Mcdonald S Russia Managing A Crisis
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Mcdonald S Russia Managing A Crisis
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Author : David Molch
language : en
Publisher: GRIN Verlag
Release Date : 2009-08-13
Mcdonald S Russia Managing A Crisis written by David Molch and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-13 with Business & Economics categories.
Master's Thesis from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, University of Applied Sciences Mittweida, language: English, abstract: The purpose of this thesis is to provide an international management exercise, derived from a case study, that tests the ability of students to overcome cultural obstacles and structure an integrative marketing agreement. The existing thesis examined and judged the case study, which was written by Youngme Moon and Kerry Herman from Harvard Business School (HBS). It will describe the business plan as well as possible solutions of McDonald’s in Russia during the financial crisis, which ones judged in the case study of the HBS. After an introduction to the history of the McDonald’s worldwide and McDonald’s Russia, the „Big Mac Index” defines. The second chapter of this thesis is the description of the strategic situation. The construction of strategic planning, the market entry forms and marketing concepts of McDonald’s follows, which ones being examined in detail. Furthermore the second chapter contains the opening of the first McDonald’s restaurant in Russia. The descriptions of the problems in the year 1998 as well as McDonald’s approach of the crisis are carried out to counteract as another point of this thesis. The outline of the possible solutions of one's own like environmental analysis or the „Best Mix of 4P ́s” forms the quintessence of this thesis. Different suggestions have been discussed recently, and experienced partners and personal contacts is one of those impressive ones. Last, a short summary is given to the factors of success of McDonald’s Russia and an outlook, what one can expect from the Russian market in future.
Mcdonald S Russia Managing A Crisis
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Author : David Molch
language : en
Publisher: GRIN Verlag
Release Date : 2009-08
Mcdonald S Russia Managing A Crisis written by David Molch and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08 with Business planning categories.
Master's Thesis from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, University of Applied Sciences Mittweida, language: English, abstract: The purpose of this thesis is to provide an international management exercise, derived from a case study, that tests the ability of students to overcome cultural obstacles and structure an integrative marketing agreement. The existing thesis examined and judged the case study, which was written by Youngme Moon and Kerry Herman from Harvard Business School (HBS). It will describe the business plan as well as possible solutions of McDonald's in Russia during the financial crisis, which ones judged in the case study of the HBS. After an introduction to the history of the McDonald's worldwide and McDonald's Russia, the "Big Mac Index" defines. The second chapter of this thesis is the description of the strategic situation. The construction of strategic planning, the market entry forms and marketing concepts of McDonald's follows, which ones being examined in detail. Furthermore the second chapter contains the opening of the first McDonald's restaurant in Russia. The descriptions of the problems in the year 1998 as well as McDonald's approach of the crisis are carried out to counteract as another point of this thesis. The outline of the possible solutions of one's own like environmental analysis or the "Best Mix of 4P s" forms the quintessence of this thesis. Different suggestions have been discussed recently, and experienced partners and personal contacts is one of those impressive ones. Last, a short summary is given to the factors of success of McDonald's Russia and an outlook, what one can expect from the Russian market in future.
Toward Sustainability Through Digital Technologies And Practices In The Eurasian Region
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Author : Tazhina, Gainiya
language : en
Publisher: IGI Global
Release Date : 2020-03-13
Toward Sustainability Through Digital Technologies And Practices In The Eurasian Region written by Tazhina, Gainiya and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-13 with Business & Economics categories.
In today’s modernized world, implementing technology into the infrastructures of communities has become a common custom. The idea of digital economy has proven to be an efficient, dynamic, and highly adaptable mode of performance, and regions across the globe have begun applying these digital approaches to their populated foundation. One region of the world that has recently begun using modern technologies is Eurasia. As they continue their technological transition from “theory” to “practice,” significant research is needed on the emergence of sustainability in these countries. Toward Sustainability Through Digital Technologies and Practices in the Eurasian Region is a pivotal reference source that provides vital research on the implementation of digital initiatives within Eurasian countries and their social and economic principles. While highlighting topics such as educational technologies, mobile applications, and sustainable business, this publication explores the cultural aspects and social interaction of digital applications within this region of the world. This book is ideally designed for economists, IT professionals, educators, researchers, social scientists, policymakers, academicians, and students.
