The Solar Sales Leap
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The Solar Sales Leap
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Author : Erik Curren
language : en
Publisher:
Release Date : 2016-09-16
The Solar Sales Leap written by Erik Curren and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-16 with categories.
"In the rapidly changing PV industry, The Solar Sales Leap is a must-read for anyone involved in the task of marketing solar power to residential homeowners. Curren summarizes here what many PV installers are failing to recognize when trying to capture the attention of a qualified residential solar power prospect."-- Joe Sadonis, Solar Consultant, Paradise Clean Energy The Solar Sales Leap will help anyone who works in marketing, sales, or management at a residential or commercial solar contractor to sell more solar with the powerful new tools of online outreach. These days, even while solar panels are getting cheaper and cheaper, the cost of acquiring a new solar customer remains high - around $3,000 on average for a residential installation, according to GTM Research. This raises the price of installations and cuts into the profit of solar installers. If solar sales and marketing was effective it would be cheaper and easier to get a new solar customer. But traditional tactics, most of which have been used for decades, from door-knocking to cold calling to direct mail, don't work well anymore. In some cases, by destroying consumer trust, outdated outreach can backfire for solar sales. Why? Blame it on the Internet. No Patience for Cold Calls and Door-to-Door Sales Suffering from an overload of information through phones and computers, not to mention cable TV and satellite radio, the average American consumer today gets thousands of marketing messages a day. That's why more and more people are blocking ads on their computers and on their phones. Busy consumers have even less patience for solar telemarketers or door knockers than they do for ads. That's why today, people are not just blocking the ads. Potential solar buyers are also hanging up on the cold callers, slamming the door on the canvassers, and tossing out the direct mail unread. And that means lost sales for solar installers. Pushy marketing tactics create distrust for the solar industry. And that distrust is fanned by monopoly electric utilities who use stories of solar scams spread around the news media and online to throw mud on the rooftop solar industry. As scare stories spread they'll create distrust and make homeowners and commercial property owners think twice about working directly with solar installers. The Solar Sales Leap is a practical guide to help solar installers survive and thrive in today's market by using the power of the Internet to build trust with homeowners and commercial property owners. The book is also a manifesto calling for the industry to remove the biggest roadblock to solar's growth by bringing the industry's marketing out of the 1970s into the 21st century. Different than Other Books on Solar Marketing and Sales While there have been books published previously on solar sales and marketing, The Solar Sales Leap is the first book to introduce Internet marketing to solar companies. It's a detailed guide to help solar installers make the transition online with concrete advice to create content they can use to establish themselves as trusted advisors rather than sales bullies. The book covers such topics as: How all marketing today has become Internet marketing Why going online is much more than getting a Facebook page or putting up a website - it's a change of mindset The secrets to building a website that will generate solar leads online Why solar installers need to distinguish themselves from competitors in order to make sales Blogging as the secret weapon to build a successful solar brand
Solar Sales Tsunami
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Author : James Butler
language : en
Publisher:
Release Date : 2019-03-11
Solar Sales Tsunami written by James Butler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-11 with categories.
Building and growing a profitable solar business is no simple task. In Solar Sales Tsunami, solar expert and bestselling author and trainer James Butler shares the thirteen keys that are necessary to make a quantum leap in the solar business. In this book, you'll learn powerful and insightful ways to reinvigorate your business and get the most out of yourself and your team. So, take control of your business. Learn and apply all thirteen principles starting now!
Selling Solar
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Author : Daniel Howson
language : en
Publisher: Selling Solar LLC
Release Date : 2021-03-12
Selling Solar written by Daniel Howson and has been published by Selling Solar LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-12 with categories.
The solar industry is expanding at rapid pace - almost fifty percent annually since the year 2000, and with this growth has come tremendous opportunity for those who are prepared to take advantage of it. While basic selling skills like prospecting, making good presentations, and closing techniques are foundational in any selling environment, the solar industry demands a unique set of competencies and abilities if you want to become a top performer. Having spent thousands of hours working for solar companies of various sizes, this book shares the lessons and best practices author, Daniel Howson, has gained as a door-to-door lead generator, a sales consultant, a supervisor, a leader, a manager, and a pioneer for solar power in a number of markets around the country. Discover: - Why selecting the right company to work for is critical to your success - What consumers are really looking for when they choose solar - How to build trust and credibility quickly and reliably - The secrets for delivering compelling solar presentations - How to deliver the benefits of solar to clients This book is not simply a "how to" book, although you will learn the tools and methods you need to sell solar effectively. Just as importantly it is a complete guide to developing the skills, knowledge, and mindset that are critically important to leading a successful career in solar. The solar industry is changing the world and by reading this book you can become a big part of it, building the sales skills to be a top performer, deepening your knowledge, and preparing for a future powered by the sun.
