The Smart Marketer S Guide To Digital Accessibility
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The Smart Marketer S Guide To Digital Accessibility
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Author : Sassy Wyatt
language : en
Publisher:
Release Date : 2025-06-28
The Smart Marketer S Guide To Digital Accessibility written by Sassy Wyatt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-28 with Business & Economics categories.
How to make inclusion your advantage The Smart Marketer's Guide to Digital Accessibility is indispensable for every digital marketer looking to broaden their reach and make a meaningful impact. Whether you're a freelance content creator, a comms leader, or running a brand's online presence, this guide is written for you. Authored by Sassy Wyatt, a pioneering Accessibility Consultant, it sheds light on the critical, yet often overlooked, aspects of digital inclusivity, from the importance of alternative text for images, to the legal implications of non-compliance. Wyatt blends her personal journey as a blind traveller with actionable insights, outlining how to navigate the intricate landscape of electronic accessibility, and explaining what needs to be done to enhance your brands inclusivity, drive engagement and transform your digital presence into a welcoming space for all users. THIS BOOK IS IN 16PT LARGE PRINT
The Intelligent Marketer S Guide To Data Privacy
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Author : Robert W. Palmatier
language : en
Publisher: Springer
Release Date : 2019-02-02
The Intelligent Marketer S Guide To Data Privacy written by Robert W. Palmatier and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-02 with Business & Economics categories.
**Winner of the 2021 Leonard L. Berry Marketing Book Award from the American Marketing Association.** Firms are collecting and analyzing customer data at an ever increasing rate in response to evidence that data analytics (precision targeting, improved selling) generates a positive return. Yet efforts often ignore customers’ privacy concerns and feelings of vulnerability with long-term effects on customers’ trust, relationships, and ultimately financial performance. Big data, privacy, and cybersecurity often is relegated to IT and legal teams with minimal regard for customer relationships. This book fills the void by taking a customer-centric approach to privacy. It offers both defensive and offensive marketing-based privacy strategies that strongly position firms in today’s data-intensive landscape. The book also helps managers anticipate future consumer and legislative trends. Drawing from the authors’ own work and extant research, this book offers a compelling guide for building and implementing big data- and privacy-informed business strategies. Specifically, the book: · -Describes the consumer psychology of privacy · -Deconstructs relevant legal and regulatory issues · - Offers defensive privacy strategies · - Describes offensive privacy strategies · Provides an executive summary with the Six Tenets for Effective Privacy Marketing This book will be useful to managers, students, or the casual reader who is interested in how and why big data and consumer privacy are transforming business. Moving beyond summary privacy insights, the book also offers a detailed and compelling action plan for improving performance by protecting against privacy threats as well as developing and implementing offensive privacy strategy. In the future, many firms will be competing through an integrated, customer-centric big data privacy strategy and this book will guide managers in this journey.
Digital Marketing Expert Diploma Master S Level City Of London College Of Economics 10 Months 100 Online Self Paced
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Author : City of London College of Economics
language : en
Publisher: City of London College of Economics
Release Date :
Digital Marketing Expert Diploma Master S Level City Of London College Of Economics 10 Months 100 Online Self Paced written by City of London College of Economics and has been published by City of London College of Economics this book supported file pdf, txt, epub, kindle and other format this book has been release on with Education categories.
Overview In this course you will learn all you need to know to become a Digital Marketing Expert. As you surely know, Digital Marketing Specialists are in high demand and well paid. Content - Digital Marketing Strategy - Market Research - Crowdsourcing - Web Development and Design - Writing for the Web - Mobile Development - Email Marketing - Online Advertising - Affiliate Marketing - Search Engine Marketing - Search Engine Optimisation - PPC Advertising - And much more Duration 10 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.
Smart Email Marketing Content Integration Early Access
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Author : Dr Mehmet Yildiz
language : en
Publisher: Digitalmehmet
Release Date : 2025-04-19
Smart Email Marketing Content Integration Early Access written by Dr Mehmet Yildiz and has been published by Digitalmehmet this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-19 with Computers categories.
