The Smart Business Guide To China E Commerce
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The Smart Business Guide To China E Commerce
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Author : Frank Lavin
language : en
Publisher: Penguin Books
Release Date : 2021-08-27
The Smart Business Guide To China E Commerce written by Frank Lavin and has been published by Penguin Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-27 with Business & Economics categories.
How to win in the world's largest retail market. China is the largest e-commerce market in the world and the most digital of the major economies. At the same time, many international brands are intimidated by the China market given their lack of familiarity and the significant cultural and language differences. The Smart Business Guide helps bridge this gap by providing a how-to approach to the China e-commerce ecosystem. E-commerce provides a powerful tool for brands to reach consumers and offers the predictability and statistical feedback that dramatically reduces the costs of a brand to enter the China market. A quick, punchy read, The Smart Business Guide is a useful book for consumer brands, retailers, and entrepreneurs. It covers critical areas such as: -- How any brand can be a pure-play e-commerce brand in China -- How Chinese consumers are different from U.S. consumers -- The main platforms and social media channels -- Case studies of success and failure in China -- How to deal with market entry challenges, trademark registration, and product approval -- How to compete and win in the most challenging--and most promising--retail market in the world
Ecommerce Reimagined
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Author : Sharon Gai
language : en
Publisher: Springer Nature
Release Date : 2022-03-28
Ecommerce Reimagined written by Sharon Gai and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-28 with Business & Economics categories.
This book offers a practical guide to Chinese ecommerce markets for businesspeople and scholars. China represents a $5.6 trillion retail market, with the highest ecommerce penetration rate in the world. Due to the COVID-19 pandemic, brands are investing more in growing online sales. Written from the heart of the world’s largest e-commerce platform, Ecommerce Reimagined: Retail and Ecommerce in China is a book that aims to satisfy the growing need of entrepreneurs and businesses hoping to tap into China’s market and provide context to students and academics who post an interest in learning about how ecommerce has shaped the Chinese retail space.
China Internet And E Commerce Investment And Business Guide
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Author : IBP USA Staff
language : en
Publisher:
Release Date : 2013-08
China Internet And E Commerce Investment And Business Guide written by IBP USA Staff and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08 with Business enterprises, Foreign categories.
2011 Updated Reprint. Updated Annually. China Internet and E-Commerce Investment and Business Guide: Regulations and Opportunities
Unlocking The World S Largest E Market A Guide To Selling On Chinese Social Media
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Author : Ashley Dudarenok
language : en
Publisher: Alarice International Limited
Release Date :
Unlocking The World S Largest E Market A Guide To Selling On Chinese Social Media written by Ashley Dudarenok and has been published by Alarice International Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
This book is a must-have for anyone who’s working with Chinese social media or planning to enter China. It’s packed with the latest information, actionable insights and strategies for marketers to make the most of WeChat and Weibo. You’ll learn about Chinese consumers, WeChat and Weibo working models and the outlook for digital trends in customer relationship management, artificial intelligence and what kind of changes ‘New Retail’ will bring. What Every Marketer Needs to Know about ChinaHow Your Business Can Harness Chinese Social MediaWeChat: China’s Operating SystemWeibo: China’s Online HotspotThe Future: Get Ready for New Retail Whether you want to enter the market for the first time, expand your presence in China or provide services to Chinese tourists abroad, “Unlocking the World’s Largest E-market” offers practical advice about selling on Chinese social media from someone who has seen the transformation in China’s online world firsthand.
E Commerce Strategy
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Author : Zheng Qin
language : en
Publisher: Springer
Release Date : 2014-10-30
E Commerce Strategy written by Zheng Qin and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-30 with Computers categories.
E-Commerce Strategy builds awareness and sharpens readers' understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy with practice in the real world, it brings together theoretical perspectives based on academic research, integrated use of technologies and large amount of cases, especially those of China. With regard to the innovative technical standards and frameworks, it proposes strategic analysis from a technical point of view. The book is intended for postgraduate students in e-commerce and computer science as well as government officials, entrepreneurs and managers. Prof. Zheng Qin is the Director of Software Engineering and Management Research Institute, Tsinghua University, China; Dr. Shundong Li is a Professor at the School of Computer Science, Shaanxi Normal University, China; Dr. Yang Chang and Dr. Fengxiang Li are both Research Assistants at the School of Software, Tsinghua University, China.
Alibaba S World
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Author : Porter Erisman
language : en
Publisher: Pan Macmillan
Release Date : 2015-05-07
Alibaba S World written by Porter Erisman and has been published by Pan Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-07 with Business & Economics categories.
In September 2014, a Chinese company that most Westerners had never heard of held the largest IPO in history – bigger than Google, Facebook and Twitter combined. Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base larger than Amazon's, and handling the bulk of e-commerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride? In Alibaba's World, author Porter Erisman, one of Alibaba's first Western employees, who helped spearhead its international expansion, shows how Jack Ma, a Chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found Alibaba and lead it from struggling startup to the world's most dominant e-commerce player. Now, in the first English language account of Alibaba's extraordinary success, Erisman shares stories of weathering the dotcom crash, facing down eBay and Google, negotiating with the unpredictable Chinese government, and enduring the misguided advice of foreign experts, all to build the behemoth that's poised to sweep the ecommerce world today. And he analyzes Alibaba's role as a harbinger of the new global business landscape – with its focus on the East rather than the West, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibaba – and its inevitable descendants – is both essential and instructive.
Smart Business
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Author : Ming Zeng
language : en
Publisher:
Release Date : 2018
Smart Business written by Ming Zeng and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Business & Economics categories.
Introduction: Open sesame -- Alibaba: the emergence of a smart business -- Smart business: the future of strategy -- Network coordination: how interconnected players change the game -- Data intelligence: how machine learning makes businesses smart -- How smart businesses compete: strategic principles -- Automating decisions: establishing the strategic foundation -- Customer-to-business: upending the business model -- Strategic positioning: rethinking value creation -- How smart businesses run: organizational implications -- Self-tuning: making strategic processes smarter -- From managing to enabling: the role of management -- The future of smart business: what it means for you
The Small Business Guide To China
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Author : David Howell
language : en
Publisher: Harriman House Limited
Release Date : 2012
The Small Business Guide To China written by David Howell and has been published by Harriman House Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
Small Business.
A Business Guide To China
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Author :
language : en
Publisher: iUniverse
Release Date :
A Business Guide To China written by and has been published by iUniverse this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Selling To China
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Author : Stanley Chao
language : en
Publisher: iUniverse
Release Date : 2012-11-07
Selling To China written by Stanley Chao and has been published by iUniverse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-07 with Business & Economics categories.
The conventional wisdom that only large corporations can do business in China is a thing of the past. Small- and medium-sized businesses today enjoy the same opportunities in China once granted only to large, multinational conglomerates. In Selling to China, author Stanley Chao helps all businesses learn effective ways to deal with Chinese businesspeople and private and state-owned companies; analyze whether certain products or services are viable for the Chinese market; understand the psyche of the Mao Generation Chinese who are now Chinas business owners, executives, and government leaders; and develop low-cost, market-entry strategies Filled with clear, tangible steps and applicable personal anecdotes, Selling to China bridges the gap between Western and Chinese cultures, languages, and histories to help businesses enter the Chinese marketplace.