The Routledge Companion To Non Market Strategy
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The Routledge Companion To Non Market Strategy
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Author : Thomas C. Lawton
language : en
Publisher: Routledge
Release Date : 2015-04-24
The Routledge Companion To Non Market Strategy written by Thomas C. Lawton and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-24 with Business & Economics categories.
It is commonplace for today’s transnational enterprises to undertake political risk analysis when choosing foreign markets and creating entry strategies. Despite this, non-market elements of corporate strategy are less well researched than the traditional market-based perspectives. Providing comprehensive and leading edge overviews of current scholarship, this Companion surveys the current state of the field and provides a basis for improving our understanding of the non-market environment, encouraging new insights to improve strategies for enhancing a firm’s performance and legitimacy. With a foreword by David Baron, the international team of contributors includes Jean-Philippe Bonardi, Bennet Zelner, and Jonathan Doh, who combine to create a book that is essential reading for students and researchers in business, management, and politics, including those interested in business regulation, environmental policy, political risk and corporate social responsibility.
The Routledge Companion To Non Market Strategy
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Author : Thomas C. Lawton
language : en
Publisher: Routledge
Release Date : 2015-04-24
The Routledge Companion To Non Market Strategy written by Thomas C. Lawton and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-24 with Business & Economics categories.
It is commonplace for today’s transnational enterprises to undertake political risk analysis when choosing foreign markets and creating entry strategies. Despite this, non-market elements of corporate strategy are less well researched than the traditional market-based perspectives. Providing comprehensive and leading edge overviews of current scholarship, this Companion surveys the current state of the field and provides a basis for improving our understanding of the non-market environment, encouraging new insights to improve strategies for enhancing a firm’s performance and legitimacy. With a foreword by David Baron, the international team of contributors includes Jean-Philippe Bonardi, Bennet Zelner, and Jonathan Doh, who combine to create a book that is essential reading for students and researchers in business, management, and politics, including those interested in business regulation, environmental policy, political risk and corporate social responsibility.
The Routledge Companion To The Makers Of Global Business
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Author : Teresa da Silva Lopes
language : en
Publisher:
Release Date : 2017
The Routledge Companion To The Makers Of Global Business written by Teresa da Silva Lopes and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with categories.
Global Business; Business History; Nationalism; Geopolitics; Non-Market Strategy.
The Routledge Companion To The Makers Of Global Business
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Author : Teresa da Silva Lopes
language : en
Publisher:
Release Date : 2019
The Routledge Companion To The Makers Of Global Business written by Teresa da Silva Lopes and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with International business enterprises categories.
Global Business; Business History; Nationalism; Geopolitics; Non-Market Strategy.
The Routledge Companion To Marketing And Society
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Author : Krzysztof Kubacki
language : en
Publisher: Taylor & Francis
Release Date : 2022-08-25
The Routledge Companion To Marketing And Society written by Krzysztof Kubacki and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-25 with Business & Economics categories.
The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society. As such it does not exclude the use of marketing to increase profit and shareholder value but rather prioritises the social impact of marketing, both positive and negative (even if largely unintended). This companion is a scholarly reference providing an overview of marketing for social impact in terms of its current and emergent themes, debates and developments, as well as reflections on the future of the field. Using marketing tools and techniques for social impact is commonly accepted as an effective commercial strategy (e.g. corporate social responsibility, cause-related marketing) and increasingly accepted as an approach to planned social transformation that can be used to influence positive social change in behaviours such as recycling, healthy eating, domestic violence and human trafficking. This reference volume serves as an authoritative and comprehensive statement on the state of contemporary scholarship focusing on the diverse subject of the social impact of marketing. It features 25 chapters written by international subject specialists within six themed sections, including consumer issues, marketing tools, commercial marketing and non-profit marketing. It will find a global audience of scholars and researchers within marketing and cognate fields, interested in using marketing tools and techniques to create social impact in areas such as public health, social and behaviour change communication, sociology and cultural studies.
Nonmarket Strategic Management
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Author : Cosmina Lelia Voinea
language : en
Publisher: Routledge
Release Date : 2017-07-14
Nonmarket Strategic Management written by Cosmina Lelia Voinea and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-14 with Business & Economics categories.
