The Retargeting Playbook
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The Retargeting Playbook
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Author : Adam Berke
language : en
Publisher: John Wiley & Sons
Release Date : 2014-03-04
The Retargeting Playbook written by Adam Berke and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-04 with Business & Economics categories.
How to reach the 98 percent of people who leave your website without converting sales The Retargeting Playbook is a complete guide for digital marketers about how to reach the 95 to 98 percent of people who leave a brand's website without converting. Retargeting gives advertisers the ability to stay in front of those people to bring them back and close the deal. For that reason, retargeting has emerged as a must have marketing channel, yet there is a lack of content that explains how the technology actually works and best practices for using it. Even marketing managers at large, sophisticated brands and agencies don’t have a strong grasp of this evolving channel, and there are few good neutral sources on the topic. Meanwhile, retargeting is the cornerstone of any holistic digital advertising strategy since it improves the results of every other channel if implemented correctly. Unfortunately, most marketers are only utilizing the most rudimentary retargeting tactics and barely scratch the surface of its potential. Explains how to stay in front of potential customers and convince them to come back and close the deal This book will be required reading for media buyers at digital agencies, in-house marketing managers at companies in any vertical, performance marketers, and ecommerce managers.
The Complete Indiegogo Facebook Advertising Playbook From Beginner To Advanced Build Leads And Boost Sales
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Author : Samit Patel
language : en
Publisher: Samit Patel
Release Date :
The Complete Indiegogo Facebook Advertising Playbook From Beginner To Advanced Build Leads And Boost Sales written by Samit Patel and has been published by Samit Patel this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
"Samit's knowledge and expertise have been crucial in supporting multiple top-performing campaigns on Indiegogo. His marketing strategy clearly works and I'd recommend his agency to anyone looking to crowdfund". - Joel, Head of Indiegogo Europe The Complete Indiegogo Facebook Advertising Playbook - From Beginner to Advanced, Build Leads and Boost Sales gives you the insight, information, and action plan you need to promote, grow & market your Indiegogo crowdfunding campaign on Facebook. - Transforms a newbie with zero knowledge about Facebook advertising and Indiegogo into someone armed with action plans of advanced marketers - Step by Step - Provides the complete guide on building a high converting community for any launch on any platform whether on your own website, crowdfunding or opening of a shop. The same principles can be applied anywhere. This book will be the most valuable investment you make if you plan to launch a successful Indiegogo campaign. Samit Patel is a world-recognized leader in crowdfunding and product launches having raised over $30 million on crowdfunding platforms like Kickstarter and Indiegogo. Featured by Forbes, Alphr and Fast Company, he is also recommended by accelerators and incubators such as Virgin, HAX, Highway 1, Alchemist and Hardware Club. Samit is an official marketing expert listed on Kickstarter and Indiegogo own website for design and technology products. He is also a renowned speaker speaking to thousands around the world in areas of product launches and validation as well as crowdfunding.
The 10 Minute Google Ads Playbook Unlock Access To 1 Billion Users
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Author : Dewey Hurst
language : en
Publisher: David Merrick
Release Date : 2025-04-17
The 10 Minute Google Ads Playbook Unlock Access To 1 Billion Users written by Dewey Hurst and has been published by David Merrick this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-17 with Business & Economics categories.
Experience the transformative power of Google Ads with this comprehensive playbook, designed to help you unlock the vast reach and potential of Google's advertising platform. This book meticulously guides you through every step of creating effective Google Ads campaigns, empowering you to reach your target audience and drive measurable results. From understanding the platform's fundamentals to mastering advanced strategies, you'll gain the knowledge and insights you need to succeed. Whether you're a seasoned marketer or just starting out, this playbook is your ultimate resource. Its practical approach and real-world examples will equip you with the skills and strategies to maximize your advertising investment. With over 1 billion users, Google Ads offers an unparalleled opportunity to connect with your target audience. This book unlocks the secrets of this powerful platform, empowering you to reach the right people, at the right time, and with the right message.
