The Retention Revolution Why Keeping Customers Is More Important Than Ever
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The Retention Revolution Why Keeping Customers Is More Important Than Ever
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Author : Favour Emeli
language : en
Publisher: Recorded Books
Release Date : 2025-01-14
The Retention Revolution Why Keeping Customers Is More Important Than Ever written by Favour Emeli and has been published by Recorded Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-14 with Business & Economics categories.
In today’s crowded and competitive market, acquiring new customers is no longer enough. The real secret to sustainable growth lies in keeping the customers you already have. The Retention Revolution is a powerful guide to understanding why customer retention is the ultimate business game-changer—and how to build a strategy that ensures long-term loyalty and profitability. This book dives into the evolving expectations of modern consumers and the cost-benefit dynamics of retention versus acquisition. Learn how to deliver personalized experiences, anticipate customer needs, and foster relationships that go beyond transactions. Through actionable insights and real-world examples, you’ll uncover proven methods to reduce churn, enhance engagement, and turn loyal customers into passionate advocates for your brand. The Retention Revolution also explores the role of technology and data in creating retention-driven strategies, from predictive analytics to customer-centric innovation. Whether you’re leading a startup or managing a large enterprise, this book equips you with the tools to build lasting connections that drive growth in a competitive marketplace. Loyal customers aren’t just valuable—they’re essential. Are you ready to join the revolution and transform the way you think about customer relationships? Let The Retention Revolution show you how.
Loyalty Rules
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Author : Frederick F. Reichheld
language : en
Publisher: Harvard Business Press
Release Date : 2001
Loyalty Rules written by Frederick F. Reichheld and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
Reichheld draws upon case studies of a variety of businesses including Harley-Davidson, Dell Computer, and Enterprise Rent-A-Car to show how employee and customer loyalty promote financial success. His approach to developing loyalty is based upon six principles of leadership including never profiting at the expense of partners, rewarding the right results, and honest communication. Reichheld is a Bain Fellow and author of The Loyalty Effect. c. Book News Inc.
Brand Choice
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Author : Randolph J. Trappey
language : en
Publisher: Springer
Release Date : 2004-11-23
Brand Choice written by Randolph J. Trappey and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-11-23 with Business & Economics categories.
Customers use mental short cuts and they get into ruts when making product and brand choices. Brand Choice provides the tools that reveal customers' automatic thoughts and how such thoughts accurately forecast brand choice. Strategic thinking by customers includes their focusing attention and introspectively telling about how, when, where, and why they buy and use brands and products. For learning customers' strategic thinking, this book advocates in situ use of the long interview method.
Multidisciplinary Research Area In Arts Science Commerce Volume 3
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Author : Chief Editor- Biplab Auddya, Editor- Nazia Qureshi, Dr. Ratnaprava Parija, Dr. R. Senthamizh Veena, Dr. C. Salma, Milinkumar Maru, Mr Romero D’Souza
language : en
Publisher: The Hill Publication
Release Date : 2025-06-25
Multidisciplinary Research Area In Arts Science Commerce Volume 3 written by Chief Editor- Biplab Auddya, Editor- Nazia Qureshi, Dr. Ratnaprava Parija, Dr. R. Senthamizh Veena, Dr. C. Salma, Milinkumar Maru, Mr Romero D’Souza and has been published by The Hill Publication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-25 with Antiques & Collectibles categories.
Responsible Marketing For Sustainable Business
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Author : Dr Ramesh Kumar Miryala
language : en
Publisher: Zenon Academic Publishing
Release Date : 2016-03-31
Responsible Marketing For Sustainable Business written by Dr Ramesh Kumar Miryala and has been published by Zenon Academic Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-31 with Business & Economics categories.
Globalization has proliferated business with numerous challenges and opportunities, and simultaneously at other end the growth in economy, population, income and standard of living has redefined the scope of business and thus the business houses approaches. A highly competitive environment, knowledgeable consumers and quicker pace of technology are keeping business enterprises to be on their toes. Today marketing and its concepts have become key for survival of any business entity. The unique cultural characteristics, tradition and dynamics of consumer, demand an innovative marketing strategy to achieve success. Effective Marketing has become an increasingly vital ingredient for business success and it profoundly affects our day-to-day life. Today, the role of a business houses has changed from merely selling products and services to transforming lives and nurturing lifestyles. The Indian business is changing and so do the marketing strategies. These changing scenarios in the context of globalization will bestow ample issues, prospects and challenges which need to be explored. The practitioners, academicians and researchers need to meticulously review these aspects and acquaint them with knowledge to sustain in such scenarios. Thus, these changing scenarios emphasize the need of a broad-based research in the field of marketing also reflecting in marketing education. This book is an attempt in that direction. We sincerely hope that this book will provide insights into the subject to faculty members, researchers and students from the management institutes, consultants, practicing managers from industry and government officers.
