Urban Events Place Branding And Promotion
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Urban Events Place Branding And Promotion
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Author : Waldemar Cudny
language : en
Publisher: Routledge
Release Date : 2019-10-01
Urban Events Place Branding And Promotion written by Waldemar Cudny and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-01 with Business & Economics categories.
Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place. It provides a novel contribution to the literature, capturing the growing interest in place promotion, and offers in-depth insights on the role of events. With a focus on urban locations, this book defines the scope and concept of place event marketing. It demonstrates that different kinds of events, for leisure and business, can be used to successfully develop, promote and brand different types of places. Individual chapters written by a variety of leading academics explore how various public and non-governmental institutions that deal with promotion and marketing communications of places can implement event marketing activities and how such institutions organize, co-organize and sponsor different events. The effects of event marketing activities on urban place promotion and branding are thoroughly explored through a variety of international empirical case studies. This will be of great interest to upper-level students and researchers in events marketing and management, tourism and the broader field of urban geography. The concluding chapter also proposes future research directions.
Place Event Marketing In The Asia Pacific Region
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Author : Waldemar Cudny
language : en
Publisher: Routledge
Release Date : 2021-08-19
Place Event Marketing In The Asia Pacific Region written by Waldemar Cudny and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-19 with Business & Economics categories.
This book explores the fascinating phenomenon of place event marketing in the Asia Pacific region. It examines procedures in the promotion and branding of places that use events to shape their identities. It considers how events are used in forming a branded image of a place and disseminate information about it. This innovative book offers theoretical insights of the opportunities and challenges related to place event marketing. With contributions from leading thinkers in the field, chapters also draw on empirical examples to showcase a variety of events across the Asia Pacific, such as MICE, sporting events, festivals, and religious and cultural celebrations. The book explores the importance of such events for the socio-economic development of urban regions. Today, the Asia Pacific is one of the world's fastest developing regions and its rising economic power is accompanied by the growing importance of the tourism and event sector. The book is a unique study relating to a very exceptional region of the world. The role of events in tourism development and the rise of the region’s soft power is presented through carefully selected examples of cities from different countries. The book concludes with commentary on the future directions for research in this area. Written in an accessible style, this book will be of great interest to students, scholars, and practitioners working in events studies, urban studies, tourism, place branding and promotion, business and management studies, geography, sociology, and sport and leisure studies.
Rethinking Place Branding
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Author : Mihalis Kavaratzis
language : en
Publisher: Springer
Release Date : 2014-11-25
Rethinking Place Branding written by Mihalis Kavaratzis and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-25 with Business & Economics categories.
As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading specialists explore a series of crucially significant issues and demonstrate how place branding will contribute more to cultural, economic and social development in the future. The theoretical analysis and illustrative practical examples in combination with the accessible style make the book an indispensable reading for anyone involved in the field.
City Branding And Promotion
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Author : Waldemar Cudny
language : en
Publisher: Routledge
Release Date : 2019-04-15
City Branding And Promotion written by Waldemar Cudny and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-15 with Architecture categories.
This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with strategic management of urban territories and highlights various types of development strategies that seek to encourage socio-economic development, growth and city branding, particularly within the tourism industry. It examines the rules and methods for analysing the current branding of a city and how new branding and promotion strategies are created. Through a range of international examples the book considers the missions, aims and implementation of branding strategies and the importance of monitoring and controlling procedures. The first part of the book provides theoretical context, followed by a detailed exploration of the promotional and branding strategy prepared for the city of Tomaszów Mazowiecki in Poland. This book provides the reader with theoretical and practical insights on city branding and will appeal to scholars and students in urban studies, geography, tourism, management and economics.
A Research Agenda For Event Impacts
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Author : Torre, André
language : en
Publisher: Edward Elgar Publishing
Release Date : 2022-01-11
A Research Agenda For Event Impacts written by Torre, André and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-11 with Business & Economics categories.
Exploring the social, economic and environmental impacts of events on people, places and communities, this timely Research Agenda highlights the links between theory and practice in event impacts research. Top scholars critically assess events, looking at who benefits from hosting them, and focusing on issues surrounding sustainability, the need to define legacies, and the need to extend regeneration efforts to secure economic and socially sustainable futures.
Postsocialist Shrinking Cities
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Author : Chung-Tong Wu
language : en
Publisher: Routledge
Release Date : 2022-05-03
Postsocialist Shrinking Cities written by Chung-Tong Wu and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-03 with Science categories.
This book provides a comparative analysis of shrinking cities in a broad range of postsocialist countries within the so-called Global East, a liminal space between North and South. While shrinking cities have received increased scholarly attention in the past decades, theoretical, and empirical research has remained predominantly centered on the Global North. This volume brings to the fore a range of new perspectives on urban shrinkage, identifying commonalities, differences, and policy experiences across a very diverse and vivid region with its various legacies and contemporary controversial developments. With chapters written by leading experts in the field, insider views assist in decolonizing urban theory. Specifically, the book includes chapters on shrinking cities in China, Russia, and postsocialist Europe, presenting comparative discussions within countries and crossnational cases on theoretical and policy implications. The book will be of interest to students and scholars researching urban studies, urban geography, urban planning, urban politics and policy, urban sociology, and urban development.