Jump Start No Cost Online Solar Energy Business For Anyone
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Author : Nasir Qureshi
language : en
Publisher: Independently Published
Release Date : 2024-04-30
Jump Start No Cost Online Solar Energy Business For Anyone written by Nasir Qureshi and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-30 with Business & Economics categories.
Is solar business worth doing it? What you should know about the solar industry in America? Learn irrefutable facts, research and federal laws. Then, make your own decision. Good News! Solar energy industry has almost unlimited opportunities and leads. Door knocking is not the only way to do solar energy business. This book outlines 100 cost-effective ways to get solar energy business leads. Now we can do solar business online across the U.S. without any financial investment. Jump start your solar energy business and get quick results with proven techniques and scripts. This book will guide you and connect you with the whole system that has laid out for your to start doing your online solar business for anyone in the U. S. Skeptical? Authored has provided enough facts, and legal reserach that you cannot help but to accept and start learning and moving your online solar energy business. NO SALES NO EXPERIENCE REQURED NO MLM OR NETWORK MARKETING NO DOOR KNOCKING NO COLD CALLING NO FINANCIAL RISK OR INVESTMENT
Supercharge Your Solar Sales
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Author : E. J. Thornton
language : en
Publisher: Independently Published
Release Date : 2021-06-11
Supercharge Your Solar Sales written by E. J. Thornton and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-11 with categories.
There's an old slogan from the days of the old phone books to "Let Your Fingers Do the Walking". It just meant - that it was easier to call than it was to walk somewhere. It was more time-efficient as well. The phone book is one thing - and the Internet is quite something else - with so much more power than an old paper copy of phone numbers. One of the best ways to get solar leads is to knock doors... Why? One reason is, it is easy to get to a whole bunch of potential leads in a short period of time. It just takes a minute or two to check a door - and only a couple of minutes more if someone answers and you can personalize the encounter using their own information. So in the span of an hour or so, you can reach a dozen or more households. So, what if I could show you a way - that you could talk to the same people whose doors you would have knocked - without ever leaving your home? I can teach you to create a set of leads that is geographically-centered, with which you already have a connection, so they'll open up that proverbial door to you and to solar. That is what this book is about - teaching you to get your numbers up using free Internet tools with a set of leads that is statistically known to close at a higher percentage than door-knocked or canvassed leads. Using these free Internet tools in a strategic combination allows you to just let your fingers do the walking through a neighborhood - quickly and efficiently. Sound good? This is written for solar sales consultants. If you sell residential solar and are responsible in any way, shape or form for your own leads, this book is for you! This information will expand your reach as far as you want to reach. It will turn one lead into 6 if you follow the 6-pack method. It will jump start your referrals and make great ambassadors out of your customers. If you give someone a fish - you feed them for a day - if you teach them how to fish, you feed them for a lifetime. I hope - in my way - this is teaching you how to fish in an amazingly large ocean that has plenty of fish to choose from and we all make great livings while we help more people "Go Green" by installing solar. This book assumes you have a basic knowledge of solar sales and basic computer talent. I'm not setting out here to teach you how to do solar sales, instead I'm hoping that getting you more qualified referral leads, you'll be able to increase your solar sales success rate. So basic solar sales knowledge is assumed. Technically, I expect that you know how to type in a URL to go to a website, and to know how to use your cell phone for texting and phone calls. If we're good on those skills - then you're ready! Supercharge Your Solar Sales Table of Contents Introduction Who this book is for Who this book is NOT for About EJThornton Warning Don't Buy Leads Referrals are the best - or are they? Start with an Anchor Address Get the 6-Pack Is it a Good House for Solar How Long Have These Neighbors Lived in that house? Who Lives There Now How Do You Find the Decision Makers? How Do You Handle a Rental Property? The "Do Not Call"List What Else Can You Tell? Leave your anchor address' customer with a link they can post on social media Keep in Touch with Milestone Metrics Other ideas to help you Find 'Hot ' Addresses Equations and Calculators Other Services Resources
Solar Sells Handbook 2nd Edition
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Author : Robert Linton
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2016-05-03
Solar Sells Handbook 2nd Edition written by Robert Linton and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-03 with categories.