The Complete E Commerce Playbook
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Author : Anurag kumar
language : en
Publisher: Anurag kumar
Release Date : 2024-12-27
The Complete E Commerce Playbook written by Anurag kumar and has been published by Anurag kumar this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-27 with Business & Economics categories.
The Complete E-Commerce Playbook is your go-to guide for navigating the complexities of building a successful online business. Whether you’re just starting out or looking to optimize your existing e-commerce store, this book offers a comprehensive roadmap to help you thrive in the digital marketplace. Packed with actionable insights, proven strategies, and practical tools, this playbook covers every essential aspect of e-commerce. From selecting the right platform and designing a user-friendly store, to crafting a compelling value proposition and implementing effective digital marketing strategies, this book ensures you have everything you need to create a business that stands out and grows sustainably. You’ll learn how to build an online store that not only attracts visitors but converts them into loyal customers. Topics like optimizing product listings, leveraging SEO, and utilizing social media and email marketing are explored in detail, providing you with the knowledge to drive traffic and boost sales. The book also delves into critical elements of running a successful e-commerce business, such as managing risks (like cybersecurity and legal considerations), ensuring a smooth customer experience, and embracing innovations like AI and personalized shopping. With a focus on ethics and sustainability, you'll learn how to build a business that resonates with today’s conscious consumers. Each chapter includes practical exercises designed to help you implement what you've learned and take immediate action in building and scaling your e-commerce business. Whether you’re looking to start a new venture or take your current business to the next level, The Complete E-Commerce Playbook offers the guidance you need to succeed in today’s competitive online market.
Facebook Retargeting Following Ads Secrets 2022
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Author : Wojciech Zalech
language : en
Publisher: Wojciech Zalech
Release Date : 2020-12-19
Facebook Retargeting Following Ads Secrets 2022 written by Wojciech Zalech and has been published by Wojciech Zalech this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-19 with Business & Economics categories.
Since you are reading this text, you are probably interested in the development of your business. You've come to the right place, because my eBooks are professional tools for building a high market position. They were prepared on the basis of 22 years of experience in building business strategies and my young view on Social Selling. Thanks to them, using this knowledge in practice, you will increase your brand's recognition on the web, create an additional product or service distribution model, and increase the likelihood of selling your products on Facebook and your profits will increase. That's what you want in your business, right? In this eBook you will learn a practical knowledge: 1. On the planning of development strategies, remarketing campaign schemes; 2. How to use consumer insights; 3. How to target potential customers on Facebook; 4. How to analyze user data collected by Facebook; 4. How to analyze user data collected by Instagram; 5. How to analyze user data collected by your company’s website; 6. How to increase sales and thus profits thanks to Facebook Ads campaigns; 7. Remarketing applications on Facebook; 8. Remarketing applications on Instagram; 9. Remarketing applications on your company’s website. 10. Learn three types of online visitors 11. Seven (7) Facebook ads templates that made me and my clients thousand of dollars Remarketing and how to effectively benefit from it? In other words, it is a simple marketing procedure, aimed at increasing the probability of selling your products or services, through continuous subconscious or unconscious interest of your clients in your brand. Colloquially, remarketing activities are said to be walking advertisement. Why? Because this ad is sent to customers who have somehow reacted to your ads, posts, content on the web, company website, Facebook page, they sent an email, left comments and react in a specific time range, for example 180 days. That is why it follows because it “walks” behind your potential clients, from time to time letting them know about itself.
The Aliexpress Arbitrage Playbook
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Author : Barrett Williams
language : en
Publisher: Barrett Williams
Release Date : 2024-08-21
The Aliexpress Arbitrage Playbook written by Barrett Williams and has been published by Barrett Williams this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-21 with Business & Economics categories.