Strategic management has traditionally concerned itself with delivering objectives based on an assessment of resources and the market environment. However, there are many actors considered ‘outside’ the firm that inevitably shape the dynamics within the market. Nonmarket strategies entail social, political, and legal arrangements that reinforce or enable market strategies, providing a comprehensive approach to improving performance and gaining a competitive advantage. This book introduces nonmarket strategic management within these contexts. Divided into two parts, the first part offers theories and managerial support for coping with the complex business realities surrounded by social, political and legal spheres; the second part presents examples of the challenges firms in the nonmarket environment. These examples show how firms can strategically manage and work with social, political and regulatory stakeholders to achieve their goals. Written by two leading scholars in the area, this book is essential reading for business students, managers and leaders.
The Routledge Companion To Family Business
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Author : Franz W. Kellermanns
language : en
Publisher: Routledge
Release Date : 2016-09-13
The Routledge Companion To Family Business written by Franz W. Kellermanns and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-13 with Business & Economics categories.
The Routledge Companion to Family Business offers a definitive survey of a field that has seen rapid growth in research in recent years. Edited by leading scholars with contributions from the top minds in family business from around the world, this volume provides researchers and scholars with a comprehensive understanding of the state of the discipline. Over 25 chapters address a wide variety of subjects, providing readers with a thorough review of the key research themes in the modern family firm, such as corporate social responsibility and bank debt rationing. International examples cover a wide range of economies including China, Europe, and Latin America. The book will appeal to undergraduates, postgraduates and business instructors seeking a definitive view of the issues and solutions that affect and support family business.
The Routledge Companion To European Business
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Author : Gabriele Suder
language : en
Publisher: Routledge
Release Date : 2018-07-18
The Routledge Companion To European Business written by Gabriele Suder and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-18 with Business & Economics categories.
International Business is a well-established research field, in which regionalisation has gained prominence in the last decade. Because Europe is a market that shows specific patterns of highly advanced market integration, European Business is a subject in its own right and with its own research momentum. In particular, firms view Europe as a challenging, mostly – yet not entirely- mature market location that is subject to complexities that help reveal strategic corporate strengths and weaknesses. Europe represents a location that undergoes frequent and rapid change due to its geo-economic and geopolitical position This comprehensive reference volume brings together a global team of contibutors to analyze and overview the key issues, themes and phenomena that affect business in Europe. With interdisciplinary perspectives from key disciplines, the book covers a range of vital themes such as culture, entrepreneurship, identity, human rights and climate change. The selection of authors reflects the international scope of this book, and is drawn from institutions located in 17 countries across Europe. A unique resource, this book covers a region undergoing significant geoeconomic and geopolitical change, and provides a comprehensive guide to research students and scholars of business and the social sciences.
Routledge Companion To Coopetition Strategies
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Author : Anne-Sophie Fernandez
language : en
Publisher: Routledge
Release Date : 2018-08-30
Routledge Companion To Coopetition Strategies written by Anne-Sophie Fernandez and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-30 with Business & Economics categories.
This reference volume is the first to provide a comprehensive international survey of co-opetition research. Organised thematically and written by the world's most cited researchers in the field, it views the topic through the lens of a variety of disciplines including innovation, strategic management, marketing and operations management. This reference book is the definitive resource for researchers looking to understand the field of co-opetition throughout business and management
The Routledge Companion To Management Buyouts
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Author : Mike Wright
language : en
Publisher: Routledge
Release Date : 2018-09-03
The Routledge Companion To Management Buyouts written by Mike Wright and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-03 with Business & Economics categories.
Management Buyouts (MBOs) first came to prominence in the US during the early 1980s, and have subsequently become a global phenomenon and a highly significant transaction within the corporate restructuring landscape Although much recent attention has focused on private equity (PE) backed buyouts, these are only a subset of the total MBO market. The Routledge Companion to Management Buyouts takes a much broader definition, reviewing the current state of research and theory and where further developments are likely to occur and incorporating PE and non-PE backed buyouts, as well as variations such as management buy-ins and management-employee buyouts. It goes beyond the purely financial perspective, exploring the many different aspects of management buyouts and incorporating related disciplines including strategy, organizational change, and HRM providing the first truly comprehensive authoritative resource on the topic. Expertly edited, and drawing on international scholarship, this unique volume will be an invaluable sourcebook on MBOs for researchers and advanced students as well as those interested in the broader areas of corporate restructuring and ownership change.