The Sporting Goods Intelligence Directory 1996

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The Sporting Goods Intelligence Directory 1996

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Author :
language : en
Publisher:
Release Date : 1995

The Sporting Goods Intelligence Directory 1996 written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Sporting goods industry categories.

Buyers

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Author : Sporting Goods Intelligence
language : en
Publisher:
Release Date :

Buyers written by Sporting Goods Intelligence and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with Sporting goods industry categories.

The Sporting Goods Intelligence Directory 1999

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Author :
language : en
Publisher:
Release Date : 1999

The Sporting Goods Intelligence Directory 1999 written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Sporting goods industry categories.

The Sporting Goods Industry

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Author : Richard A. Lipsey
language : en
Publisher: McFarland
Release Date : 2006-06-07

The Sporting Goods Industry written by Richard A. Lipsey and has been published by McFarland this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-06-07 with Sports & Recreation categories.

The last 20 years have brought remarkable growth and change to the sporting goods industry. The term "sporting goods" once comprised only equipment like golf clubs, basketballs and tennis rackets. With the recent explosion in apparel and footwear sales, though, the industry has moved far beyond equipment manufacture. Skyrocketing marketing budgets have resulted in top-name athletic endorsements and relentless branding, and athletic companies' logos are now easily among the most recognizable corporate trademarks in the world. This work, both a valuable text for students and an indispensable handbook for professionals, offers insight into every major function of the sporting goods industry. Chapters cover the development of the industry; the industry's structure and size; manufacturers' products and market shares; channels of distribution; sports medicine and product liability; sports marketing, including licensing, endorsement and sponsorship; the use of traditional media and market research; sales trends and profitability; and e-commerce. Each chapter includes discussion questions and exercises. Appendices provide directories of sporting goods vendors, retailers, and multi-sport media and trade associations. Instructors considering this book for use in a course may request an examination copy here.

Ulrich S International Periodicals Directory

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Author :
language : en
Publisher:
Release Date : 1996

Ulrich S International Periodicals Directory written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Periodicals categories.

The Standard Periodical Directory

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Author :
language : en
Publisher:
Release Date : 2003

The Standard Periodical Directory written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with American periodicals categories.

Official Gazette Of The United States Patent And Trademark Office

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Author :
language : en
Publisher:
Release Date : 2002

Official Gazette Of The United States Patent And Trademark Office written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Trademarks categories.

Marketing Information Guide

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Author :
language : en
Publisher:
Release Date : 1968

Marketing Information Guide written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1968 with Marketing categories.

Notable Corporate Chronologies

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Author :
language : en
Publisher:
Release Date : 2001

Notable Corporate Chronologies written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Corporations categories.

Serials In The British Library

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Author : British Library. Bibliographic Services Division
language : en
Publisher:
Release Date : 2005

Serials In The British Library written by British Library. Bibliographic Services Division and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Catalogs, Union categories.