The Sponsor S Toolkit
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The Sponsor S Toolkit
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Author : Anne-Marie Grey
language : en
Publisher: McGraw-Hill Australia
Release Date : 2001
The Sponsor S Toolkit written by Anne-Marie Grey and has been published by McGraw-Hill Australia this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Corporate sponsorship categories.
The Sponsor's Toolkit shows sponsors how to consistently achieve quantifiable marketing results, maximizing returns on sponsorship dollars by providing value-added products and messages that say something about consumers -- both who they are and who they want to be.Written by two veterans of the global sponsorship arena, this hands-on book starts by providing a practical, systematic approach for defining what an organization hopes to gain from sponsorship, then explains how to achieve those goals through an accessible, step-by-step program designed for use in all levels of an organization. Copyright © Libri GmbH. All rights reserved.
The Sponsorship Seeker S Toolkit Fourth Edition
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Author : Kim Skildum-Reid
language : en
Publisher: McGraw Hill Professional
Release Date : 2014-04-18
The Sponsorship Seeker S Toolkit Fourth Edition written by Kim Skildum-Reid and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-18 with Business & Economics categories.
THE "BIBLE OF SPONSORSHIP"--UPDATED WITH NEW SOCIAL MEDIA AND OTHER DIGITAL STRATEGIES The Sponsorship Seeker's Toolkit, fourth edition, makes cutting-edge, best-practice sponsorship not only achievable, but sensible and straightforward. Corporate sponsorship experts Kim Skildum-Reid and Anne-Marie Grey have updated their classic guide to put you miles ahead of the competition. New material includes the integration of social media into existing strategies, developing leverage ideas for proposals, more case studies than ever, and important trends in the world of corporate sponsorship. PRAISE FOR THE SPONSORSHIP SEEKER'S TOOLKIT: "This book leads you step-by-step through the choices you have to make throughout the process, from gathering internal support to renewal. I have never read a better how-to book on seeking sponsors." -- AD MAATJENS, Founder and Director, Sponsorreport "One of the best and most thorough how-to books in fundraising! A must-read orientation for nonprofits considering transforming their approach or venturing into the exciting world of sponsorship!" -- KYLA SHAWYER, Chair of the International Fundraising Congress (IFC), Chief Operating Officer, SCIA – International Alliance "The Sponsorship Seeker's Toolkit contains all the information you'll need to successfully develop, deliver, and manage a best-practice sponsorship program, using an easy-to-understand, step-by-step process supported by useful case studies and example templates." -- KYM OBERAUER, founder of PracticalSponsorshipIdeas.com
The Corporate Sponsorship Toolkit
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Author : Kim Skildum-Reid
language : en
Publisher:
Release Date : 2012
The Corporate Sponsorship Toolkit written by Kim Skildum-Reid and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Advertising categories.
"This comprehensive manual for corporate sponsorship will guide readers through the mindset, strategies and tactics to develop amazing, best-practice sponsorships that add value to people's event experiences and nurture their connection with those target markets, building preference, loyalty and advocacy for real impact on the bottom line."--Publisher's website.
The Sponsorship Handbook
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Author : Pippa Collett
language : en
Publisher: John Wiley & Sons
Release Date : 2011-03-28
The Sponsorship Handbook written by Pippa Collett and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-28 with Business & Economics categories.
The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship. Using the tools, techniques, advice and best practice advocated in this book both sponsors and sponsor seekers will benefit from better servicing and activation once a sponsorship is implemented, with metrics that enable data-based accountability rather than hearsay. "Everyone in the sponsorship industry, from the biggest events and properties to the smallest, are benefitting from the increasing knowledge, data availability, metrics and professionalism in using sponsorship. The Sponsorship Handbook is a part of that process which we hope will bring future success and proven sound results to all in the complex and exciting world of sponsorship." —Luis Vicente, Head of Partnerships, Manchester City Football Club "An indispensable reference for any marketer who is keen to build his/her brand using sponsorship; the new ascending way to empower brands." —Faisal Al-Dail, Saudi Post
The Sponsorship Seeker S Toolkit
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Author : Anne-Marie Grey
language : en
Publisher: McGraw-Hill Companies
Release Date : 1999
The Sponsorship Seeker S Toolkit written by Anne-Marie Grey and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Corporate sponsorship categories.
This guide is designed to equip new sponsorship practitioners with the basic theory skills and tools needed to sell, implement and manage sponsorships. It contains checklists, templates and tips to help form a solid foundation on which to build innovative and lasting partnerships.
Ambush Marketing Toolkit
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Author : Kim Skildum-Reid
language : en
Publisher: McGraw-Hill Book Company Australia
Release Date : 2007-07-30
Ambush Marketing Toolkit written by Kim Skildum-Reid and has been published by McGraw-Hill Book Company Australia this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-07-30 with Business & Economics categories.