Golden Arches East
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Author : James L. Watson
language : en
Publisher: Stanford University Press
Release Date : 2006-03-13
Golden Arches East written by James L. Watson and has been published by Stanford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-03-13 with Social Science categories.
McDonald's restaurants are found in over 100 countries, serving tens of millions of people each day. What are the cultural implications of this phenomenal success? The widely read—and widely acclaimed—Golden Arches East argues that McDonald's has largely become divorced from its American roots and become a "local" institution for an entire generation of affluent consumers in Hong Kong, Beijing, Taipei, Seoul, and Tokyo. In the second edition, James L. Watson also covers recent attacks on the fast-food chain as a symbol of American imperialism, and the company's role in the obesity controversy currently raging in the U.S. food industry, bringing the story of East Asian franchises into the twenty-first century. Praise for the First Edition: "Golden Arches East is a fascinating study that explores issues of globalization by focusing on the role of McDonald's in five Asian economies and [concludes] that in many countries McDonald's has been absorbed by local communities and become assimilated, so that it is no longer thought of as a foreign restaurant and in some ways no longer functions as one." —Nicholas Kristof, New York Times Book Review "This is an important book because it shows accurately and with subtlety how transnational culture emerges. It must be read by anyone interested in globalization. It is concise enough to be used for courses in anthropology and Asian studies." —Joseph Bosco, China Journal "The strength of this book is that the contributors contextualize not just the food side of McDonald's, but the social and cultural activity on which this culture is embedded. These are culturally rich stories from the anthropology of everyday life." —Paul Noguchi, Journal of Asian Studies "Here is the rare academic study that belongs in every library."—Library Journal
Fundamentals Of Operations Management
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Author : Mark M. Davis
language : en
Publisher: McGraw-Hill Ryerson
Release Date : 2005
Fundamentals Of Operations Management written by Mark M. Davis and has been published by McGraw-Hill Ryerson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Davis, Fundamentals of Operations Management,fits the one semester course at either the undergrad or MBA market. The 1st Canadian edition addresses the increasing trend toward briefer, less quantitative and more managerial on issues that confront managers today and does so within a Canadian and global perspective. Davis also serves customers in search of a brief conceptual overview to support their own lecture notes, additional readings and/or case material.
International Management
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Author : P.N. Gooderham
language : en
Publisher: Edward Elgar Publishing
Release Date : 2013
International Management written by P.N. Gooderham and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
ÔThis book focuses on the challenges facing MNCs who are Òplaying away from homeÓ in different institutional frameworks and complex cultural contexts. In each chapter the authors provide a clear exposition and critique of the current literature followed by a sophisticated case study that highlights the key challenges and dilemmas faced by MNCs in dynamic environments. Through a combination of solid theory and rich cases this book provides a fresh and important contribution to the discipline and will be invaluable for academics, postgraduate students and practitioners.Õ Ð Pauline Stanton, Victoria University Melbourne, Australia ÔThe textbook addresses crucial challenges facing managers of MNCs. The topics are introduced systematically, with suitable theoretical grounding and accompanied with rich insights from case studies. It is very well customized to students in international management providing not only a broad overview but also in depth knowledge of real world challenges in a globalised business world.Õ Ð Rÿdiger Kabst, Justus-Liebig-UniversitŠt Gie§en, Germany ÔThis excellent book covers the field of international business and particularly international management and is written in a way that cuts through these complex concepts and makes them understandable without losing any of the nuances. The substantial case studies attached to each topic and chapter can be mined by teachers and students in a variety of different ways. The book is ideal for Masters students, but many of their teachers can gain a lot from it too. . .Õ Ð Chris Brewster, University of Reading, UK This timely and accessible MBA textbook explores the challenges faced by todayÕs multinational corporations. What is the optimal balance between local responsiveness and global integration? How can a common culture be developed in the face of profound cultural differences? What employment policies are legitimate in a world of differing standards? Through a combination of well-researched theory and illustrative case studies, International Management creates a platform for informed and lively debate on these, and many other issues. Comprehensive and insightful, this important textbook will be an invaluable resource for MBA students, as well as academics and managers faced with the daily challenges of managing international organisations.
