The Shatzkin Files
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The Shatzkin Files
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Author : Mike Shatzkin
language : en
Publisher: Mike Shatzkin
Release Date :
The Shatzkin Files written by Mike Shatzkin and has been published by Mike Shatzkin this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
The Shatzkin Files
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Author : Mike Shatzkin
language : en
Publisher:
Release Date : 2011-08
The Shatzkin Files written by Mike Shatzkin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08 with Language Arts & Disciplines categories.
Mike Shatzkin is a widely-acknowledged thought leader about digital change in the book publishing industry. Mike has been actively involved in trade book publishing since his first job as a sales clerk in the brand new paperback department of Brentano's Bookstore on Fifth Avenue in 1962. In his nearly 50 years in publishing, he has worked in all aspects of the industry: writing, editing, agenting, packaging, selling, marketing, and managing production. His insights about how the industry functions and how it accommodates digital change form the basis of The Idea Logical Company's consulting efforts. In this volume you will find all two hundred and seven posts (covering February 2009 through February 2011) from "The Shatzkin Files, " one of the most closely-watched ongoing commentaries on digital change in trade publishing. All posts have been re-categorized into topic-specific chapters for this edition which also includes a new introduction by Mike Shatzkin and a forward by Michael Cader.
The Shatzkin Files The Most Powerful Trends In Publishing
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Author : Mike Shatzkin
language : en
Publisher: Hyperink Inc
Release Date : 2013-01-06
The Shatzkin Files The Most Powerful Trends In Publishing written by Mike Shatzkin and has been published by Hyperink Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-06 with Business & Economics categories.
Note from the Author I first wrote for publication (and pay) as an 11-year old covering the Little League for a local paper (we’re talking 1958 here...) which was the first tangible payoff for having learned to type properly a year or two before. Taking the physical effort out of writing was a key element enabling me to do a lot of it in all the years since. Perhaps I wasn’t born to blog, but I was sure raised to take great advantage of this communication form which has arisen over the past ten years. I entered the book publishing business a little later, when I was 15 (1962) and, through my father’s connections, got employed for the summer selling books in Brentano’s. With some brief interruptions to get a college education (UCLA 1969) and work on a presidential campaign for two years (McGovern 1971-72), I’ve been working in publishing ever since. I was sired and mentored by Leonard Shatzkin, who made a career out of changing publishing from executive positions in major houses before he created a distribution company, Two Continents, which employed me in the 1970s and where I learned the fundamentals of the business: calling on accounts, working with dozens of diverse publishers who distributed through us, hiring and training sales reps, getting familiar with the annual US trade show (then called the American Booksellers Association convention and now called BookExpo America) and with the Frankfurt Book Fair. Being raised and then employed by Len Shatzkin was a way to get a PhD in publishing with a specialty in “change.” Len’s principal interest was the “supply chain,” although we didn’t call it that in those days. My consulting career began in 1979 primarily selling my expertise in distribution. But when the digital transition began, I found my true calling: synthesizing and articulating how the digital capabilities and the Internet changed publishing. At first that change was mostly about how books got found and sold (Amazon); then Ingram started Lightning Source and almost nothing ever went out of print anymore; and then we got ebooks and it became increasingly clear to everybody in the industry that almost nothing we “knew” to be true couldn’t be overruled by changing circumstances very shortly.
The Book Business
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Author : Mike Shatzkin
language : en
Publisher: Oxford University Press
Release Date : 2019-02-01
The Book Business written by Mike Shatzkin and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-01 with Business & Economics categories.
Many of us read books every day, either electronically or in print. We remember the books that shaped our ideas about the world as children, go back to favorite books year after year, give or lend books to loved ones and friends to share the stories we've loved especially, and discuss important books with fellow readers in book clubs and online communities. But for all the ways books influence us, teach us, challenge us, and connect us, many of us remain in the dark as to where they come from and how the mysterious world of publishing truly works. How are books created and how do they get to readers? The Book Business: What Everyone Needs to Know® introduces those outside the industry to the world of book publishing. Covering everything from the beginnings of modern book publishing early in the 20th century to the current concerns over the alleged death of print, digital reading, and the rise of Amazon, Mike Shatzkin and Robert Paris Riger provide a succinct and insightful survey of the industry in an easy-to-read question-and-answer format. The authors, veterans of "trade publishing," or the branch of the business that puts books in our hands through libraries or bookstores, answer questions from the basic to the cutting-edge, providing a guide for curious beginners and outsiders. How does book publishing actually work? What challenges is it facing today? How have social media changed the game of book marketing? What does the life cycle of a book look like in 2019? They focus on how practices are changing at a time of great flux in the industry, as digital creation and delivery are altering the commercial realities of the book business. This book will interest not only those with no experience in publishing looking to gain a foothold on the business, but also those working on the inside who crave a bird's eye view of publishing's evolving landscape. This is a moment of dizzyingly rapid change wrought by the emergence of digital publishing, data collection, e-books, audio books, and the rise of self-publishing; these forces make the inherently interesting business of publishing books all the more fascinating.
