The Social Web
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Analyzing The Social Web
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Author : Jennifer Golbeck
language : en
Publisher: Newnes
Release Date : 2013-02-17
Analyzing The Social Web written by Jennifer Golbeck and has been published by Newnes this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-17 with Computers categories.
Analyzing the Social Web provides a framework for the analysis of public data currently available and being generated by social networks and social media, like Facebook, Twitter, and Foursquare. Access and analysis of this public data about people and their connections to one another allows for new applications of traditional social network analysis techniques that let us identify things like who are the most important or influential people in a network, how things will spread through the network, and the nature of peoples' relationships. Analyzing the Social Web introduces you to these techniques, shows you their application to many different types of social media, and discusses how social media can be used as a tool for interacting with the online public. Presents interactive social applications on the web, and the types of analysis that are currently conducted in the study of social media Covers the basics of network structures for beginners, including measuring methods for describing nodes, edges, and parts of the network Discusses the major categories of social media applications or phenomena and shows how the techniques presented can be applied to analyze and understand the underlying data Provides an introduction to information visualization, particularly network visualization techniques, and methods for using them to identify interesting features in a network, generate hypotheses for analysis, and recognize patterns of behavior Includes a supporting website with lecture slides, exercises, and downloadable social network data sets that can be used can be used to apply the techniques presented in the book
Mining The Social Web
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Author : Matthew A. Russell
language : en
Publisher: O'Reilly Media
Release Date : 2018-12-04
Mining The Social Web written by Matthew A. Russell and has been published by O'Reilly Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-04 with Computers categories.
Mine the rich data tucked away in popular social websites such as Twitter, Facebook, LinkedIn, and Instagram. With the third edition of this popular guide, data scientists, analysts, and programmers will learn how to glean insights from social media—including who’s connecting with whom, what they’re talking about, and where they’re located—using Python code examples, Jupyter notebooks, or Docker containers. In part one, each standalone chapter focuses on one aspect of the social landscape, including each of the major social sites, as well as web pages, blogs and feeds, mailboxes, GitHub, and a newly added chapter covering Instagram. Part two provides a cookbook with two dozen bite-size recipes for solving particular issues with Twitter. Get a straightforward synopsis of the social web landscape Use Docker to easily run each chapter’s example code, packaged as a Jupyter notebook Adapt and contribute to the code’s open source GitHub repository Learn how to employ best-in-class Python 3 tools to slice and dice the data you collect Apply advanced mining techniques such as TFIDF, cosine similarity, collocation analysis, clique detection, and image recognition Build beautiful data visualizations with Python and JavaScript toolkits
Building Social Web Applications
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Author : Gavin Bell
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2009-09-17
Building Social Web Applications written by Gavin Bell and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-17 with Computers categories.
Building a web application that attracts and retains regular visitors is tricky enough, but creating a social application that encourages visitors to interact with one another requires careful planning. This book provides practical solutions to the tough questions you'll face when building an effective community site -- one that makes visitors feel like they've found a new home on the Web. If your company is ready to take part in the social web, this book will help you get started. Whether you're creating a new site from scratch or reworking an existing site, Building Social Web Applications helps you choose the tools appropriate for your audience so you can build an infrastructure that will promote interaction and help the community coalesce. You'll also learn about business models for various social web applications, with examples of member-driven, customer-service-driven, and contributor-driven sites. Determine who will be drawn to your site, why they'll stay, and who they'll interact with Create visual design that clearly communicates how your site works Build the software you need versus plugging in one-size-fits-all, off-the-shelf apps Manage the identities of your visitors and determine how to support their interaction Monitor demand from the community to guide your choice of new functions Plan the launch of your site and get the message out
Designing For The Social Web
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Author : Joshua Porter
language : en
Publisher: Peachpit Press
Release Date : 2010-04-07
Designing For The Social Web written by Joshua Porter and has been published by Peachpit Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-07 with categories.
