The Shopping Experience
DOWNLOAD
FREE 30 Days
Download The Shopping Experience PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get The Shopping Experience book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
The Shopping Experience
DOWNLOAD
FREE 30 Days
Author : Pasi Falk
language : en
Publisher: SAGE
Release Date : 1997-08-15
The Shopping Experience written by Pasi Falk and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-08-15 with Social Science categories.
This shrewd and probing book seeks to theorize shopping as an autonomous realm. It avoids the reductionist characteristics of economics and marketing. At the same time it avoids the moralizing tone of many contemporary discussions of shopping and consumption. It also contains an appendix which gives a brief history and selected literature of shopping.
Shopping Experience
DOWNLOAD
FREE 30 Days
Author : Jasmin Yu
language : en
Publisher: Design Media Publishing (Uk) Limited
Release Date : 2011
Shopping Experience written by Jasmin Yu and has been published by Design Media Publishing (Uk) Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Showrooms categories.
In today's market, people value not only the quality of what they buy, but also the pleasure and the comfort they feel when they're buying. So a store should offer its customers not just the ease of shopping but also an enjoyable shopping experience. This book is a collection of selected projects with five categories based on store functions. With simple text containing the design concept and its characteristics, and exquisite pictures, the book explains the significance of the shopping experience as it relates to store design and will provide readers with fresh inspiration.
The Shopping Revolution Updated And Expanded Edition
DOWNLOAD
FREE 30 Days
Author : Barbara E. Kahn
language : en
Publisher: University of Pennsylvania Press
Release Date : 2021-04-30
The Shopping Revolution Updated And Expanded Edition written by Barbara E. Kahn and has been published by University of Pennsylvania Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-30 with Business & Economics categories.
The retail industry was in the midst of unparalleled disruption. Then came COVID-19. In an updated and expanded edition of The Shopping Revolution, Wharton professor Barbara Kahn examines the companies that have been most successful during a tsunami of change in the industry. She offers fresh insights into what we can learn from them.
Critical Shopping Experiences
DOWNLOAD
FREE 30 Days
Author : Adrienne Steffen
language : en
Publisher: Sudwestdeutscher Verlag Fur Hochschulschriften AG
Release Date : 2012
Critical Shopping Experiences written by Adrienne Steffen and has been published by Sudwestdeutscher Verlag Fur Hochschulschriften AG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with categories.
There is a recent marketing trend to make shopping a positive experience for the consumer. A pleasant store environment is created with lights, music, an attractive store layout, and friendly service personnel so that shopping has become fun, just like a visit to the movie theatre. The pleasant store atmosphere created seeks to enhance the consumers' experience and encourages purchases by uplifting consumer mood. Although retailers today expend a lot of resources to create a pleasant store environment, they know little about the overall effects on consumer affect and behaviour. The presented research studies consumers' affective reactions to naturally occurring shopping experiences in shopping centres, with the overall aim to investigate consumers' emotional and behavioural reactions. A hierarchical emotion descriptor model is developed and tested for an integrated understanding of consumers' reactions to shopping experiences. The book concludes with the discussion of managerial implications.
Experiential Marketing
DOWNLOAD
FREE 30 Days
Author : Wided Batat
language : en
Publisher: Routledge
Release Date : 2019-01-28
Experiential Marketing written by Wided Batat and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-28 with Business & Economics categories.
Why do some brands make us feel good, while others frustrate us? What makes us engage with certain brands, rebuy the same products, return to the same store or revisit the same destination over and over again? Is there a framework underlying how past and lived shopping experiences can affect our future experiences, our buying decisions, and our brand loyalty? In this exciting new book, Wided Batat introduces readers to the new customer experience framework and the era of the "Experiential Marketing Mix." She introduces the concept of the 7Es (Experience, Exchange, Extension, Emphasis, Empathy, Emotional touchpoints, Emic/Etic process); a tool that focuses on the consumer as a starting point in marketing strategies. By using these, companies can design suitable, emotional, and profitable customer experiences in a phygital context (physical place and digital space) including both offline and online digital experiences. Batat argues that a traditional product-centric should be replaced by the appropriate mix of 7Es, based upon a more consumer/experience-centric logic. Experiential Marketing is a guide to building experiences consumers cannot forget. It will be of interest for CEOs, brand managers, marketing and communication professionals, students, and anyone eager to learn more about how to design the ultimate customer experience in a new phygital. In this book, Professor Batat combines theory and practice and gives readers an overview of: the origins and the rise of the customer experience logic, the 7Es of the new experiential marketing mix, and the challenges for the future.
The Retail Value Proposition
DOWNLOAD
FREE 30 Days
Author : Kyle Murray
language : en
Publisher: University of Toronto Press
Release Date : 2013-02-27
The Retail Value Proposition written by Kyle Murray and has been published by University of Toronto Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-27 with Business & Economics categories.
How do leading retailers create value for their customers? They craft unique experiences at compelling prices. This book introduces a new and effective way to manage those experiences based on three critical factors – environment, selection, and engagement (ESE) – that separate successful retailers from those that fail and are forgotten. The ESE framework is derived from the academic literature on retail management and consumer marketing, and supplemented by hundreds of hours of interviews with executives and marketers from Canada's leading companies, including Loblaw, Indigo Books and Music, and Lululemon. Kyle B. Murray illustrates the components of this framework with examples and case studies that examine how the shopping environment, product selection, and customer engagement each affect consumer decision and create competitive advantage. Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace.
