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The Renault Nissan Alliance A Case Study

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The Renault Nissan Alliance A Case Study

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Author : Nils Croger
language : en
Publisher:
Release Date : 2016-04-13

The Renault Nissan Alliance A Case Study written by Nils Croger and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-13 with categories.

Document from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, Ramkhamhaeng University (Institute of International Studies), language: English, abstract: This case study focuses on the strategic alliance of Renault and Nissan. It examines the history of the partnership and the question why the cooperation of the two companies from vastly different cultures was as successful. The story of Renault is first the story of a man with an unusual destiny. The adventure began on December 24, 1898. At this time Louis Renault took up a challenge to drive his A-type Voiturette up the steep Rue Lepic in Paris. Founded in 1898 by Louis Renault Voiturette, the company quickly became the leading industrial manufacturer in France. The mechanical, design and stylish innovation make it to a famous brand. Renault as a company has contributed immensely to the development of the automobile industry all over the world. The Renault company employs over 166.000 people across the globe with production plants in Europe and outside Europe (www.renault.com, 2015). Nissan was jointly established in December 1933 in Japan as Jidosha Seizo Co., Ltd by Nihon Sangyo Co., and Tobata Imono Co. to manufacture and sell Datsun cars and parts. In June 1934, the company was bought by a new sole owner; Nihon Sangyo, who later changed the company's name to Nissan Motor Co., Ltd. The company works with manufacturing, sales and related business of automotive products, industrial machinery and marine equipments. The Nissan company employs over 133.000 people (Nissan facts booklet found on www.nissan-global, 2015).

The Renault Nissan Alliance

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Author : Martin Thomas
language : en
Publisher: GRIN Verlag
Release Date : 2013-01-30

The Renault Nissan Alliance written by Martin Thomas and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-30 with Business & Economics categories.

Seminar paper from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Applied Sciences Berlin (Int. Management), course: Operative Marketing, language: English, abstract: This assignment paper analyzes the question, whether the alliance of two culturally different automobile giants was a success or not. Was Nissan be abled to use synergy effects of Renault and was Renault be abled to use Nissans benefits? In the analysis of the given case, the most common marketing strategies will be dopted: Michael Porter's Diamond / Five Forces, the cultural web, Hofstede's cultural dimensions, Porter's generic strategies, SWOT, PESTLE and Resource based view and Market based view.

An Overview And Analysis Of Strategic Alliances On The Example Of The Car Manufacturer Renault

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Author : Nina Rakowski
language : en
Publisher: GRIN Verlag
Release Date : 2008-10-08

An Overview And Analysis Of Strategic Alliances On The Example Of The Car Manufacturer Renault written by Nina Rakowski and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-10-08 with Business & Economics categories.

Seminar paper from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 58%, University of Lincoln (Faculty of Business & Law), course: International Marketing Strategy, language: English, abstract: [...] There are many different types of partnerships like joint ventures, consortia, licensing, networks and strategic alliances. For a detailed analysis this work concentrates on strategic alliances. To give an insight on the topic this work analyses the alliences between the car manufacturers Nissan and Renault and Renault and Volvo. These partnerships are examples of alliance’s success and failure. On the basis of these examples this work illustrates the sources of alliance formation and how alliances are able to create competive advantage but also the reasons why so many alliances fail. Before the case studies of the above mentioned companies will be discussed this work explains the sources of alliance formation on a theoretical basis.

An Overview And Analysis Of Strategic Alliances On The Example Of The Car Manufacturer Renault

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Author : Nina Rakowski
language : en
Publisher: GRIN Verlag
Release Date : 2009-08

Seminar paper from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 58%, University of Lincoln (Faculty of Business & Law), course: International Marketing Strategy, 28 entries in the bibliography, language: English, abstract: ...] There are many different types of partnerships like joint ventures, consortia, licensing, networks and strategic alliances. For a detailed analysis this work concentrates on strategic alliances. To give an insight on the topic this work analyses the alliences between the car manufacturers Nissan and Renault and Renault and Volvo. These partnerships are examples of alliance's success and failure. On the basis of these examples this work illustrates the sources of alliance formation and how alliances are able to create competive advantage but also the reasons why so many alliances fail. Before the case studies of the above mentioned companies will be discussed this work explains the sources of alliance formation on a theoretical basis.

International Strategic Alliances And Cross Border Mergers Acquisitions

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Author : Nadine Pahl
language : en
Publisher: GRIN Verlag
Release Date : 2009-03-30

International Strategic Alliances And Cross Border Mergers Acquisitions written by Nadine Pahl and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-30 with Political Science categories.

