Home eBooks Download › the rise of the platform marketer

The Rise Of The Platform Marketer

Download The Rise Of The Platform Marketer PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get The Rise Of The Platform Marketer book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page

The Rise Of The Platform Marketer

DOWNLOAD
FREE 30 Days

Author : Craig Dempster
language : en
Publisher: John Wiley & Sons
Release Date : 2015-04-09

The Rise Of The Platform Marketer written by Craig Dempster and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-09 with Business & Economics categories.

Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments through strategic use of Connected CRM (cCRM). This book shows you how to take advantage of the massive growth and proliferation of social and other digital media, with clear strategy for developing the new capabilities, tools, metrics, and processes essential in the age of platform marketing. Coverage includes identity management, audience management, consumer privacy and compliance, media and channel optimization, measurement and attribution, experience design, and integrated technology, plus a discussion on how the company as a whole must evolve to keep pace with marketing's increasingly rapid evolution and capabilities. The expansion of digital platforms has created addressability opportunity through search, video, display, and social media, offering today's foremost opportunity for competitive advantage. This book outlines the capabilities and perspective required to reap the rewards, helping you shift your strategy to align with the demands and expectations of the modern consumer. Develop the tools, metrics, and processes necessary to engage the modern consumer Gain a deep understanding of Connected Customer Relationship Management Leverage trends in technology and analytics to create targeted messages Adjust your company's structure and operations to align with new capabilities The new era of marketing requires thorough understanding of cCRM, along with the knowledge and innovative forethought to thrive in the ever-expanding digital audience platform environment. The Rise of the Platform Marketer gives you an edge, and helps you clear a path to full implementation.

The Rise Of The Platform Marketer

DOWNLOAD
FREE 30 Days

Author : Craig Dempster
language : en
Publisher: John Wiley & Sons
Release Date : 2015-04-27

The Agile Marketer

DOWNLOAD
FREE 30 Days

Author : Roland Smart
language : en
Publisher: John Wiley & Sons
Release Date : 2016-02-29

The Agile Marketer written by Roland Smart and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-29 with Business & Economics categories.

The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language—and thereby deliver the right experiences, at the right times, via the right channels. This approach represents a formidable technological and practical challenge that few marketers have experience with. The methods that enable marketers to meet this challenge are emerging from an unexpected place: the world of software development. The Agile methodologies that once revolutionized software development are now revolutionizing marketing. Agile provides the foundation for alignment between the marketing and product management sides. It can unleash a whole array of new marketing opportunities for growth hacking as well as for "baking" marketing directly into your products or services. Beyond that, as a discipline it can serve as a bridge to strategic alignment, positioning the chief marketing officer alongside the chief product officer as the two primary drivers of the business. Written by a premier practitioner of modern marketing, this book will provide you with: Insights on the evolution of product development and management in the organization—and why marketing must partner with them in the new era An understanding of Agile methods and their application to marketing A plan for integrating Agile with your traditional methods Tactics to drive alignment with product management A pathway to becoming the steward of customer experience Rich with examples, case studies, illustrations, and exercises drawn from the author's wide-ranging experience (from startups to a top global technology company), The Agile Marketer will help you transform marketing in your organization, in spirit and practice—and help realize its critical roles in product management and the customer experience.

Platform Strategy

DOWNLOAD
FREE 30 Days

Author : Laure Claire Reillier
language : en
Publisher: Taylor & Francis
Release Date : 2017-04-21

Platform Strategy written by Laure Claire Reillier and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-21 with Business & Economics categories.

During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In Platform Strategy, Laure Claire Reillier and Benoit Reillier provide a practical guide for students, digital entrepreneurs and executives to understand what platforms are, how they work and how you can build one successfully. Using their own "rocket model" and original case studies (including Google, Apple, Amazon), they explain how designing, igniting and scaling a platform business requires learning a whole new set of management rules. Platform Strategy also offers many fascinating insights into the future of platforms, their regulation and governance, as well as how they can be combined with other business models. Benoit Reillier and Laure Claire Reillier are co-founders of Launchworks, a leading advisory firm focused on helping organizations develop and scale innovative business models.

Handbook Of Research On The Platform Economy And The Evolution Of E Commerce

DOWNLOAD
FREE 30 Days

Author : Ertz, Myriam
language : en
Publisher: IGI Global
Release Date : 2021-10-15

Handbook Of Research On The Platform Economy And The Evolution Of E Commerce written by Ertz, Myriam and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-15 with Business & Economics categories.

