The Professionalization Of Window Display In Britain 1919 1939
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The Professionalization Of Window Display In Britain 1919 1939
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Author : Kerry Meakin
language : en
Publisher: Bloomsbury Publishing
Release Date : 2024-09-05
The Professionalization Of Window Display In Britain 1919 1939 written by Kerry Meakin and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-09-05 with Design categories.
This book provides the first comprehensive history of window display as a practice and profession in Britain during the dynamic period of 1919 to 1939. In recent decades, the disciplines of retail history, business history, design and cultural history have contributed to the study of department stores and other types of shops. However, these studies have only made passing references to window display and its role in retail, society and culture. Kerry Meakin investigates the conditions that enabled window display to become a professional practice during the interwar period, exploring the shift in display styles, developments within education and training, and the international influence on methods and techniques. Piecing together the evidence, visual and written, about people, events, organisations, exhibitions and debates, Meakin provides a critical examination of this vital period of design history, highlighting major display designers and artists. The book reveals the modernist aesthetic developments that influenced high street displays and how they introduced passers-by to modern art movements.
Art Botany In British Design Reform 1835 1865
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Author : Sarah Alford
language : en
Publisher: Bloomsbury Publishing
Release Date : 2024-11-14
Art Botany In British Design Reform 1835 1865 written by Sarah Alford and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-11-14 with Design categories.
Drawing on the fields of design history and the history of science, this book examines the important role that botanical science played in the emergence of Victorian design theory. In early 19th-century Britain, a rapid influx of plants from other countries began to confuse the orders of classification. As these new specimens arrived in nurseries and conservatories, botanists revised and promoted a new taxonomy: the Natural System. In parallel, in 1835, British manufacturers faced a government inquiry in order to improve the output of the British design industry. They needed a nationally identifiable design aesthetic and the inquiry led to the creation of the Government Schools of Design and the Design Reform movement. This book explores how, whilst botanists used drawings to clarify new systems of plant classification, designers learnt 'art botany', the practice of basing decorative form and ornament on the hidden, natural laws that govern plant growth and structure. Design reformers used botany as a model for how to create and identify what is new and incorporate it into what was already familiar and meaningful, all within the purview of developing a professional field of practice. Sarah Alford provides a rich, interdisciplinary study of how the fields of design and botanical science came together. Through a framework of material culture, Alford sheds new light on the work of leading botanists, designers and illustrators such as Sarah Drake, John Lindley, Richard Redgrave, Owen Jones and Christopher Dresser. This book reveals how the designation of what design reformers deemed appropriate for the surface decoration of material structures as varied as carpets, jugs, wallpaper, and furniture, was an embrace of botanical science as a source of fantasy and imagination.
The New Typography In Scandinavia
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Author : Trond Klevgaard
language : en
Publisher: Bloomsbury Publishing
Release Date : 2020-10-15
The New Typography In Scandinavia written by Trond Klevgaard and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-15 with Design categories.
This is the first monograph on Scandinavia's 'New Typography'. It provides a detailed account of the movement's lifespan in the region from the 1920s up until the 1940s, when it was largely incorporated into mainstream practice. The book begins by tracing how the New Typography, from its origins in the central and eastern European avant-garde, arrived in Scandinavia. It considers the movement's transformative impact on printing, detailing the cultural and technological reasons why its ability to act as a modernising force varied between different professional groups. The last two chapters look at how New Typography related to Scandinavian society more widely by looking at its ties to functionalism and social democracy, paving the way for a discussion of the reciprocal relationship between the culture of practitioners and the cultural work performed through their practice. Based on archival research undertaken at a number of Scandinavian institutions, the book brings a wealth of previously unpublished visual material to light and provides a fresh perspective on a movement of central and enduring importance to graphic design history and practice.
Jugendstil Women And The Making Of Modern Design
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Author : Sabine Wieber
language : en
Publisher: Bloomsbury Publishing
Release Date : 2021-10-21
Jugendstil Women And The Making Of Modern Design written by Sabine Wieber and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-21 with History categories.
Jugendstil, that is Germany's distinct engagement with the international Art Nouveau movement, is now firmly engrained in histories of modern art, architecture and design. Recent exhibitions and publications across the world explored Jugendstil's key protagonists and artistic centres to firmly anchor their activities within the trajectories of German modernism. Women, however, continue to be largely absent from these revisionist accounts. Jugendstil Women and the Making of Modern Design argues that women in fact actively participated in the cultural and socio-economic exchanges that generated German design responses to European modernity. By drawing on previously unpublished archival material and a series of original case studies including Elsa Bruckmann's Munich salon, the Photo Studio Elvira and the Debschitz School, the book explores women's important contributions to modern German culture as collectors, consumers, critics, designers, educators, and patrons. This book offers a new interpretation of this vibrant period by considering diverse manifestations of historical female agency that pushed against historically entrenched conventions and gender roles. The book's rigorous approach reshapes Jugendstil historiography by positing women's lived experiences against dominant ideologies that emerged at this precise moment. In short, the book advocates women as an integral part of the emergence, dissemination and reception of Jugendstil and questions the deeply gendered histories of this key period in modern art, architecture and design.