Research Paper (undergraduate) from the year 2008 in the subject Business economics - Economic Policy, grade: 1,7, University of Applied Sciences Berlin, course: International Business Strategy, language: English, abstract: Over the past 30 years, there were two main vehicles through which companies have globalised: international strategic alliances and cross-border Mergers & Acquisitions (M&As). Both vehicles are instruments used by companies to increase their global reach and competitiveness. In the new economy, alliances and M&As seem to be the normal way of doing business. Although strategic alliances and M&As are not a recent phenomena, their pace of growth and the variety of their forms has been increasing. When dealing with strategic alliances and M&As, four main questions arise: What are the drivers of strategic alliances and M&As? Which sources of success and failure offer these two growth vehicles? Are there specific determinants that are decisive in the process of establishing a strategic alliance or doing a merger or acquisition? And why do so many M&A fail? To answer these questions chapter 1 deals with the rationale for strategic alliances and M&As by outlining key points of the past development. Chapter two clarifies the different types of international alliances and their advantages and disadvantages. It also describes success criteria being important for forming strategic alliances by clarifying the major steps in analysing strategic alliances. To combine theory and praxis, chapter three ends with a short case study about the Renault-Nissan Alliance stating the key success factors. The chapter three is about cross-border M&As by focussing on their the two phases – the pre-acquisition phase and the post-acquisition phase. It describes how companies should decide, give value and negotiate the deal and underlines important managerial processes involved in the integration of the merged company. By analysing the reasons for M&A failures, this chapter underlines the importance of integration for the M&A deal. A short case study of an important acquisition in the banking sector completes chapter 3. Finally chapter 4 summarises the main results.

Collision Course

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Author : Hans Greimel
language : en
Publisher: Harvard Business Press
Release Date : 2021-06-22

Collision Course written by Hans Greimel and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-22 with Business & Economics categories.

Named one of the Best Business Books of 2021 by The Wall Street Journal In Japan it's called the "Ghosn Shock"—the stunning arrest of Carlos Ghosn, the jet-setting CEO who saved Nissan and made it part of a global automotive empire. Even more shocking was his daring escape from Japan, packed into a box and put on a private jet to Lebanon after months spent in a Japanese detention center, subsisting on rice gruel. This is the saga of what led to the Ghosn Shock and what was left in its wake. Ghosn spent two decades building a colossal partnership between Nissan and Renault that looked like a new model for a global business, but the alliance's shiny image fronted an unsteady, tense operation. Culture clashes, infighting among executives and engineers, dueling corporate traditions, and government maneuvering constantly threatened the venture. Journalists Hans Greimel and William Sposato have followed the story up close, with access to key players, including Ghosn himself. Veteran Tokyo-based reporters, they have witnessed the end of Japan's bubble economy and attempts at opening Japan Inc. to the world. They've seen the fraying of keiretsu, Japan's traditional skein of business relationships, and covered numerous corporate scandals, of which the Ghosn Shock and Ghosn's subsequent escape stand above all. Expertly reported, Collision Course explores the complex suspicions around what and who was really responsible for Ghosn's ouster and why one of the top executives in the world would risk everything to escape the country. It explains how economics, history, national interests, cultural politics, and hubris collided, crumpling the legacy of arguably the most important foreign businessman ever to set foot in Japan. This gripping, unforgettable narrative, full of fascinating characters, serves as part cautionary tale, part object lesson, and part forewarning of the increasing complexity of doing global business in a nationalistic world.

Negotiation Excellence Successful Deal Making 2nd Edition

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Author : Michael Benoliel
language : en
Publisher: World Scientific
Release Date : 2014-09-16

Negotiation Excellence Successful Deal Making 2nd Edition written by Michael Benoliel and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-16 with Business & Economics categories.

Negotiation Excellence: Successful Deal Making is written by leading negotiation experts from top-rated universities in the US and in Asia and its objective is to introduce readers to the theory and best practices of effective negotiation. The book includes chapters ranging from: preparing and planning for successful negotiations; building relationships and establishing trust between negotiators; negotiating creatively to create mutual value and win-win situations; understanding and dealing with negotiators from different cultures; to managing ethical dilemmas.In addition to emphasizing the link between theory and practice, the book includes deal examples such as: Renault-Nissan alliance; mega-merger between Arcelor and Mittal Steel; Kraft Foods' acquisition of Cadbury PLC, Walt Disney Company's negotiation with the Hong Kong government; and Komatsu, a Japanese firm's negotiation with Dresser, an American firm.Following the success of the first edition, the second edition re-emphasizes the spirit of linking theory to practice with two new chapters on emotions in negotiation and the Indian negotiation style.

