The Role Of Cultural Institutions And Events In The Marketing Of Cities And Regions
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The Role Of Cultural Institutions And Events In The Marketing Of Cities And Regions
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Author : Tomasz Domański (marketing)
language : en
Publisher:
Release Date : 2016
The Role Of Cultural Institutions And Events In The Marketing Of Cities And Regions written by Tomasz Domański (marketing) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with categories.
Eventful Cities
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Author : Greg Richards
language : en
Publisher: Routledge
Release Date : 2012-05-31
Eventful Cities written by Greg Richards and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-31 with Business & Economics categories.
Processes of globalization, economic restructuring and urban redevelopment have placed events at the centre of strategies for change in cities. Events offer the potential to achieve economic, social, cultural and environmental outcomes within broader urban development strategies. This volume: * analyzes the process of cultural event development, management and marketing and links these processes to their wider cultural, social and economic context * provides a unique blend of practical and academic analysis, with a selection of major events and festivals in cities where ‘eventfulness’ has been an important element of development strategy * examines the reasons why different stakeholders should collaborate, as well as the reasons why cities succeed or fail to develop events and become eventful Eventful Cities evaluates theoretical perspectives and links theory and practice through case studies of cities and events across the world. Critical success factors are identified which can help to guide cities and regions to develop event strategies. This book is essential reading for any undergraduate or graduate student and all practitioners and policy-makers involved in event management, cultural management, arts administration, urban studies, cultural studies and tourism.
Urban Events Place Branding And Promotion
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Author : Waldemar Cudny
language : en
Publisher: Routledge
Release Date : 2019-10-01
Urban Events Place Branding And Promotion written by Waldemar Cudny and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-01 with Business & Economics categories.
Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place. It provides a novel contribution to the literature, capturing the growing interest in place promotion, and offers in-depth insights on the role of events. With a focus on urban locations, this book defines the scope and concept of place event marketing. It demonstrates that different kinds of events, for leisure and business, can be used to successfully develop, promote and brand different types of places. Individual chapters written by a variety of leading academics explore how various public and non-governmental institutions that deal with promotion and marketing communications of places can implement event marketing activities and how such institutions organize, co-organize and sponsor different events. The effects of event marketing activities on urban place promotion and branding are thoroughly explored through a variety of international empirical case studies. This will be of great interest to upper-level students and researchers in events marketing and management, tourism and the broader field of urban geography. The concluding chapter also proposes future research directions.
Cultural Management Science And Education
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Author :
language : en
Publisher: Logos Verlag Berlin GmbH
Release Date : 2017-06-28
Cultural Management Science And Education written by and has been published by Logos Verlag Berlin GmbH this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-28 with categories.
Articles: Conceptualising the value of artist residencies: a research agenda Kim Lehman New Public Management reform in European cultural policies: has Poland followed suit? Kamila Lewandowska Leadership styles and values: the case of independent cultural organizations Milena Dragicevic Sesic, Milena Stefanovic Methodology for analyzing the impact of a cultural event on the economy Rafal Kasprzak Changes in the approach to marketing and its application in cultural institutions in Poland Magdalena Sobocinska The Polish-Slovak cross-border cooperation in the sphere of culture: the case study analysis Joanna Kurowska-Pysz, Jolita Greblikaite Nutshell cultural public spaces. Identyfing trends in cultural memory and cultural tourism practices Marcin Poprawski Application of marketing in cultural organizations: the case of the Polish Cultural and Educational Union in the Czech Republic Lukasz Wroblewski Book Reviews Conditions and prospects for developing market orientation in cultural entities by Magdalena Sobocinska Henryk Mruk Tourism Marketing for Cities and Towns: Using Social Media and Branding to Attract Tourists by Bonita Kolb Katarzyna Bilinska-Reformat
Post Utopian Spaces
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Author : Valentin Mihaylov
language : en
Publisher: Taylor & Francis
Release Date : 2022-08-15
Post Utopian Spaces written by Valentin Mihaylov and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-15 with Science categories.
