The Secret Language Of Competitive Intelligence
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The Secret Language Of Competitive Intelligence
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Author : Leonard M. Fuld
language : en
Publisher: Dog Ear Publishing
Release Date : 2010
The Secret Language Of Competitive Intelligence written by Leonard M. Fuld and has been published by Dog Ear Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business intelligence categories.
The Secret Language Of Competitive Intelligence
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Author : Leonard Fuld
language : en
Publisher: Crown Business
Release Date : 2010-04-21
The Secret Language Of Competitive Intelligence written by Leonard Fuld and has been published by Crown Business this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-21 with Business & Economics categories.
THE ART OF SMART . . . how not to get blindsided by the competition Your key competitor has a cost advantage and you can’t for the life of you figure out why or how. • A new technology or competitor is on the horizon that will completely upset the applecart in your business as Google is now doing in advertising and Wal-Mart has done in retailing. • You think a key competitor may drastically drop prices or perhaps roll out a significant new product. What can you do to ascertain what their major moves will be? Competitive intelligence, the ability to see through or stay ahead of your competition, is the unspoken, hidden key to success. It is the means to knowing a customer’s strategic thinking, a rival’s cost structure when making a bid, or a competitor’s new product plans. Much as in a game of chess, you must think many moves ahead of your rivals—exactly the advantage competitive intelligence can give you. Leonard Fuld provides the tools to cut through the smoke screens and rumors that distort reality and shows: • How to avoid becoming your own worst enemy by removing blinders that can hide a competitor’s threatening moves • How to see your competitor’s vulnerability and take advantage of the easily exploitable opportunities it presents • How to run a war game to anticipate a rival’s pricing moves, new product introduction, or distribution strategy, and even to avoid being surprised by new entrants who play by different rules altogether For more than twenty-five years, Leonard Fuld has been developing groundbreaking ways for managers to stay two steps ahead of the competition, providing effective ways of finding out about pricing, new product rollouts, strategic alliances, outsourcing, and cost of operations. In The Secret Language of Competitive Intelligence he shows how to take data that is widely avail-able to everyone, think critically about it, and convert it into highly refined intelligence that leads to effective market-based decisions. Table of Contents DISRUPTIONS, DISTORTIONS, RUMORS, AND SMOKE SCREENS: Page 1 Just Another Day in the Office Chapter 1 THE ART OF SMART: Page19 How Intelligence Insight Helps Win the Game of Risk and Reward Chapter 2 REALITY BITES: Page 45 Remove the Blinders Chapter 3 WILL GOOGLE BEAT MICROSOFT?: Page 69 Using War Games to See Three Moves Ahead Chapter 4 MAKE ME INTO A PEPPERONI: Page 119 Seeing the Trees to Understand the Forest Chapter 5 EARLY WARNING: Page 135 Getting Intelligence on Competitors That May Not Exist in a World That Has Not Arrived Chapter 6 THE INTERNET HOUSE OF MIRRORS: Page 165 Seeing Through the Confusion to Gather Intelligence Gems Chapter 7 COMPETITIVE FOG: Page 211 How Rothschild, Buffett, Walton, Dell, and Branson Saw Clearly and Others Did Not Chapter 8 DAY TO DAY: Page 237 Integrating Intelligence with Your Work Chapter 9 THE BIG UNANSWERED QUESTIONS: Page269 Notes 285 Acknowledgments 293 Index 297 From the Hardcover edition.
The Secret Language Of Business
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Author : Kevin Hogan
language : en
Publisher: John Wiley & Sons
Release Date : 2010-05-25
The Secret Language Of Business written by Kevin Hogan and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-25 with Business & Economics categories.
Zu den Themen Körpersprache und nonverbale Kommunikation gibt es hunderte von Büchern. Kevin Hogan überschreitet dabei die Idee der Körpersprache als reines Referenzmaterial und bringt sie durch The Secret Language of Business mit der Geschäftswelt in Einklang. Diese Buch ist auf das Lehren des A und O der Körpersprache ausgerichtet und wie diese nicht nur das private und geschäftliche Leben berührt, sondern letztendlich auch verändert. Die Einführungskapitel klärt über die Grundlagen von Körpersprache auf und die Kraft, die sie besitzt, Einstellungen, Aktionen und Ergebnisse zu beeinflussen. Nachdem Sie diese technische Aspekte bewältigt haben, wird Hogan Ihnen beibringen, Ihre Körpersprache zu Ihrem Vorteil in allen Aspekten des Berufslebens (Meetings, Verkaufstagungen, Bewerbungsgespräche, Management, etc.) zu nutzen.