**The AliExpress Arbitrage Playbook Your Ultimate Guide to E-commerce Success** Unlock the secrets to building a profitable online business with "The AliExpress Arbitrage Playbook"! Dive into the world of e-commerce and discover how to harness the power of AliExpress to create a lucrative arbitrage empire. This comprehensive guide takes you through every step of the process, from discovering profitable niches to scaling your business to new heights. **What you’ll learn** - **Introduction to AliExpress Arbitrage** Understand the basics of arbitrage, the advantages of using AliExpress, and an overview of the entire process. - **Finding Profitable Niches** Master the art of niche research, drill down into sub-niches, and evaluate their profitability. - **Kitchen Gadgets Sub-Niche Analysis** Explore why kitchen gadgets are a lucrative sector and conduct a thorough competitive analysis. - **Micro-Kitchen Tools Trends** Stay ahead by identifying emerging trends and tracking seasonal interests in micro-kitchen tools. - **Product Selection Strategies** Learn how to select winning products, analyze reviews, and calculate potential profits. - **Sourcing from Reliable Suppliers** Find and vet trusted suppliers while negotiating the best deals. - **Validating Your Product Ideas** Test the market on a small scale, gather customer feedback, and fine-tune your offerings. - **Setting Up Your Online Store** Get practical advice on choosing the right e-commerce platform, designing a user-friendly store, and essential tools you’ll need. - **Crafting High-Converting Product Listings** Write compelling product descriptions, optimize images, and use customer reviews to boost conversions. - **Pricing Strategies** Navigate price elasticity, competitive pricing models, and dynamic pricing tactics. - **Marketing Your Micro-Kitchen Tools** Implement content marketing, social media advertising, and influencer collaborations to drive sales. - **Leveraging SEO for Traffic** Dive deep into keyword research, on-page and off-page SEO techniques. - **Effective Use of Paid Advertising** Utilize Google Ads, Facebook and Instagram ads, and measure your ROI to maximize returns. - **Customer Service and Retention** Offer stellar customer support, build loyalty programs, and handle returns efficiently. - **Monitoring and Analyzing Performance** Track key metrics, use analytics tools, and adapt your strategy based on data. - **Scaling Your Business** Automate tasks, expand your product line, and enter new markets for exponential growth. - **Building a Brand** Create a strong brand identity, maintain consistency, and leverage branding for long-term success. - **Managing Inventory and Logistics** Implement efficient inventory management, choose reliable logistics partners, and streamline your supply chain. - **Legal and Financial Considerations** Navigate tax obligations, protect your intellectual property, and manage your finances effectively. - **Case Studies and Success Stories** Get inspired by real-life case studies and learn from successful entrepreneurs. - **Troubleshooting Common Challenges** Overcome supplier issues, handle negative feedback, and navigate sales slumps. - **Beyond AliExpress** Explore other platforms, international expansion strategies, and future trends in e-commerce and arbitrage. Packed with insights, strategies, and practical advice, this playbook is your go-to resource for mastering AliExpress arbitrage. Embark on your journey to financial independence and entrepreneurial success today!
Traffic Secrets
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Author : Russell Brunson
language : en
Publisher: Hay House, Inc
Release Date : 2023-07-25
Traffic Secrets written by Russell Brunson and has been published by Hay House, Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-25 with Business & Economics categories.
Now in paperback, master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless book from the $100M entrepreneur and co-founder of the software company ClickFunnels. "If you have an existing business, then Traffic Secrets is like throwing gasoline on the fire!" — Daniel Rosen, founder and CEO of Credit Repair Cloud The biggest problem that most entrepreneurs have isn't creating an amazing product or service; it's getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don't understand one essential skill: the art and science of getting traffic (or people) to find you. Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, reveals the classic and foundational direct marketing techniques that will allow you to be at the front of new trends, see opportunities that are invisible to most everyone else, and master emerging tactics before most people even know they exist. With step-by-step instructions to master multiple traffic sources, Brunson reveals the market-tested strategies for: Understanding exactly who your dream customer is Discovering where they are congregating Throwing out the hooks that will grab their attention and pull them into your funnels so you can tell them a story and make them an offer. Don't wait for people to come to you. Implement these evergreen traffic strategies now so you can find your people and focus on changing their world with the products and services that you sell.
