The Renault Nissan Alliance
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The Renault Nissan Alliance
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Author : Martin Thomas
language : en
Publisher: GRIN Verlag
Release Date : 2013-01-30
The Renault Nissan Alliance written by Martin Thomas and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-30 with Business & Economics categories.
Seminar paper from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Applied Sciences Berlin (Int. Management), course: Operative Marketing, language: English, abstract: This assignment paper analyzes the question, whether the alliance of two culturally different automobile giants was a success or not. Was Nissan be abled to use synergy effects of Renault and was Renault be abled to use Nissans benefits? In the analysis of the given case, the most common marketing strategies will be dopted: Michael Porter's Diamond / Five Forces, the cultural web, Hofstede's cultural dimensions, Porter's generic strategies, SWOT, PESTLE and Resource based view and Market based view.
The Renault Nissan Alliance A Case Study
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Author : Nils Cröger
language : en
Publisher: GRIN Verlag
Release Date : 2016-04-05
The Renault Nissan Alliance A Case Study written by Nils Cröger and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-05 with Business & Economics categories.
Case Study from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, Ramkhamhaeng University (Institute of International Studies), language: English, abstract: This case study focuses on the strategic alliance of Renault and Nissan. It examines the history of the partnership and the question why the cooperation of the two companies from vastly different cultures was as successful. The story of Renault is first the story of a man with an unusual destiny. The adventure began on December 24, 1898. At this time Louis Renault took up a challenge to drive his A-type Voiturette up the steep Rue Lepic in Paris. Founded in 1898 by Louis Renault Voiturette, the company quickly became the leading industrial manufacturer in France. The mechanical, design and stylish innovation make it to a famous brand. Renault as a company has contributed immensely to the development of the automobile industry all over the world. The Renault company employs over 166.000 people across the globe with production plants in Europe and outside Europe (www.renault.com, 2015). Nissan was jointly established in December 1933 in Japan as Jidosha Seizo Co., Ltd by Nihon Sangyo Co., and Tobata Imono Co. to manufacture and sell Datsun cars and parts. In June 1934, the company was bought by a new sole owner; Nihon Sangyo, who later changed the company’s name to Nissan Motor Co., Ltd. The company works with manufacturing, sales and related business of automotive products, industrial machinery and marine equipments. The Nissan company employs over 133.000 people (Nissan facts booklet found on www.nissan-global, 2015).
Supplying The Renault Nissan Alliance
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Author : Julian Buckley
language : en
Publisher:
Release Date : 2014
Supplying The Renault Nissan Alliance written by Julian Buckley and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Automobile industry and trade categories.
Renault Nissan Mitsubishi Aliance Culture Clash Business Analysis Report
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Author : Aaima Khalid
language : en
Publisher: GRIN Verlag
Release Date : 2021-09-01
Renault Nissan Mitsubishi Aliance Culture Clash Business Analysis Report written by Aaima Khalid and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-01 with Business & Economics categories.
Academic Paper from the year 2021 in the subject Business economics - Business Management, Corporate Governance, grade: 83.00%, Coventry University, course: Cross-cultural management, language: English, abstract: This report highlights the potential cultural challenges that Renault might face in Japan. In context of cross-cultural management, these were related to the differences in culture, merger strategies, communication, language, negotiations, and conflict. This report will analyse and evaluate these challenges using Hofstede and Trompenaars cultural dimensions, GLOBE project and the model of culture. Besides, it will devise strategies for Renault to effectively manage and integrate the cultural differences to run smoothly.
Renault Nissan Alliance
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Author : Michael Y. Yoshino
language : en
Publisher:
Release Date : 2003
Renault Nissan Alliance written by Michael Y. Yoshino and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with categories.
Strategic Alliances
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Author : Thomas Loska
language : de
Publisher: Grin Publishing
Release Date : 2011
Strategic Alliances written by Thomas Loska and has been published by Grin Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with categories.
Essay from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, Manchester Metropolitan University Business School, language: English, abstract: Strategic alliances have become a very popular form of partnerships, regard-ing to the increased number in the last decades. However, they are not natu¬rally successful. This paper briefly describes the prominent Renault-Nissan alliance, mostly from Nissan's view, and tries to analyse the key-factors of its success. Due the fact that Nissan was in a very bad financial condition during the 90s and on the way to face bankruptcy, this paper argues how successful allying companies can be if each of them has that what the other needs. Furthermore it will be shown that alliances continuously develop.
Renault Nissan The Paradoxical Alliance
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Author : Piero Morosini
language : en
Publisher:
Release Date : 2005
Renault Nissan The Paradoxical Alliance written by Piero Morosini and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with categories.
An Overview And Analysis Of Strategic Alliances On The Example Of The Car Manufacturer Renault
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Author : Nina Rakowski
language : en
Publisher: GRIN Verlag
Release Date : 2008-10-08
An Overview And Analysis Of Strategic Alliances On The Example Of The Car Manufacturer Renault written by Nina Rakowski and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-10-08 with Business & Economics categories.
Seminar paper from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 58%, University of Lincoln (Faculty of Business & Law), course: International Marketing Strategy, language: English, abstract: [...] There are many different types of partnerships like joint ventures, consortia, licensing, networks and strategic alliances. For a detailed analysis this work concentrates on strategic alliances. To give an insight on the topic this work analyses the alliences between the car manufacturers Nissan and Renault and Renault and Volvo. These partnerships are examples of alliance’s success and failure. On the basis of these examples this work illustrates the sources of alliance formation and how alliances are able to create competive advantage but also the reasons why so many alliances fail. Before the case studies of the above mentioned companies will be discussed this work explains the sources of alliance formation on a theoretical basis.
Supplying The Renault Nissan Alliance
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Author :
language : en
Publisher:
Release Date : 2016
Supplying The Renault Nissan Alliance written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Automobile industry and trade categories.
Contains global light vehicle sales, financial overview and data, sales by model and analysis, platform, production and purchasing strategy, supplier selection, global sourcing, pricing policy, quality management, technology, interviews with Hau Thai-Tang, group vice-president, Global Purchasing, and Stephen Presser, vehicle engineering manager for the new Focus, supplier relationship survey, SWOT analysis and major suppliers.
An Overview And Analysis Of Strategic Alliances On The Example Of The Car Manufacturer Renault
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Author : Nina Rakowski
language : en
Publisher: GRIN Verlag
Release Date : 2009-08
An Overview And Analysis Of Strategic Alliances On The Example Of The Car Manufacturer Renault written by Nina Rakowski and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08 with Business & Economics categories.
Seminar paper from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 58%, University of Lincoln (Faculty of Business & Law), course: International Marketing Strategy, 28 entries in the bibliography, language: English, abstract: ...] There are many different types of partnerships like joint ventures, consortia, licensing, networks and strategic alliances. For a detailed analysis this work concentrates on strategic alliances. To give an insight on the topic this work analyses the alliences between the car manufacturers Nissan and Renault and Renault and Volvo. These partnerships are examples of alliance's success and failure. On the basis of these examples this work illustrates the sources of alliance formation and how alliances are able to create competive advantage but also the reasons why so many alliances fail. Before the case studies of the above mentioned companies will be discussed this work explains the sources of alliance formation on a theoretical basis.