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The Service Concept Of Mcdonald S


The Service Concept Of Mcdonald S
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The Service Concept Of Mcdonald S


The Service Concept Of Mcdonald S
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Author : Joe Wessh
language : en
Publisher: GRIN Verlag
Release Date : 2019-08-20

The Service Concept Of Mcdonald S written by Joe Wessh and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-20 with Business & Economics categories.


Academic Paper from the year 2019 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 4.5, Kenyatta University, language: English, abstract: The purpose of this report is to examine the service concept of McDonald's, the world's leading chain of hamburger fast food restaurant and the prominent global food service retailer. The report also discusses how the operations of the organisation contribute to the functioning of the service concept. After presenting the assessment of how service concept is implemented through operations, the recommendations are discussed at the end of the report. Besides, appendices have been included to illustrate a series of tables and figures that support the report. The service concept is the insight and expectations of the service itself in the thoughts of the employers, investors, stakeholders, employer and customers. The concept involves an open transformation process of transforming inputs to anticipated outputs through the suitable application resources. More precisely, services are cost-effective activities that lead to the place, time, psychological or form utility. A meal in a fast food restaurant not only saves time but also it offers a psychological help. Developing the service concept can be considered as the ultimate step for a corporation in generating an all-inclusive service model.



The Service Process Of Mcdonald S Drive Thru


The Service Process Of Mcdonald S Drive Thru
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Author : LU HAN
language : en
Publisher: GRIN Verlag
Release Date : 2015-05-11

The Service Process Of Mcdonald S Drive Thru written by LU HAN and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-11 with Business & Economics categories.


Essay from the year 2008 in the subject Business economics - General, grade: none, , language: English, abstract: This report aims to describe a specific service process and make a blueprinting to show the relationship between internal and externally-facing processes. The specific service in my report is McDonald’s drive-thru service process. In order to complete the service blueprinting, there must be including that the detailed blueprint thereof, particular attention also to the relationship between internal and external processes and the inputs required to support the processes. The main search methods were combining with primary search and secondary search method. Through my personally taste, I can clearly know what is the general service process then draw a construct a pictures of how the externally-facing processes in McDonald’s drive-thru service. The back-stage information is most from my interview with the manager and employee of McDonald’s drive-thru restaurant. After look through the literature of McDonald’s: behind the arches (John F, 1995), make me know the interrelated information as well as about the McDonald’s supplier, partners and hamburgers. Then connect all the useful information, a service of McDonald’s drive-thru process was competed. Final part is an analysis of the ways in which services might be improved and how to innovation the service effective are alls including in recommendation.



Integrating Human Aspects In Production Management


Integrating Human Aspects In Production Management
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Author : Gert Zülch
language : en
Publisher: Springer Science & Business Media
Release Date : 2004-11-09

Integrating Human Aspects In Production Management written by Gert Zülch and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-11-09 with Technology & Engineering categories.


In recent years the situation of production enterprises has been aggravated by the change from a vendors' market to a buyers' market, the globaHsation of competition, a severe market segmentation and rapid progress in product and process technologies. Beside cost and quality, time has taken on an increasingly important role, forcing enterprises to become ever more dynamic and versatile. Therefore, in all areas of production management, novel, effective concepts, procedures and tools have been developed in order to meet these new requirements. But beyond these more technical, organisational and information technology related aspects there is certainly another one which has to be considered more closely than ever before, namely that of human resources. Is not group technology also related to group work? Do partners in a global network only operate according to predefined process schemes with no personal contact? Are the mental process models of the programmers of ERP-systems the same as those of the users? What is the impact of human behaviour and what consequences are to be expected if organisational and individual objectives are separated? And finally, how do necessary technological changes affect the workforce and the individual needs and wishes of the employees.



Mcdonald S Russi


Mcdonald S Russi
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Author : David Molch
language : en
Publisher: GRIN Verlag
Release Date : 2009-08

Mcdonald S Russi written by David Molch and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08 with Business & Economics categories.