No matter what type of web site or application you’re building, social interaction among the people who use it will be key to its success. They will talk about it, invite their friends, complain, sing its high praises, and dissect it in countless ways. With the right design strategy you can use this social interaction to get people signing up, coming back regularly, and bringing others into the fold. With tons of examples from real-world interfaces and a touch of the underlying social psychology theory, Joshua Porter shows you how to design your next great social web application. Inside, you’ll discover: • The real reasons why people participate online and the psychology behind them • The Usage Lifecycle—or how people use your web application over time • How to get people past that trickiest of hurdles: sign-up • What to do when you’ve launched a web application and nobody is using it • How to analyze the effectiveness of your application screens and flows • How to grow your social web application from zero users to 1000—and beyond Designing for the social web is about much more than adding features. It’s about embracing the social interaction of the people who make you successful—and then designing smartly to encourage it.
Mining The Social Web
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Author : Matthew Russell
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2011-01-21
Mining The Social Web written by Matthew Russell and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-21 with Computers categories.
Facebook, Twitter, and LinkedIn generate a tremendous amount of valuable social data, but how can you find out who's making connections with social media, what they’re talking about, or where they’re located? This concise and practical book shows you how to answer these questions and more. You'll learn how to combine social web data, analysis techniques, and visualization to help you find what you've been looking for in the social haystack, as well as useful information you didn't know existed. Each standalone chapter introduces techniques for mining data in different areas of the social Web, including blogs and email. All you need to get started is a programming background and a willingness to learn basic Python tools. Get a straightforward synopsis of the social web landscape Use adaptable scripts on GitHub to harvest data from social network APIs such as Twitter, Facebook, and LinkedIn Learn how to employ easy-to-use Python tools to slice and dice the data you collect Explore social connections in microformats with the XHTML Friends Network Apply advanced mining techniques such as TF-IDF, cosine similarity, collocation analysis, document summarization, and clique detection Build interactive visualizations with web technologies based upon HTML5 and JavaScript toolkits "Let Matthew Russell serve as your guide to working with social data sets old (email, blogs) and new (Twitter, LinkedIn, Facebook). Mining the Social Web is a natural successor to Programming Collective Intelligence: a practical, hands-on approach to hacking on data from the social Web with Python." --Jeff Hammerbacher, Chief Scientist, Cloudera "A rich, compact, useful, practical introduction to a galaxy of tools, techniques, and theories for exploring structured and unstructured data." --Alex Martelli, Senior Staff Engineer, Google
A Survival Guide To Social Media And Web 2 0 Optimization
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Author : Deltina Hay
language : en
Publisher: Dalton Publishing
Release Date : 2009
A Survival Guide To Social Media And Web 2 0 Optimization written by Deltina Hay and has been published by Dalton Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
It is no secret that the future of the Internet is the Social Web and that the future is this very instant. Millions of people and businesses are interacting, sharing and collaborating on social networking sites, media communities, social bookmarking sites, blogs and more. They are doing it right now, 24/7, and you and your business want to be a part of this powerful movement with as professional and efficient a presence as possible while keeping your expenses minimal.This book will show you how to use the tools of Web 2.0 to build a successful Web presence. From Squidoo to YouTube, Facebook to WordPress, wikis to widgets, blogs to RSS feeds, business owners, authors, publishers, students, PR and marketing professionals can learn to apply and integrate these tools by themselves. Gone are the days of relying on Web developers! This book arms you with the nuts and bolts of the new, open-source Internet through hands-on, real-world examples. You will be pleasantly surprised at how easy it is!
Marketing To The Social Web
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Author : Larry Weber
language : en
Publisher: John Wiley & Sons
Release Date : 2009-03-03
Marketing To The Social Web written by Larry Weber and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-03 with Business & Economics categories.