Why We Shop
DOWNLOAD
FREE 30 Days
Author : Jim Pooler
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2003-11-30
Why We Shop written by Jim Pooler and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-11-30 with Business & Economics categories.
Shopping is one of the most challenging and rewarding human activities. Pooler offers a captivating exploration of the emotional and psychological dimensions of shopping. What drives shoppers in various situations? Why do we shop the way we do? Why do people go to malls, boutiques, and Web sites with their credit cards in hand, despite not knowing what it is they're looking for? This book answers such questions, taking an incisive look at how shopping and shoppers have changed in recent years. For those in retailing and marketing, this guide to the fickle consumer's mindset offers concrete and practical advice on modern shopping behavior, along with important insights into the shopping psyche. Comprehending why people shop as they do is a daunting challenge for today's retailer. For example, why do people shop for bargain groceries yet purchase the latest luxury-model SUV? Why do people feel justified in splurging for Christmas, birthdays, or anniversaries, but suffer guilt from over-spending at other times of the year? Is clothes-shopping all about price and practicality, or is it more about emotional reward and psychological needs? Is the excitement in the quest or the acquisition? Why is there such a thing as a morning-after urge to return among certain shoppers, while others refuse to return an item even if it's flawed or doesn't fit? Pooler probes to the heart of today's complex shopper, providing valuable insights for retailers, advertisers, marketers, and consumers.
Shopping
DOWNLOAD
FREE 30 Days
Author : Pamela Danziger
language : en
Publisher: Kaplan Publishing
Release Date : 2006-10-03
Shopping written by Pamela Danziger and has been published by Kaplan Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-10-03 with Business & Economics categories.
The recent history of shopping has been defined by decade-long periods of dynamic change. The ’80s were the decade of the mall, with the explosion of malls being built, resulting in shoppers flocking to these new centers of retail. The ’90s were the decade of the discounters, as Wal-Mart rolled out their discount shopping experience from their base in the heartland to both coasts and many other discounters, Target and Kohl’s among them, following suit. The first decade of the new millennium is the decade of luxury, with retailers offering an expanded range of traditional heritage brand luxury to the “classes,” and retailers serving the mass market offering up new, more affordable versions of luxury for the “masses.” We are now into the second half of that decade and the logical question is “What’s next?” Shopping will answer this question using the three tools that give marketers and retailers “future vision” – as discovered by Pam Danziger, president of marketing consulting and research firm Unity Marketing.
We Are All Retail
DOWNLOAD
FREE 30 Days
Author : Bruce Michelson
language : en
Publisher: Archway Publishing
Release Date : 2022-11-29
We Are All Retail written by Bruce Michelson and has been published by Archway Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-29 with Technology & Engineering categories.
Driven by the changing demographics, technologies, and what consumers want, retail is changing at a dramatic pace. Instead of a brick-and-mortar experience, successful retailers have transitioned to providing products and services through multiple channels, including online. In this book, the authors explore the customer-facing side of retail as well as the steps companies can take on the technology end to succeed. Get answers to questions such as: • How can businesses cater to different personas—user segments that define end users—to build a thriving operation? • What do buyers expect from sellers and vice versa? • How can we align information technology, consumer behavior, and trends into a single point of view? • How can changing the experience of shopping drive new sales and customer engagement? The authors also challenge the assessment that “retail is retail,” exploring why that may no longer be the case. Every business, regardless of their primary industry, is directly or indirectly involved in retail. Get detailed insights and strategies on how to serve more customers with the lessons in this business guide.
Future Ready Retail
DOWNLOAD
FREE 30 Days
Author : Ibrahim Ibrahim
language : en
Publisher: Kogan Page Publishers
Release Date : 2022-06-03
Future Ready Retail written by Ibrahim Ibrahim and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-03 with Business & Economics categories.
Traditional shops are facing challenging and unprecedented times. Future-Ready Retail explains how changing consumer needs, the impact of digital and the issues around health, wellness and distancing have transformed retail and provides compelling solutions to help reimagine the high street and out-of-town malls. Conventional high streets, shopping arcades and retail malls throughout the world no longer attract the crowds needed to sustain them as successful commercial spaces. Suffering from the effects of online shopping, changing consumer attitudes and expectations, and the legacy impact of social distancing, there's a sense of urgency and the need to address the decline in physical retail. Future-Ready Retail provides in-depth analysis of how consumers, health, data and new technologies will continue irreversibly to shake up physical shops and permanently shape the future of traditional retail. Arguing that to be future-ready, retail needs to be driven by people and places, not solely real estate, the book explains how brands can develop strategies to create shops whose main purpose is to recruit, retain and delight customers. Featuring case studies from successful global brand, retail futurist and designer Ibrahim Ibrahim identifies key retail-cultural trends, shows why it's important to make retail space physically smarter and how to use touch points such as social, website and apps alongside the physical space, to achieve a seamless, enjoyable and profitable retail experience.