Labour Relations In The Global Fast Food Industry
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Author : Tony Royle
language : en
Publisher: Routledge
Release Date : 2004-08-02
Labour Relations In The Global Fast Food Industry written by Tony Royle and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-08-02 with Business & Economics categories.
The fast-food industry is one of the few industries that can be described as truly global, not least in terms of employment, which is estimated at around ten million people worldwide. This edited volume is the first of its kind, providing an analysis of labour relations in this significant industry focusing on multinational corporations and large national companies in ten countries: the USA, Canada, the UK, the Netherlands, Germany, Australia, New Zealand, Singapore, and Russia. The extent to which multinational enterprises impose or adapt their employment practices in differing national industrial relations systems is analysed, Results reveal that the global fast-food industry is typified by trade union exclusion, high labour turnover, unskilled work, paternalistic management regimes and work organization that allows little scope for developing workers' participation in decision-making, let alone advocating widely accepted concepts of social justice and workers' rights.
The Handbook Of Board Governance
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Author : Richard Leblanc
language : en
Publisher: John Wiley & Sons
Release Date : 2024-03-20
The Handbook Of Board Governance written by Richard Leblanc and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-20 with Business & Economics categories.
Explore the practical realities of corporate governance in public, private, and not-for-profit environments In the newly revised third edition of The Handbook of Board Governance: A Comprehensive Guide for Public, Private and Not for Profit Board Members, award-winning professor and lawyer Dr. Richard Leblanc delivers a comprehensive overview of all relevant topics in corporate governance. Each chapter is written by a subject matter expert working in academia or industry and illuminates a different area of board governance: value creation and the strategic role of the Board, risk governance and oversight, board composition and diversity, the role of the board chair, blind spots and trendspotting in the boardroom, audit committee efficacy, and more. This latest edition contains updated coverage of a wide variety of key topics, including: Governing, auditing, and working from home, as well as conducting virtual and hybrid meetings New and necessary skillsets for directors, including contemporary environmental, social, and governance considerations for firms Diversity, equity, and inclusion issues impacting boards and firms, as well as the risks posed by corruption, organized crime, and cyber-crime An essential resource for board members and directors of organizations of all kinds, The Handbook of Board Governance is also an important source of information for managers and executives seeking greater understanding of the role of the board in the day-to-day and long-term management of a modern firm.
Working For Mcdonald S In Europe
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Author : Tony Royle
language : en
Publisher: Routledge
Release Date : 2004-08-02
Working For Mcdonald S In Europe written by Tony Royle and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-08-02 with Business & Economics categories.
The McDonald's Corporation is not only the largest system-wide sales service in the world, it is a phenomenon in its own right, and is now recognized as the most famous brand in the world. By providing a detailed analysis of the extent to which the McDonald's Corporation adapts or imposes its labour relations policies in Europe, this volume represents a real life case study revealing the interaction between a global multi-national enterprise and the regulatory systems of a number of different European countries. Key features include: * an overview of the McDonald's Corporation's development and structure * an analysis of its corporate culture and the issues of franchising * an examination of key union strategies, including systems of co-determination, consultation and collective-bargaining * a chapter dealing specifically with European legislation, in particular the McDonald's European Works Council The author systematically analyzes the conflict between the McDonald's Corporation and the industrial relations systems of the European countries within which it operates, and exposes this conflict as an 'unequal struggle' between economic liberalism and collectivism.
Human Resource Management In Russia
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Author : Michel E. Domsch
language : en
Publisher: Routledge
Release Date : 2017-11-30
Human Resource Management In Russia written by Michel E. Domsch and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-30 with Business & Economics categories.
Investigating Human Resource Management issues in Russia, this volume looks at the current state of Human Resource practice within Russian enterprises; its various problems and possible solutions. Following a detailed introduction into the current economic developments taking place in Russia, the book examines the new role of the HR department in Russian enterprises, and the influence of national politics on HR practice. The book also discusses key HRM issues such as recruitment and selection, training and development, payment and compensation, before surveying the various HR problems encountered by multinational companies working in Russia.