The Ebook Revolution
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Author : Kate Sheehan
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2013-01-03
The Ebook Revolution written by Kate Sheehan and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-03 with Language Arts & Disciplines categories.
The book ecosystem is radically changing, and libraries must change with it. This book tackles the controversial discussion about eBooks and explores librarian-driven solutions and visions for the future of libraries in the 21st century. The eBook Revolution: A Primer for Librarians on the Front Lines is exactly what its title promises: an essential resource for librarians facing the formidable task of coordinating the library-wide transition to eBooks and fielding questions from patrons about eBooks on a daily basis. After an introduction that covers the basics of eBooks and current eBook technology, the author puts things into perspective, documenting the changes that have occurred over the past decade. She also delves into important eBook issues, identifying librarian-driven solutions and providing glimpses of what libraries in the near future will likely be like. The book examines perennially critical issues such as accessibility, resource sharing, and the digital divide within the context of eBook technology and provides a clear framework for discussing eBooks, thereby enabling readers to make informed decisions regarding their own organizations.
Startwithxml Making The Case For Applying Xml To A Publishing Workflow
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Author : Mike Shatzkin
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2009-01-13
Startwithxml Making The Case For Applying Xml To A Publishing Workflow written by Mike Shatzkin and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-13 with Computers categories.
Publishers face a "Copernican change." Until recently, the book was"the sun" of a publishing solar system, and all other opportunitieswere subsidiary rights revolving as planets around it. Now, theintellectual property is the sun, and the book becomes just one of theorbiting opportunities. To be successful in the 21st centuryenvironment, publishers must produce agile content: content that canbe rendered in different forms without great additional expense. XMLprovides both a path to agility and opens opportunities for currentand future digital content revenue streams. StartWithXML is an industry-wide project to understand and spread theknowledge publishers need to move forward with XML. It's about thebusiness issues driving the "why" of XML and the technical andorganizational issues, strategies, and tactics underlying the "how" ofgetting started. This research report takes a pragmatic look at XMLworkflows, addressing questions such as: Where am I and where do I want to end up? How much benefit do I want to obtain from content reuse and repurposing? How much work do I want to do myself? How much time and money will this take? What can I do internally to increase my chances of success?
In Cold Type
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Author : Leonard Shatzkin
language : en
Publisher: Sun River Press
Release Date : 1998-07
In Cold Type written by Leonard Shatzkin and has been published by Sun River Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-07 with Business & Economics categories.
What has happened to book publishing in America "Trade publishing is moving toward a crisis. One should expect to see a number of respected publishing houses quietly exit the scene." Where book profits came from and where they went "Hardcover publishers could live comfortably amid the symptoms of poor performance because the sugar daddy paperback publishers made up all the deficits. But the subsidy is drying up. If the trade publisher does not learn soon to make a profit from his editions, he will have no profit at all." Who suffers most from a publisher's lack of publishing skill "Authors' incomes are low for an embarrassingly simple reason: publishers do not sell enough copies of their books." When management calls for less productivity on the part of its staff "Editors are rarely encouraged to do more, though frequently warned to do better. There are no rubdowns in the editorial locker room, and certainly no pep talks. And the players are frequently tripped by their own coach on their way to the field." Why our publishing industry is in such a perilous financial condition "For every copy of a hardcover book sold at its normal retail price, one book is sold as a remainder-- a book that goes from the publisher to the remainder dealer for less than the cost of producing it and with zero income to the author. No other industry can make this claim."
Book Wars
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Author : John B. Thompson
language : en
Publisher: John Wiley & Sons
Release Date : 2021-03-04
Book Wars written by John B. Thompson and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-04 with Social Science categories.
