The Science Of Story Selling
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The Science Of Story Selling
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Author : Gideon F For-Mukwai
language : en
Publisher: For-Mukwai Gideon For-Mukwai
Release Date : 2015-05-21
The Science Of Story Selling written by Gideon F For-Mukwai and has been published by For-Mukwai Gideon For-Mukwai this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-21 with categories.
This books captures tried and tested tools the author has used to win public speaking awards across countries and cultures in Asia and America. Combining elements of both neuroscience and dramatic arts, the author shows how to win hearts & minds with the hidden power of storytelling to sell ideas, products and services. More importantly, he offers practical examples on how you can tell remarkable and memorable stories from ordinary life events, to attract customers and boost your personal or business brand. Quotes from the Book --"If attention is the new currency, storytelling is the gold standard." --"If you can't engage someone, you can't persuade anyone." --"With the Story DNA Method, you connect deeper with your audience." If you are sick and tired of presenters who read off their PowerPoint slides, this book is for you. It is for you, if love to engage, educate and inspire your audience. You can't do that with a dull and boring bullet point presentation. It is time to reclaim the boardrooms, training rooms and showrooms from pathetic PowerPoint -addicted drone presenters. It is time to tell fascinating stories that captivate and win the hearts & minds of your audience. If that is what you want, this book is for you.
Sell With A Story
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Author : Paul Smith
language : en
Publisher: Amacom
Release Date : 2016-09-08
Sell With A Story written by Paul Smith and has been published by Amacom this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-08 with Business & Economics categories.
Stories sell. Great SALES STORIES sell even more. "Sell With a Story is a rich compilation of story techniques that can improve any persuasion process." -Forbes.com "If you're serious about increasing your effectiveness as a communicator and looking to transform your sales results, Sell with a Story is for you. This book empowered and energized me, and I know it will do the same for you." - Mike Weinberg, consultant, speaker, and author of New Sales. Simplified. and Sales Management. Simplified. Despite all the high-tech tools available to salespeople, the most personal method still works best. Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made. Paul Smith, author of the acclaimed Lead with a Story, shifts his best-selling formula to the sales arena. In Sell with a Story, he identifies the ingredients of the most effective sales stories and reveals how to: Select the right story * Craft a compelling and memorable narrative * Incorporate challenge, conflict, and resolution * Use stories to introduce yourself, build rapport, address objections, add value, bring data to life, create a sense of urgency, and more Complete with model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie Fitch, Hewlett Packard, and other top companies, this powerful and practical guide gives you the tools you need to turn your experiences into stories that sell.
What Great Salespeople Do The Science Of Selling Through Emotional Connection And The Power Of Story
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Author : Michael T. Bosworth
language : en
Publisher: McGraw Hill Professional
Release Date : 2012-01-13
What Great Salespeople Do The Science Of Selling Through Emotional Connection And The Power Of Story written by Michael T. Bosworth and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-13 with Business & Economics categories.
Build better relationships and Sell More Effectively With a Powerful SALES STORY “Throughout our careers, we have been trained to ask diagnostic questions, deliver value props, and conduct ROI studies. It usually doesn’t work; best case, we can argue with the customer about numbers—purely a left brain exercise, which turns buyers off. This book explains a better way.” —John Burke, Group Vice President, Oracle Corporation “Forget music, a great story has charm to soothe the savage beast and win over the most challenging customer. And one of the best guides in crafting it, feeling it, and telling it is What Great Salespeople Do. A must-read for anyone seeking to influence another human being.” —Mark Goulston, M.D., author of the #1 international bestseller Just Listen: Discover the Secret to Getting Through to Absolutely Anyone “Good salespeople tell stories that inform prospects; great salespeople tell stories that persuade prospects. This book reveals what salespeople need to do to become persuasive story sellers.” —Gerhard Gschwandtner, publisher of Selling Power “This book breaks the paradigm. It really works miracles!” —David R. Hibbard, President, Dialexis IncTM “What Great Salespeople Do humanizes the sales process.” —Kevin Popovic, founder, Ideahaus® “Mike and Ben have translated what therapists have known for years into a business solution—utilizing and developing one’s Emotional Intelligence to engage and lessen the defenses of others. What Great Salespeople Do is a step-by-step manual on how to use compelling storytelling to masterfully engage others and make their organizations great.” —Christine Miles, M.S., Psychological Services, Executive Coach, Miles Consulting LLC About the Book: This groundbreaking book offers extraordinary insight into the greatest mystery in sales: how the very best salespeople consistently and successfully influence change in others, inspiring their customers to say yes. Top-performing salespeople have always had a knack for forging connections and building relationships with buyers. Until now, this has been considered an innate talent. What Great Salespeople Do challenges some of the most widely accepted paradigms in selling in order to prove that influencing change in buyers is a skill that anyone can learn. The creator of Solution Selling and CustomerCentric Selling, Michael Bosworth, along with veteran sales executive Ben Zoldan, synthesize discoveries in neuroscience, psychology, sociology, anthropology, and other disciplines, combining it all into a field-tested framework—helping you break down barriers, build trust, forge meaningful relationships, and win more customers. This book teaches you how to: Relax a buyer’s skepticism while activating the part of his or her brain where trust is formed and connections are forged Use the power of story to influence buyers to change Make your ideas, beliefs, and experiences “storiable” using a proven story structure Build a personal inventory of stories to use throughout your sales cycle Tell your stories with authenticity and real passion Use empathic listening to get others to reveal themselves Incorporate storytelling and empathic listening to achieve collaborative conversations with buyers Breakthroughs in neuroscience have determined that people don’t make decisions solely on the basis of logic; in fact, emotions play the dominant role in most decision-making processes. What Great Salespeople Do gives you the tools and techniques to influence change and win more sales.
