The Second Best Business Book Ever Written

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The Second Best Business Book Ever Written

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Author : Tom Marks
language : en
Publisher: Greenleaf Book Group
Release Date : 2024-07-16

The Second Best Business Book Ever Written written by Tom Marks and has been published by Greenleaf Book Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-16 with Business & Economics categories.

Honesty in thought leadership matters. And so does seeing the light. Honesty, in its purest form, is a key characteristic of all thought leaders, so I’m going to hit you with the truth. Many business books today are written for the purpose of winning more business for an author, or acquiring new speaking gigs, and anyone who fits into that camp is A-OK with me. It’s a smart move. But after more than four decades in sales and marketing, I’m beyond those goals. Frankly, it feels great that I’m not anchored to those intentions anymore. I have only one intent in The Second-Best Business Book Ever Written, and that’s to teach the ins and outs of thought leadership to as many people as possible because that’s how corporations, and the individuals who run them, succeed. There’s a process to becoming a thought leader; it’s methodical, detailed, and rewarding. After all, where’s the amusement in being a price-chopper? Or even a technology leader where the tenure is as short as my nephew’s attention span? The greatest thought leaders started sharing their thinking 2,500 years ago through the teachings of my four favorites: Socrates, Plato, Aristotle, and Aspasia. I’m going to travel with you down the thought leadership road, known as the Via Egnatia, from the foothills that rise above Athens to the skyscrapers that tower above Madison Avenue. And along the way, I’m going to show you how I did it for Fortune 500 companies, and for small and midsize businesses, with a few wild detours along the way. By all accounts, the Green Bay Packers future Hall of Fame quarterback Aaron Rodgers was born with a rock-solid throwing arm and an annoying chip on his shoulder. I’m no Rodgers fan; after all, I was born and raised in inner-city Chicago and have been a Bears fan since birth, but I recognize greatness, and Aaron Rodgers is a great football player. Some of his other qualities? Not so much. But these aren’t lessons about tackle football. They’re insights about leadership; about what happens off the football field, and on a more important playing field; about greatness in sales, marketing, and business; and about thought leadership, the single most important differentiator in the business playbook. Or, as Plato not so recently said, obviously unaware of Aaron Rodgers’s famous retreat into darkness, “We can easily forgive a child who is afraid of the dark; the real tragedy of life is when men are afraid of the light.” I’d like to shed some light on what’s required in business, but frequently misunderstood. What every salesperson needs to know, but doesn’t always know how to achieve it. And what every marketing expert wishes they had in their bag of tricks. To simply say that thought leadership is an essential part of the disciplines of market leaders is like saying a stick is an essential part of a Popsicle. Well, it is, assuming you’re not interested in taste, color, packaging, name, price, quality, and the beat goes on. Tom Marks survived forty-seven years in the advertising business and has lived to write about it. He’s the founder of TMA+Peritus, one of the leading marketing, thought leadership, and corporate ethics firms in North America and has won more than sixty-five American Advertising Awards for his writing. He spent many years on the professional speakers circuit and survived that, too. His thought leadership workshops for Fortune 500 companies have brought him national acclaim and has made him a favorite among the nation’s CEOs.

The 100 Best Business Books Of All Time

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Author : Jack Covert
language : en
Publisher: Penguin
Release Date : 2011-11-01

The 100 Best Business Books Of All Time written by Jack Covert and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-01 with Business & Economics categories.

Thousands of business books are published every year— Here are the best of the best After years of reading, evaluating, and selling business books, Jack Covert and Todd Sattersten are among the most respected experts on the category. Now they have chosen and reviewed the one hundred best business titles of all time—the ones that deliver the biggest payoff for today’s busy readers. The 100 Best Business Books of All Time puts each book in context so that readers can quickly find solutions to the problems they face, such as how best to spend The First 90 Days in a new job or how to take their company from Good to Great. Many of the choices are surprising—you’ll find reviews of Moneyball and Orbiting the Giant Hairball, but not Jack Welch’s memoir. At the end of each review, Jack and Todd direct readers to other books both inside and outside The 100 Best. And sprinkled throughout are sidebars taking the reader beyond business books, suggesting movies, novels, and even children’s books that offer equally relevant insights. This guide will appeal to anyone, from entry-level to CEO, who wants to cut through the clutter and discover the brilliant books that are truly worth their investment of time and money.

Business Adventures

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Author : John Brooks
language : en
Publisher: Hachette UK
Release Date : 2014-07-22

Business Adventures written by John Brooks and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-22 with Business & Economics categories.

'The best business book I've ever read.' Bill Gates, Wall Street Journal 'The Michael Lewis of his day.' New York Times What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety. These notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened. Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. John Brooks's insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history really does repeat itself. This business classic written by longtime New Yorker contributor John Brooks is an insightful and engaging look into corporate and financial life in America.

