The Role Of Marketing In The Economic Development Of Nigeria
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The Role Of Marketing In The Economic Development Of Nigeria
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Author : Umem Jacob Umem
language : en
Publisher:
Release Date : 1969
The Role Of Marketing In The Economic Development Of Nigeria written by Umem Jacob Umem and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1969 with Economic development categories.
Role Of Marketing Boards In The Economic Development Of Nigeria
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Author : Tunde Shodipo
language : en
Publisher:
Release Date : 1984
Role Of Marketing Boards In The Economic Development Of Nigeria written by Tunde Shodipo and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with categories.
The Future Role Of Marketing Boards In Nigeria S Economic Development
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Author : E. O. Obayan
language : en
Publisher:
Release Date : 1971
The Future Role Of Marketing Boards In Nigeria S Economic Development written by E. O. Obayan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1971 with Agriculture and state categories.
Marketing In Economic Development
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Author : Reed Moyer
language : en
Publisher:
Release Date : 1965
Marketing In Economic Development written by Reed Moyer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1965 with Business & Economics categories.
Analysis of markets and marketing systems, primarily in developing countries - concept, economic implications, distribution dynamics (retail trade) of consumer goods produced chiefly by small scale industries (women traders predominants), trade restrictions and barriers, efficiency of trading process. Research needs and methods. References pp. 58 to 63.
Marketing In Developing Countries Rle Marketing
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Author : G. Kindra
language : en
Publisher: Routledge
Release Date : 2014-09-25
Marketing In Developing Countries Rle Marketing written by G. Kindra and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-25 with Business & Economics categories.
The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.
The Fiscal Role Of The Marketing Boards In Nigerian Economic Development 1947 1961
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Author : Gerald K. Helleiner
language : en
Publisher:
Release Date : 1964
The Fiscal Role Of The Marketing Boards In Nigerian Economic Development 1947 1961 written by Gerald K. Helleiner and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1964 with Agriculture categories.
The Fiscal Role Of The Marketing Boards In Nigerian Economic Development 1947 61
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Author : Gerald K. Helleiner
language : en
Publisher:
Release Date : 1964
The Fiscal Role Of The Marketing Boards In Nigerian Economic Development 1947 61 written by Gerald K. Helleiner and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1964 with categories.
Marketing In Developing Countries
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Author : Emmanuel C. Alozie
language : en
Publisher: Routledge
Release Date : 2009-06-01
Marketing In Developing Countries written by Emmanuel C. Alozie and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06-01 with Business & Economics categories.
No prior studies have examined the role, relationship, and impact of advertising and information technologies on African societies. Critically exploring the dominant cultural values and symbols conveyed in Nigerian mass media advertising, and the impact of this advertising on the socioeconomic development of Nigeria and Sub-Saharan Africa, this volume examines the many facets of the African marketplace. Marketing in Developing Countries: Nigerian Advertising in a Global and Technological Economy will aid current and potential investors and businesses in interpreting the cultural, socioeconomic, and technological evolution underway in this emerging economy, assist in their understanding of the challenges as well as opportunities they may encounter in this region, and encourage the creation of culturally sensitive advertising messages – that may ultimately support rather than distort Nigeria’s economic development.
Marketing In Developing Countries
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Author : Emmanuel C. Alozie
language : en
Publisher: Taylor & Francis US
Release Date : 2009
Marketing In Developing Countries written by Emmanuel C. Alozie and has been published by Taylor & Francis US this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
No prior studies have examined the role, relationship, and impact of advertising and information technologies on African societies. Critically exploring the dominant cultural values and symbols conveyed in Nigerian mass media advertising, and the impact of this advertising on the socioeconomic development of Nigeria and Sub-Saharan Africa, this volume examines the many facets of the African marketplace. Marketing in Developing Countries: Nigerian Advertising in a Global and Technological Economy will aid current and potential investors and businesses in interpreting the cultural, socioeconomic, and technological evolution underway in this emerging economy, assist in their understanding of the challenges as well as opportunities they may encounter in this region, and encourage the creation of culturally sensitive advertising messages � that may ultimately support rather than distort Nigeria�s economic development.
