The Scales Handbook
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Handbook Of Marketing Scales
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Author : William O. Bearden
language : en
Publisher: SAGE
Release Date : 1999-11-12
Handbook Of Marketing Scales written by William O. Bearden and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-11-12 with Business & Economics categories.
A total of 192 multi-item scales, each presented in a consistent format, on topics such as individual behaviour, consumer psychology, values and attitudes are provided in this 2nd edition. A comprehensive index is included.
Marketing Scales Handbook
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Author : Gordon C. Bruner
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2015-10-01
Marketing Scales Handbook written by Gordon C. Bruner and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-01 with Marketing research categories.
La 4e de couv.indique : "This is the seventh volume in the long-running Marketing Scales Handbook series. The purpose of the book is to help readers benefit from vetted research by some of the world's consumer behavior experts. By learning about the measures used by the experts, the hope is that those who borrow the well-developed scales rather than using "quick-and-dirty" measures will achieve higher quality insights in their research activities. The book contains reviews of 364 multi-item measures that were reported in one or more articles published in top marketing journals in 2010 and 2011. Each review provides the scale items (questions or statements) as well as information about the scale's origin, previous users, and measurement quality. The scales are useful when wanting to accurately measure theoretical constructs such as attitudes, emotions, and traits in surveys and experiments with a wide variety of participants such as consumers, viewers, patients, patrons, or citizens. Many of the measures could also be used in business settings when studying employees and/or administrators. The scales reviewed in this volume are primarily new and are not in the previous volumes of the series."
Handbook Of Marketing Scales
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Author : William O. Bearden
language : en
Publisher: SAGE
Release Date : 2011
Handbook Of Marketing Scales written by William O. Bearden and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
The Handbook of Marketing Scales, Third Edition represents a clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behavior and marketing research. - Over 150 scales are included in the handbook. Many of these scales were originally published in marketing- and consumer-related journals or conference proceedings. Including them in one volume helps reduce the time it takes to locate instruments for survey research. - Scales included have a reasonable theoretical base, are developed within the marketing or consumer behavior literature, are composed of several items or questions, use some scaling procedures, and include estimates of reliability and/or validity, making these scales especially relevant and “proven” for marketing scholars and professionals. - Each scale includes the following information so that users can quickly and easily learn about the scale: construct, description, development, samples, validity, scores, sources, other evidence, other sources, references, and scale items.
The Handbook Of Brand Management Scales
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Author : Lia Zarantonello
language : en
Publisher: Routledge
Release Date : 2015-08-05
The Handbook Of Brand Management Scales written by Lia Zarantonello and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-05 with Business & Economics categories.
The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions and responses. Existing handbooks of marketing scales do not include (or include very few) scales related to brand management constructs. This book is the first to meet this need. Sample scales include brand personality, brand authenticity, consumer–brand relationships and brand equity. Each scale is included with a clear definition of the construct it is designed to benchmark, a description of the scale itself, how to use it and examples of possible applications in managerial and academic contexts. A much-needed reference point, this is a unique, vital and convenient volume that should be within reach of every marketing scholar's and manager's desk.
Management Accounting Control Scales Handbook
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Author : Utz Schäffer
language : en
Publisher: Springer Science & Business Media
Release Date : 2007-11-23
Management Accounting Control Scales Handbook written by Utz Schäffer and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-11-23 with Business & Economics categories.
Utz Schäffer describes all scales, including the psychometric qualities as well as samples which have been used in great detail. Thus, the reader of this book can avoid reinventing the wheel as it will in many cases reduce the need to conceptualize, test, and validate a measure from scratch.
Marketing Scales Handbook
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Author : Gordon C. Bruner
language : en
Publisher:
Release Date : 2001
Marketing Scales Handbook written by Gordon C. Bruner and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Marketing research categories.
Corrosion And Scale Handbook
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Author : J. R. Becker
language : en
Publisher: PennWell Books
Release Date : 1998
Corrosion And Scale Handbook written by J. R. Becker and has been published by PennWell Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Science categories.
Corrosion and scale in crude oil systems are two of the most costly problems facing oil companies, which go to great expense to effectively control the problems. Corrodible surfaces are found throughout production, transport, and refining equipment. Therefore, the protection of this equipment is critical to the profitability and successful operation of these companies. While scale control ranks lower in importance, its presence is also costly in terms of equipment damage. This book provides understanding of these processes, their impact on petroleum companies, and potential solutions and inhibitors.
Marketing Scales Handbook
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Author : Gordon C. Bruner II
language : en
Publisher: Independently Published
Release Date : 2021-04-17
Marketing Scales Handbook written by Gordon C. Bruner II and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-17 with Marketing research categories.
This is the eleventh volume in the long-running series and has reviews 400 new consumer-related measurement scales that were reported in top marketing journal articles published in 2018 and 2019. Each review provides the scale items as well as information regarding the scale's origin, previous users, and measurement quality.
Marketing Scales Handbook
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Author : GORDON C. BRUNER II
language : en
Publisher:
Release Date : 2023
Marketing Scales Handbook written by GORDON C. BRUNER II and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with categories.
Intermediate Guitar Scales Handbook
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Author : Graham Tippett
language : en
Publisher: Graham Tippett
Release Date : 2020-05-01
Intermediate Guitar Scales Handbook written by Graham Tippett and has been published by Graham Tippett this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-01 with Music categories.
If you enjoyed the simple and intuitive and musical method that we used in the Intermediate Scales Handbook, you’ll be pleased to know you can easily use it to incorporate exotic scales into your playing. I’ve hand-picked 15 of my favorite exotic scales and modes that I think are really useful for adding different flavors to your solos or exploring new sonic territory on the instrument. You’ll be able to incorporate these new sounds into your playing as I’ve laid out the book according to chord types you already know and probably use all the time. Then, in the final section of the book, we’ll look at two easy-to-follow methods for creating strange and beautiful chord progressions from any scale in this book. Don’t worry if you haven’t read the original Intermediate Scales Handbook, as this ‘exotic scales’ edition can easily be used as a stand-alone book. On the other hand, if you have covered the material from the original book, you’ve already paved the way for these new scales and modes to slot nicely into your improvisational repertoire.