The Best Business Books Ever

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Author : Basic Books
language : en
Publisher: Basic Books
Release Date : 2011-04-05

The Best Business Books Ever written by Basic Books and has been published by Basic Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04-05 with Business & Economics categories.

Every manager could benefit from a solid grounding in the history and evolution of business thinking. The Best Business Books Ever is a uniquely organized guide and an illuminating collection of key ideas from the 130 most influential business books of all time. It places both historical and contemporary works in context and draws fascinating parallels and points of connection. Now fully revised and more than 30 percent bigger, this one book highlights the information you need to know and why it's important to know it, and does it all in a succinct, time-saving fashion. Business moves faster than ever these days. For the businessperson who has a growing list of tomes that they can never quite seem to get to, The Best Business Books Ever is a must-have.

The Best Business Books Ever

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Author : Perseus Publishing
language : en
Publisher:
Release Date : 2003-07-10

The Best Business Books Ever written by Perseus Publishing and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-07-10 with Business & Economics categories.

From The Art of War to Being Digital-the 100 books that have shaped management thinking and practice

The Greatest Sales Book Ever Written

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Author : Dean Gould
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2016-11-30

The Greatest Sales Book Ever Written written by Dean Gould and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-30 with categories.

The first edition of The Greatest Sales Book Ever Written has been used to achieve success in a variety of industries, including medical, pharmaceutical, banking, and real estate! This new edition not only shows you the secrets to success but your purchase will help in the fight against cancer by supporting research to find cures. 100% of the profit earned from the sale of the e-book will go to cancer research and 30% of the hard copy. Unfortunately 41% of American's will get cancer in their lifetime and by 2030 that number will rise to 50% so you can join the fight to help discover more effective, less toxic treatments. No matter what you do in life, you must sell something whether it be yourself, an idea, a product, or a concept. This book is for everyone, not just sales people. The book will help you personally to achieve higher levels of success, promotions, income, commission, and wealth. Dean Gould's guide focuses on the many different ways to sell something, whether it is a physical product, your expertise in a specific field, or an idea. This manual will help you boost your charisma and confidence and make that life-changing sale. The first edition was a best seller and the success of the second edition will be an investment in all our futures. Chapter 26 is a must read for every person in this country; a special formula that almost guarantees financial wealth and it can transform your life and lift this great country of ours. Gould includes this equation to show you how to visualize your financial future. It will inspire you to continue to work hard for the amazing rewards that await you!

The Fundamentals Of Marketing

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Author : Russell Edward
language : en
Publisher: AVA Publishing
Release Date : 2010

The Fundamentals Of Marketing written by Russell Edward and has been published by AVA Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.

Designed to give readers a broad understanding of the stages and methodologies used in the marketing process, this book includes case studies and historical references relevant to the development and growth of marketing concepts practiced today.

Record Of Christian Work

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Author : Alexander McConnell
language : en
Publisher:
Release Date : 1920

Record Of Christian Work written by Alexander McConnell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1920 with Theology categories.

Includes music.

Game Plan

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Author : Bob Buford
language : en
Publisher: HarperChristian + ORM
Release Date : 2009-09-01

Game Plan written by Bob Buford and has been published by HarperChristian + ORM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-01 with Self-Help categories.

Thousands of readers have found an exciting new vision for the second half of life in the bestselling book, Halftime. Bob Buford showed us that we aren't experiencing a midlife crisis that's winding us down to our retirement years, but a break in the game that can prepare us for the most exciting half of life. In Game Plan, Buford gives you a practical way to move from success to significance and create an individual strategy that can get you where you want to be five . . . ten . . . twenty . . . thirty . . . or more years from now. If you sense it's time for a positive change in your life, Game Plan gives you the tools to uncover your best self, aim for your highest dreams, and make your career and personal life more meaningful and fulfilling than ever.

Start With Why

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Author : Simon Sinek
language : en
Publisher: Penguin UK
Release Date : 2011-10-06

Start With Why written by Simon Sinek and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-06 with Business & Economics categories.

THE MILLION-COPY GLOBAL BESTSELLER - BASED ON THE LIFE-CHANGING TED TALK! DISCOVER YOUR PURPOSE WITH ONE SIMPLE QUESTION: WHY? 'One of the most incredible thinkers of our time; someone who has influenced the way I think and act every day' Steven Bartlett, investor, BBC Dragon and host of The Diary of a CEO podcast ***** Why are some people more inventive, pioneering and successful than others? And why are they able to repeat their success again and again? Because it doesn't matter what you do, it matters WHY you do it. Those who have had the greatest influence in the world all think, act, and communicate in the same way - and it's the opposite to most. In Start with Why, Simon Sinek uncovers the fundamental secret of their success. How you lead, inspire, live, it all starts with why. WHAT READERS ARE SAYING: 'It's amazing how a book can change the course of your life, and this book did that.' 'Imagine the Ted Talk expanded to 2 hours long, with more depth, intrigue and examples.' 'What he does brilliantly is demonstrate his own why - to inspire others - throughout.'