The Road To Profit A New Dealer S Guide To Success In The Used Car Business
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The Road To Profit A New Dealer S Guide To Success In The Used Car Business
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Author : Jt Hayden
language : en
Publisher: Jt Hayden
Release Date : 2023-09-27
The Road To Profit A New Dealer S Guide To Success In The Used Car Business written by Jt Hayden and has been published by Jt Hayden this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-27 with Business & Economics categories.
Embark on a journey to automotive entrepreneurship like no other. "The Road to Profit" is your ultimate roadmap to achieving thriving success in the competitive world of used car dealerships. Are you a new dealer looking to make your mark in the industry? This comprehensive guide is your trusted companion, providing a step-by-step blueprint for every aspect of running a successful used car dealership. Discover the art of sourcing the finest inventory, pricing strategies that keep your customers coming back, and the secrets to effective sales and exceptional customer service. Navigate the legal landscape with confidence, ensure compliance, and safeguard your dealership's reputation. But success doesn't stop there. Uncover the strategies to market and advertise your inventory effectively, both online and offline. Learn how to protect your dealership from unforeseen challenges with expert risk management and insurance insights. As you journey through these pages, you'll also explore the path to long-term growth and sustainability. Diversify your inventory, embrace cutting-edge technology, and build a reputation for quality service that resonates with customers. Develop a loyal clientele through customer loyalty programs and community engagement. And always stay ahead of the curve with continuous learning and self-improvement. "The Road to Profit" isn't just a guide; it's your partner in prosperity. Whether you're starting from scratch or looking to revitalize your existing dealership, this book equips you with the knowledge, strategies, and inspiration to drive your business toward enduring success. Join the ranks of thriving used car dealers who've turned their passion for automobiles into profitable ventures. The road to profit awaits, and this guide is your key to unlocking a bright future in the world of used car sales. Start your journey today. Success is just a turn of the page away.
How To Start A Car Dealership
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Author : Charlie Hennie
language : en
Publisher: Independently Published
Release Date : 2024-07-07
How To Start A Car Dealership written by Charlie Hennie and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-07 with Business & Economics categories.
Unlock Profits and Drive Success: Your Step-by-Step Guide to Launching a Thriving Car Dealership Are you ready to accelerate your entrepreneurial journey and hit the road to success? "How to Start a Car Dealership" is your ultimate roadmap to building a profitable car dealership from the ground up. What You'll Discover Inside: 1. Industry Insights and Trends: Get an in-depth understanding of the car dealership industry. Learn about market trends, customer preferences, and emerging opportunities to keep your business ahead of the curve. 2. Crafting a Winning Business Plan: Discover the essential elements of a solid business plan. From market analysis to financial projections, we provide you with templates and expert advice to ensure your plan attracts investors and guides your success. 3. Securing Financing and Funding: Explore various financing options tailored to car dealerships. Learn how to approach banks, secure loans, and attract investors to fuel your venture's growth. 4. Choosing the Perfect Location: Understand the factors that make a location ideal for a car dealership. Learn how to conduct site evaluations, negotiate leases, and position your business for maximum foot traffic and visibility. 5. Building a Stellar Inventory: Learn the secrets to sourcing vehicles that sell. Whether it's new cars, used cars, or a mix of both, we guide you through establishing relationships with manufacturers, wholesalers, and auctions. 6. Navigating Legal and Regulatory Requirements: Stay compliant with local, state, and federal regulations. From licensing to zoning laws, we demystify the legal landscape and help you avoid costly mistakes. 7. Mastering Sales and Marketing Strategies: Drive customers to your dealership with proven marketing strategies. Discover how to leverage digital marketing, social media, and traditional advertising to build your brand and boost sales. 8. Hiring and Training Your Dream Team: Build a team that shares your vision. Learn best practices for recruiting, hiring, and training staff who deliver exceptional customer service and drive sales. 9. Providing Exceptional Customer Service: Create a customer experience that keeps buyers coming back. From the showroom to after-sales service, we show you how to exceed customer expectations and build loyalty. 10. Scaling and Expanding Your Business: Ready to grow? Learn strategies for scaling your dealership, opening new locations, and diversifying your offerings to increase revenue streams and market share. Why This Book? Starting a car dealership is a complex but rewarding endeavor. This comprehensive guide is written by industry experts with years of experience in the automotive sector. They share insider tips, real-world examples, and actionable advice to help you navigate the challenges and seize the opportunities in this competitive field. Whether you're a seasoned entrepreneur or a first-time business owner, "How to Start a Car Dealership" provides you with the knowledge, tools, and confidence to turn your dream into reality. With step-by-step guidance, practical tips, and expert insights, you'll be well-equipped to build a successful car dealership that stands the test of time. Take the Wheel and Start Your Journey Today! Don't wait any longer to make your car dealership dreams come true. Get your copy of "How to Start a Car Dealership" now and drive your way to entrepreneurial success!