Strategic Management And International Business Policies For Maintaining Competitive Advantage
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Author : De Moraes, Ailson J.
language : en
Publisher: IGI Global
Release Date : 2023-07-17
Strategic Management And International Business Policies For Maintaining Competitive Advantage written by De Moraes, Ailson J. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-17 with Business & Economics categories.
The discontinuation and turbulent nature of business environments make it crucial for organizations to adopt strategic management practices and develop key business policies to be alert to environmental changes. Organizational competitiveness has become the center of strategic management literature as an explanation for organizational success. However, in the past two decades, there has been a shift in the nature of the relationship between business organizations and society, with business organizations increasingly playing a more proactive role in wider societal issues. Strategic Management and International Business Policies for Maintaining Competitive Advantage allows executives to implement the necessary business policies and strategies in order to help the organization maintain a competitive advantage in a global complex environment. By doing this, organizations will be more proactive than reactive in shaping their own futures. This book allows organizations to initiate and influence activities. Covering topics such as ethical business marketing, leadership capabilities, and strategic management, this premier reference source is an excellent resource for business leaders and executives, managers, entrepreneurs, marketers, economists, government officials, students and educators of higher education, librarians, researchers, and academicians.
The Digital Transformation Of Logistics
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Author : Mac Sullivan
language : en
Publisher: John Wiley & Sons
Release Date : 2021-04-06
The Digital Transformation Of Logistics written by Mac Sullivan and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-06 with Technology & Engineering categories.
The digital transformation is in full swing and fundamentally changes how we live, work, and communicate with each other. From retail to finance, many industries see an inflow of new technologies, disruption through innovative platform business models, and employees struggling to cope with the significant shifts occurring. This Fourth Industrial Revolution is predicted to also transform Logistics and Supply Chain Management, with delivery systems becoming automated, smart networks created everywhere, and data being collected and analyzed universally. The Digital Transformation of Logistics: Demystifying Impacts of the Fourth Industrial Revolution provides a holistic overview of this vital subject clouded by buzz, hype, and misinformation. The book is divided into three themed-sections: Technologies such as self-driving cars or virtual reality are not only electrifying science fiction lovers anymore, but are also increasingly presented as cure-all remedies to supply chain challenges. In The Digital Transformation of Logistics: Demystifying Impacts of the Fourth Industrial Revolution, the authors peel back the layers of excitement that have grown around new technologies such as the Internet of Things (IoT), 3D printing, Robotic Process Automation (RPA), Blockchain or Cloud computing, and show use cases that give a glimpse about the fascinating future we can expect. Platforms that allow businesses to centrally acquire and manage their logistics services disrupt an industry that has been relationship-based for centuries. The authors discuss smart contracts, which are one of the most exciting applications of Blockchain, Software as a Service (SaaS) offerings for freight procurement, where numerous data sources can be integrated and decision-making processes automated, and marine terminal operating systems as an integral node for shipments. In The Digital Transformation of Logistics: Demystifying Impacts of the Fourth Industrial Revolution, insights are shared into the cold chain industry where companies respond to increasing quality demands, and how European governments are innovatively responding to challenges of cross-border eCommerce. People are a vital element of the digital transformation and must be on board to drive change. The Digital Transformation of Logistics: Demystifying Impacts of the Fourth Industrial Revolution explains how executives can create sustainable impact and how competencies can be managed in the digital age - especially for sales executives who require urgent upskilling to remain relevant. Best practices are shared for organizational culture change, drawing on studies among senior leaders from the US, Singapore, Thailand, and Australia, and for managing strategic alliances with logistics service providers to offset risks and create cross-functional, cross-company transparency. The Digital Transformation of Logistics: Demystifying Impacts of the Fourth Industrial Revolution provides realistic insights, a ready-to-use knowledge base, and a working vocabulary about current activities and emerging trends of the Logistics industry. Intended readers are supply chain professionals working for manufacturing, trading, and freight forwarding companies as well as students and all interested parties.
