The Reality Of Virtuality
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Virtual Reality
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Author : Harvey P. Newquist
language : en
Publisher:
Release Date : 1995
Virtual Reality written by Harvey P. Newquist and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Human-computer interaction. categories.
Introduces the concepts and images of virtual reality with 3-D art and 3-D glasses and explains how virtual reality is used by scientists, pilots, and architects
The Reality Of Virtuality
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Author : Kirsten Cowan
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2023-04-27
The Reality Of Virtuality written by Kirsten Cowan and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-27 with Business & Economics categories.
Virtual Reality (VR) technology has become more sophisticated and widespread. Consumers embrace it for gaming and entertainment. New industries are using it to showcase their products and services, with VR experiences becoming more immersive and realistic than ever. Where does VR fit into your marketing strategy? How can your brand use it to leave a lasting impression on users? And how can your brand utilize VR to interact with your target market to improve consumer engagement and loyalty? The Reality of Virtuality is both practitioner-oriented and evidence-based, showing marketing managers in the B2C and B2B sectors how to design a compelling VR marketing strategy and leverage it for their brand. It discusses how to select the appropriate VR type dependent on resources, technology, and audience. It shows how to align the VR experience with marketing objectives and how to create a purpose-driven VR experience to ensure it is engaging and meaningful. Lastly, it shows how to incorporate VR into the consumer journey, ways to reach consumers before the VR experience, and the long-lasting effects after it. The authors use examples, references, and industry expert opinions throughout, giving marketers a solid foundation for their VR endeavours.
Augmented Reality And Virtual Reality
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Author : Timothy Jung
language : en
Publisher: Springer
Release Date : 2017-09-04
Augmented Reality And Virtual Reality written by Timothy Jung and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-04 with Business & Economics categories.
This volume provides the latest outcomes of augmented reality (AR) and virtual reality (VR) research conducted in various industries. It reveals how AR and VR are currently changing the business landscape, and how new innovations provide opportunities for businesses to offer their customers unique services and experiences. Collecting the proceedings of the International AR & VR Conference held in Manchester, UK, in February 2017, the book advances the state of the art in AR and VR technologies and their applications in various industries such as tourism, hospitality, events, fashion, entertainment, retail, education and the gaming industry. The papers presented here cover the most significant topics within the field of AR and VR for both researchers and practitioners, approaching them from a business and management perspective.
Everything You Need To Know About Virtual Reality
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Author :
language : en
Publisher:
Release Date : 2017-09-07
Everything You Need To Know About Virtual Reality written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-07 with categories.
A groundbreaking children's book that explains everything you need to know about virtual reality including how we see in 3D, how a VR world is created, how VR works on a smartphone, how VR can feel real and even who uses VR. Includes a make-it-yourself VR viewer that can be used with a smartphone to experience the wonders of VR. Plus stickers to decorate your VR viewer! Want to see the world without leaving your seat? Fancy exploring the Roman Colosseum or hopping aboard the International Space Station? Virtual reality is here - are you be ready for it? With DK and Curiscope's All About Virtual Reality, you will be. Learn everything you've ever wanted to know about VR, from aircraft simulators to the more recent developments such as Oculus Rift and Curiscope's Virtuali-Tee, an augmented reality t-shirt. Using the make-it-yourself VR viewer you can start experiencing virtual reality straight away with Curiscope's DK Virtual Reality app available on Apple and Android systems. Use your VR viewer to explore 5 scopes and come face-to-face with a T.Rex, explore the inside of a volcano, go back in time to the Colosseum in Ancient Rome, visit the International Space Station and jump into a pond. All About Virtual Reality has been developed with educational VR company Curiscope to create a perfect introduction to an out of this world digital experience! IMPORTANT INFORMATION: In order to experience virtual reality with this book, you will need to ask a parent or guardian to download the DK Virtual Reality app from the App Store (iOS) or Google Play. It is free of charge. Links to the app can be found at: www.dk.com/virtualreality Minimum OS version: iOS 8.3 and Android 4.4.4 The following phones support the app: iPhone 6; 6 Plus; 6s; 6s Plus; 7; Samsung Galaxy S5; S6; S7; S8; Samsung Galaxy Note 4; 5; Motorola Moto X; Motorola Droid Turbo; LG G3; G4; G5; G6; Google Pixel; HTC One; Nexus 5; Nexus 6; Sony Xperia Z3; Z5. If your phone is not on this list, the app may still work. Devices must have rear camera and support OpenGL ES 2.0. See device manufacturer for more information. It is important to be sensible when using the virtual reality viewer. Please read the safety tips in the book before assembling the viewer and using the virtual reality app.