Driven Success
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Author : Coach Black
language : en
Publisher: Independently Published
Release Date : 2023-06-17
Driven Success written by Coach Black and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-17 with categories.
"Driven Success" is a comprehensive guide that takes aspiring used car dealers on a thrilling journey towards building and growing a successful dealership. From the initial steps of choosing a company name and obtaining the necessary licenses, to crafting effective marketing strategies, navigating legal landscapes, and managing finances, this book covers every aspect of the used car dealership business. With a witty and humorous overtone, the author shares personal anecdotes and real-life examples, highlighting the mistakes made and the valuable lessons learned along the way. The book provides practical advice on carving a niche in the competitive used car market, choosing the right cars to sell, and understanding customer preferences. Readers will find valuable insights on attending auctions, mastering the art of bidding, and leveraging public options and online marketplaces like Facebook Marketplace to expand their inventory and reach a wider customer base. Throughout the chapters, checklists serve as handy tools for readers to ensure they meet all the necessary requirements and stay on track towards their dealership goals. The author's words of encouragement and motivational advice remind readers to embrace challenges, adapt to the ever-evolving industry, and stay focused on the ultimate goal of customer satisfaction and business growth. "Driven Success" is not just a guide-it's a roadmap that empowers aspiring used car dealers to navigate the twists and turns of the industry with confidence, knowledge, and a touch of humor. Whether readers are new to the business or looking to enhance their existing dealership, this book is a valuable resource that will steer them towards a thriving and fulfilling career in the exciting world of used car sales. "Driven Success" is a comprehensive guide that takes aspiring used car dealers on a thrilling journey towards building and growing a successful dealership. From the initial steps of choosing a company name and obtaining the necessary licenses, to crafting effective marketing strategies, navigating legal landscapes, and managing finances, this book covers every aspect of the used car dealership business. With a witty and humorous overtone, the author shares personal anecdotes and real-life examples, highlighting the mistakes made and the valuable lessons learned along the way. The book provides practical advice on carving a niche in the competitive used car market, choosing the right cars to sell, and understanding customer preferences. Readers will find valuable insights on attending auctions, mastering the art of bidding, and leveraging public options and online marketplaces like Facebook Marketplace to expand their inventory and reach a wider customer base. Throughout the chapters, checklists serve as handy tools for readers to ensure they meet all the necessary requirements and stay on track towards their dealership goals. The author's words of encouragement and motivational advice remind readers to embrace challenges, adapt to the ever-evolving industry, and stay focused on the ultimate goal of customer satisfaction and business growth. "Driven Success" is not just a guide-it's a roadmap that empowers aspiring used car dealers to navigate the twists and turns of the industry with confidence, knowledge, and a touch of humor. Whether readers are new to the business or looking to enhance their existing dealership, this book is a valuable resource that will steer them towards a thriving and fulfilling career in the exciting world of used car sales. Get ready to fuel your success, leave your competitors in the dust, and create a dealership that customers will flock to. Grab your copy of "Driven Success" today and accelerate your journey to becoming a thriving and profitable used car dealer. The road to success starts here
Be Your Own Boss Used Car Dealership Business Startup
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Author : Jack Porter
language : en
Publisher: Independently Published
Release Date : 2019-06-12
Be Your Own Boss Used Car Dealership Business Startup written by Jack Porter and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-12 with categories.
