry-expert Marc Annacchino, will help the professional engineer, manager, marketer, and all others who must come together as a working team, to better understand their respective roles and responsibilities in that process. Today, speeding the right value proposition to the market can make all the difference between success and failure. With case examples, organizational analysis and project planning tools, this new book looks at that longer, organizational view of product development, and how that view can improve product development cycle times and better take advantage of new market opportunities. It will help the product development team better adapt to change and a dynamic market in today’s global economy through product platform management, and do so rationally and reliably. And it will help product development professionals to look for hidden value in existing product lines as they plan for that change and growth ahead. · Provides product development professionals with the concepts and tools for a more integrated, successful product development cycle · Promotes a more coherent deployment of managers, engineers, marketers, and sales personnel to achieve results within market opportunity in terms of time, cost and performance. · Shows how to better identify and target product value propositions in product line extensions and in securing new markets
Interactive Design For New Media And The Web
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Author : Nick Iuppa
language : en
Publisher: CRC Press
Release Date : 2001-09-07
Interactive Design For New Media And The Web written by Nick Iuppa and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-09-07 with Art categories.
Aimed at designers of multimedia programs and Web sites, this book offers a hands-on guide to interactive design. It examines the expanded capabilities of digital video.