Make the most of ambush marketing There is a myth that it's only major sponsors of huge events that get ambushed. The truth is that ambush marketing goes on at all levels of the sponsorship industry, from small charities to industry associations, festivals and the Soccer World Cup. In a world first, bestselling author Kim Skildum-Reid puts her more than 20 years of sponsorship marketing experience into the topic of ambush marketing. The Ambush Marketing Toolkit (with accompanying CD) provides sponsors, events, and prospective ambushers with a no holds barred, strategic approach to ambush prevention and the mounting of a successful ambush. “When conceptualized and managed on a superficial level, sponsors can be easily ambushed by competitors - those who are able to build stronger and more meaningful relationships with the target audience despite their non-sponsor status. And that's why most marketers should be itching to gat hold of The Ambush Marketing Toolkit, because no one likes to be ambushed, especially when it equates to shooting yourself in the foot.”--Suzanne Pollock, AMAMI for the Australian Marketing Institute
The Project Management Tool Kit
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Author : Tom Kendrick
language : en
Publisher: HarperChristian + ORM
Release Date : 2013-12-19
The Project Management Tool Kit written by Tom Kendrick and has been published by HarperChristian + ORM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-19 with Business & Economics categories.
This results-oriented resource is a must-have strategic partner for project managers of every industry. Shifting priorities, budget cuts, unexpected interruptions….the obstacles that project managers face daily are sometimes relentless and always burdensome. Now, the average project is only growing more complicated. The Project Management Tool Kit is filled with step-by-step guidance that will enable managers to complete even the most complex projects both on time and on budget. The book also offers 100 powerful, practical tips and techniques in a variety of areas, including: Scope planning Schedule development and adjustment Cost estimating and control Defining and using project metrics Decision-making and problem solving Motivation and leadership Stakeholder engagement and expectation management Risk identification and monitoring Extensively updated and revised to reflect the latest changes to A Guide to the Project Management Body of Knowledge (PMBOK® Guide), the checklists, charts, examples, and tools for easy implementation in this invaluable resource will help project managers of all types tackle any challenge that comes their way.
The Complete Project Manager S Toolkit
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Author : Randall Englund
language : en
Publisher: Berrett-Koehler Publishers
Release Date : 2012-04
The Complete Project Manager S Toolkit written by Randall Englund and has been published by Berrett-Koehler Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04 with Business & Economics categories.
Here Are the Tools to Achieve Project Management Success Buy both The Complete Project Manager and The Complete Project Manager's Toolkit and save $18 at checkout by entering coupon code COMBO1. This companion to The Complete Project Manager provides the tools you need to integrate key people, organizational, and technical skills. The core book establishes that success in any environment depends largely upon completing successful projects; this book gives you the means and methods to meet that goal. The hands-on, action-oriented tools in this book will help you develop a complete set of skills—the right set for you to excel in today's competitive environment. The Complete Project Manager's Toolkit will enable you to implement the easy-to-understand, universal, powerful, and immediately applicable concepts presented in The Complete Project Manager. You may already be aware of what you need to do; this book supplies the how through: • Assessments • Checklists • Exercises • Examples of real people applying the concepts. Use these tested methods to overcome environmental, personal, social, organizational, and business barriers to successful project management! Although The Complete Project Manager can be used as a stand-alone book, it is designed to complement The Complete Project Manager: Integrating People, Organizational, and Technical Skills.
Project Management Toolkit The Basics For Project Success
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Author : Trish Melton
language : en
Publisher: Elsevier
Release Date : 2011-04-08
Project Management Toolkit The Basics For Project Success written by Trish Melton and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04-08 with Business & Economics categories.
This book provides you with the tools required to approach and manage projects. These effective skills will impact positively on the success of both the projects you are involved with and of your organization. Key features * A practical handbook for both career project managers and those involved intermittently with projects throughout their career * Provides simple step-by-step tools for understanding and managing each of the project value-add stages: - Developing a business case - Robust planning - Staying in control - Delivering benefits * Focused on the needs of engineering and other technical project managers, but generic enough to support projects in other areas * Brief and visually led, the Toolkit is designed to get you up and running fast and to increase the certainty of a positive project outcome from day one * Comprehensive real world case studies demonstrate the use of tools Project Management Toolkit introduces the whole project life-cycle. It is the first of four project management titles that separately build skills in critical PM areas and together provide a powerful project management resource. Focused on the needs of engineering and other technical project managers, this book recognises that most non-routine work completed by an organization is a project A practical, hands-on guide to aid those tasked with real industry projects – not a lengthy theoretical textbook, it gets to the point and delivers REAL benefits The book is suitable for both career project managers and those involved with projects intermittently
The Team Building Tool Kit
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Author : Deborah Mackin
language : en
Publisher: AMACOM
Release Date : 2007-08-15
The Team Building Tool Kit written by Deborah Mackin and has been published by AMACOM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-08-15 with Business & Economics categories.
This helpful guide provides practical advice to guide team coaches, leaders, and members to high-performance results. Workplace teams learn to function as effective units when they have the tools and techniques to be greater than the sum of their parts. Filled with bullet points to make tips and strategies quick and easy to grasp, this book covers both the structure and nitty-gritty process details that so often derail even the best teams. In The Team-Building Tool Kit, you will learn how to: have effective team meetings improve accountability for results and team member behavior assess team performance resolve team conflicts recognize the pitfalls that affect decision making train for high performance design a plan for implementation Featuring new sections on team accountability, decision making, and problem solving, The Team-Building Tool Kit is a must-have for every team library.