Be Your Own Boss! Used Car Dealership Business Startup A Detail Step By Step Guide to Starting a Successful Preowned Car Lot Business for All 50 States Have you ever wanted to be your own boss? Are you looking for a rewarding career? Do you consider yourself a master salesman, or maybe want to become one? Are you looking to start a business that really matters? Car dealership owners provide a much-needed service to our communities, and this service is with a personal touch that cannot be achieved via an online-only buying experience. Sometimes it appears that there are more cars on the road than people already, how could you possibly make any money in this industry? The market has never been better for individuals who are striving to begin their own used car dealership. Used car dealerships are a recession sturdy business model. With my 30 years of hands-on experience in the automobile dealership industry, this book fulfills my need to give something back. I share all of my wisdom and time-honored advice for venturing into your dream career! My family memories involve selling baseball cards at the local flea market and traveling to auto auctions with my father and Uncle Sam. I was an adult at the time of my first auction, but I felt like a kid on his way to the circus. I became captivated by all of the action happening between the auctioneer and the people with the paddles. My Uncle Sam's voice cut through the bidding to yell the winning bid for a beat-up and rusted yet supposedly reliable pick-up truck. Three weeks and two paint jobs later, I was able to watch him sell it for a $3,500 profit. I was immediately hooked. Ever since then, I knew I desperately wanted to sell used cars, but not just for the insane profits. I once sold a gently used Volvo in great condition to an elderly couple who were completely thrilled to have it. They wanted it for safety reasons and of course its record of reliability. That made me proud. Moments like these make it all worth it. Car salesmen have to be therapists, educators, and extended family all rolled into one. The entire experience can be very rewarding! If you have a passion for cars, helping others, and making lots of money, you cannot go wrong with starting your own car dealership. In this "Be Your Own Boss! Used Car Dealership Business Startup" book, I show you everything you need to know, from start to finish of how to run a used car dealership. You can even start from the comfort of your own home! You'll learn the basics like: What impact the car industry has Why you should start a used car dealership NOW How to complete market research What the pros and cons are of starting a used car lot How & Where to buy your inventory How to Navigate through the two big Auction Houses How to price your stock How to market yourself Most importantly, I give you some cold, hard facts. What your initial startup costs will be How to finance The legal requirements What licenses you'll need Answers to some difficult issues you'll face What legal issues you need to consider Licensing requirements & Fees for all 50 states All of this is sprinkled with my time-tested advice and experience. I yearn to give back and mentor some up-and-coming entrepreneurs! I also include a full listing of instructions and regulations to start your own used car dealership, broken down by state in an expansive appendix. With this all-inclusive guide, you will have all the tools you need to begin the greatest journey of your life! As an added bonus, with the purchase of this paperback book, you can also download the eBook version for FREE!
Car Business 101
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Author : John A. DaRe
language : en
Publisher: CreateSpace
Release Date : 2011-09-30
Car Business 101 written by John A. DaRe and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-30 with Business & Economics categories.
Car Business. Getting started in the car business, How to Get a Dealer License - Without the Typical Car Lot and Expenses. How to buy and sell cars for profit. How to set up your own - Car dealership, Auto Broker. How and where to Buy cars - How to Appraise a car - Where to Sell your Cars. Learning the Auction Process - Being Licensed to Buy and Sell at any Dealer Auction in the Country. Even Sources for Money to Buy your Cars, Nothing is left out. Have been teaching people since 1998, on How to get into the Car business. This Book is based on 20 plus years in the Car Business, and still active today !
How To Make Extreme Profits In Your Used Car Operation
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Author : Kevin Thomas
language : en
Publisher: Dog Ear Publishing
Release Date : 2010-06
How To Make Extreme Profits In Your Used Car Operation written by Kevin Thomas and has been published by Dog Ear Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06 with categories.
