The Rx Factor Strategic Creativity In Pharmaceutical Marketing
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The Rx Factor
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Author : Pavan Choudary
language : en
Publisher: SAGE Publications Pvt. Limited
Release Date : 2002-02-04
The Rx Factor written by Pavan Choudary and has been published by SAGE Publications Pvt. Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-02-04 with Business & Economics categories.
In this unique book, Pavan Choudary addresses the problems of marketing in the Indian pharmaceutical industry providing creative and alternative marketing ideas, some of which challenge the commonly accepted concepts.
The Rx Factor Strategic Creativity In Pharmaceutical Marketing
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Author : Pavan Choudary
language : en
Publisher: Wisdom Village Publications
Release Date : 2009-01-01
The Rx Factor Strategic Creativity In Pharmaceutical Marketing written by Pavan Choudary and has been published by Wisdom Village Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-01 with Drugs categories.
The Rx Factor Startegic Craetivity In Pharmaceutical Marketing
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Author : Chaudhuri Pavan
language : en
Publisher:
Release Date : 1997
The Rx Factor Startegic Craetivity In Pharmaceutical Marketing written by Chaudhuri Pavan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with categories.
Pharmaceutical Marketing
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Author : Brent L. Rollins
language : en
Publisher: Jones & Bartlett Publishers
Release Date : 2014
Pharmaceutical Marketing written by Brent L. Rollins and has been published by Jones & Bartlett Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Drugs categories.
Pharmaceutical Marketing
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Author : Mickey C. Smith
language : en
Publisher: CRC Press
Release Date : 1991-10-24
Pharmaceutical Marketing written by Mickey C. Smith and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991-10-24 with Medical categories.
Reflecting the fascinating and dramatic changes in pharmacy, pharmaceutical education, and the pharmaceutical industry in recent years, this authoritative volume focuses on the practice of marketing both prescription and nonprescription medications. In a dozen comprehensive chapters, author Mickey Smith highlights the economic social, and
Marketing Planning For The Pharmaceutical Industry
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Author : John Lidstone
language : en
Publisher: Taylor & Francis
Release Date : 2017-07-05
Marketing Planning For The Pharmaceutical Industry written by John Lidstone and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-05 with Business & Economics categories.
Marketing in the pharmaceutical and healthcare sector requires a particular set of skills; its intricacies mean planning is an essential prerequisite. The marketing planning system described in this book has been designed to enable marketing and product executives to produce a plan which serves as a dynamic management tool which will help them to get from where they are now to where they want to be next year and thereafter. Now in its second edition, this bestselling book has become the standard text for all product managers, marketing managers and directors working in this demanding industry. John Lidstone and Janice MacLennan have updated the book to embrace best current practice. A new orientation to external analysis and a reworking of the application of SWOT analysis, along with fresh material on sales forecasting and strategy implementation, bring the book up to date with current thinking and industry trends. Marketing Planning for the Pharmaceutical Industry is based on real life experience built up over many years. Each chapter takes the reader through the sequential stages of planning so that by the end they will be able to produce a practical plan ready for implementation. It is the only book of this type which tailors marketing to those working in the sector and as such is a unique, invaluable and indispensable resource.
Innovation And Marketing In The Pharmaceutical Industry
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Author : Min Ding
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-10-31
Innovation And Marketing In The Pharmaceutical Industry written by Min Ding and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-31 with Medical categories.
The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment. The stakes are high, with each new product raising the prospect of spectacular success—or failure. Worldwide revenues are approaching $1 trillion; in the U.S. alone, marketing for pharmaceutical products is, itself, a multi-billion dollar industry. In this volume, the editors showcase contributions from experts around the world to capture the state of the art in research, analysis, and practice, and covering the full spectrum of topics relating to innovation and marketing, including R&D, promotion, pricing, branding, competitive strategy, and portfolio management. Chapters include such features as: · An extensive literature review, including coverage of research from fields other than marketing · an overview of how practitioners have addressed the topic · introduction of relevant analytical tools, such as statistics and ethnographic studies · suggestions for further research by scholars and students The result is a comprehensive, state-of-the-art resource that will be of interest to researchers, policymakers, and practitioners, alike.
Trends Challenges Innovations In Management Volume Iii
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Author : Dr Ramesh Kumar Miryala
language : en
Publisher: Zenon Academic Publishing
Release Date : 2015-03-15
Trends Challenges Innovations In Management Volume Iii written by Dr Ramesh Kumar Miryala and has been published by Zenon Academic Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-15 with categories.
Globalization has proliferated business with numerous challenges and opportunities, and simultaneously at other end the growth in economy, population, income and standard of living has redefined the scope of business and thus the business houses approaches. A highly competitive environment, knowledgeable consumers and quicker pace of technology are keeping business enterprises to be on their toes. Today management and its concepts have become key for survival of any business entity. The unique cultural characteristics, tradition and dynamics of consumer, demand an innovative management strategy to achieve success. Effective Management has become an increasingly vital ingredient for business success and it profoundly affects our day-to-day life. Today, the role of a business houses has changed from merely selling products and services to transforming lives and nurturing lifestyles. The Indian business is changing and so do the management strategies. These changing scenarios in the context of globalization will bestow ample issues, prospects and challenges which need to be explored. The practitioners, academicians and researchers need to meticulously review these aspects and acquaint them with knowledge to sustain in such scenarios. Thus, these changing scenarios emphasize the need of a broad-based research in the field of management also reflecting in management education. This book is an attempt in that direction. I sincerely hope that this book will provide insights into the subject to faculty members, researchers and students from the management institutes, consultants, practicing managers from industry and government officers.
Strategic Marketing For Health Care Organizations
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Author : Philip Kotler
language : en
Publisher: John Wiley & Sons
Release Date : 2008-05-09
Strategic Marketing For Health Care Organizations written by Philip Kotler and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-05-09 with Medical categories.
This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors.
It Enabled Practices And Emerging Management Paradigms
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Author : Gupta
language : en
Publisher: Excel Books India
Release Date : 2008-08
It Enabled Practices And Emerging Management Paradigms written by Gupta and has been published by Excel Books India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-08 with Business & Economics categories.
Papers presented at the Third National IT Conference.