This information-packed handbook will inspire passion and confidence in your ability to motivate homeowners to switch to an innovative, yet timeless, energy production system: solar energy. Solar Sells Handbook shows you how to learn about new sales opportunities in the residential solar industry, offering plenty of tips to help you pitch solar products to your prospects, become a successful solar energy consultant, and improve your odds of earning a six-figure income. Part one of the book discusses the drivers for increased solar sales, such as rising awareness of environmental issues, declining costs, and third party finance models (Power Purchase Agreement and the Solar Lease) that are bringing solar energy within reach of millions of homeowners across America. The second part coaches you on how to sell solar energy, offering a variety of approaches that have proven successful in the sales of hundreds of megawatts in residential solar. The third section goes into the technical details and sales protocols that every solar salesperson needs to know so they can present potential customers with the best options, information, and advice-and outshine their competition. Part 4 discuss What Every Professional Solar Consultant Should Know. Written by a professional solar sales consultant with years of experience in the industry, this first-of-its-kind handbook is an indispensable resource for newbies and veterans alike.
Solar Sales Handbook
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Author : Robert Linton
language : en
Publisher: CreateSpace
Release Date : 2014-02-09
Solar Sales Handbook written by Robert Linton and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-09 with Business & Economics categories.
Solar Sales Handbook – Earn a 6 figure incomeWith this Solar Sales Handbook, my first goal is to inspire you to motivate thousands more toSwitch to an innovative yet timeless energy production system—by using solar energy.My second goal is to get you up to speed on new sales opportunities in selling solar systems tohomeowners across America—by sharing secrets from my learning how to successfully pitchsolar sales from firsthand experiences since 2010.This handbook is a daily must-read for newbies. It's similar to getting warmed up for a sportingevent. You want to get mentally prepared before making your solar presentations in aiming forgracious win-wins—for yourself and customers-to-be.The Handbook is meant for the beginning to intermediate solar Salesperson. The Solar Sales Handbook will give you the confidence to explain how solar energy benefits homeowners. You want to have the nuts, bolts and nuggets at your fingertips to be convincing; which you will, if you'll start out each day by reading this handbook in getting comfortable with concepts and industry terms—before making sales calls.I've simplified it for you with three sections:Part 1 Discusses why solar sales are increasing• Why Solar Now• Homeowner Solar Options• How do Solar Purchase Power Agreements WorkPart 2 Coaches you how to sell solar• How to Sell Residential Solar• How to Create an Elevator Pitch• Probing Questions for In-depth Qualifying• Presenting the Solar Proposal• Closing the Solar Sale Part 3 What every Solar Salesperson should Know• How-to-Solar Math• How Credit Scores Affect Solar Sales• How to beat the Competition• Keep them Laughing with Renewable Energy Jokes• Case Study – Solar Jobs SoldThe Solar Sales Handbook is full of good information and best practices to successfully sale residential solar and earn a 6 figure income. Solar Sales Handbook. Keep it Green
Solar Sales Basics
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Author : Spike Andrews
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2016-08-05
Solar Sales Basics written by Spike Andrews and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-05 with categories.
Are you looking for a Green Job in Solar Sales by 2018? Many people want a solar job but don't know about the industry facts or where to get started. This newly-updated third edition contains fresh perspectives on the current solar industry. Originally written as a training manual for a solar sales team (2009), this affordable book is now made public to help aspiring solar professionals. It contains the basics of solar photovoltaic and thermal systems, resume advice, sales strategies, target market information, current incentives, equations, photos and more. It is written by a solar professional who lives in a solar home providing a true perspective from a solar expert. This book is designed to help a non-technical and untrained student to learn solar basics without breaking the bank.
Solar Sales And Installation
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Author :
language : en
Publisher:
Release Date : 1982
Solar Sales And Installation written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Solar energy industries categories.
Smart Solar Sales
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Author : Spike Andrews
language : en
Publisher: CreateSpace
Release Date : 2011-11-08
Smart Solar Sales written by Spike Andrews and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-08 with Education categories.
A revised 2017 edition of this book has been released. It is called Solar Sales Basics. This original info-packed book is designed to propel an aspiring solar-professional into the burgeoning Green-Energy industry. It trains a novice to be a knowledgeable sales professional (not a technician) and find a Green Job. It was written by a solar professional with the help of licensed contractors and engineers. SSS has been used to teach sales teams across America and is a low cost alternative to high-priced solar training schools. The book teaches about solar efficiency, solar panel types, photovoltaics and solar thermal concepts.