"Kevin Thomas delivers the must read business book of the year for anyone looking to get into the used car business. Kevin combines valuable insight with real how-to techniques that will shorten your learning curve and get you profitable fast. Just executing his Right System concept alone will add thousands to your bottom line." Cory L. Mosley, Auto Industry Sales & Marketing Expert and Founder of Mosley Automotive "Kevin has proven time after time his ability to take an auto dealership to the next level and beyond. His understanding of the entire used car operation, from procuring inventory, to reconditioning, sales, and financing is thorough and his business ethics insure him success time after time. I knew Kevin would be successful, and he has surpassed even my ambitious predictions." Joe Callahan, President Callahan Coachworks Are you an auto dealer wondering how to manage stagnant growth and low profits? Are you afraid the current economy will force you to close up shop? Let's face it. Our industry has changed dramatically in recent years. But as a dealer, when I turned to the so called Guru's for answers to my questions, their advice and ideas were stale and out of touch. I decided to take control. While I couldn't influence gas or stock market prices, I could harness my fifteen years of industry experience and focus on controlling "three vital components" of my business: customers, inventory and processes. How to make Extreme Profits in Your Used Car Operation is the most valuable resource on the market today, offering you answers to the questions dealers routinely grapple with. It's a simple plan to help you master the "three vital components," get predictable and consistent results, and ensure your dealership's long-term success. Kevin Thomas knows what it takes to create a successful automotive dealership. The owner and operator of several of Georgia's most successful stores, former President of the Georgia Independent Automobile Dealers Association, and winner of the prestigious Quality Dealer Award; this fifteen year veteran's in depth industry knowledge results from firsthand experience in a wide range of new and used car dealership positions from sales consultant to general manager. A visionary and a trendsetter, and a graduate of the Professional Business Coaching Alliance's School of Coaching, Kevin masterfully combines his hard earned entrepreneurial expertise with his intimate understanding of the automotive world, sharing his knowledge and ideas with companies and industry professionals around the world. On the Board of Directors for the local Chamber of Commerce, and President of the local Rotary Club, Kevin is happily married to his wife and business partner Karyn. They have three children; Ann Marie, Morgan and Kevin Jr.
How To Sell Cars
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Author : ZEKE
language : en
Publisher: Independently Published
Release Date : 2017-10-26
How To Sell Cars written by ZEKE and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-26 with categories.
DO NOT SELL A USED VEHICLE OR ENTER THE CAR BUSINESS UNTIL YOU HAVE READ THIS BOOK!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!BE A WINNER IN THE CAR SELLING PROCESS AND MAKE THOUSANDS OF DOLLARS$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$; AND AT THE SAME TIME CREATE A VERY SATISFIED AND RELIABLE LONG-TERM CUSTOMER BASE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!HERE ARE SOME SIMPLE AND QUICK "MUST KNOW CONCEPTS" FOR A CAR SELLER, DEALER, DEALERSHIP, OR ENTREPRENEUR TO UNDERSTAND TO BE ABLE TO SELL A VEHICLE OR TO SELL MORE VEHICLES TO CUSTOMERS AND CREATE A SATISFIED AND RELIABLE LONG-TERM CUSTOMER BASE. As you are reading, remember this: "there is nothing wrong with making a lot of money, as long as you make it the right way" AND "it's not what you do, but rather how you do it."I have been a successful car sales person for about 13 years and a Licensed Car Dealer for approximately 11 years. I have owned and ran my own dealership for about 11 years as well. Therefore, I know this business very well through my own experiences and can tell you what it takes to be successful in this business and how to maximize your money making possibilities.This very short book will give you the ABSOLUTE confidence, from the beginning to the end of the car-selling process, of how to sell a vehicle and make thousands of dollars and create a very satisfied and reliable long-term customer base that will serve you well for a long time.This book is ABSOLUTELY the way to minimize the price you pay for a vehicle; and an ABSOLUTE way to make sure you acquire quality vehicles; and an ABSOLUTE way to sell more vehicles; and an ABSOLUTE way to maximize the profit you make at the sale of the vehicle; and an ABSOLUTE way to get more customers; and an ABSOLUTE way to ensure you create a very satisfied and long-term customer base that will serve you well for a long time.If you do not know these concepts and car selling tips, you will CERTAINLY pay more for the price of the vehicle; and/or you will be selling low quality vehicles and thus sell less vehicles; and/or you will DEFINTELY make less profits; and you will not have many satisfied customers; and you will not be able to create a long-term satisfied customer base. FURTHER, this book is short and straight to the point. This book is also very simple to follow and all the concepts are disclosed in a way that is manageable so you can master them easily and quickly and commit them to your memory or strategy and go into the car selling process with extreme CONFIDENCE and make a lot of money and have a very happy and satisfied long-term customer base.By now we all are aware that Dealers, Dealerships, Sales People, and Sellers of vehicle's make more when they sale the vehicle at a higher price. There is no secret that the seller's whole motivation is to sell a customer the vehicle at the highest price possible, and/or at the highest interest rates possible, and/or on the seller's terms. It is a very common practice in dealerships that the higher the sales person sells the vehicle for, the higher the sales person's commission! The higher the interest rate, the higher the sales person's commission! The more the sales person can convince the buyer to sign the contract closer to his terms, the higher the sales person's commission!Therefore, it should not be a surprise to you that if you were to change this "mindset" and you become a seller with the mindset to create a satisfied customer, then you would be well on your way to out-doing the competition. Thus, you need to gain the most knowledge and develop strategies and tactics to create a satisfied customer base. It's simple. No customers, No business!!! This is just common sense.The concepts, and the explanations of these concepts, will CERTAINLY put you at a better advantage and stimulate growth for your business. These concepts are a "must know." This book entails a very concise and short but thorough straight to the point step-by-step guide...