Competitive Intelligence For Dummies
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Author : Jim Underwood
language : en
Publisher:
Release Date : 2013
Competitive Intelligence For Dummies written by Jim Underwood and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business intelligence categories.
Competitive Intelligence For The Competitive Edge
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Author : Alan Dutka
language : en
Publisher: McGraw Hill Professional
Release Date : 2000-04-22
Competitive Intelligence For The Competitive Edge written by Alan Dutka and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-04-22 with Business & Economics categories.
Get a Leg up on Your Closest Industry Rival! With years of real-world business experience behind him, author Alan Dutka offers this compelling look at competitive intelligence--the process of collecting, analyzing, and acting upon information about your competitors and the competitive environment--and how it can improve your company's bottom line and give you a leading edge. Taking a true practitioner's approach, Competitive Intelligence for the Competitive Edge shows you how to integrate your business's operations--particularly marketing, advertising, and strategic planning--with the latest competitive intelligence techniques in order to achieve positive results in all areas. The author also: Reviews the latest tools and techniques for data gathering, storage, and analysis Provides helpful insight on information interpretation and dissemination of intelligence within a corporate structure Includes numerous real-life examples of using competitive intelligence techniques in actual business situations Offers important information on obtaining competitive intelligence information for the global marketplace Provides a list of resources for competitive intelligence information Competitive Intelligence for the Competitive Edge is a must-have for any business professional interested in launching a successful competitive intelligence program. About the Author Alan Dutka is President of National Survey Research Center, a marketing and opinion research company based in Cleveland, Ohio. He is a frequent lecturer for the American Marketing Association and for the Society for Competitive Intelligence. Mr. Dutka's other published titles include State of the Art Marketing Research, second edition, with Al Blankenship, and The AMA Handbook for Customer Satisfaction.
Competitive Intelligence
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Author : Larry Kahaner
language : en
Publisher: Simon and Schuster
Release Date : 1997
Competitive Intelligence written by Larry Kahaner and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
In the first book designed for businesses of all sizes and managers at every level, Larry Kahaner explains the increasingly vital practice of competitive intelligence and how American companies can use it for success. With a wealth of case studies, Kahaner shows How to profile your competitors' executives to unmask their decision-making processes The line between legal and illegal or unethical activities How to protect your own company against your competitors' intelligence operations COMPETITIVE INTELLIGENCE is a practical guide to turning raw information into priceless knowledge and winning business strategy.
The Complete Guide To Competitive Intelligence
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Author : Kirk W. M. Tyson
language : en
Publisher:
Release Date : 2010
The Complete Guide To Competitive Intelligence written by Kirk W. M. Tyson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business intelligence categories.
Competitive Intelligence
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Author : C. West
language : en
Publisher: Springer
Release Date : 2001-09-19
Competitive Intelligence written by C. West and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-09-19 with Business & Economics categories.
To beat your competitors you must know exactly what they are doing. It is impossible to put together a successful competitive strategy if you are unsure what your competitors are doing, what they plan to do or even who your competitors really are. As markets evolve even more rapidly and companies adapt their plans much faster, the demand for competitive intelligence has spiralled. Christopher West, an expert in the field, shows you how to collect, analyse and use competitive intelligence from a variety of sources, including the internet, and change your competitive strategy accordingly.
The Competitive Intelligence Playbook
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Author : Fouad Benyoub
language : en
Publisher: Fouad Benyoub
Release Date : 2022-02-15
The Competitive Intelligence Playbook written by Fouad Benyoub and has been published by Fouad Benyoub this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-15 with Business & Economics categories.
Do you believe that intelligence, not data, can shape better business decisions? Do you want to explore how to gather, analyze, and share competitive intelligence? Do you want to learn what it takes to build efficient competitive intelligence programs? Then The Competitive Intelligence Playbook is for you! In this book, you will find the main ingredients you need to take your competitive intelligence program to the next level. You will learn how to build, manage, and optimize your program. You will learn how to move your program from the tactical to the strategic level of your organization. Most importantly, you will learn how to extract the most business value from the program. Let the journey begin!
Business Week
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Author :
language : en
Publisher:
Release Date : 2006
Business Week written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business categories.