The Social Ceo
DOWNLOAD
FREE 30 Days
Download The Social Ceo PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get The Social Ceo book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
The Social Ceo
DOWNLOAD
FREE 30 Days
Author : Damian Corbet
language : en
Publisher: Bloomsbury Publishing
Release Date : 2019-08-22
The Social Ceo written by Damian Corbet and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-22 with Business & Economics categories.
A collection of expert insights on how and why CEOs need to get social for business success. There remains a huge gulf in understanding by many leaders of the Social Age – in which everyone, all round the world, can comment on anything and everything. Despite this mass revolution, it is the people at the top of organizations who have been slowest to understand and adapt to it. While business leaders may feel that it's enough to hire social media managers and amend their marketing strategies, Damian Corbet shows why organizations need to do more to succeed in the Social Age – why CEOs need to 'get social' to survive. The Social CEO sets out to educate and inspire senior leaders to embrace the Social Age, teaching them the hows and whys of utilising social media in order to make them stronger leaders. Social CEOs can effectively encourage engagement from their employees as well as other stakeholders and customers; they're better able to communicate their organization's objectives and values, gauge the climate in which they operate and improve their brand image. Offering invaluable contributions from industry-recognised experts in social business, The Social CEO explores the many aspects of leading in the Social Age, such as storytelling, personal branding, managing risk and public relations. With chapters also written by practising 'social CEOs' working across a variety of sectors, from healthcare to sport, the book provides a wealth of insight into how social media can be used to gain a competitive advantage.
The Social Ceo
DOWNLOAD
FREE 30 Days
Author : Alberto L Wilson
language : en
Publisher: Independently Published
Release Date : 2023-04-24
The Social Ceo written by Alberto L Wilson and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-24 with categories.
In today's fast-paced business landscape, social media has become a crucial tool for CEOs to connect with their audience and promote their brand. But with so many platforms and strategies available, it can be overwhelming to navigate the digital realm effectively. "The Social CEO: A Guide to Effective Business Social Media Management" offers a comprehensive and practical approach to help CEOs master the art of social media. From crafting a compelling online presence to building a loyal following, this book provides actionable tips and real-world examples to help you leverage social media to its full potential. Written by social media expert and CEO himself, this book is a must-read for any leader looking to take their business to the next level. Whether you're a seasoned social media pro or just starting out, "The Social CEO" will equip you with the knowledge and skills to thrive in the digital age. So why wait? Get your copy of "The Social CEO" today and start your journey towards social media success.
The Social Media Edge How The Authentic Social Ceo And Employee Advocacy Can Win In The Business World
DOWNLOAD
FREE 30 Days
Author : Emanuel Rose
language : en
Publisher:
Release Date : 2023-05-31
The Social Media Edge How The Authentic Social Ceo And Employee Advocacy Can Win In The Business World written by Emanuel Rose and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-31 with categories.
Social CEO is a moniker used to describe a CEO who utilizes social media as an outlet to communicate with employees, customers and other stakeholders of the company. A social CEO can be an influential advocate for their brand and help shape its image; however, for content generated by such individuals to be truly authentic and aligned with the company's values and mission it must first be authentic.Employee advocacy is the promotion of an organization by its workforce, mostly through social media advocacy. When employees share content on their personal social media accounts, it can reach a wider audience and help promote the company's brand. However, for this strategy to be successful, employees must share content that aligns with the company's values and mission.Authentic content is essential in social CEO and employee social media advocacy campaigns for several reasons. Firs, genuine content helps build trust and credibility with the audience. When a social CEO or employee shares content that's genuine and transparent, they create an emotional connection with their followers which may result in increased engagement and loyalty.Second, authentic content helps distinguish a company from its rivals. In today's fiercely competitive business environment, having an unique value proposition is paramount. Genuine content can showcase the company's core values and mission statement to set it apart from other firms within the industry.
The Ceo Next Door
DOWNLOAD
FREE 30 Days
Author : Elena Botelho
language : en
Publisher: Random House
Release Date : 2018-03-08
The Ceo Next Door written by Elena Botelho and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-08 with Business & Economics categories.