How To Start A Used Car Business
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Author : Charles Y Steele
language : en
Publisher: Independently Published
Release Date : 2024-04-18
How To Start A Used Car Business written by Charles Y Steele and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-18 with Business & Economics categories.
Are You Tired of Being Stuck in a Dead-End Job? Become Your Own Boss in the Thriving Used Car Industry! Have you ever dreamt of financial freedom? Of being your own boss and calling the shots? The used car industry is booming, and it's brimming with opportunity for driven individuals like you. But where do you start? In "How To Start A Used Car Business," we take you by the hand and guide you through every step of building your dream. Here are just five of the incredible benefits you'll gain by following our proven roadmap: Be Your Own Boss: Ditch the soul-crushing commute and rigid schedule. Become your own boss, set your own hours, and build a business that reflects your vision and values. Unlimited Earning Potential: The used car market is massive, and the profits can be substantial. With the right strategies, you can write your own paycheck and watch your income grow alongside your business. Build a Legacy: Imagine creating a thriving business that you can pass down for generations to come. "How To Start A Used Car Business" equips you with the tools to build a sustainable, successful enterprise. Flexible Lifestyle: Carve out a work-life balance that works for you. This guide empowers you to structure your business around your personal life, not the other way around. Join a Thriving Community: You're not alone! The used car industry is a vibrant network of passionate individuals. Our book connects you with valuable resources and helps you build a supportive network. Objection: "The used car market seems complicated. I don't know anything about cars!" Rebuttal: Don't worry! "How To Start A Used Car Business" doesn't require prior automotive expertise. We provide clear, actionable steps for acquiring vehicles, conducting inspections, and navigating the legalities of the trade. Objection: "I don't have a ton of money to get started." Rebuttal: We understand. This book is packed with cost-saving strategies and creative financing options to get your business off the ground without breaking the bank. "How To Start A Used Car Business" is your one-stop shop for launching your dream career. We offer: Step-by-step guidance: From business plan creation to securing financing and building your inventory, we walk you through every crucial step. Expert insights: Learn valuable strategies from industry veterans on buying, selling, and marketing used cars. Time-tested tactics: Discover proven methods for maximizing profits, minimizing risks, and building a loyal customer base. Real-world examples: Gain valuable insights from case studies of successful used car businesses. Don't let this incredible opportunity pass you by! Click the "Buy Button" NOW and get your copy of "How To Start A Used Car Business" today. Take charge of your future and become your own boss in this exciting and rewarding industry!
How To Sell Cars
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Author : Ezekiel ZEKE
language : en
Publisher:
Release Date : 2021-05-16
How To Sell Cars written by Ezekiel ZEKE and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-16 with categories.