In the past two decades, research on electronic commerce and platforms has thrived. Tremendous academic research has been conducted on this specific concept. Over the last decade, with the rise of applications and mobile technology, that stream of research has extended to the collaborative economy, more colloquially known as the sharing economy. The commonality between e-commerce and collaborative consumption being that they both occur online and rely predominantly on platforms. The Handbook of Research on the Platform Economy and the Evolution of E-Commerce is a comprehensive reference book offering a holistic perspective of the platform economy by connecting the e-commerce and collaborative economy streams into a common framework. As such, this integrated perspective offers a clearer understanding of the key trends in research and in managerial action, as well as an agenda for future studies and practice. This handbook emphasizes how the digital transition will create an increased merging between physical and digital activities, as well as the challenges and opportunities pertaining to this trend. Covering topics including sharing economy, Marketing 4.0, and digital applications, this book is essential for marketers, managers, executives, students, researchers, and academicians.

Digital Marketing For Business 2 Books In 1

DOWNLOAD
FREE 30 Days

Author : Jonathan Page
language : en
Publisher: Jonathan Page
Release Date : 2020-12-11

Digital Marketing For Business 2 Books In 1 written by Jonathan Page and has been published by Jonathan Page this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-11 with Business & Economics categories.

Social media has traversed far greater heights than simply being a medium for user-generated content. Today, it’s a tool for consumer empowerment (we all witness big conglomerates being brought to their knees by that one dissatisfied tweet or widely shared post) and a gratifying brand-consumer partnership. Even companies that have long been dismissing social media as frivolous and flippant have started taking note of its benefits. They’ve realized that social media is not limited to games and light-hearted opinion polls (which are also hugely successful in creating affable brands), but can involve more serious discussions and insights that are invaluable when it comes to building strong brands. Unlike traditional marketing mediums, social media doesn’t swallow a huge chunk of your advertising and promotion budget. You don’t need to create cost-intensive and ineffectual marketing plans that leave you broke. All you need is some creativity, perceptiveness, and an intuitive understanding about your audience’s needs. More than sharp business acumen, you need a human touch. Social media gives your brand a human angle without breaking the bank. Currently, social media marketing is the most powerful tool that can help businesses to reach customers and prospects (whether small or not). But with over 88 percent of all companies selling on at least one social media platform, you can see how tempting it can be for the company to get lost in all that noise. To achieve more organic visibility, meet committed brand fans, and even generate more sales and leads on your company social media pages, you'll need a succinct marketing strategy to rise to the top. Thankfully, this book offers just that for you. The book will show you how to promote your brand on social media, peeling through the layers of the most popular social media sites to get to the heart of what makes an online marketing campaign effective. Whether you are either active on social media or have never had a Facebook account, this book will lead your social media marketing campaign every step of the way–through building your account and improving your profile, to posting content that your audience will want to connect with, and the different ways to advertising and promoting your brand for more views and followers. We will look at Facebook, YouTube, Instagram, LinkedIn and Twitter, in this book and show you that given the fierce competition, social media marketing can be effective in your business. A strong presence on social media is something that the company can't afford to miss. Continue reading to see how to create a plan that will bring thousands of followers to your profile instantly. Instagram Marketing Algorithms The way brands communicate with their existing and target audience has undoubtedly transformed. One of the main reasons for this transformation is the increase in the popularity of social networking platforms. These days, an increasing number of brands are using visual media for communicating their brand’s message. Social media has certainly revolutionized our lives. Instagram has stood the test of time and is now one of the most popular social networking platforms today. So, if your brand isn’t already on Instagram, then there is no time like the present to get started. Instagram has been around for a while, but not a lot of people know how to make the most of its features. The creators of this platform keep introducing new features along with changes to the algorithm. So, it is quintessential that you stay on top of all the updates. In this book, you will learn about the things you need to increase your following on Instagram so you can maximize your profits. You will be given information about the different benefits you can reap by using Instagram. You will learn about various tips for choosing the perfect Instagram name and tricks to optimize your brand’s Instagram profile. Apart from this, you will also learn about specific strategies for building your niche on Instagram and thoroughly engage your audience. Marketing on Instagram and how you can increase your following are also discussed in detail in this book. A combination of all these factors will ensure that your brand makes the most of all that Instagram has to offer. You will want to make sure that whatever strategy you start to use on Instagram is going to keep the focus on the brand that you have built and how that brand sees the world. Instagram is great for sharing videos and photos so make sure that when you connect the business with your followers, make sure that it stays consistent with your brand rather than straying away or showing things that just don’t go together. Use your brand or company name in hashtags: the hashtags that you pick don’t have to be complicated. If you already have a pretty good following on Instagram, or your brand name is well known, go ahead and use this as one of your hashtags. This will make it easier for your followers to find you because they can just search the name and find some of your posts. Make a follower famous: it is not just about your followers checking out your posts, it is about how you interact with your followers. Take the time to look over the pages of your followers and then like and share some of their posts. This helps to show the customers that you really appreciate them because you are acknowledging their cool posts and sharing them with others on your page. Be careful with this one though because some may be personal and you should always ask for permission beforehand if you are unsure whether they would like it shared or not. So, if you are ready to learn more, then let us get started immediately!