Communication In Multinational Mrganizations Influences Of Communication Differences On Mergers And The Way To A Cultural Synergistic Solution

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Author : Yvonne Wahl
language : en
Publisher: GRIN Verlag
Release Date : 2008-01-08

Communication In Multinational Mrganizations Influences Of Communication Differences On Mergers And The Way To A Cultural Synergistic Solution written by Yvonne Wahl and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-01-08 with Business & Economics categories.

Seminar paper from the year 2004 in the subject Business economics - Miscellaneous, grade: 1,7, University of Lüneburg (Fremdsprachenzentrum), course: Intercultural Communication, language: English, abstract: Mergers can only get results if they are well managed. But what are the important aspects in international mergers that need to be considered by global managers? Are there any differences between domestic mergers and international mergers? In transnational mergers, it is vital to take national characters and communication styles into account. These varying behavioral patterns need to be synchronized in order to be successful in international circles. The partnership between Renault and Nissan is analysed as a source of experience.

Overcoming Crisis Case Studies Of Asian Multinational Corporations

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Author : Parissa Haghirian
language : en
Publisher: World Scientific
Release Date : 2022-12-21

Overcoming Crisis Case Studies Of Asian Multinational Corporations written by Parissa Haghirian and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-21 with Business & Economics categories.

Crisis management is not a new topic in management research and teaching. Every company meets challenges and crisis at some point and being able to deal with them decides whether a business survives. Despite this, crisis management has not yet been a prominent part of the modern business school curriculum. The pandemic has changed that, and how to deal with crisis has become the major question, not only for entrepreneurs and managers, but also for business educators.This book presents 22 case studies of Asian multinational corporations overcoming crisis. The topics do not only deal with the pandemic, but all kind of challenges of modern business and show how companies did overcome or which strategies they have developed to do so. The companies are divided into different industries such as the automotive industry, entertainment or aviation industries.The cases can be used in business and international management classes, but can also be read to learn about modern crisis management strategies.

Shift

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Author : Carlos Ghosn
language : en
Publisher: Crown Currency
Release Date : 2007-12-18

Shift written by Carlos Ghosn and has been published by Crown Currency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-12-18 with Business & Economics categories.

In Shift, Carlos Ghosn, the brilliant, audacious, and widely admired CEO of Nissan, recounts how he took the reins of the nearly bankrupt Japanese automotive company and achieved one of the most remarkable turnarounds in automotive—and corporate—history. When Carlos Ghosn (pronounced like “phone”) was named COO of Nissan in 1999, the company was running out of gas and careening toward bankruptcy. Eighteen short months later, Nissan was back in the black, and within several more years it had become the most profitable large automobile company in the world. In SHIFT, Ghosn describes how he went about accomplishing the seemingly impossible, transforming Nissan once again into a powerful global automotive manufacturer. The Brazilian-born, French-educated son of Lebanese parents, Ghosn first learned the management principles and practices that would shape his decisions at Nissan while rising through the ranks at Michelin and Renault. Upon his arrival at Nissan, Ghosn began his new position by embarking on a three-month intensive examination of every aspect of the business. By October 1999 he was ready to announce his strategy to turn the company around with the Nissan Revival Plan. In the plan, he consistently challenged the tradition-bound thinking and practices of Japanese business when they inhibited Nissan’s effectiveness. Ghosn closed plants, laid off workers, broke up long-standing supply networks, and sold off marginal assets to focus on the company’s core business. But slashing costs was just the first step in Nissan’s recovery. In fact, Ghosn introduced changes in every corner of the company, from manufacturing and engineering to marketing and sales. He updated Nissan’s car and truck lineup, took risks on dynamic new designs, and demanded improvements in quality—strategies that quickly burnished Nissan’s image in the marketplace, and re-established the company in the minds of consumers as a leader in innovation and engineering. Like the best-selling memoirs of Jack Welch, Lou Gerstner, and Larry Bossidy, SHIFT is a fascinating behind-the-scenes look at what it takes to transform and re-create a world-class company. Written by one of the world’s most successful and acclaimed CEOs, SHIFT is an invaluable guide for business readers everywhere.

The Renault Nissan Alliance A Case Study

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