The Sponsored Life
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The Sponsored Life
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Author : Leslie Savan
language : en
Publisher: Temple University Press
Release Date : 1994-11-09
The Sponsored Life written by Leslie Savan and has been published by Temple University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994-11-09 with Social Science categories.
How does a blatant lying in TV commercials—like Joe Isuzu's manic claims—create public trust in a product or a company? How does a company associated with a disaster, Exxon or Du Pont for example, restore its reputation? What is the real story behind the rendering of the now infamous Joe Camel? And what is the deeper meaning of living in an ad, ad, ad world? For a decade, journalist Leslie Savan has been exposing the techniques used by advertisers to push products and pump up corporate images. In the lively essays in this collection, Savan penetrates beneath the slick surfaces of specific ads and marketing campaigns to show how they reflect and shape consumer desires. Savan's interviews with ad agencies and corporate clients—along with her insightful analyses of influential TV sports—reveal how successful advertising works. Ads do more than command attention. They are signposts to the political, cultural, and social trends that infiltrate the individual consumer's psyche. Think of the products associated with corporate mascots—the drum-beating bunny, the cereal-pushing tiger, the doughboy—that have become pop culture icons. Think cool. Think of the clothing manufacturer that uses multiracial imagery. Think progressive. Buy their worldview, buy their product. When virtually every product can be associate with some positive self-image, we are subtly refashioned into the advertiser's concept of a good citizen. Like it or not, we lead "the sponsored life."
The Sponsored Life
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Author : Leslie Savan
language : en
Publisher: Dca, Incorporated
Release Date : 2018-11-26
The Sponsored Life written by Leslie Savan and has been published by Dca, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-26 with categories.
How do Nike or Pepsi ads convince you that you're a rebellious individual-even while they sell you the same sneakers or sugar water bought by millions? How does a company associated with a disaster, Exxon or DuPont, for example, restore its reputation? What gender and racial stereotypes lurk in TV commercials for beer, cars, cologne, and diamond rings? And what is the deeper meaning of living in an ad, ad, ad world? For more than a decade, journalist Leslie Savan exposed the techniques advertisers use to push products and pump up corporate images. In the lively essays in this collection, Savan penetrates beneath the slick surfaces of specific ads and marketing campaigns to show how they both reflect and shape our lives. Savan's pioneering use of advertising as a lens to examine society and politics made her a three-time Pulitzer Prize finalist. "With unerring perception," the 1992 Pulitzer jury in criticism wrote, Savan "has seen advertising, PR and political chicanery as a new field of socio-aesthetic criticism. Her merciless prose impales both the electronic and print media." Though technology and tastes have changed since Savan's essays first appeared in The Village Voice, her analysis is timeless. The fundamentals of exploiting desire remain the same: sex and fear, flattery and patriotism, humor and cool still sell.
Sponsored Life
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Author : Matt Dawson
language : en
Publisher: Luma Publication
Release Date : 2008-09
Sponsored Life written by Matt Dawson and has been published by Luma Publication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09 with Professional sports categories.
Provides aspiring professional skateboarders with information and advice on how to find commercial sponsorship and the expectations that companies have of the people they sponsor, with inside details from both companies and athletes.
Sponsorship In Sca
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Author : Sexual Compulsives Anonymous ISO
language : en
Publisher: International Service Organization of SCA
Release Date : 2020-02-17
Sponsorship In Sca written by Sexual Compulsives Anonymous ISO and has been published by International Service Organization of SCA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-17 with Self-Help categories.
“Sponsorship is two people with the same problem helping each other to work the program. It can provide a framework for a sexual recovery plan and for doing the Twelve Steps, and can bring emotional support at difficult times.” — The Tools That Help Us Get Better
Slam Dunks And No Brainers
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Author : Leslie Savan
language : en
Publisher: Vintage
Release Date : 2005-10-04
Slam Dunks And No Brainers written by Leslie Savan and has been published by Vintage this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-10-04 with Language Arts & Disciplines categories.
In this marvelously original book, three-time Pulitzer Prize finalist Leslie Savan offers fascinating insights into why we’re all talking the talk—Duh; Bring it on!; Bling; Whatever!—and what this reveals about America today. Savan traces the paths that phrases like these travel from obscure slang to pop stardom, selling everything from cars (ads for VWs, Mitsubishis, and Mercurys all pitch them as “no-brainer”s) to wars (finding WMD in Iraq was to be a “slam dunk”). Real people create these catchy phrases, but once media, politics, and businesses broadcast them, they burst out of our mouths as celebrity words, newly glamorous and powerful. Witty, fun, and full of thought-provoking stories about the origins of popular expressions, Slam Dunks and No-Brainers is for everyone who loves the mysteries of language.
Bulletin Of The United States Bureau Of Labor Statistics
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Author :
language : en
Publisher:
Release Date : 1993
Bulletin Of The United States Bureau Of Labor Statistics written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Labor categories.
The Sponsor Souvenir Album And History Of The United Confederate Veterans Reunion 1895
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Author : William Bledsoe Philpott
language : en
Publisher:
Release Date : 1895
The Sponsor Souvenir Album And History Of The United Confederate Veterans Reunion 1895 written by William Bledsoe Philpott and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1895 with Confederate States of America categories.
Q A On The Rcia
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Author : Paul Turner
language : en
Publisher: Liturgy Training Publications
Release Date : 2019-05-16
Q A On The Rcia written by Paul Turner and has been published by Liturgy Training Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-16 with Religion categories.
The Rite of Christian Initiation of Adults is an essential element in the life of every parish; when implemented well, the process transforms a parish community while forming new disciples. Q&A on the RCIA: A Guide to Understanding Christian Initiation is an easy-to-use resource that will assist RCIA teams, catechists, liturgists, priests, and deacons as they navigate the initiation process. Pastorally and succinctly, this resource answers many frequently asked questions about the process of Christian initiation and its rites. This book: - provides a quick reference for any member of the RCIA team and parish staff - is divided by the four periods of the catechumenate process for easy reference - contains over 100 of the most frequently asked questions - gives practical guidance and wisdom to help direct initiation ministers
Understanding And Loving A Person With Alcohol Or Drug Addiction
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Author : Stephen Arterburn
language : en
Publisher: David C Cook
Release Date : 2018-04-01
Understanding And Loving A Person With Alcohol Or Drug Addiction written by Stephen Arterburn and has been published by David C Cook this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-01 with Religion categories.
This compassionate and helpful book educates both the mind and heart in the power of addiction and the way to help others find healing. When a family member or friend is addicted to drugs or alcohol the situation can feel hopeless and confusing. In this book, David Stoop and Stephen Arterburn help readers develop a plan of action by offering: • Insight into brain chemistry and addiction • Real-life ideas for encouraging healthy choices • Guidance in how to help without enabling • The connection between depression, ADD, and trauma Stoop and Arterburn have helped thousands of people around the country understand chemical addiction and how to love someone well in the midst of this gripping disease.
Code Of Federal Regulations
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Author :
language : en
Publisher:
Release Date : 1950
Code Of Federal Regulations written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1950 with Administrative law categories.
Special edition of the Federal Register, containing a codification of documents of general applicability and future effect ... with ancillaries.