DO NOT SELL A USED VEHICLE OR ENTER THE CAR BUSINESS UNTIL YOU HAVE READ THIS VERY SHORT AND SIMPLE BOOK!!! THESE BUSINESS STRATEGIES AND TACTICS ARE EASY TO REMEMBER AND CAN BE USED FOR A LIFETIME!!! BE A WINNER IN THE CAR SELLING PROCESS AND MAKE THOUSANDS OF DOLLARS$$$; AND AT THE SAME TIME CREATE A VERY SATISFIED AND RELIABLE LONG-TERM CUSTOMER BASE!!!HERE ARE SOME SIMPLE AND QUICK "MUST KNOW CONCEPTS" FOR A CAR SELLER, DEALER, DEALERSHIP, OR ENTREPRENEUR TO UNDERSTAND TO BE ABLE TO SELL A VEHICLE, AND/OR TO BE ABLE TO SELL MORE VEHICLES TO CUSTOMERS AND TO CREATE A SATISFIED AND RELIABLE LONG-TERM CUSTOMER BASE. As you are reading, remember this: "There is nothing wrong with making a lot of money, as long as you make it the right way." And "it's not what you do, but rather, how you do it." And "it's not what you say, but rather, how you say it." I have been a successful car sales person for about 16 years and a Licensed Car Dealer for approximately 14 years. I have owned and ran my own dealership for about 13 years as well. Therefore, I know this business very well through my own experiences and can tell you what it takes to be successful in this business and how to maximize your money making possibilities. This very short book will give you the ABSOLUTE confidence, from the beginning to the end of the car-selling process, of how to sell a vehicle and make thousands of dollars and create a very satisfied and reliable long-term customer base that will serve you well for a long time. This book is ABSOLUTELY the way to minimize the price you pay for a vehicle; and an ABSOLUTE way to make sure you acquire quality vehicles; and an ABSOLUTE way to sell more vehicles; and an ABSOLUTE way to maximize the profit you make at the sale of the vehicle; and an ABSOLUTE way to get more customers; and an ABSOLUTE way to ensure you create a very satisfied and long-term customer base that will serve you well for a long time. If you do not know these concepts and car selling tips, you will CERTAINLY pay more for the price of the vehicle; and/or you will be selling low quality vehicles and thus sell less vehicles; and/or you will DEFINTELY make less profits; and/or you will not have many satisfied customers; and/or you will not be able to create a long-term satisfied customer base. FURTHERMORE, this book is short and straight to-the-point. This book is also very simple to follow and all the concepts are disclosed in a way that is manageable so you can master them easily and quickly and commit them to your memory or strategy and go into the car selling process with extreme CONFIDENCE and make a lot of money and have a very happy and satisfied long-term customer base. These concepts, and the explanations of these concepts, will CERTAINLY put you at a better advantage and stimulate growth for your business. These concepts are a "must know." This book entails a very short and concise, but thorough, straight to-the-point step-by-step guide to selling a car, and/or for selling more cars. And again, THESE BUSINESS STRATEGIES AND TACTICS ARE EASY TO REMEMBER AND CAN BE USED FOR A LIFETIME!!! We will discuss: Why quality, honesty, and integrity are so important, where and how to find the best price deals on vehicles, how to inspect a vehicle before putting it in your inventory, how to prepare your vehicles for sale, how to market your vehicles, and how to engage your customers to get them to buy. So let's get started: By now we all are aware that Dealers, Dealerships, Sales People, and Sellers of vehicles make more when they sale the vehicle at a higher price. There is no secret that the seller's whole motivation is to sell a customer the vehicle at the highest price possible, and/or at the highest interest rates possible, and/or on the seller's terms. It is a very common practice in dealerships that the higher the sales person sells the vehicle for, the higher the sales person's commission! The higher the interest rate, ...
Like I See It
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Author : Dale Pollak
language : en
Publisher: Greenleaf Book Group
Release Date : 2017-10-17
Like I See It written by Dale Pollak and has been published by Greenleaf Book Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-17 with Business & Economics categories.
Simply Selling More Cars Won’t Be Enough: Revolutionizing the Retail Automotive Industry Dale Pollak believes that the car business—and the dealers who make their living in it—are in more trouble than anyone cares to admit. After four decades and three best-selling books, Pollak has witnessed the trials and triumphs of the retail automotive industry from a vantage point that few get. While car dealers are making good money, he warns that the industry is at a critical turning point, with too few paying attention to how inefficiency and lack of transparency are sapping the industry’s true potential. Amid the ever-faster confluence of technology, the Internet, and changing consumer preferences, the future prosperity of the industry is far from secure. Like I See It offers practical solutions, such as making the sales process more customer-focused and digitally driven to encourage sales, managing new and used inventory to mitigate margin compression, and ending factory bonus checks. It spurs much-needed conversations and sets guideposts that help dealers, OEMs, and solution providers improve how they do business. It also shows dealers how to stay relevant, evolve to keep up with the changing times, and deal with issues like high personnel turnover and the coming disruption of ride-sharing, self-driving cars, and Millennials who don’t want (or can’t afford) to own a car. Pollak believes that success will come to dealers who recognize that each customer engagement is a chance to make a positive impact and create a bond. He offers a collectively minded approach that will help build a better, more profitable, and prosperous retail automotive industry for tomorrow.