The Real Motivation Behind Chinese People S Coffee Consumption
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The Real Motivation Behind Chinese People S Coffee Consumption
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Author : Xinyu Cui
language : en
Publisher:
Release Date : 2021
The Real Motivation Behind Chinese People S Coffee Consumption written by Xinyu Cui and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with categories.
Chinese market's prosperity have received a huge amount of attention from marketing researchers. Entered into China in 1980s, coffee-this totally Western beverage has achieved a huge success in China with the expansion of Starbuck in 168 Chinese cities and is still continuing its business glory in China today (Biederman 2005). Previous studies about Chinese coffee consumption have discussed its development. However, few of them studied the motivation and drivers for Chinese people to consume coffee, especially consuming coffee in the coffee shop. Thus, our study uses the coffee shop as a useful example to illustrate that the function of luxuriousness together within Western products would be an important determinant influencing Chinese consumers' purchase intention and willingness to pay more for a Western product with luxuriousness value. Likewise, our study fills the theoretical gap to understand the real motivation for Chinese consumers' coffee consumption. Our findings suggest that the Perceived luxuriousness of the physical environment of the coffee shop in China induce both higher perceived quality of coffee and consistent self- congruency, which lead to positive store attitudes, thus increasing willingness to pay a premium price for the coffee. In addition, we find that perceived luxuriousness of the physical environment of the coffee shop would induce a high level of self-congruence for high cosmopolitan consumers, compared with those who are low cosmopolitan. The managerial implication of this study suggests that the establishment of luxuriousness in the physical setting of a coffee shop would be crucial to attract consumers' attention and that managers should use premium pricing strategy to ensure the superior value of coffee that fit with coffee consumers' identity in China.
The China Study Revised And Expanded Edition
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Author : T. Colin Campbell
language : en
Publisher: BenBella Books, Inc.
Release Date : 2016-12-27
The China Study Revised And Expanded Edition written by T. Colin Campbell and has been published by BenBella Books, Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-27 with Health & Fitness categories.
The revised and expanded edition of the bestseller that changed millions of lives The science is clear. The results are unmistakable. You can dramatically reduce your risk of cancer, heart disease, and diabetes just by changing your diet. More than 30 years ago, nutrition researcher T. Colin Campbell and his team at Cornell, in partnership with teams in China and England, embarked upon the China Study, the most comprehensive study ever undertaken of the relationship between diet and the risk of developing disease. What they found when combined with findings in Colin's laboratory, opened their eyes to the dangers of a diet high in animal protein and the unparalleled health benefits of a whole foods, plant-based diet. In 2005, Colin and his son Tom, now a physician, shared those findings with the world in The China Study, hailed as one of the most important books about diet and health ever written. Featuring brand new content, this heavily expanded edition of Colin and Tom's groundbreaking book includes the latest undeniable evidence of the power of a plant-based diet, plus updated information about the changing medical system and how patients stand to benefit from a surging interest in plant-based nutrition. The China Study—Revised and Expanded Edition presents a clear and concise message of hope as it dispels a multitude of health myths and misinformation. The basic message is clear. The key to a long, healthy life lies in three things: breakfast, lunch, and dinner.
English In China
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Author : Songqing Li
language : en
Publisher: Routledge
Release Date : 2022-06-14
English In China written by Songqing Li and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-14 with Foreign Language Study categories.
English-related linguistic creativity and language commodification are a constant topic of interest and analysis for scholars. This volume is intended to initiate a dialogue between these two domains of inquiry that have been abundantly addressed but rarely documented together or in relation to one another. English as used in mainland China is presented as a case study where it remains rather unclear the extent to which the language is actually used in people’s lives, outside the domain of education. The volume enriches existing empirical studies by exploring the creative and innovative uses of English in people’s lives and its commodification at different language-centred economic spaces within China while also providing an update of our understanding of the sociolinguistic situation of English in China, a country undergoing rapid socio-economic transformation. English in China is the first attempt to discuss the possible relationship, intersection, and tension between two seemingly inseparable research topics. The book is an important resource for students and scholars in the fields of Applied Linguistics, Bilingualism, Sociolinguistics, Translation, and Contemporary Chinese Studies.
Hepatocellular Carcinoma
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Author : Bandar Al Knawy
language : en
Publisher: CRC Press
Release Date : 2009-08-27
Hepatocellular Carcinoma written by Bandar Al Knawy and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-27 with Medical categories.
An essential resource for gastroenterologists, hepatologists, liver surgeons, hepatobiliary surgeons, oncologists, and all those working in the field of hepatocellular carcinoma (HCC), Hepatocellular Carcinoma: A Practical Approach covers the updates and recent developments on the diagnosis, screening, and comprehensive medical and surgical managem
China S Changed Road To Development
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Author : Neville Maxwell
language : en
Publisher: Elsevier
Release Date : 2016-07-29
China S Changed Road To Development written by Neville Maxwell and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-29 with Business & Economics categories.