Dear Startup Founders, Marketers, and Tech Innovators, I have written this guide for you—for those navigating the challenges of building and scaling a freelance startup in today's growing and complex digital world. Email marketing is an excellent tool and a strategic asset that can define your growth, strengthen customer relationships, and position your brand for long-term success. I created this as a practical resource, not a textbook. I designed it to help you integrate email marketing seamlessly into your content and business ecosystem, ensuring you maximize engagement, conversion, and retention. Freelance startups face unique challenges, including balancing automation and personalization, scaling outreach without compromising authenticity, and ensuring a high return on investment (ROI) while optimizing costs. This guide addresses these pain points and provides actionable solutions you can apply immediately. Unlike generic marketing books filled with theory, this guide distills real-world insights, tested strategies, and mistakes I corrected. I built and optimized email marketing systems for startups, large enterprises, and content-driven businesses, witnessing firsthand what works and what fails. This guide reflects those experiences, leveraging behavioral segmentation to optimize automated workflows without losing the human touch. As mentioned by the American Marketing Association, email marketing is one of the most cost-effective digital marketing strategies, delivering an average return on investment (ROI) of $36 for every dollar spent. The estimated ROI for email marketing is between 3.600% and 4.300%, but my personal ROI was 6,500% as I followed best practices through experimental learning. What You Will Learn Whether you are a solo founder, a startup team, or a content entrepreneur, this guide will help you: ✔ Understand email marketing beyond basic newsletters—how it fits into a larger content and revenue strategy. ✔ Set up an efficient email system from day one—without overwhelming yourself with unnecessary complexity. ✔ Build an engaged email list—with the right audience, not just numbers. ✔ Automate intelligently—so that emails feel personal, not robotic. ✔ Convert subscribers into paying customers—without being pushy or transactional. ✔ Use AI tools wisely—as an enhancement, not a replacement for human strategy. ✔ Avoid common pitfalls—so you do not waste months on ineffective tactics. I know startups operate at high speed, with limited resources and constant pressure to deliver results fast. That is why I designed this guide to be simple, strategic, and immediately useful—helping you scale your marketing without distractions or wasted effort. To make learning easier, I structured the content into clear sections that align with your startup journey: Foundations – How to build an email list, choose the right platform, and craft emails that people want to read. Growth Strategies – How to automate effectively, increase engagement, and convert subscribers into loyal customers. Advanced Tactics – How to integrate email marketing into your startup’s larger growth engine, leveraging data, AI, and behavioral triggers. You can follow the guide step by step or jump to the sections that fit your immediate needs. Email marketing is not a one-size-fits-all approach. It is a flexible system that should work for you, not the other way around. This book will guide you with joy, providing essential knowledge.
Smartphone Smart Marketing
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Author : Robb Wallace
language : en
Publisher: Robb Wallace Media
Release Date : 2021-01-01
Smartphone Smart Marketing written by Robb Wallace and has been published by Robb Wallace Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-01 with Business & Economics categories.
It is time to become the content creator and marketeer you always dreamed of being? If you have a smartphone, then you are ready to create and build an audience for your brand or business. You have the technology and this book will give you the knowledge and practical skills to use it. Smartphone Smart Marketing is the follow-up book to the successful title Smartphone Media Production. It is written by award-winning filmmaker, professional digital marketer and content creator Robb Wallace. Robb has over sixteen years of experience in the field as well as an award-winning degree in Broadcast Production. In 2016 Smartphone Media Production showed its readers how to plan, capture, edit and distribute content (branded photography, audio, video and live streams) with only their phones. In this updated and fully revised version, Robb is back with even more great content including chapters on content marketing, social media channels and social media strategies. Who is this book for? It is for people who; Don't know how to create content to market their brand. Don't have the funds for a marketing manager but are willing to put in the hard work and learn the skills. Don't have a big budget for expensive things like promo videos, marketing images, social media campaigns. Don't know where to start when launching a new business or product. Have tried and failed to create engaging content for social media and are looking for a guide. Aspire to be a social media influencer. Wish to enter employment as a marketing professional. Interested in digital marketing. Need real-world digital skills to grow their business. Are interested in entrepreneurial skills. Are looking to create better images, videos or live streams. So if you want a solid, no-nonsense, practical overview to content marketing and media production, using only your smartphone, Smartphone Smart Marketing is the book for you. The book includes cheat guides, best apps, worked examples and more. Let's get to work, buy your copy, grab your phone, it’s time to leave the competition behind. Acclaim for Smartphone Media Production from 2016 “Received! Dove in - Liked what I saw! Really useful stuff”. Peter Shankman “This book is fantastic and would highly recommend it for anyone starting to get into making videos on their phone.” Stewart Richardson professional photographer. “This book has helped me increase my understanding and develop some really good strategies on maximising the use of smartphones and social media in a variety of ways, from personal use through to improving business reach. Excellent stuff!” Amazon. “So impressed I hired him” Peter Syme adventure specialist and business owner. “As a self-employed business owner, keeping up with changes in technology can be overwhelming, I found this book full of great information, presented in a clear and practical way – full of advice and resources to keep you on your toes.” Chris Wain Unique Adventure Tours Scotland. “I am a gent of a certain age and have had to embrace technology and the Internet as an adult and not something that I have grown up with or was taught at school. I run a Facebook page and a small stall making and selling custom props and toys and wanted to take things to the next level and having no experience in media production this sounded perfect. From my perspective the book is full of all the basic information I needed to get started making the most of my Facebook page and filming video, taking photographs and getting them out there on social media to get the most impact. Then the book is also full of everything else needed to take things even further, how to follow up on the social media interest and even loads of information coming from a business point of view which I’m sure I will use down the line as I take things further. Overall this book had everything I needed to get me up and running on social media, producing what I feel is way better quality content than I could have ever imagined I was capable of and all with a single piece of hardware, my Smartphone, it’s amazing.” Big Al Monkeytron Collective.