Retail Advertising And Promotion
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Author : Jay Diamond
language : en
Publisher: Fairchild Books
Release Date : 2011-03-17
Retail Advertising And Promotion written by Jay Diamond and has been published by Fairchild Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-17 with Business & Economics categories.
Retail Advertising and Promotion explores how today's retailers can effectively reach their existing customers while also attracting and retaining new ones. The only advertising book that focuses specifically on the retail industry, it covers historical perspectives, ethics, regulations, and current trends while featuring practical information on planning and budgeting and advice on how to work with advertising agencies. All forms of advertising media are covered, from newspapers and magazines to television, radio, outdoor advertising, and the Internet. The book also discusses promotional tools such as special events, visual merchandising, and public relations, providing students with all they need to coordinate successful advertising and promotional initiatives on behalf of a retail business. Instructors, contact your Sales Representative for access to Instructor's Materials.
Visual Merchandising For Fashion
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Author : Sarah Bailey
language : en
Publisher: Bloomsbury Publishing
Release Date : 2016-06-02
Visual Merchandising For Fashion written by Sarah Bailey and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-02 with Business & Economics categories.
How do we define retail spaces to maintain commerciality and the 'experience' to encapsulate the virtual world as well as the physical one? How do we journey from private to public place? Where do people meet before they go shopping? Why do we go to a particular store and not another? What makes things sell? What first attracts us to a brand? Visual merchandising is concerned with all of these questions - and incorporates the relationship between brand, consumer, product and environment. This book will help visual merchandisers develop new ways of working within the fashion retail business and will define a theoretical underpinning of visual merchandising principles. Examples are used to highlight and amplify the theoretical narratives existing in consumer spaces and their representations. Interviews provide invaluable advice from all levels of industry. When designing, producing or installing a visual merchandising concept, this book will encourage you to generate individual and self directed designs - this is the ultimate visual guide to merchandising for fashion.
Case Studies In Merchandising Apparel And Soft Goods
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Author : Michele M. Granger
language : en
Publisher: Fairchild Books
Release Date : 1996
Case Studies In Merchandising Apparel And Soft Goods written by Michele M. Granger and has been published by Fairchild Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.
An interdisciplinary approach which combines clothing/textiles and business administration in the apparel and soft goods industry as analyzed from a marketing perspective. The marketing model: product, people, place, promotion and price, forms the foundation for the structure of this text.
The Art Of Objects
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Author : Luca Cottini
language : en
Publisher: University of Toronto Press
Release Date : 2018-01-01
The Art Of Objects written by Luca Cottini and has been published by University of Toronto Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-01 with Business & Economics categories.
The Art of Objects explores the experimental encounter of arts and industry in Italy at the turn of the 20th century, tracing the origins of the Italian culture of design in the social and aesthetic construction of the age's most iconic industrial objects.
Designing The Department Store
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Author : Emily M. Orr
language : en
Publisher: Bloomsbury Publishing
Release Date : 2019-11-28
Designing The Department Store written by Emily M. Orr and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-28 with Design categories.
The book builds an original argument for the department store as a significant site of design production, and therefore offers an alternative interpretation to the mainstream focus on consumption within retail history. Emily M. Orr presents a fresh perspective on the rise of modern urban consumer culture, of which the department store was a key feature. By investigating the production processes of display as well as fascinating information about display-making's tools and technologies, the skills of the displayman and the meaning and context of design decisions which shaped the final visual effect are revealed. In addition, the book identifies and isolates 'display' as a distinct moment in the life of the commodity, and understands it as an influential channel of mediation in the shopping experience. The assembly and interpretation of a diverse range of previously unexplored primary resources and archives yields fascinating new evidence, showing how display achieved an agency which transformed everyday objects into commodities and made consumers out of passersby.
Fashion Branding
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Author : Kaled K. Hameide
language : en
Publisher:
Release Date : 2016
Fashion Branding written by Kaled K. Hameide and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Branding (Marketing) categories.
'Fashion Branding Unraveled' introduces and explains the concept of brand and the process of brand development. The work clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as 'mass customization' and 'M-branding,' to a variety of industry segments, from luxury brands to private labels. The text includes an examination of the latest technologies, their applications, and-most important-their effects on the future of branding.