Digimarketing

DOWNLOAD
FREE 30 Days

Author : Kent Wertime
language : en
Publisher: John Wiley & Sons
Release Date : 2011-12-19

Digimarketing written by Kent Wertime and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-19 with Business & Economics categories.

"We are all DigiMarketers now - or we should be. The authors have for the first time provided a lucid, hype-free, business-based and practical guide to the new age of marketing: it is a kind of digital Baedeker, which should be on every businessman's book-shelf." —Miles Young, Chairman, Ogilvy & Mather Asia Pacific "The digital frontier is now the center of our universe. As Kent Wertime and Ian Fenwick show, marketers must seize this digital opportunity to accelerate their market growth." —John A. Quelch, Senior Associate Dean and Lincoln Filene Professor of Business Administration, Harvard Business School "Too many advertisers are stuck in the primordial soup when it comes to their digital marketing strategy. However, they need to evolve fast if they are to survive in a multi-channel landscape. This timely book acts like an Origin of the Species, steering hesitant brand owners through the complexities of the digital ecosystem. An impressive blend of academic theory, professional insight and practical advice." —Paul Kemp-Robertson, Co-founder & Editorial Director, Contagious www.contagiousmagazine.com "DigiMarketing: The Essential Guide to New Marketing & Digital Media is a clear call for companies to evolve their marketing practice. This book is essential reading for anyone seeking a roadmap to the future of business." —Dipak C. Jain, Dean, Kellogg School of Management "The rise of conversational media new forms of distribution - from blogs to mobile platforms - challenge traditional approaches to marketing, and require every business to have a transition plan. Kent Wertime and Ian Fenwick have written a book that is required reading for any marketers interested in successfully making that transition." —John Battelle, CEO and Founder, Federated Media Publishing and Author, The Search "Kent Wertime and Ian Fenwick have written the definitive guide to marketing in the digital age. But Digimarketing does more than educate marketing professionals. It describes the new media landscape brilliantly, making it an essential read for anyone who hopes to understand the most important technological revolution of the past fifty years. I wore out three yellow highlighters before realizing that every sentence and every paragraph is worth committing to memory." —Norman Pearlstine, Former Editor-in-Chief, Time Inc. and Managing Editor, The Wall Street Journal, Senior Advisor, Telecommunications & Media, The Carlyle Group

Platform Revolution How Networked Markets Are Transforming The Economyand How To Make Them Work For You

DOWNLOAD
FREE 30 Days

Author : Geoffrey G. Parker
language : en
Publisher: W. W. Norton & Company
Release Date : 2016-03-28

Platform Revolution How Networked Markets Are Transforming The Economyand How To Make Them Work For You written by Geoffrey G. Parker and has been published by W. W. Norton & Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-28 with Business & Economics categories.

A practical guide to the new economy that is transforming the way we live, work, and play. Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success? These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the what, how, and why of this revolution and provide the first “owner’s manual” for creating a successful platform business. Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today’s up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy. As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions.

A Beginners Guide To The Platform Business Model

DOWNLOAD
FREE 30 Days

Author : J. H. Pii
language : en
Publisher:
Release Date : 2021-05-02

A Beginners Guide To The Platform Business Model written by J. H. Pii and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-02 with categories.

