The Sense And Nonsense Of Consumer Product Testing
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The Sense And Nonsense Of Consumer Product Testing
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Author : Priya Raghubir
language : en
Publisher: Now Publishers Inc
Release Date : 2009
The Sense And Nonsense Of Consumer Product Testing written by Priya Raghubir and has been published by Now Publishers Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Brand loyalty categories.
The Sense and Nonsense of Consumer Product Testing reviews the classic issue of product taste testing based on recent advancements made in psychology, neuroscience, and marketing, on how sensory cues affect product judgments. The authors: examine the implications that the five different sensory modalities (the olfactory, auditory, tactile, gustatory and visual systems) interact with each other, rather than exert independent influences, to define a customer's experience; propose that since consumers are unaware of the influence of a range of stimuli on their judgments and experience, they cannot explicate them, creating methodological challenges for managers to collect valid and reliable consumer insights regarding the consumers' experience; propose that the methodological paradigm of taste testing can be used to examine the effect of strategic and tactical marketing mix decisions. The goal of this monograph is to use the taste-test as a paradigm to understand how consumers make a range of sensory decisions combining intrinsic product information with the information available in the environment -- specifically the research testing context. The Sense and Nonsense of Consumer Product Testing yields reliable insights for managers that would be elusive using standard survey techniques, and adds to the nascent, but growing, literature in marketing on how sensory product experience is multi-modal.
Product Testing Activities
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Author :
language : en
Publisher:
Release Date : 1993
Product Testing Activities written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.
Contains activities in which students make practical use of their knowledge of science and technology to test the quality of a variety of consumer goods. Encourages students to make intelligent choices as consumers.
Product Testing With Consumers For Research Guidance
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Author : Louise S. Wu
language : en
Publisher: ASTM International
Release Date : 1989
Product Testing With Consumers For Research Guidance written by Louise S. Wu and has been published by ASTM International this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Commercial products categories.
Papers presented at a symposium held in Baltimore, MD, May 1988. No index. Annotation copyrighted by Book News, Inc., Portland, OR.
Consumer Testing And Evaluation Of Personal Care Products
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Author : Howard R. Moskowitz
language : en
Publisher: CRC Press
Release Date : 1995-09-13
Consumer Testing And Evaluation Of Personal Care Products written by Howard R. Moskowitz and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-09-13 with Medical categories.
This work details the consumer-guided evaluation of personal care products, outlining all the steps used in consumer testing to steer the creation of new commodities, from concept evolution and formula optimizing to final selection and positioning in the marketplace. The book shows how to find and create personal care products for consumers with defined needs, offering practical advice to the novice researcher.
Consumer And Sensory Evaluation Techniques
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Author : Cecilia Y. Saint-Denis
language : en
Publisher: John Wiley & Sons
Release Date : 2018-02-05
Consumer And Sensory Evaluation Techniques written by Cecilia Y. Saint-Denis and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-05 with Technology & Engineering categories.
Practical reference on the latest sensory and consumer evaluation techniques available to professionals and academics working in food and consumer goods product development and marketing This unique manual describes how to implement specific sensory and consumer methods based on context and objective. Presented in a direct and straightforward language that will speak to the industry professionals and academics who are on the ground attempting to solve technical questions, it reviews, step by step, the various stages of a product evaluation. Included are practical examples from many industries that practitioners can relate to. The book also shows how to build a sustainable short-, medium-, and long-term product evaluation strategy, and guides readers on how to create customized methods, or even completely new approaches. Consumer and Sensory Evaluation Techniques speaks to management and decision-makers within organizations and addresses the main questions (eg: "How much will it cost?" and "How quickly can it be achieved?") that are faced when developing and testing new products before a launch. Chapters cover: the pillars of good consumer and sensory studies; sensory profile of a product: mapping internal sensory properties; the foundations of consumer evaluation; study plans and strategy—sustainable short, mid and long-term vision; real-life anticipation with market factors: concept, price, brand, market channel; and internal studies versus sub-contracting. Uses examples from multiple sectors to show how to build a sustainable product evaluation strategy Analyses the critical milestones to follow and the pitfalls to avoid Supports the decision-making process while developing fast yet robust test strategies that will increase the likelihood of a product's success Consumer and Sensory Evaluation Techniques is the perfect resource for students, faculty and professionals working in product development, including formulators and marketers.
Fda Consumer
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Author :
language : en
Publisher:
Release Date : 1987
Fda Consumer written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Consumer protection categories.
How An Appreciation Of Consumer Behaviour Can Help In Product Testing
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Author : Leslie de Chernatony
language : en
Publisher:
Release Date : 1990
How An Appreciation Of Consumer Behaviour Can Help In Product Testing written by Leslie de Chernatony and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with categories.
Dealing With Consumer Uncertainty
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Author : Karin Bergmann
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-03-14
Dealing With Consumer Uncertainty written by Karin Bergmann and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-14 with Business & Economics categories.
My studies on the "uncertain consumer" began with a research project c- ducted by the Dr. Rainer Wild-Stiftung - Foundation for healthy nutrition - on the negative image of processed food. Ever since then I have been asked whether or not growing consumer uncertainty is linked to information po- cies of the food sector and if so, how. Intensive three-year research showed that industrial methods of food production are predestined to result in wayward fears and worry over its healthiness. This is due to the fact that during the process of industrialisation, we gradually passed responsibility for the quality of food into the producers' hands. This, in turn, has resulted in information gaps that we, as the addressees of diverse, often overwhelming and contrad- tory information supplied by varying sources, feel today. We exchanged the daily search for food for the daily search for information long ago. Con- quently, a practical concept for public relations stands at the end of my - search into the uncertain consumer. It accounts for uncertainty regarding processed food as a point of reference for public relations targeted towards various groups. Public relations oriented towards the future calls for the sharing of expert information with all interested consumers. It is the goal of businesses to actively build up trust among the consumers in order to be prepared for new causes for uncertainty appearing periodically. To this day the issue of consumer uncertainty has not lost its topicality.
Genetic Explanations
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Author : Sheldon Krimsky
language : en
Publisher: Harvard University Press
Release Date : 2013-02-26
Genetic Explanations written by Sheldon Krimsky and has been published by Harvard University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-26 with Science categories.
No longer viewed by scientists as the cell’s fixed master molecule, DNA is a dynamic script that is ad-libbed at each stage of development. What our parents hand down to us is just the beginning. Genetic Explanations urges us to replace our faith in genetic determinism with scientific knowledge about genetic plasticity and epigenetic inheritance.
Sensory Marketing
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Author : Aradhna Krishna
language : en
Publisher: Routledge
Release Date : 2011-02-25
Sensory Marketing written by Aradhna Krishna and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-25 with Business & Economics categories.
What is sensory marketing and why is it interesting and also important? Krishna defines it as marketing that engages the consumers’ senses and affects their behaviors. In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product’s or service’s appeal. The book provides an overview of sensory marketing research that has taken place thus far. It should facilitate sensory marketing by practitioners and also can be used for research or in academic classrooms.