Cultural Reflections And The Role Of Advertising In The Socio Economic And National Development Of Nigeria
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Author : Emmanuel C. Alozie
language : en
Publisher: Edwin Mellen Press
Release Date : 2005
Cultural Reflections And The Role Of Advertising In The Socio Economic And National Development Of Nigeria written by Emmanuel C. Alozie and has been published by Edwin Mellen Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
This study focuses on the role of advertising in the process of social mobilization and modernization in Nigeria by examining the cultural reflections, the nature and characteristics of the messages, and the values and symbols conveyed in Nigerian mass media advertisements. In this remarkable study, Emmanuel C. Alozie has attempted to explore the role of advertising in the national and economic development of Nigeria. Examining this role through a combination of quantitative content analysis and critical cultural methods, he has pursued a number of basic research questions. For example, one question asks: what proportion of the advertisements in Nigerian mass media is directed to business entities as opposed to ordinary consumers? The answer he provides presents an interesting perspective on advertising's role. His research also found that most ads were product related, and less than a third of the ads were related to service, one indication of the relative underdevelopment of the economy. Ads also promoted largely nonessential products and services to the tune of 65 per cent. developing country like Nigeria, the multitiered government agencies would provide a major share of the media advertising. In reality, only a tiny proportion (about 5 per cent) actually came from government sources, the rest of the advertising was provided by the national and multinational corporations. Alozie also found that Nigerian sponsors tend to promote goods of foreign origin over those of Nigerian derivative. Overall, he found that less than half the products and services advertised (42 per cent) were of Nigerian origin, with much of the products nonessential in nature. Advertising messages with embedded appeals have the potential of manipulating consumers, and promoting unproductive consumption habits among consumers in a situation of scarcity. Therefore, the appeals that are used in the advertising content become an important issue in a developing nation like Nigeria. Alozie did not find extensive use of the image, youth and sex appeals in the ads so prevalent in the West, even though some of these appeals were found to have crept into the content. primary selling point. In addition, emphasis was on savings, family and safety for products regardless of whether the ads featured high involvement or low involvement products and services. For decades, policy makers in the developing world have debated the need for using mass media for human-resource moralization by emphasizing developmental themes. To what extent Nigerian ads contain developmental themes is a question Alozie explores. He finds that some ads do contain developmental themes, such as, savings, self-development, modernization, investment, hard work, competition, etc. These themes, however, appear rather infrequently. Financial institutions emphasize developmental themes, while manufacturing enterprises do not. The author underscores the need for the government to encourage private and public corporations to include developmental themes in their advertising messages to promote individual as well as communal or collective interests. messages, the author draws some broad conclusions that provide significant insight into Nigeria's prevailing advertising scene. For example, he concludes that the degree of information on products and services available in the country is inadequate because of low-level advertising. Even though developmental themes are employed in advertising messages, the sparcity of their use is not likely to promote national development. Broadcast advertisements are more democratic than those in the print media primarily because they promote products and services more affordable to the average consumer. In general, consumer products advertised in Nigeria are frequently of foreign origin and, therefore, they are targeted to the elite who can afford the expensive nonessential products. The author recognizes the value and need for advertising that can disseminate not only beneficial information about products and services, but can also serve as an effective tool in government's hands to promote information on significant social and developmental issues and policies that will affect the public. scholars and researchers have contributed to the sizeable existing literature on development, few have examined advertising as a meaningful means of communication for developmental messages and values. Through his study, Alozie has attempted to fill this void. Students and scholars with an interest in the media of developing nations will find the articulation of the various theories concerning socio-economic development quite stimulating. But more importantly, by answering a range of significant questions about the nature and types of advertising messages published or aired in the Nigerian mass media, discussing what themes and values they contain, and how relevant they are or influence the developmental goals of the nation, the author offers a study that is useful, insightful and rewarding.