China's Changed Road to Development covers papers on the very different attitudes to social and economic development that have emerged in China since 1978. The book contains papers on the logic and limits of Chinese socialist development; the underlying factors and prospects of China's economic system reform; and the political economy of class struggle and economic growth in China from 1950 to 1982. The text also includes papers on Chinese market mechanism; the changing relations between state and enterprise in contemporary China; and the trends in Chinese enterprise management (1978-1982). The production responsibility system and its implications; the peasant labor for urban industry; and the single-child family are also encompassed. The book further presents papers on Chinese Marxism since 1978; bureaucratic privilege as an issue in Chinese politics; and post-Mao China's development model in global perspective.
The Linguistic Landscape In China
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Author : Yanmei Han
language : en
Publisher: Springer Nature
Release Date :
The Linguistic Landscape In China written by Yanmei Han and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Research On The Early Malay Doctors 1900 1957 Malaya And Singapore
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Author : Faridah Abdul Rashid
language : en
Publisher: Xlibris Corporation
Release Date : 2012
Research On The Early Malay Doctors 1900 1957 Malaya And Singapore written by Faridah Abdul Rashid and has been published by Xlibris Corporation this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Biography & Autobiography categories.
This book explains how to do' research on the early Malay doctors. A detailed account of the meaning of the word Malay' is given, in due recognition of the high status accorded to Malay Civilisation in the Malay annals and Chinese chronicles. Forty-three early Malay doctors were traced over nine years in Malaya and Singapore. The techniques deployed to trace them are explained. The sources of their biographies are described, which include interviews, narratives, family accounts, newspapers, publications, and contacting their former institutions, friends and associations. Only a brief one-page biography for each doctor is included in this book. There are 30 appendices that contain tabulated information about these doctors, information about the early schools, medical institutions and hospitals at the time. This book is a resource guide on the early Malay doctors based on present research findings. More research efforts need to be channelled to find the remaining 12 early Malay doctors.
Genetics Neurology Behavior And Diet In Dementia
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Author : Colin R Martin
language : en
Publisher: Academic Press
Release Date : 2020-08-11
Genetics Neurology Behavior And Diet In Dementia written by Colin R Martin and has been published by Academic Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-11 with Medical categories.
Genetics, Neurology, Behavior, and Diet in Dementia: The Neuroscience of Dementia, Volume 2 consolidates different fields of dementia research into a single book, covering a range of subjects, including Alzheimer’s disease, Lewy body dementia, mixed dementia, vascular dementia, physical activity, risk factors, mortality, biomarkers, SPECT, CT, MRI, questionnaires, nutrition, sleep, delirium, hearing loss, agitation, aggression, delusions, anxiety, depression, hallucinations, psychosis, senile plaques, tau and amyloid-beta, neuroinflammation, and molecular biology. This foundational, comprehensive book assembles the latest understanding on all dementias and their common features in a single source. It is an invaluable resource for neuroscientists, neurologists, and anyone in the field. Offers comprehensive coverage of a broad range of topics related to dementia Serves as a foundational collection for neuroscientists and neurologists on the biology of dementia and brain dysfunction Contains in each chapter an abstract, key facts, mini dictionary of terms, and summary points to aid in understanding Provides unique sections on specific subareas, intellectual components, and knowledge-based niches that will help readers navigate key areas for research and further clinical recommendations Features preclinical and clinical studies to help researchers map out key areas for research and further clinical recommendations Serves as a "one-stop" source for everything you need to know about dementia
Starbucks
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Author : Marie A. Bussing
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2021-11-05
Starbucks written by Marie A. Bussing and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-05 with Business & Economics categories.
Since its humble beginnings at Seattle's Pike Place Market in 1971, Starbucks has grown to become an industry leader and household name. This book takes an in-depth look at the evolution of this dynamic and sometimes controversial corporation. Americans drink 400 million cups of coffee every day, and many of them come from the thousands of Starbucks coffeehouses across the country. But how much do you really know about the place you get your morning cup of Joe? Part of Greenwood’s Corporations That Changed the World series, this book provides readers with a richly detailed history of this famous coffeehouse chain. It traces StarbuckS&Rsquo; meteoric rise from a small Seattle-based company to an international powerhouse, chronicling how the changing executive leadership affected corporate strategy and direction. It also explores how Starbucks has embraced and incorporated new technologies and innovations, as well as how the corporation has shaped and been shaped by important social causes. An unbiased look at the controversies that have surrounded Starbucks over the years will help readers better understand these contentious issues. This updated and expanded edition includes new chapters, current financial data, and coverage of the COVID-19 pandemic's impact on the company.
The London And China Telegraph
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Author :
language : en
Publisher:
Release Date : 1864
The London And China Telegraph written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1864 with categories.