If you want to generate passive revenue, multiple cash flows, control your industry's innovation, know more about your customers and market trends, and steer your competition to your favor, then keep reading. Everywhere you look you see platforms. You must buy a gift, you do it on Amazon or a used one on eBay. You do not have your car; so you go with Uber or Lyft: platforms. Most of your social life is done on either direct messages, Facebook, WhatsApp, or Twitter, again: platforms. When you need to unwind from a hard day's work you fire up either Netflix, entertainment: platforms. While ordering food to arrive from either UberEats, JustEat, or Deliveroo, you guessed it, all: platforms. Even that you are seeing this on a platform is a shiny irony in of itself. The platform business model is not new. It can be traced back to the agricultural revolution of farmers markets. But through a digital transformation, of putting your business into an online platform, substantial benefits will start to show. You will experience significant organic growth; you will gain organic insights into your industry and customers to directly aid you in your R&D and strategy development; you will through your producers on your platform be able to control compatibility and standardization in your industry, and thus, larger, innovation. In other words, you will be able to steer competition to your favor. But with everything there are complications. A platform is the meeting place of producers and consumers. But the producers do not come if there are no consumers, and the consumers do not come if there are nothing to purchase. How do you get over this interdependency? How do you manage both a producing side and your consumer side? Are you hands-on or hands-off? Where in the platform business model are the pitfalls? This book will give you the answers to all those questions and then some. It is meant as a thorough introduction to the Platform Business Model - to show you the model, its benefits, the challenges; ultimately for you to see if you should launch one, or if it would be a grave detriment. Get acquainted with the Platform Business Model and discover if you are missing out on it. What category of the Platform Business Model would suit you best? You will be able to answer the question of how do you get the independent producers if you cannot get customers and vice versa? Whether you should or should not launch a platform, in this book you will know how to determine that. You will know how the Platform Business Model can both bring you soft and direct control over your industry and your competitors. You will know what unique alteration the Platform Business Model hold, that few know about - not even the Big Technology Platforms. You have heard of 'Too Big To Fail', but here you will discover 'Too Big SO You Fail', and how to avoid it. In this book you will discover what the business model is, how to launch it, when not to launch it, how to manage it, and if a unique variant of the model is more for you. I have done the research; I hold two master's degrees in international business and management. And, it would be foolish to not learn about it and consider it, because huge opportunity costs could be attached to whatever you decide right now. So, if you want to not miss out and rake in the cash flows, control, insights, and organic growth, then scroll up and click the Add to Cart Button.

Ours To Hack And To Own

DOWNLOAD
FREE 30 Days

Author : Trebor Scholz
language : en
Publisher: OR Books
Release Date : 2017-01-12

Ours To Hack And To Own written by Trebor Scholz and has been published by OR Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-12 with Computers categories.

Real democracy and the Internet are not mutually exclusive. Here, for the first time in one volume, are some of the most cogent thinkers and doers on the subject of the cooptation of the Internet, and how we can resist and reverse the process. The activists who have put together Ours to Hack and to Own argue for a new kind of online economy: platform cooperativism, which combines the rich heritage of cooperatives with the promise of 21st-century technologies, free from monopoly, exploitation, and surveillance. The on-demand economy is reversing the rights and protections workers fought for centuries to win. Ordinary Internet users, meanwhile, retain little control over their personal data. While promising to be the great equalizers, online platforms have often exacerbated social inequalities. Can the Internet be owned and governed differently? What if Uber drivers set up their own platform, or if a city’s residents controlled their own version of Airbnb? This book shows that another kind of Internet is possible—and that, in a new generation of online platforms, it is already taking shape. Included in this volume are contributions from Michel Bauwens, Yochai Benkler, Francesca Bria, Susie Cagle, Miriam Cherry, Ra Criscitiello, John Duda, Marina Gorbis, Karen Gregory, Seda Gürses, Steven Hill, Dmytri Kleiner, Vasilis Kostakis, Brendan Martin, Micky Metts, Kristy Milland, Mayo Fuster Morell, Jessica Gordon Nembhard, Rachel O’Dwyer, Janelle Orsi, Michael Peck, Carmen Rojas, Douglas Rushkoff, Saskia Sassen, Juliet Schor, Palak Shah, Tom Slee, Danny Spitzberg, Arun Sundararajan, Astra Taylor, Cameron Tonkinwise, McKenzie Wark, and Caroline Woolard.

The Rise Of The Platform Marketer

Recent Posts