The Science Of Selling
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Author : David Hoffeld
language : en
Publisher: Penguin
Release Date : 2016-11-15
The Science Of Selling written by David Hoffeld and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-15 with Business & Economics categories.
The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business Success Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books, which primarily rely on anecdotal evidence and unproven advice, Hoffeld’s evidence-based approach connects the dots between science and situations salespeople and business leaders face every day to help you consistently succeed, including proven ways to: - Engage buyers’ emotions to increase their receptiveness to you and your ideas - Ask questions that line up with how the brain discloses information - Lock in the incremental commitments that lead to a sale - Create positive influence and reduce the sway of competitors - Discover the underlying causes of objections and neutralize them - Guide buyers through the necessary mental steps to make purchasing decisions Packed with advice and anecdotes, The Science of Selling is an essential resource for anyone looking to succeed in today's cutthroat selling environment, advance their business goals, or boost their ability to influence others. **Named one of The 20 Most Highly-Rated Sales Books of All Time by HubSpot
The Power Of Story Selling
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Author : Keshave Lal
language : en
Publisher: Pendown Press
Release Date : 2022-07-01
The Power Of Story Selling written by Keshave Lal and has been published by Pendown Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-01 with Body, Mind & Spirit categories.
In today’s world, influencing is the best approach to sell, persuade, and convince anyone. There are influencers in almost every segment, whether it is Leadership, Education, Marketing, Politics, Family, Corporate or Business. And to become a great influencer, you have to be a powerful story seller. Knowing the techniques behind story selling and using it as an art can make you immensely powerful. This book puts some light on the science of story selling and talks about the powerful tools that can help you use the power to influence, and change the quality of your life. In a nutshell, it is the perfect guide to become successful by using the power of story selling.
Lead With A Story
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Author : Paul Smith
language : en
Publisher: AMACOM
Release Date : 2012-08-31
Lead With A Story written by Paul Smith and has been published by AMACOM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-31 with Business & Economics categories.
Whether you’re trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between lackluster enthusiasm and a rallying cry. Addressing a wide variety of business challenges, including specific stories to help you overcome twenty-one difficult situations, Lead with a Story gives you theability to engage an audience the way logic and bullet points alone never could. This how-to guidebook shows readers how powerful stories can help define culture and values, engender creativity and innovation, foster collaboration, build relationships, provide coaching and feedback, and lead change. Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for today’s leaders. Many highly successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated “corporate storytellers.” 3M banned bullet points years ago and replaced them with a process of writing “strategic narratives.” Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. Complete with examples from these and many other high-profile companies, Lead with a Story gives readers the guidance they need to spin a narrative to stunning effect.
The Power Of Story Selling
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Author : Lal Keshave
language : en
Publisher:
Release Date : 2019-04-29
The Power Of Story Selling written by Lal Keshave and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-29 with Fiction categories.
The Science Of Storytelling
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Author : Will Storr
language : en
Publisher: Abrams
Release Date : 2020-03-10
The Science Of Storytelling written by Will Storr and has been published by Abrams this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-10 with Language Arts & Disciplines categories.
The compelling, groundbreaking guide to creative writing that reveals how the brain responds to storytelling Stories shape who we are. They drive us to act out our dreams and ambitions and mold our beliefs. Storytelling is an essential part of what makes us human. So, how do master storytellers compel us? In The Science of Storytelling, award-winning writer and acclaimed teacher of creative writing Will Storr applies dazzling psychological research and cutting-edge neuroscience to our myths and archetypes to show how we can write better stories, revealing, among other things, how storytellers—and also our brains—create worlds by being attuned to moments of unexpected change. Will Storr’s superbly chosen examples range from Harry Potter to Jane Austen to Alice Walker, Greek drama to Russian novels to Native American folk tales, King Lear to Breaking Bad to children’s stories. With sections such as “The Dramatic Question,” “Creating a World,” and “Plot, Endings, and Meaning,” as well as a practical, step-by-step appendix dedicated to “The Sacred Flaw Approach,” The Science of Storytelling reveals just what makes stories work, placing it alongside such creative writing classics as John Yorke’s Into the Woods: A Five-Act Journey into Story and Lajos Egri’s The Art of Dramatic Writing. Enlightening and empowering, The Science of Storytelling is destined to become an invaluable resource for writers of all stripes, whether novelist, screenwriter, playwright, or writer of creative or traditional nonfiction.
Story Based Selling
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Author : Jeff Bloomfield
language : en
Publisher: Select Books (NY)
Release Date : 2014
Story Based Selling written by Jeff Bloomfield and has been published by Select Books (NY) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Interpersonal communication categories.
"Founder of sales training and development organization presents his theories about storytelling that he believes to be the most powerful way to connect to feelings of trust in others. He teaches techniques, based on neuroscience studies of communication, to create engaging stories that break down barriers of mistrust and enable productive interactions with customers"--
Get To The Point
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Author : Joel Schwartzberg
language : en
Publisher: Berrett-Koehler Publishers
Release Date : 2017-10-16
Get To The Point written by Joel Schwartzberg and has been published by Berrett-Koehler Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-16 with Business & Economics categories.
Whether you want to improve your impact in speeches, staff meetings, pitches, emails, PowerPoint presentations, or any other communication setting, this book provides a novel approach that teaches you how to go from simply sharing a thought to making a difference. --