Featuring up-to-date and insightful analyses and comparative case studies from a plethora of countries, this timely book explores ‘ideal’ socialist cities and their transformation under new socio-economic and political conditions after the fall of communism. With contributions from leading scholars in the field, this book prioritises objective scientific knowledge and presents expert rethinking of the historical experience of urban planning in the former socialist countries of Eurasia. It draws on carefully selected examples of iconic cities of socialist modernism, from the post-Soviet space, Central Europe, and the Balkans. The book explores the ongoing transformation of these cities: from uniformed urban environment to chaotic post-modernist planning, from industrialisation to touristification, from deideologisation to making new and still highly contested heritage. Written in an accessible and engaging style, this book will be of interest to students and scholars in urban studies, human geography, sociology, social anthropology, spatial planning, and architectural practice.
Festival Cities
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Author : John R. Gold
language : en
Publisher: Routledge
Release Date : 2020-12-03
Festival Cities written by John R. Gold and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-03 with Architecture categories.
Festivals have always been part of city life, but their relationship with their host cities has continually changed. With the rise of industrialization, they were largely considered peripheral to the course of urban affairs. Now they have become central to new ways of thinking about the challenges of economic and social change, as well as repositioning cities within competitive global networks. In this timely and thought-provoking book, John and Margaret Gold provide a reflective and evidence-based historical survey of the processes and actors involved, charting the ways that regular festivals have now become embedded in urban life and city planning. Beginning with David Garrick’s rain-drenched Shakespearean Jubilee and ending with Sydney’s flamboyant Mardi Gras celebrations, it encompasses the emergence and consolidation of city festivals. After a contextual historical survey that stretches from Antiquity to the late nineteenth century, there are detailed case studies of pioneering European arts festivals in their urban context: Venice’s Biennale, the Salzburg Festival, the Cannes Film Festival and Edinburgh’s International Festival. Ensuing chapters deal with the worldwide proliferation of arts festivals after 1950 and with the ever-increasing diversifycation of carnival celebrations, particularly through the actions of groups seeking to assert their identity. The conclusion draws together the book’s key themes and sketches the future prospects for festival cities. Lavishly illustrated, and copiously researched, this book is essential reading not just for urban geographers, social historians and planners, but also for anyone interested in contemporary festival and events tourism, urban events strategy, urban regeneration regeneration, or simply building a fuller understanding of the relationship between culture, planning and the city.
Place Event Marketing In The Asia Pacific Region
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Author : Waldemar Cudny
language : en
Publisher: Routledge
Release Date : 2021-08-19
Place Event Marketing In The Asia Pacific Region written by Waldemar Cudny and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-19 with Business & Economics categories.
This book explores the fascinating phenomenon of place event marketing in the Asia Pacific region. It examines procedures in the promotion and branding of places that use events to shape their identities. It considers how events are used in forming a branded image of a place and disseminate information about it. This innovative book offers theoretical insights of the opportunities and challenges related to place event marketing. With contributions from leading thinkers in the field, chapters also draw on empirical examples to showcase a variety of events across the Asia Pacific, such as MICE, sporting events, festivals, and religious and cultural celebrations. The book explores the importance of such events for the socio-economic development of urban regions. Today, the Asia Pacific is one of the world's fastest developing regions and its rising economic power is accompanied by the growing importance of the tourism and event sector. The book is a unique study relating to a very exceptional region of the world. The role of events in tourism development and the rise of the region’s soft power is presented through carefully selected examples of cities from different countries. The book concludes with commentary on the future directions for research in this area. Written in an accessible style, this book will be of great interest to students, scholars, and practitioners working in events studies, urban studies, tourism, place branding and promotion, business and management studies, geography, sociology, and sport and leisure studies.
Sustainable Cultural Management
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Author : Łukasz Wróblewski
language : en
Publisher: MDPI
Release Date : 2019-12-06
Sustainable Cultural Management written by Łukasz Wróblewski and has been published by MDPI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-06 with Social Science categories.