Master's Thesis from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, University of Applied Sciences Mittweida, language: English, abstract: The purpose of this thesis is to provide an international management exercise, derived from a case study, that tests the ability of students to overcome cultural obstacles and structure an integrative marketing agreement. The existing thesis examined and judged the case study, which was written by Youngme Moon and Kerry Herman from Harvard Business School (HBS). It will describe the business plan as well as possible solutions of McDonald's in Russia during the financial crisis, which ones judged in the case study of the HBS. After an introduction to the history of the McDonald's worldwide and McDonald's Russia, the "Big Mac Index" defines. The second chapter of this thesis is the description of the strategic situation. The construction of strategic planning, the market entry forms and marketing concepts of McDonald's follows, which ones being examined in detail. Furthermore the second chapter contains the opening of the first McDonald's restaurant in Russia. The descriptions of the problems in the year 1998 as well as McDonald's approach of the crisis are carried out to counteract as another point of this thesis. The outline of the possible solutions of one's own like environmental analysis or the "Best Mix of 4P s" forms the quintessence of this thesis. Different suggestions have been discussed recently, and experienced partners and personal contacts is one of those impressive ones. Last, a short summary is given to the factors of success of McDonald's Russia and an outlook, what one can expect from the Russian market in future.



Mcdonald S


Mcdonald S
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Author : Cath Senker
language : en
Publisher: Lerner Publications (Tm)
Release Date : 2016

Mcdonald S written by Cath Senker and has been published by Lerner Publications (Tm) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Juvenile Nonfiction categories.


"First published in 2015 by Wayland"--Colophon.



Mcdonald S Russia Managing A Crisis


Mcdonald S Russia Managing A Crisis
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Author : David Molch
language : en
Publisher: GRIN Verlag
Release Date : 2009-08-13

Mcdonald S Russia Managing A Crisis written by David Molch and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-13 with Business & Economics categories.


Master's Thesis from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, University of Applied Sciences Mittweida, language: English, abstract: The purpose of this thesis is to provide an international management exercise, derived from a case study, that tests the ability of students to overcome cultural obstacles and structure an integrative marketing agreement. The existing thesis examined and judged the case study, which was written by Youngme Moon and Kerry Herman from Harvard Business School (HBS). It will describe the business plan as well as possible solutions of McDonald’s in Russia during the financial crisis, which ones judged in the case study of the HBS. After an introduction to the history of the McDonald’s worldwide and McDonald’s Russia, the „Big Mac Index” defines. The second chapter of this thesis is the description of the strategic situation. The construction of strategic planning, the market entry forms and marketing concepts of McDonald’s follows, which ones being examined in detail. Furthermore the second chapter contains the opening of the first McDonald’s restaurant in Russia. The descriptions of the problems in the year 1998 as well as McDonald’s approach of the crisis are carried out to counteract as another point of this thesis. The outline of the possible solutions of one's own like environmental analysis or the „Best Mix of 4P ́s” forms the quintessence of this thesis. Different suggestions have been discussed recently, and experienced partners and personal contacts is one of those impressive ones. Last, a short summary is given to the factors of success of McDonald’s Russia and an outlook, what one can expect from the Russian market in future.



Mcdonald S


Mcdonald S
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Author : John F. Love
language : en
Publisher: Bantam
Release Date : 1995

Mcdonald S written by John F. Love and has been published by Bantam this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.


Perfect for fans of The Founder, this is the real-life story of the world’s premier entrepreneurial success. The growth of McDonald’s worldwide continues to astonish. In tough financial times, McDonald’s proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire. McDonald’s has been a trendsetter in advertising, focusing on different demographics as well as the physically disabled. McDonald’s created McJobs, a program that employs both mentally challenged adults and senior citizens. And because its franchisees have their fingers on the pulse of the marketplace, McDonald’s has evolved successfully with the health food revolution, launching dozens of new products and moving toward environmentally safe packaging and recyclable goods. Inspiring, informative, and filled with behind-the-scenes stories, this remarkable saga offers an irresistible look inside a great American business success.