Online Access
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Author :
language : en
Publisher:
Release Date : 1996
Online Access written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Information storage and retrieval systems categories.
Web Marketing That Works
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Author : Adam Franklin
language : en
Publisher: John Wiley & Sons
Release Date : 2014-03-17
Web Marketing That Works written by Adam Franklin and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-17 with Business & Economics categories.
Practical tips on using the web to boost your business, no matter what business you're in Everyone in business knows they need to embrace the web, but not everyone knows how to do it or where to start. No matter what industry you're in, the web offers efficiencies and solutions for sales, marketing and customer service, and many other business functions. For businesspeople, small business owners, and marketers, Web Marketing That Works offers proven tactics, road-tested by the authors, and easy-to-use templates for boosting your Google search rankings, using social media to build relationships, developing an effective online marketing strategy, mastering the art of inbound marketing, and much more. Features insider advice and proven tactics for small business owners and marketers who want to tap into the power of the web Covers web strategy, execution, content marketing, and social media Includes 33 free, downloadable templates Written by the founders of Bluewire Media, one of Australia's top web marketing firms Every business, large or small, can benefit from the web. If you're not already using the web to boost your business, you're falling behind the competition. Web Marketing That Works shows you how to get ahead—starting right now.
Dominate Your Market With Smart Marketing Strategies How To Outperform Your Competition And Win
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Author : Silas Mary
language : en
Publisher: Recorded Books
Release Date : 2025-02-10
Dominate Your Market With Smart Marketing Strategies How To Outperform Your Competition And Win written by Silas Mary and has been published by Recorded Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-10 with Business & Economics categories.
Dominate Your Market with Smart Marketing Strategies: How to Outperform Your Competition and Win The marketplace is crowded, and competition is fiercer than ever. If you're not outsmarting, out-marketing, and out-positioning your rivals, you're losing customers to those who are. But the good news? Most businesses are doing marketing wrong—giving you the perfect opportunity to dominate. This book is your battle-tested guide to winning in any industry with smart, strategic marketing that gets results. You’ll learn: ✔ How to position your brand as the #1 choice in your market ✔ The most effective marketing tactics that drive sales without wasting budget ✔ How to craft high-converting messages that make customers choose you over the competition ✔ Insider strategies from top-performing brands and how to apply them to your business ✔ The secret to marketing domination—using data, psychology, and automation to stay ahead Whether you're a startup, small business, or established company looking to scale, Dominate Your Market with Smart Marketing Strategies will give you the edge you need to crush the competition, capture more customers, and build a thriving, unstoppable brand. Are you ready to take over your industry?
Ict Tools And Applications For Accessible Tourism
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Author : Eusébio, Celeste
language : en
Publisher: IGI Global
Release Date : 2021-02-26
Ict Tools And Applications For Accessible Tourism written by Eusébio, Celeste and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-26 with Business & Economics categories.
The contribution of tourism to create an inclusive society requires the adoption of new approaches and strategies that promote the accessibility of tourism destinations, allowing all people, regardless of their health condition, to enjoy tourism experiences. To accomplish this objective, it is of utmost relevance to promote the active involvement of all stakeholders of the tourism system (demand, supply, government entities, and educational institutions) in the creation of accessible and adapted tourism products. However, the scarce literature in this area suggests that the people working in the tourism industry are not usually aware of several needs and travel constraints of persons with disabilities and that the information delivered by traditional information sources to this market is frequently inadequate, inaccurate, or incomplete. Therefore, the information and communication technologies (ICTs) may have a crucial role to overcome the several travel constraints that these people face to plan and carry out a tourism trip as well as to enable supply agents to develop accessible tourism products. Despite this, although in recent years research regarding accessible tourism has increased, the number of studies on the contributions of ICTs for the development of accessible research is scarce. ICT Tools and Applications for Accessible Tourism provides theoretical and practical contributions for accessible tourism in the growing tourism market for social responsibility issues and as an excellent business opportunity. Chapters within this critical reference source cover the academic discussion of global accessible tourism, increased knowledge of disabilities, ICTs that can be used, and emerging technologies. This book is intended for all practitioners in the tourism industry along with IT specialists, government officials, policymakers, marketers, researchers, academicians, and students who are interested in the latest tools, technologies, and research on accessible tourism.
Ai And The Future Of Smart Marketing
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Author : Tamil Selvi K Ganesan
language : en
Publisher: Notion Press
Release Date : 2025-01-18
Ai And The Future Of Smart Marketing written by Tamil Selvi K Ganesan and has been published by Notion Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-18 with Business & Economics categories.
Marketing is everywhere, and it’s only going to get bigger. As the world changes, one question keeps coming up—is AI the future of Smart marketing? AI is now stepping in, offering new ways to make those connections faster, smarter, and more personal than ever before. With endless possibilities ahead, This book explores how AI can be used to make marketing smarter and more efficient, helping brands reach the right people at the right time. The question isn't whether AI will be part of marketing; it's how far it will take us.