Event Studies
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Author : Donald Getz
language : en
Publisher: Taylor & Francis
Release Date : 2024-01-24
Event Studies written by Donald Getz and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-24 with Travel categories.
Fully updated and revised in its fifth edition, Event Studies remains the most comprehensive book devoted to developing knowledge and theory about event management and event tourism, focusing on the study of events, the event experience, and meanings associated with them. International in scope and embellished with useful figures and tables throughout, the authors carefully examine current forces, trends, and issues, including impacts of the pandemic. All the major types of planned events are profiled, with emphasis on their forms, functions, experiential dimensions, meanings, and values. This book’s framework encompasses antecedents, planning and design, outcomes and impacts, and the various patterns and processes that influence the events sector, including policy. New and expanded topics in the fifth edition include: • Content has been substantially reorganised to give much more attention to establishing theoretical foundations and advocating principles for the core management functions. • New content on gender studies, human rights, crisis management and resilience, sustainability, and events as agents of change. • Expert opinion boxes cover major issues: educational philosophy; technology and its impacts; human rights and mega-events; virtual events and agile management; trends in corporate events; happiness and well-being; event portfolios management; civic dramaturgy; event design; trends in communications, including new media; dynamic crowd management; overtourism; and event-sector recovery. • Additional chapters on design, policy, management fundamentals, planning and operations, event tourism, and the inter-related management challenges of risk, security, health and safety, and environment. This insightful volume will be an invaluable resource for all undergraduate students of events studies throughout their degree programmes.
Growth And Change In Post Socialist Cities Of Central Europe
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Author : Waldemar Cudny
language : en
Publisher: Taylor & Francis
Release Date : 2021-12-29
Growth And Change In Post Socialist Cities Of Central Europe written by Waldemar Cudny and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-29 with Science categories.
This book presents multidimensional socio-economic transformations taking place in the post-socialist cities located in selected countries of the Central European region. The analysis includes case studies from the Eastern part of Germany (Chemnitz, Leipzig), Poland (Łódź, Kielce, Katowice conurbation, and peripheral urban centres from Eastern Poland), Slovakia (Bratislava, Nitra), the Czech Republic (Olomouc, Brno), and from Hungary (Pécs). The analysed urban areas have undergone far-reaching political and socio-economic changes in the last 30 years. These changes began with the collapse of communism and the centrally planned economy system in the region of Central Europe. The beginning of this period, often referred to as post-socialist transformation, dates back to 1989. The consequence of the aforementioned political processes was the multifaceted socio-economic and demographic changes that significantly affected urban areas in Central Europe. This book presents an attempt to summarize the main long-term processes of changes taking place in these urban areas and to identify contemporary and future trends in their socio-economic development. The book will be valuable to undergraduate and postgraduate students in human geography, urban studies, economy, and city marketing, especially with an interest in Central Europe.
Towards Effective Place Brand Management
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Author : Gregory Ashworth
language : en
Publisher: Edward Elgar Publishing
Release Date : 2010-01-01
Towards Effective Place Brand Management written by Gregory Ashworth and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-01 with Business & Economics categories.
Many facets of place branding, such as identities, image, promotion or sense of place, have been around for a long time. However, the need to analyse their nature in the context of branding and to examine their relationships in detail has grown rapidly in the last decade or so, as places all over the world have put branding activities higher than ever in theiragenda. This important new book examines and clarifies key aspects of the recently popularised concept of place branding, expounding many controversies, confusions and discords in the field. The expert contributors clarify several unresolved issues surrounding the application of place branding, in particular its multiple goals. They provide adetailed analysis of the role of local communities in place branding strategies, and illustrate not only how, but also why brand management should be implemented. Case studies from a range of jurisdictions and cultural and political viewpoints are drawn upon, each illustrating an array of issues or techniques in specific economic, cultural and geographical contexts. This book provides a theoretically informed but practically oriented overview and discussion of the increasingly popular field of place branding as an instrument of place management. As such, it will strongly appeal to both academics and practitioners in the fields of place marketing, place branding, local development, tourism planning and development, tourism marketing, cultural geography, urban and regional planning. Consultants in local authorities, national and regional tourism boards will also find this to be a fascinating read.
Global Place Branding Campaigns Across Cities Regions And Nations
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Author : Bayraktar, Ahmet
language : en
Publisher: IGI Global
Release Date : 2016-07-22
Global Place Branding Campaigns Across Cities Regions And Nations written by Bayraktar, Ahmet and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-22 with Business & Economics categories.
Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, natural beauty, and local culture or heritage, many regions have been able to increase their revenue and international appeal by attracting tourists and investments. Global Place Branding Campaigns across Cities, Regions, and Nations provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exploration. Featuring case studies and emergent research on place branding, as well as issues and challenges faced by destinations around the world, this book is ideally suited for professionals, researchers, policy makers, practitioners, and students.