Winner of CMI Management Book of the Year 2019 New York Times Bestseller Wall Street Journal Bestseller Everything you thought you knew about becoming a CEO is wrong. You must graduate from an elite college or business school. In fact, only 7 percent of the CEOs of today's companies went to a top school--and 8 percent didn't graduate from college at all. Never put a foot wrong. In fact, people who have become CEOs have on average had five to seven career setbacks on their way to the top. Drawing on the biggest dataset of CEOs in the world -- in-depth analysis of 2,600 leaders, drawn from a database of 17,000 CEOs, as well as 13,000 hours of interviews -- The CEO Next Door is crammed full of myth-busting and counter-intuitive insights in what it really takes to get ahead. Discover the way actual CEOs of top companies think and behave, and the kind of traits to develop if you want to make your ambitions a reality and take your career right to the top.
Ceo Excellence
DOWNLOAD
FREE 30 Days
Author : Carolyn Dewar
language : en
Publisher: Hachette UK
Release Date : 2022-03-17
Ceo Excellence written by Carolyn Dewar and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-17 with Business & Economics categories.
CEO EXCELLENCE, by McKinsey senior partners Carolyn Dewar, Scott Keller and Vikram Malhotra is a unique and timely business book which will draw on 25 years of research and interviews with top leaders of some of the world's most respected companies. The resulting book will demonstrate that while the role of CEO is unique within every organisation, it is surprisingly similar across companies even in disparate industries. Furthermore, the best CEOs approach their role with distinct mindsets and practices. This book is about truly world class leadership, showing how the best CEOs think, adapt and approach challenges (never more relevant than in this extraordinary time). It will show why a brilliant CEO can have such an immense impact, and demonstrate how to model yourself and your performance on the very best - so that your turn to lead comes sooner, and is more successful.
The Mind Of The Ceo
DOWNLOAD
FREE 30 Days
Author : Jeffrey E Garten
language : en
Publisher: Basic Books
Release Date : 2008-08-05
The Mind Of The Ceo written by Jeffrey E Garten and has been published by Basic Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-08-05 with Business & Economics categories.
The Mind of the CEO offers unprecedented access to the most dynamic business leaders of our time. Reading this book is like being at the World Economic Forum in Davos, Switzerland -- not at the formal presentations but in the hotel bar afterward, where the microphones are turned off and world-famous business leaders say what they really think. Better still, their confidant, Jeffrey Garten, interprets what they say, telling you how their views relate to each other and the world economy, and noting the many important things left unsaid. A revealing glimpse into the future of business, The Mind of the CEO captures as no other book before it what is in the minds of top business leaders and what it means for all of us.
The Next Ceo
DOWNLOAD
FREE 30 Days
Author : Thomas Keil
language : en
Publisher: Routledge
Release Date : 2021-05-06
The Next Ceo written by Thomas Keil and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-06 with Business & Economics categories.
Shortlisted for the Business Book of the Year (International Books category) 2022 Every year, companies spend billions of dollars in board time and headhunter fees on CEO searches. In fact, the selection of the next CEO is the single most important task of the board of directors. Yet, despite the huge amount of time, money, and attention given to the task, many CEO changes fail, with disastrous consequences for all concerned. With so much at stake, it is natural to ask what companies and their boards can do to increase the odds of success. Illustrated with an abundance of real-life examples from interviews with CEOs, C-suite members, members of the boards, and headhunters supporting CEO searches, The Next CEO explains how boards can improve the odds of success with CEO succession by identifying clear CEO mandates and associated CEO profiles and by selecting CEOs that are fi t for purpose. It further explains how the CEOs of leading corporations effectively take charge and create results, providing a roadmap for incoming CEOs. These ideas are brought to life with case studies and interviews with well-known corporations such as ABB, Alibaba, Freudenberg, GE, Google, HNA, HP, Microsoft, Nestle, Nike, Nokia, Novartis, Roche, Sony, Tata, and Zurich Insurance. The book is invaluable practical reading for board members of medium-to-large-size fi rms involved with CEO succession, and for those preparing for their fi rst CEO position. It is also relevant to headhunters who are involved in the process of CEO succession as a working tool for them and their clients. In addition, the book will be relevant to courses on corporate governance and strategic transformation at the executive and MBA levels.