An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth. Rather than broadcast messages to audiences, savvy marketers should encourage participation in social networks to which people want to belong, where dialogue with customers, and between customers, can flourish. in Networking sites like MySpace, Facebook, and even Flickr are the perfect forums for this dialog; this book shows you how to tap into this new media. In addition to the tools and tactics that made Marketing to the Social Web a critical hit among marketers, this second edition includes three entirely new chapters that cover recent changes in the field. These new chapters describe how Facebook will monetize its business and one day surpass Google; how companies can measure the influence and effectiveness of their social media campaigns; and how marketing to mobile social media will grow into an effective practice in the near future. Marketing must reach out into new forms, media, and models. Marketing to the Social Web, Second Edition presents an exceptional opportunity to use these new tools and models to reach new markets, even in today's fragmented media environment. Larry Weber has spent the last three decades building global communications companies, including Weber Shandwick Worldwide and the W2 Group. He is also the founder and Chairman of the Massachusetts Innovation and Technology Exchange, the nation’s largest interactive advocate association.
The Social Media Handbook
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Author : Jeremy Hunsinger
language : en
Publisher: Routledge
Release Date : 2013-10-30
The Social Media Handbook written by Jeremy Hunsinger and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-30 with Social Science categories.
The Social Media Handbook explores how social media are changing disciplinary understandings of the internet and our everyday lives. In addition to person-to-person social networking services like Facebook and Twitter, this volume considers a broad range of networked information services that support in-depth social interaction, community formation, and collaboration in the Web 2.0 era. Rather than considering social media in terms of specific technologies, the chapters in this book engage topics across a range of research, techniques, practices, culture and society, and theories. These broader topics—including community, gender, fandom, disability, and journalism—are entryways through which students and faculty can explore ways of thinking about social media and find new paradigms for analysis. Contributors:Axel Bruns, Francesca Coppa, Katie Ellis, Gerard Goggin, Alexander Halavais, Andrew Herman, Jeremy Hunsinger, Angus Johnston, Alice Marwick, Safiya Umoja Noble, Zizi Papacharissi, Toni Sant, Theresa Senft
The Social Web
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Author : Marco Cantu'
language : en
Publisher: Lulu.com
Release Date : 2008-09-17
The Social Web written by Marco Cantu' and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09-17 with Computers categories.
The Social Web book is "An Introduction to Web 2.0 and its Online Communities". The first chapter of this book covers Web 2.0 technologies throughtheory and examples; this is followed by chapters providing the building blocks of an online presence and information sharing (blogs, wikis, and more), along with sociological and psychological elements; and the final part of the book (comprising the last two chapters) gets to the key point by covering online communities and their marketing.The book web site is at www.socialwebbook.com.
The Social Semantic Web
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Author : John G Breslin
language : en
Publisher: Springer Science & Business Media
Release Date : 2009-10-03
The Social Semantic Web written by John G Breslin and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-03 with Computers categories.
The Social Web (including services such as MySpace, Flickr, last.fm, and WordPress) has captured the attention of millions of users as well as billions of dollars in investment and acquisition. Social websites, evolving around the connections between people and their objects of interest, are encountering boundaries in the areas of information integration, dissemination, reuse, portability, searchability, automation and demanding tasks like querying. The Semantic Web is an ideal platform for interlinking and performing operations on diverse person- and object-related data available from the Social Web, and has produced a variety of approaches to overcome the boundaries being experienced in Social Web application areas. After a short overview of both the Social Web and the Semantic Web, Breslin et al. describe some popular social media and social networking applications, list their strengths and limitations, and describe some applications of Semantic Web technology to address their current shortcomings by enhancing them with semantics. Across these social websites, they demonstrate a twofold approach for interconnecting the islands that are social websites with semantic technologies, and for powering semantic applications with rich community-created content. They conclude with observations on how the application of Semantic Web technologies to the Social Web is leading towards the "Social Semantic Web" (sometimes also called "Web 3.0"), forming a network of interlinked and semantically-rich content and knowledge. The book is intended for computer science professionals, researchers, and graduates interested in understanding the technologies and research issues involved in applying Semantic Web technologies to social software. Practitioners and developers interested in applications such as blogs, social networks or wikis will also learn about methods for increasing the levels of automation in these forms of Web communication.