The Silver Market Phenomenon
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The Silver Market Phenomenon
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Author : Florian Kohlbacher
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-11-01
The Silver Market Phenomenon written by Florian Kohlbacher and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-01 with Business & Economics categories.
The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called “graying market” or “silver market”, the market segment more or less broadly defined as those people aged 50 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for older consumers and employees. Key lessons are drawn from a variety of industries and countries, including the lead market Japan.
The Silver Market Phenomenon
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Author : Florian Kohlbacher
language : en
Publisher: Springer Science & Business Media
Release Date : 2008
The Silver Market Phenomenon written by Florian Kohlbacher and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
The current shift in demographics - aging and shrinking populations - in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called "silver market," the market segment more or less broadly defined as those people aged 55 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for elder consumers and employees. Key lessons are drawn from the Japanese lead market as well as other select countries.
The Silver Market Phenomenon
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Author : Florian Kohlbacher
language : en
Publisher:
Release Date : 2010
The Silver Market Phenomenon written by Florian Kohlbacher and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Marketing categories.
User Innovators In The Silver Market
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Author : Konstantin Wellner
language : en
Publisher: Springer
Release Date : 2015-03-03
User Innovators In The Silver Market written by Konstantin Wellner and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-03 with Business & Economics categories.
In this study among camping tourists of all age groups between 19 and 86 years of age, Konstantin Wellner compares key characteristics regarding innovative behavior of different age groups. The focus of the analysis is on the so-called “Silver Market” segment (consumers of at least 55 years) which gains importance to the demographic shift. Generally, older users are still actively innovating, especially if it relates to age-specific improvements (e.g., comfort and compatibility to other equipment). Analysis by a Structural Equation Model showed that the most important determinant of innovative behavior for older users is technical expertise and that being relatively ahead of trends increases their dissatisfaction with existing products. Additional evidence was found that user with high use experience suffer from functional fixedness.
User Innovators In The Silver Market
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Author : Konstantin Wellner
language : en
Publisher:
Release Date : 2015
User Innovators In The Silver Market written by Konstantin Wellner and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
In this study among camping tourists of all age groups between 19 and 86 years of age, Konstantin Wellner compares key characteristics regarding innovative behavior of different age groups. The focus of the analysis is on the so-called "Silver Market" segment (consumers of at least 55 years) which gains importance to the demographic shift. Generally, older users are still actively innovating, especially if it relates to age-specific improvements (e.g., comfort and compatibility to other equipment). Analysis by a Structural Equation Model showed that the most important determinant of innovative behavior for older users is technical expertise and that being relatively ahead of trends increases their dissatisfaction with existing products. Additional evidence was found that user with high use experience suffer from functional fixedness. Contents The Silver Market Phenomenon Users as Main Source of Innovations Introduction to the Research Field: Camping & Caravanning Target Groups Researchers and students of Business Administration, Innovation Management and Marketing as well as Gerontology Interested persons in Innovation Management, Market Research and Consumer The Author Konstantin Wellner does research on the impact of demographic change on user innovation at the Hamburg University of Technology, focusing on the impact of age on characteristics and capability of older user innovators.
The Silver Market
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Author : Herbert Max Bratter
language : en
Publisher:
Release Date : 1932
The Silver Market written by Herbert Max Bratter and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1932 with Silver categories.
Review Of The Silver Market
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Author : Handy & Harman (Firm)
language : en
Publisher:
Release Date : 1971
Review Of The Silver Market written by Handy & Harman (Firm) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1971 with Gold categories.
Artificial Intelligence In Hci
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Author : Helmut Degen
language : en
Publisher: Springer Nature
Release Date : 2020-07-10
Artificial Intelligence In Hci written by Helmut Degen and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-10 with Computers categories.
This book constitutes the refereed proceedings of the First International Conference on Artificial Intelligence in HCI, AI-HCI 2020, held as part of the 22nd International Conference on Human-Computer Interaction, HCII 2020, in July 2020. The conference was planned to be held in Copenhagen, Denmark, but had to change to a virtual conference mode due to the COVID-19 pandemic. The conference presents results from academic and industrial research, as well as industrial experiences, on the use of Artificial Intelligence technologies to enhance Human-Computer Interaction. From a total of 6326 submissions, a total of 1439 papers and 238 posters has been accepted for publication in the HCII 2020 proceedings. The 30 papers presented in this volume were organized in topical sections as follows: Human-Centered AI; and AI Applications in HCI.pical sections as follows: Human-Centered AI; and AI Applications in HCI.
The Silver Mania
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Author : W.J. Streeter
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
The Silver Mania written by W.J. Streeter and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.
This is a definitive study of the phenomenon known as Silver Mania. The conclusions can all be stated in a few pages but the underlying facts are carefully presented to provide a basic under standing and to substantiate the conclusions. Most of those afflicted with silver mania are undaunted by facts; they don't want to be persuaded of the reality of things. Speculators do not learn from history, so this study is not for them. It is for the masses who have been innocent victims of silver mania, and who are able in a democratic society to correct injustices. Silver and gold and copper have a chemical as well as historical relationship. Both silver and gold were scarce until the discovery of silver in the Americas in the 1500's, and the scarcity ratio from pre-1500 is cited by silver bulls as a 'natural price relationship'. During the period that silver was becoming overly abundant it also came into wide usage as a monetary standard and this led to inflation. This was solved by demonetizing silver and the world was thus oversupplied with an attractive metal that was useful only for jewelry and tableware. Silver mines in the United States were the major source of newly-mined silver in the world and the mine operators were able to lobby successfully for legislation to support the price of their product until industrial use started increasing during the 1950's.
The Silver Market
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Author :
language : en
Publisher:
Release Date : 1993
The Silver Market written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Silver categories.