Jesus Ceo
DOWNLOAD
FREE 30 Days
Author : Laurie Beth Jones
language : en
Publisher: Hachette Books
Release Date : 2001-10-01
Jesus Ceo written by Laurie Beth Jones and has been published by Hachette Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-10-01 with Business & Economics categories.
Enhance and strengthen your corporate leadership skills with this guide to spirituality in business from a bestselling Christian consultant and speaker. Bestselling author Laurie Beth Jones brings you the ultimate guide to transforming your team and sparking inspiration in your business. In Jesus, CEO, Jones compares Jesus to a CEO who turned a disorganized "staff" of twelve into a thriving, long-lasting enterprise.With the twenty-fifth anniversary edition of Jesus, CEO, Jones revises and updates her original modernized guidance, ensuring that everyone can continue to apply the ancient wisdom pulled straight from the Bible. Filled with fresh, practical, and profound advice, Jesus, CEO helps managers motivate their teams and themselves. Jones divides this advice into three sections: strength of self-mastery, strength of actions, and strength of relationships. By teaching readers how to reinvent all aspects of their business according to the ultimate CEO, Jesus, CEO becomes the handbook you need for corporate success.
What The Ceo Wants You To Know
DOWNLOAD
FREE 30 Days
Author : Ram Charan
language : en
Publisher: Crown Business
Release Date : 2001-03-15
What The Ceo Wants You To Know written by Ram Charan and has been published by Crown Business this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-03-15 with Business & Economics categories.
What the CEO Wants You to Know takes the mystery out of business and shows you the secrets of success Have you ever noticed that the business savvy of the world's best CEOs seems like a kind of street smarts? They sense where the opportunities are and how to take advantage of them. And their companies make money consistently, year after year. How different is it to run a big company than to sell fruit from a cart or run a small shop in a village? In essence, not very, according to Ram Charan. From his childhood in India, where he worked in his family's shoe shop, to his education at Harvard Business School and his daily work advising many of the world's best CEOs, Ram understands business as few can. The best CEOs have a knack for bringing the most complex business down to the fundamentals--the same fundamentals that are used to run the family shoe shop. And, they have business acumen--the ability to focus on the basics and make money for the company. What the CEO Wants You to Know captures these insights and explains in clear, simple language how to do what great CEOs do instinctively and persistently: * Understand the basic building blocks of a business and use them to figure out how your company makes money and operates as a total business. * Decide what to do, despite the clutter of day-to-day business and the complexity of the real world. Many people spend more than a hundred thousand dollars on an MBA without learning to pull these pieces of the puzzle together. Many others lack a formal business education and feel shut out from the executive suite. What the CEO Wants You to Know provides you with the universal laws of business success, no matter whether you are selling fruit from a stand or running a Fortune 500 company.
Ceo Branding
DOWNLOAD
FREE 30 Days
Author : Marc Fetscherin
language : en
Publisher: Routledge
Release Date : 2015-06-19
Ceo Branding written by Marc Fetscherin and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-19 with Business & Economics categories.
CEO Branding advances our understanding of the importance and impact that CEOs have on companies. In recent years, there has been a growing body of interdisciplinary literature on this powerful aspect of branding, and Fetscherin has invited a leading panel of international scholars and practitioners to contribute original chapters in their area of expertise. The book introduces the concept of the CEO as a brand, and outlines the "4Ps" of this branding mix – the CEO (person), personality, prestige (reputation), and performance. It discusses the CEO branding process, and demonstrates the many ways in which this ‘human brand’ affects the company in financial terms (such as performance, profit, and stock returns), as well as non-financial terms (reputation, trust, and firm strategy). The book also includes ‘lessons learned’ and many examples that illustrate how companies can measure and manage the CEO brand. This comprehensive, authoritative volume will give students, researchers, marketing and communication managers, and CEOs themselves a thorough understanding of all aspects of the CEO brand. A must read for any CEO who is serious about developing, managing and measuring their own brand. For more information, visit www.ceobranding.org