The connections between culture and sustainability have been in the public agenda since the 20th century. However, whilst global sustainability programmes at international institutional levels are yet to recognise the role of culture in their sustainability policies, the bid (albeit failed) in the early 2000s to formally add “culture” to the trilogy of sustainability pillars (economic, social, and environmental) mobilised a new discourse for the reframing of cultural policy narrative, which in turn urged a reassessment of methods of cultural management reflecting the same concerns among the sector’s grassroots. The idea of sustainability and culture working together and their envisioned role in future-proofing society and human development captured the imagination of cultural commentators, policy makers and practitioners alike, keen to fulfil these principles “out there”—in cultural organizations and events mega and small, in cities and regions, local and global. The papers in this Special Issue reflect this appeal. This publication covers a wide selection of issues related to sustainable cultural management, which means that it can be recommended to a varied audience. First of all, it can be recommended to managers experienced in cultural management, where success is measured more by the degree of mission accomplishment and the social benefits achieved rather than by profit. Another group comprises the employees of cultural organizations who want to improve their knowledge of sustainable cultural management. This Special Issue can also be recommended to artists, researchers, students, state and local government employees, founders and patrons of art, and all those who want to understand the importance of sustainable cultural management.
Culture Management
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Author : Lukasz Wroblewski
language : en
Publisher: Logos Verlag Berlin GmbH
Release Date : 2017-01-30
Culture Management written by Lukasz Wroblewski and has been published by Logos Verlag Berlin GmbH this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-30 with Business & Economics categories.
"Dr Lukasz Wroblewski's book Culture Management: Strategy and Marketing Aspects clearly recognises that the pressures on the cultural sector in the 21st Century are greater than ever before. Based on robust academic research within a practical industry context, this book addresses all the key issues related to marketing strategy and planning for the cultural industries. It will be an invaluable tool for managers, policy-makers and all those working in the creative and cultural world, and will help them to develop sound strategies for the future." Dr Kim Lehman Tasmanian School of Business and Economics, University of Tasmania "Dr Wroblewski's book explains clearly what has changed to make the use of business models necessary, even in organizations which might have resisted in the past. Globalization has resulted in a population which understands and appreciates art and culture created in other countries. While it might be agreed that this is beneficial for society, it means that cultural arbitrators within a country no longer have the authority to dictate what is accepted as culture. Managers now understand that to gain the support of the public they must explain the benefits of consuming their cultural product." Dr Bonita M. Kolb Professor Emeritus of Lycoming College in Pennsylvania "A thoughtful and penetrating analysis of culture management addressing marketing strategies and cultural institutions. An important `must read' book for those involved in this exciting sector." Prof Adrian Payne University of UNSW Business School, University of New South Wales
Cities Culture And Creativity
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Author : UNESCO
language : en
Publisher: UNESCO Publishing
Release Date : 2021-05-25
Cities Culture And Creativity written by UNESCO and has been published by UNESCO Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-25 with Political Science categories.
Culture and creativity have untapped potential to deliver social, economic, and spatial benefits for cities and communities. Cultural and creative industries are key drivers of the creative economy and represent important sources of employment, economic growth, and innovation, thus contributing to city competitiveness and sustainability. Through their contribution to urban regeneration and sustainable urban development, cultural and creative industries make cities more attractive places for people to live in and for economic activity to develop. Culture and creativity also contribute to social cohesion at the neighborhood level, enable creative networks to form and advance innovation and growth, and create opportunities for those who are often socially and economically excluded. The ongoing COVID-19 pandemic has had a deep impact on the cultural sector, yet it has also revealed the power of cultural and creative industries as a resource for city recovery and resilience. More generally, cities are hubs of the creative economy and have a critical role to play in harnessing the transformative potential of cultural and creative industries through policies and enabling environments at the local level. 'Cities, Culture, and Creativity' (CCC) provides guiding principles and a CCC Framework, developed by UNESCO and the World Bank, to support cities in unlocking the power of cultural and creative industries for sustainable urban development, city competitiveness, and social inclusion. Drawing from global studies and the experiences of nine diverse cities from across the world, the CCC Framework offers concrete guidance for the range of actors -- city, state, and national governments; creative industry and related private-sector organizations; creatives; culture professionals and civil society-- to harness culture and creativity with a view to boosting their local creative economies and building resilient, inclusive, and dynamic cities.