Journalism In The Age Of Virtual Reality
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Author : John Pavlik
language : en
Publisher:
Release Date : 2019
Journalism In The Age Of Virtual Reality written by John Pavlik and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Journalism categories.
John V. Pavlik argues that a new form of media has emerged: experiential news, which delivers not just news stories but also news experiences, in which the consumer engages as a participant or virtual eyewitness in immersive, multisensory, and interactive narratives.
The Re Emergence Of Virtual Reality
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Author : Leighton Evans
language : en
Publisher: Routledge
Release Date : 2018-10-26
The Re Emergence Of Virtual Reality written by Leighton Evans and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-26 with Social Science categories.
In this short book, Evans interrogates the implications of VR’s re-emergence into the media mainstream, critiquing the notion of a VR revolution by analysing the development and ownership of VR companies while also exploring the possibilities of immersion in VR and the importance of immersion in the interest and ownership of VR enterprises. He assesses how the ideologies and desires of both computer programmers and major Silicon Valley industries may influence how VR worlds are conceived and experienced by users while also exploring the mechanisms that create the immersive experience that underpins interest in the medium.
Virtual Reality And The Exploration Of Cyberspace
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Author : Francis Hamit
language : en
Publisher: Prentice Hall
Release Date : 1993
Virtual Reality And The Exploration Of Cyberspace written by Francis Hamit and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Computers categories.
Virtual Reality and the Exploration of Cyberspace is an introduction that covers not only the nuts and bolts of this emerging technology but also seeks to provide context by examining the social, political, and business implications of virtual reality. The two disks include virtual reality shareware and demos.
Dawn Of The New Everything
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Author : Jaron Lanier
language : en
Publisher: Picador
Release Date : 2018-11-06
Dawn Of The New Everything written by Jaron Lanier and has been published by Picador this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-06 with Computers categories.
Named one of the best books of 2017 by The Economist, The Wall Street Journal, & Vox The father of virtual reality explains its dazzling possibilities by reflecting on his own lifelong relationship with technology Bridging the gap between tech mania and the experience of being inside the human body, Dawn of the New Everything is a look at what it means to be human at a moment of unprecedented technological possibility. Through a fascinating look back over his life in technology, Jaron Lanier, an interdisciplinary scientist and father of the term “virtual reality,” exposes VR’s ability to illuminate and amplify our understanding of our species, and gives readers a new perspective on how the brain and body connect to the world. An inventive blend of autobiography, science writing, philosophy and advice, this book tells the wild story of his personal and professional life as a scientist, from his childhood in the UFO territory of New Mexico, to the loss of his mother, the founding of the first start-up, and finally becoming a world-renowned technological guru. Understanding virtual reality as being both a scientific and cultural adventure, Lanier demonstrates it to be a humanistic setting for technology. While his previous books offered a more critical view of social media and other manifestations of technology, in this book he argues that virtual reality can actually make our lives richer and fuller.
Virtual Reality
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Author : Howard Rheingold
language : en
Publisher:
Release Date : 1992-01
Virtual Reality written by Howard Rheingold and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-01 with Cybernetics categories.
Imagine being able to "walk" into your computer and interact with any program you create. It sounds like science fiction, but it's science fact. Surgeons now rehearse operations on computer-generated "virtual" patients, and architects "walk through" virtual buildings while the actual structures are still in blueprints. In "Virtual Reality", Howard Rheingold takes us to the front lines of this revolutionary new technology that creates computer-generated worlds complete with the sensations of touch and motion, and explores its impact on everything from entertainment to particle physics.
The Oxford Handbook Of Virtuality
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Author : Mark Grimshaw
language : en
Publisher: Oxford University Press
Release Date : 2014-02
The Oxford Handbook Of Virtuality written by Mark Grimshaw and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02 with Computers categories.
The book is a compendium of thinking on virtuality and its relationship to reality from the perspective of a variety of philosophical and applied fields of study. Topics covered include presence, immersion, emotion, ethics, utopias and dystopias, image, sound, literature, AI, law, economics, medical and military applications, religion, and sex.