The Product Life Cycle Of Durable Goods
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The Product Life Cycle Of Durable Goods
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Author : Joachim Kaldasch
language : en
Publisher:
Release Date : 2015
The Product Life Cycle Of Durable Goods written by Joachim Kaldasch and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
A dynamic model of the product lifecycle of (nearly) homogeneous durables in polypoly markets is established. It describes the concurrent evolution of the unit sales and price of durable goods. The theory is based on the idea that the sales dynamics is determined by a meeting process of demanded with supplied product units. Taking advantage from the Bass model for first purchase and a logistic model for repurchase the entire product lifecycle of a durable can be established. For the case of a fast growing supply the model suggests that the mean price of the good decreases according to a logistic law. Both, the established unit sales and price evolution are in agreement with the empirical data studied in this paper.The presented approach discusses further the interference of the diffusion process with the supply dynamics. The model predicts the occurrence of lost sales in the initial stages of the lifecycle due to supply constraints. They are the origin for a retarded market penetration. The theory suggests that the imitation rate B indicating social contagion in the Bass model has its maximum magnitude for the case of a large amount of available units at introduction and a fast output increase. The empirical data of the investigated samples are in qualitative agreement with this prediction.
The Durable Use Of Consumer Products
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Author : Michel Kostecki
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-03-14
The Durable Use Of Consumer Products written by Michel Kostecki and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-14 with Business & Economics categories.
Do we need a new car or a new refrigerator every ten years? What happens to our PC which is exchanged for a new model every three years? Why do our shoes last only a year or so, while those of our great grandfather served for a genera tion? Are businesses deliberately marketing products in a way which encourages sub-optimal use and induces consumers to buy new products? More and more consumers respond ''yes'' objecting to the business practices which reduce the life span of a product or pay no attention to efficiency in con sumption. The growing concem with sub-optimal use of consumer durables arises as a response to the volume of waste, as wen as to the growing conviction that over-consumption is encouraged by marketing techniques and approaches that favor lesser durability and sub-optimal use. There are signs that those things will have to change. Firstly, client orientation - a condition sine qua non of marketing success in the saturated markets of rich countries - is gaining popularity. Consumers are better informed and more influential and "intelligent consumption" is on the rise. Buyers are becoming more and more hostile towards marketing manipulation, inducing them to consume faster, more and at higher prices. The public increas ingly resists messages in advertisements (preventive resistance) which are pre dominantly persuasive (rather than educational or informative) and conceived to stimulate demand for the "new", the superficial and the fashionable.
Modelling Product Life Cycles For Consumer Durables
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Author : Paul Richard Steffens
language : en
Publisher:
Release Date : 1991
Modelling Product Life Cycles For Consumer Durables written by Paul Richard Steffens and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Durable goods, Consumer categories.
Product Life Cycle
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Author : Antonella Petrillo
language : en
Publisher: BoD – Books on Demand
Release Date : 2021-12-01
Product Life Cycle written by Antonella Petrillo and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-01 with Business & Economics categories.
Globalization and increased competition are forcing companies to review and improve their production processes to be more sustainable. However, a clear vision and environmental culture are lacking because, even today, companies are motivated to act to improve the environment essentially by compliance with government regulations and the opportunity to achieve profit growth. This book presents practices, challenges, and opportunities for the digital and sustainable transformation of business as we know it.
The Experience Curve And The Market Size Of Competitive Consumer Durable Markets
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Author : Joachim Kaldasch
language : en
Publisher:
Release Date : 2011
The Experience Curve And The Market Size Of Competitive Consumer Durable Markets written by Joachim Kaldasch and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with categories.
An evolutionary model of the product life cycle is applied to derive the experience curve and the market size of (expensive) durable goods. The experience (learning) curve suggests that the real costs per unit decrease with an increasing cumulative output (Henderson's law). Based on the idea that in a competitive market firms are forced to pass cost advantages on to the price, the evolutionary model suggests that the mean price and also the mean costs are governed by an exponential decline with time. Simultaneously the mean price evolution satisfies Henderson's law. The market size is defined here by the number of active firms. The market size is shown to follow the total market revenue if the latter exhibits fast variations, else the size is nearly constant. A comparison with an empirical investigation confirms the model predictions. -- experience curve ; learning curve ; market evolution ; evolutionary economics ; economic growth ; product diffusion ; Gompertz diffusion ; product life cycle ; durable goods
Health Care Marketing Plans
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Author : Steven G. Hillestad
language : en
Publisher: Jones & Bartlett Learning
Release Date : 1991
Health Care Marketing Plans written by Steven G. Hillestad and has been published by Jones & Bartlett Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Health services administration categories.
Health Care Marketing Plans offers health care managers & marketeers step-by-step advice on how to develop & implement a successful marketing strategy for their facility.
Waste Management Product Life Cycles Gr 4 6
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Author : Christine Berriman
language : en
Publisher: Rainbow Horizons Publishing
Release Date : 2008-01-01
Waste Management Product Life Cycles Gr 4 6 written by Christine Berriman and has been published by Rainbow Horizons Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-01-01 with Education categories.
We have compiled one of our most comprehensive resources that clearly outlines our nation's Natural Resources, and what processes take place to turn them into the products we use. Then, we explore the Life Cycle of everyday products that we use from the manufacturing process to how the product is disposed of at its life's end. Finally we look at management of the waste that we all create including: landfill, incineration, hazardous waste, source reduction, recycling and composting initiatives. Contents include: Natural Resources, Product Life Cycles, Exploration Extraction Processing, and Waste Management. This Earth Science lesson provides a teacher and student section with reading passages, activities and answer key to create a well-rounded lesson plan.
Design Of Sustainable Product Life Cycles
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Author : Jörg Niemann
language : en
Publisher: Springer Science & Business Media
Release Date : 2008-09-27
Design Of Sustainable Product Life Cycles written by Jörg Niemann and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09-27 with Technology & Engineering categories.
Life cycle design is understood as "to develop" (to plan, to calculate, to define, to draw) a holistic concept for the entire life cycle of a product". Life cycle design means a one time planning during the concept phase of a product in which the pathway of a product over the entire life cycle is determined. So e.g. the planning of possible services for a product during its utilization phase, the way of material recycling, how and which parts can be reused, how the logistics for recycling will be organised or how the product can be used afterwards. So it is a conceptual pre-design of all later activities over the life cycle. By this understanding the book delivers a really holistic approach because before a product is physically made a life-long concept and utilization scenarios with closed material and information cycles have to be developed. This promotes a real "thinking in product (life) cycles". The book addresses professionals as well as researchers and students in the field of product life cycle management. Different methods in the field of product design, operation and recycling will be presented and finally merge to an integrated method of product life cycle design. Readers will benefit from the holistic approach which enables them to design successful products by the implementation of closed loop product life cycles.
Marketing Management By Dr F C Sharma
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Author : Dr. F. C. Sharma
language : en
Publisher: SBPD Publications
Release Date : 2020-07-01
Marketing Management By Dr F C Sharma written by Dr. F. C. Sharma and has been published by SBPD Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-01 with Business & Economics categories.
1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Wholesaler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimu Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information Systems, 23. Consumer Behaviour, Objective Type Questions.
Exploit The Product Life Cycle
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Author : Theodore Levitt
language : en
Publisher:
Release Date : 1965
Exploit The Product Life Cycle written by Theodore Levitt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1965 with Product life cycle categories.