Visme Marketing Playbook
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Author : Farzad Rashidi
language : en
Publisher: Visme
Release Date : 2019-12-03
Visme Marketing Playbook written by Farzad Rashidi and has been published by Visme this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-03 with Business & Economics categories.
At Visme, we are on a mission to help businesses and individuals create branded content they can be proud of, in minutes. Over 2 million people flow through our website every single month with little to no advertising. Not having multi-million dollar marketing budgets did not stop Visme from achieving consistent growth year after year. That’s why our team spent over 450 hours, documenting every single strategy we’ve used to grow our software-as-a-service (SaaS) company in a step-by-step format.
The Evergreen Traffic Playbook
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Author : Matt Wolfe
language : en
Publisher: Lulu.com
Release Date : 2018-09-27
The Evergreen Traffic Playbook written by Matt Wolfe and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-27 with Business & Economics categories.
Here are a few of the topics that we cover in this in-depth online traffic guide: The Perpetual Audience Growth System: The step-by-step process that we use to consistently drive high-quality, inexpensive traffic to our site. (No one else teaches this) Omnipresence: We'll show you how to appear like you and your brand are everywhere to the right people. Content Repurposing Tactics: Learn how to create content once and then reuse it over and over again so that it drives traffic for you from multiple places. Expert Traffic Strategies: We haven't mastered every traffic strategy ourselves (yet) but we have interviewed hundreds of people who have mastered a wide range of strategies. We've compiled all of their advice into a nice, simple, reference guide.
The Digital Marketer S Playbook
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Author : Diego Adolfo Carrasco Gubernatis
language : en
Publisher: Springer Nature
Release Date : 2024-12-20
The Digital Marketer S Playbook written by Diego Adolfo Carrasco Gubernatis and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-20 with Business & Economics categories.
Transition from traditional marketing to digital marketing and master a comprehensive range of topics within this field. This book offers a practical, step-by-step approach to managing digital marketing (with the help of experts) in the current landscape, making it a timely and valuable resource for marketers, business owners, and students alike. With an emphasis on referential information, you’ll review some of the foundational concepts of digital marketing, including digital assets, advertising channels, formats, and customer awareness. You’ll also delve into targeting methods, audience segmentation, and the use of keywords for display and search ads. Gain insights into key digital marketing metrics like CPC, CPV, CPM, clicks, and CTR, and how they impact campaign performance. Learn about conversion tracking, analytics, and how to interpret digital marketing reports to evaluate campaign success. Explore advanced topics such as the use of artificial intelligence in digital marketing for targeting and content optimization. Understand the landscape of legal, tax, and brand protection in the digital space. The book's relevance stems from the increasing dominance of digital channels in marketing. In today's digital age, understanding and effectively utilizing digital marketing strategies is not just important but essential for businesses and marketers. The shift towards digital has been accelerated by technological advancements and changes in consumer behavior, making digital marketing skills more critical than ever, but not every executive and marketing professional has managed to stay on top of its developments. The Digital Marketer's Playbook is an essential guide for those who have foundational knowledge in marketing but are relatively new to the domain of digital marketing. What You Will Learn See how a digital marketing campaign works (across providers, not provider-specific). Implement campaign optimizations. Explore digital marketing channels, creatives, formats, and advertiser channel providers. Review the wording (jargon) used in the industry (personas, target group, bids, keywords, etc.). Who This Book is For Those who have implemented marketing campaigns, but they are looking to dive deeper into digital marketing, understand it’s particularities and know what to ask for and what to expect from specialists.