The Roots And Uses Of Marketing Knowledge
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The Roots And Uses Of Marketing Knowledge
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Author : Terry Smith
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2020-01-20
The Roots And Uses Of Marketing Knowledge written by Terry Smith and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-20 with Business & Economics categories.
Marketing theory is often developed in isolation not collaboration; theoretical perspectives sometimes are ignorant of the diversity of marketing practice. In “The roots and uses of marketing knowledge: a critical inquiry into the theory and practice of marketing”, the author engages with the vital conversation about how marketing knowledge is created, disseminated and consumed, looking beyond the traditional reification of practice in theory and verification of theory in practice. The ontology of this work is anchored in subjective individual meaning; the epistemological stance assumes that this meaning is socially constructed. Consequently, rich empirical data, grounded in the context of experiential evidence, is extracted from a comprehensive range of marketing constituencies: academics, practitioners, managers, consultants, authors, lecturers and students. In its examination of the polarities, hybridity and iterative flow of marketing knowledge creation and consumption, this text posits a cohesive argument for a theory/practice bipartite fusion not dichotomy, adding valuable insights into the textual, contextual and pedagogical representations of marketing knowledge. The history and future of marketing knowledge is examined with the aid of instructive illustrations and insightful first-hand experience. Drawing on extensive qualitative research from a broad range of influential producers and vital consumers, Dr. Smith presents a relevant, exciting marketing knowledge framework which will be a vital resource for academics, students and practitioners.
The Roots And Uses Of Marketing Knowledge
DOWNLOAD
Author : Terry Smith
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2020-01-20
The Roots And Uses Of Marketing Knowledge written by Terry Smith and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-20 with Business & Economics categories.
Marketing theory is often developed in isolation not collaboration; theoretical perspectives sometimes are ignorant of the diversity of marketing practice. In “The roots and uses of marketing knowledge: a critical inquiry into the theory and practice of marketing”, the author engages with the vital conversation about how marketing knowledge is created, disseminated and consumed, looking beyond the traditional reification of practice in theory and verification of theory in practice. The ontology of this work is anchored in subjective individual meaning; the epistemological stance assumes that this meaning is socially constructed. Consequently, rich empirical data, grounded in the context of experiential evidence, is extracted from a comprehensive range of marketing constituencies: academics, practitioners, managers, consultants, authors, lecturers and students. In its examination of the polarities, hybridity and iterative flow of marketing knowledge creation and consumption, this text posits a cohesive argument for a theory/practice bipartite fusion not dichotomy, adding valuable insights into the textual, contextual and pedagogical representations of marketing knowledge. The history and future of marketing knowledge is examined with the aid of instructive illustrations and insightful first-hand experience. Drawing on extensive qualitative research from a broad range of influential producers and vital consumers, Dr. Smith presents a relevant, exciting marketing knowledge framework which will be a vital resource for academics, students and practitioners.
Marketing Management Support Systems
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Author : Berend Wierenga
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Marketing Management Support Systems written by Berend Wierenga and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.
Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing data explosion, but have also provided a powerful set of tools that can transform this data into applicable marketing knowledge. Consequently, companies are making major investments in such marketing decision aids. This book is the first comprehensive, systematic textbook on marketing management support systems. The basic issue is the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation. The book takes a demand-oriented approach. Decision aids for marketing managers can only be effective if they match with the thinking and reasoning process of the decision makers who use them. Consequently, the important questions addressed in this book are: how do marketing managers make decisions; how can marketing management support systems help to overcome several (cognitive) limitations of human decision makers; and what is the most appropriate type of management support system for assisting the problem-solving methods employed by a marketing decision-maker?
Marketing Management
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Author : J. Paul Peter
language : en
Publisher:
Release Date : 1995
Marketing Management written by J. Paul Peter and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Marketing categories.
The Roots Of Marketing Strategy
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Author : Larry J. Rosenberg
language : en
Publisher:
Release Date : 1978
The Roots Of Marketing Strategy written by Larry J. Rosenberg and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978 with Marketing categories.
Compendium Of Knowledge Solutions
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Author :
language : en
Publisher: ADB Knowledge Solutions
Release Date :
Compendium Of Knowledge Solutions written by and has been published by ADB Knowledge Solutions this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Consumer Behavior And Marketing
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Author : Matthew Reyes
language : en
Publisher: BoD – Books on Demand
Release Date : 2020-03-04
Consumer Behavior And Marketing written by Matthew Reyes and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-04 with Business & Economics categories.
This Edited Volume "Consumer Behavior and Marketing" is a collection of reviewed and relevant research chapters, offering a comprehensive overview of recent developments in the field of psychology. The book comprises single chapters authored by various researchers and edited by an expert active in the research area. All chapters are complete in itself but united under a common research study topic. This publication aims at providing a thorough overview of the latest research efforts by international authors and open new possible research paths for further novel developments.
An Export Marketing For Exporters Of Roots And Tubers Plantain And Palmheart In The Atlantic Zone Of Costa Rica
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Author :
language : en
Publisher: Bib. Orton IICA / CATIE
Release Date :
An Export Marketing For Exporters Of Roots And Tubers Plantain And Palmheart In The Atlantic Zone Of Costa Rica written by and has been published by Bib. Orton IICA / CATIE this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Knowledge Solutions
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Author : Olivier Serrat
language : en
Publisher: Springer
Release Date : 2017-05-22
Knowledge Solutions written by Olivier Serrat and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-22 with Business & Economics categories.
This book is open access under a CC BY-NC 3.0 IGO license. This book comprehensively covers topics in knowledge management and competence in strategy development, management techniques, collaboration mechanisms, knowledge sharing and learning, as well as knowledge capture and storage. Presented in accessible “chunks,” it includes more than 120 topics that are essential to high-performance organizations. The extensive use of quotes by respected experts juxtaposed with relevant research to counterpoint or lend weight to key concepts; “cheat sheets” that simplify access and reference to individual articles; as well as the grouping of many of these topics under recurrent themes make this book unique. In addition, it provides scalable tried-and-tested tools, method and approaches for improved organizational effectiveness. The research included is particularly useful to knowledge workers engaged in executive leadership; research, analysis and advice; and corporate management and administration. It is a valuable resource for those working in the public, private and third sectors, both in industrialized and developing countries.
Social Media Marketing Breakthroughs In Research And Practice
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2018-05-04
Social Media Marketing Breakthroughs In Research And Practice written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-04 with Computers categories.
In the digital age, numerous technological tools are available to enhance business processes. When these tools are used effectively, knowledge sharing and organizational success are significantly increased. Social Media Marketing: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the use, strategies, and applications of social media marketing in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy, this publication is an ideal source for managers, corporate trainers, researchers, academics, and students interested in the business applications of social media marketing.