The Story Of Mcdonald S


The Story Of Mcdonald S
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Author : Sara Gilbert
language : en
Publisher: Jaico Publishing House
Release Date : 2015-08-01

The Story Of Mcdonald S written by Sara Gilbert and has been published by Jaico Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-01 with Literary Criticism categories.


McDonald’s opens a new outlet every 14.5 hours and their mascot, Ronald McDonald has an official title: Chief Happiness Officer. When they started their first restaurant in 1940, the McDonald brothers had no idea their enterprise would one day become synonymous with American pop culture. With a basic menu and an ordering system based around burgers and milkshakes, McDonald’s grew from one company to more than 31,000 in just 50 years. Seventy-five years on, the company continues to offer meals that are affordable and comforting, if not necessarily healthy, and their service is quick and efficient. They’ve had their share of battles and controversies but, as you will see in The Story of McDonald’s, the company is taking its original offerings around the globe by successfully finding new ways around local palates. McDonald’s is surging ahead leaving behind a trail of competitors and copies. JAICO’S CREATIVE COMPANIES SERIES explores how today’s great companies operate and inspires young readers to become the entrepreneurs and businessmen of tomorrow.



Everything I Know About Business I Learned At Mcdonalds


Everything I Know About Business I Learned At Mcdonalds
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Author : Paul Facella
language : en
Publisher: McGraw Hill Professional
Release Date : 2008-12-31

Everything I Know About Business I Learned At Mcdonalds written by Paul Facella and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-12-31 with Business & Economics categories.


What is it about McDonald's that has enabled it to produce more millionaires from within its ranks than any company in history? What earns the undying respect and loyalty of its franchisees, vendors, and 47 million customers served daily, from Moscow to Evansville to Rio de Janeiro? And how does it continue to expand its products, retool its image, and become more popular with each passing year? Few authors are as qualified to answer those questions as company insider Paul Facella. Beginning behind the counter at age 16, Paul literally grew up at McDonald's. From counter, to grill, to Regional Vice President, he has, over the course of his distinguished 34-year career, developed an intimate knowledge of the fast-food giant's management practices and culture. He's also forged personal ties to its legendary leaders, including founder Ray Kroc and CEOs Fred Turner, Mike Quinlan, Jack Greenberg, former President Ed Rensi, and current CEO Jim Skinner. Everything I Know Ab out Business I Learned at McDonald's delivers an up-close-and-personal look at a company where talent is cultivated and encouraged to thrive, from the individual restaurant to the corner office. With the help of in-depth interviews and “in their own words” commentaries from company executives, franchisees, and vendors, he explores McDonald's result-driven culture, and reveals the core principles, first laid down by founder Ray Kroc in 1955, that have successfully guided the company for more than five decades. Finally, Paul distills all that knowledge and experience into powerful lessons on teamwork, leadership, integrity, communication, and relationship building that you'll use to achieve stellar results in your company-whether your goal is to build an international business empire of your own, or just the best darned shop in town.



How Does Mcdonald S Work


How Does Mcdonald S Work
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Author : Marcos Schneider
language : en
Publisher: BookRix
Release Date : 2023-08-18

How Does Mcdonald S Work written by Marcos Schneider and has been published by BookRix this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-18 with Business & Economics categories.


"The Fast Food phenomenon offers more than just quick meals. Dive into a comprehensive analysis that spans from the beginnings of assembly line production to global business strategies. Discover how McDonald's navigates the balance between culture, nutrition, and business while continually facing new challenges. This book not only sheds light on the history and success but also provides insights into debates surrounding nutrition, workplace quality, and consumer education. A must-read for anyone wanting to understand how Fast Food has shaped our world and continues to do so."