Savoring Success Revolutionary Ideas For Food And Beverage Innovation
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Author : Aurora Grace Edwards
language : en
Publisher: David Chapple
Release Date :
Savoring Success Revolutionary Ideas For Food And Beverage Innovation written by Aurora Grace Edwards and has been published by David Chapple this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
In this captivating book, you will dive into a world of innovation and explore cutting-edge ideas that are revolutionizing the food and beverage industry. Savoring Success unveils a wealth of imaginative concepts that are shaping the future of gastronomy. Packed with inspiration and practical insights, this groundbreaking guide introduces fresh and exciting trends that will delight your taste buds and transform the way we experience dining. From futuristic culinary techniques to sustainable food practices, this book showcases the most unique and inventive concepts that are redefining the art of food and beverage. Discover how visionary chefs and entrepreneurs are challenging conventional norms by exploring wild flavor combinations, reinventing familiar dishes, and pushing boundaries with their creations. With an emphasis on sustainability, Savoring Success also uncovers the innovative strategies being employed to reduce food waste and promote mindful consumption. Whether you are a food enthusiast, a culinary professional, or simply curious about the latest trends, this book offers a tantalizing journey through the vast landscape of gastronomic creativity. Join the revolution and savor the success of these revolutionary ideas that are shaping the future of food and beverage innovation.
The United States Revolutionary Russia And The Rise Of Czechoslovakia
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Author : Betty Miller Unterberger
language : en
Publisher: Texas A&M University Press
Release Date : 2000
The United States Revolutionary Russia And The Rise Of Czechoslovakia written by Betty Miller Unterberger and has been published by Texas A&M University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with History categories.
The First World War and the Bolshevik Revolution in Russia set the stage on which Woodrow Wilson had to direct U.S. policy toward Czechoslovakia as it sought liberation in the early twentieth century. Betty Unterberger's now classic study of the ferment of this period and the way President Wilson dealt with it gives insight into both Great Power relations and the next eighty years of developments in Central Europe. A decade after the original publication of The United States, Revolutionary Russia, and the Rise of Czechoslovakia, Unterberger has added an updated introduction that reconsiders the region in light of new knowledge gleaned from recently available Soviet, Czech, and French documents.
Managing Customer Relationships
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Author : Don Peppers
language : en
Publisher: John Wiley & Sons
Release Date : 2010-12-30
Managing Customer Relationships written by Don Peppers and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-30 with Business & Economics categories.
MANAGING CUSTOMER RELATIONSHIPS A Strategic Framework Praise for the first edition: "Peppers and Rogers do a beautiful job of integrating actionable frameworks, the thinking of other leaders in the field, and best practices from leading-edge companies. "—Dr. Hugh J. Watson, C. Herman and Mary Virginia Terry Chair of Business Administration, Terry College of Business, University of Georgia "Peppers and Rogers have been the vanguard for the developing field of customer relationship management, and in this book, they bring their wealth of experience and knowledge into academic focus. This text successfully centers the development of the field and its theories and methodologies squarely within the broader context of enterprise competitive theory. It is a must-have for educators of customer relationship management and anyone who considers customer-centric marketing the cornerstone of sound corporate strategy." —Dr. Charlotte Mason, Department Head, Director, and Professor, Department of Marketing and Distribution, Terry College of Business, University of Georgia "Don and Martha have done it again! The useful concepts and rich case studies revealed in Managing Customer Relationships remove any excuse for those of us responsible for actually delivering one-to-one customer results. This is the ultimate inside scoop!" —Roy Barnes, Formerly with Marriott, now President, Blue Space Consulting "This is going to become the how-to book on developing a customer-driven enterprise. The marketplace is so much in need of this road map!" —Mike Henry, Leader for Consumer Insights at Acxiom Praise for the second edition: "Every company has customers, and that's why every company needs a reference guide like this. Peppers and Rogers are uniquely qualified to provide us with the top textbook on the subject, and the essential tool for the field they helped to create." —David Reibstein, William Stewart Woodside Professor of Marketing, The Wharton School, University of Pennsylvania