The Sporting Goods Industry


The Sporting Goods Industry
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The Sporting Goods Industry


The Sporting Goods Industry
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Author : Richard A. Lipsey
language : en
Publisher: McFarland
Release Date : 2006-06-07

The Sporting Goods Industry written by Richard A. Lipsey and has been published by McFarland this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-06-07 with Sports & Recreation categories.


The last 20 years have brought remarkable growth and change to the sporting goods industry. The term "sporting goods" once comprised only equipment like golf clubs, basketballs and tennis rackets. With the recent explosion in apparel and footwear sales, though, the industry has moved far beyond equipment manufacture. Skyrocketing marketing budgets have resulted in top-name athletic endorsements and relentless branding, and athletic companies' logos are now easily among the most recognizable corporate trademarks in the world. This work, both a valuable text for students and an indispensable handbook for professionals, offers insight into every major function of the sporting goods industry. Chapters cover the development of the industry; the industry's structure and size; manufacturers' products and market shares; channels of distribution; sports medicine and product liability; sports marketing, including licensing, endorsement and sponsorship; the use of traditional media and market research; sales trends and profitability; and e-commerce. Each chapter includes discussion questions and exercises. Appendices provide directories of sporting goods vendors, retailers, and multi-sport media and trade associations. Instructors considering this book for use in a course may request an examination copy here.



European Market For Sporting And Athletic Goods


European Market For Sporting And Athletic Goods
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Author : Clarence Jackson North
language : en
Publisher:
Release Date : 1924

European Market For Sporting And Athletic Goods written by Clarence Jackson North and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1924 with Sporting goods categories.




Strategic Management Analysis Of Adidas Conditions In The Sports Equipment Industry And Available Resources


Strategic Management Analysis Of Adidas Conditions In The Sports Equipment Industry And Available Resources
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Author :
language : en
Publisher: GRIN Verlag
Release Date : 2014-12-15

Strategic Management Analysis Of Adidas Conditions In The Sports Equipment Industry And Available Resources written by and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-15 with Business & Economics categories.


Seminar paper from the year 2011 in the subject Business economics - Operations Research, grade: 2,0, Ashcroft International Business School Cambridge (Anglia Ruskin University), course: Strategic Management, language: English, abstract: This paper aims to evaluate conditions in the market environment in which adidas operates. Not only the sports equipment industry itself - the micro environment - is looked at, but also the wider macro environment. Additionally, adidas' critical success factors are outlined, its resource capabilities are evaluated, highlighting threshold and unique resources, and the company's core competences are specified. Using a SWOT analysis, conclusions are drawn by assessing how well the strategic capabilities of adidas fit the environmental factors relevant to the company.



A Competitive Assessment Of The U S Sports Equipment Industry


A Competitive Assessment Of The U S Sports Equipment Industry
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Author : Kevin M. Ellis
language : en
Publisher:
Release Date : 1988

A Competitive Assessment Of The U S Sports Equipment Industry written by Kevin M. Ellis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Competition, International categories.




The Global Sport Economy


The Global Sport Economy
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Author : Michel Desbordes
language : en
Publisher: Routledge
Release Date : 2019-05-29

The Global Sport Economy written by Michel Desbordes and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-29 with Business & Economics categories.


This book examines the global sports ecosystem through three of its central pillars: Sport marketing, sports equipment manufacture and sales, and sport governance and organization. By focusing on these three themes, the book presents a nuanced and multi-faceted view of how the global sports economy works and what its main strategic challenges and opportunities are. Offering a balance between theory and practice, and adopting an international perspective with case studies and examples from the Americas, Europe and Asia, the book addresses key issues such as corporate social responsibility, the impact of culture on international sport business, innovation and entrepreneurship, and consumer behaviour. The Global Sport Economy is fascinating reading for students, researchers and practitioners with an interest in sport business and management, sport marketing, the sporting goods industry and distribution and sport governance.



A Competitive Assessment Of The U S Sports Equipment Industry


A Competitive Assessment Of The U S Sports Equipment Industry
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Author :
language : en
Publisher:
Release Date : 1988

A Competitive Assessment Of The U S Sports Equipment Industry written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Sporting goods industry categories.




The Sports Fitness Leisure Markets


The Sports Fitness Leisure Markets
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Author :
language : en
Publisher:
Release Date : 1984

The Sports Fitness Leisure Markets written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Health & Fitness categories.




Latin American Market For Sporting And Athletic Goods


Latin American Market For Sporting And Athletic Goods
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Author : Clarence Jackson North
language : en
Publisher:
Release Date : 1924

Latin American Market For Sporting And Athletic Goods written by Clarence Jackson North and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1924 with Sporting goods categories.




The Sporting Goods Market At The Threshold Of The Seventies


The Sporting Goods Market At The Threshold Of The Seventies
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Author : Richard E. Snyder
language : en
Publisher:
Release Date : 1969

The Sporting Goods Market At The Threshold Of The Seventies written by Richard E. Snyder and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1969 with Sporting goods categories.




Sport Finance


Sport Finance
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Author : Gil Fried
language : en
Publisher: Human Kinetics
Release Date : 2024-03-26

Sport Finance written by Gil Fried and has been published by Human Kinetics this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-26 with Sports & Recreation categories.


The burgeoning global sport industry is a $500 billion business with no signs of slowing down. For the upper-undergraduate and graduate sport management student exhibiting a penchant for finances and a passion for sports, the field of sport finance presents tremendous career opportunities. No other textbook connects financial principles with real-world sport finance strategies as effectively as Sport Finance, Fifth Edition With HKPropel Access. Emphasizing a more practical approach, the fifth edition goes beyond the what and how of sport finance and dives deeper into the why—the reasoning behind the principles of sport finance—providing students with an even more comprehensive perspective on what drives the financial success or failure of any sport entity. The text is organized into five areas, focused on the hard skills tomorrow’s sport financiers must master to perform their role: increasing revenues and decreasing expenses, developing budgets, understanding financial statements and ratios, obtaining funding and managing cash, and building a financial strategy. Each section features an insightful introduction by a renowned industry professional, providing a real-world perspective that’s sure to pique readers’ interest. Chapters addressing revenues and expenses include budgets from the sporting goods industry, intercollegiate athletics, and professional sports. The sport industry landscape has changed significantly since the previous edition was published, and the fifth edition reflects the new realities affecting today’s sport organizations. Addressed are name, image, and likeness (NIL) rule changes; esports; cryptocurrencies; non-fungible tokens (NFTs); sport gambling; the proliferation of broadcasting rights and the sneaker market; and the impacts of COVID-19 on the sport industry. The fifth edition’s practical takeaways are especially prominent with the addition of related online resources available to students and assignable by instructors via HKPropel. One highlight is “Two-Dollar Team,” an Excel-based simulation that introduces students to assets and liabilities, revenue and expenses, budgeting, cash management, and borrowing and reveals how these specialties work together in developing financial strategies. Three other assignable class projects involve personal budgeting, expenditures, and a stock market game. Other new features include five brand-new case studies and a profile of a typical health club, “Mike’s Gym,” in which students are challenged to put their learning to the test by reading and understanding financial statements, setting budgets, and identifying strengths, weaknesses, and growth opportunities for the fictional facility. Sport Finance provides students with a thorough understanding of the financial and economic aspects of the sport industry. By analyzing sport business entities and structures, financial statements, and funding sources, students will acquire the skills to make more informed and effective financial decisions, better manage the risks, and recognize opportunities in the world of sport. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.