This book tells the story of the turbulent decades when the book publishing industry collided with the great technological revolution of our time. From the surge of ebooks to the self-publishing explosion and the growing popularity of audiobooks, Book Wars provides a comprehensive and fine-grained account of technological disruption in one of our most important and successful creative industries. Like other sectors, publishing has been thrown into disarray by the digital revolution. The foundation on which this industry had been based for 500 years – the packaging and sale of words and images in the form of printed books – was called into question by a technological revolution that enabled symbolic content to be stored, manipulated and transmitted quickly and cheaply. Publishers and retailers found themselves facing a proliferation of new players who were offering new products and services and challenging some of their most deeply held principles and beliefs. The old industry was suddenly thrust into the limelight as bitter conflicts erupted between publishers and new entrants, including powerful new tech giants who saw the world in very different ways. The book wars had begun. While ebooks were at the heart of many of these conflicts, Thompson argues that the most fundamental consequences lie elsewhere. The print-on-paper book has proven to be a remarkably resilient cultural form, but the digital revolution has transformed the industry in other ways, spawning new players which now wield unprecedented power and giving rise to an array of new publishing forms. Most important of all, it has transformed the broader information and communication environment, creating new challenges and new opportunities for publishers as they seek to redefine their role in the digital age. This unrivalled account of the book publishing industry as it faces its greatest challenge since Gutenberg will be essential reading for anyone interested in books and their future.
How Contemporary Publishers Reach Out To Their Customers Transition From B2b To B2c Marketing In The Publishing Industry
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Author : Kim Maya Sutton
language : en
Publisher: Diplomica Verlag
Release Date : 2013-07
How Contemporary Publishers Reach Out To Their Customers Transition From B2b To B2c Marketing In The Publishing Industry written by Kim Maya Sutton and has been published by Diplomica Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07 with Business & Economics categories.
This study focuses on business-to-consumer (B2C) e-marketing in the publishing industry. Random House CEO Dohle suggested a transition from B2B marketing to B2C marketing and Shatzkin, CEO of The Idea Logical Company, added this transition would be a good way to strengthen brands in publishing, and attract loyal individual consumers. Publishers are already making varying use of the internet and social media in 2011. This research first analyzes existing literature on marketing and e-marketing, particularly in the publishing industry. It then focuses on seven publishers? online presences, and their interaction with individual consumers on the internet and social media, based on the author?s education in computer sciences, management, and publishing. The case study research is exploratory, phenomenological, and framed within an interpretive research paradigm. The findings are recorded in a structured dissertation, with screenshots of the relevant publishers? websites. The seven publishers are categorized according to Bernoff?s stages in Managing Social Technology, and the research findings are linked back to literature, discussed, and best practices are identified. As there is very little literature on B2C e-marketing in the publishing industry, this dissertation sets out to offer information on publishers? efforts in B2C e-marketing: a literature review outlines marketing in the publishing industry, and case studies illustrate seven publishers? B2C e-marketing efforts, thus contributing to closing the gap in literature on publishers? B2C e-marketing. It also sets a foundation for further research on the transition of marketing in publishing, either in qualitative case studies with publishers or quantitative research that is based on consumers? perception of publishers? B2C e-marketing.
The Art Of Fielding
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Author : Chad Harbach
language : en
Publisher: Little, Brown
Release Date : 2011-09-07
The Art Of Fielding written by Chad Harbach and has been published by Little, Brown this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-07 with Fiction categories.
At Westish College, a small school on the shore of Lake Michigan, baseball star Henry Skrimshander seems destined for big league stardom. But when a routine throw goes disastrously off course, the fates of five people are upended. Henry's fight against self-doubt threatens to ruin his future. College president Guert Affenlight, a longtime bachelor, has fallen unexpectedly and helplessly in love. Owen Dunne, Henry's gay roommate and teammate, becomes caught up in a dangerous affair. Mike Schwartz, the Harpooners' team captain and Henry's best friend, realizes he has guided Henry's career at the expense of his own. And Pella Affenlight, Guert's daughter, returns to Westish after escaping an ill-fated marriage, determined to start a new life. As the season counts down to its climactic final game, these five are forced to confront their deepest hopes, anxieties, and secrets. In the process they forge new bonds, and help one another find their true paths. Written with boundless intelligence and filled with the tenderness of youth, The Art of Fielding is an expansive, warmhearted novel about ambition and its limits, about family and friendship and love, and about commitment--to oneself and to others.