The Sports Industry In Malaysia
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The Sports Industry In Malaysia
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Author : Megat Ahmad Kamaluddin Megat Daud
language : en
Publisher:
Release Date : 2001
The Sports Industry In Malaysia written by Megat Ahmad Kamaluddin Megat Daud and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Sports categories.
The Strategy To Build Global Sport Industry Network
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Author : Mohd. Salleh Aman
language : en
Publisher:
Release Date : 2012
The Strategy To Build Global Sport Industry Network written by Mohd. Salleh Aman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with categories.
International Cases In The Business Of Sport
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Author : Simon Chadwick
language : en
Publisher: Taylor & Francis
Release Date : 2017-02-28
International Cases In The Business Of Sport written by Simon Chadwick and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-28 with Sports & Recreation categories.
Contemporary sport is big business. Major teams, leagues, franchises, merchandisers and retailers are in fierce competition in a dynamic global marketplace. Now in a fully revised and updated second edition, International Cases in the Business of Sport presents an unparalleled range of cutting-edge case studies that show how contemporary sport business is done and provides insight into commercial management practice. Written by a team of international experts, these case studies cover organisations and events as diverse as the NBA, the Americas Cup, the Tour de France, the PGA tour, FC Barcelona and the Australian Open tennis. They explore key contemporary themes in sport business and management, such as broadcast rights, social media, strategic development, ownership models, mega-events, sports retailing, globalisation, corruption and financial problems. Each case study also includes discussion questions, recommended reading and links to useful web resources. International Cases in the Business of Sport is an essential companion to any sport business or sport management course, and fascinating reading for any sport business professional looking to deepen their understanding of contemporary management.
International Sport Management
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Author : Eric MacIntosh
language : en
Publisher: Human Kinetics
Release Date : 2019-03-05
International Sport Management written by Eric MacIntosh and has been published by Human Kinetics this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-05 with Business & Economics categories.
International Sport Management is the first comprehensive textbook devoted to the organization, governance, business activities, and cross-cultural context of modern sport on an international level. As the sport industry continues its global expansion, this textbook serves as an invaluable guide for readers as they build careers that require an international understanding of the relationships, influences, and responsibilities in sport management. Through a systematic presentation of topics and issues in international sport, this textbook offers a long-overdue guide for students in this burgeoning subfield in sport management. Editors Li, MacIntosh, and Bravo have assembled contributors from all corners of the globe to present a truly international perspective on the topic. With attention to diversity and multiple viewpoints, each chapter is authored by distinguished academics and practitioners in the field. A foreword by esteemed sport management scholar Dr. Earle Zeigler emphasizes the importance of a dedicated study of the issues in international sport management. All chapters in the text use a global perspective to better showcase how international sport operates in various geopolitical environments and cultures. The text is arranged in five parts, each serving a unique purpose: •To outline the issues associated with international sport management •To examine sport using a unique perspective that emphasizes its status as a global industry •To introduce the structure of governance in international sport •To examine the management essentials in international sport •To apply these strategies in the business segments of sport marketing, sport media and information technology, sport facilities and design, sport event management, and sport tourism Written to engage students, International Sport Management contains an array of learning aids to assist with comprehension of the material. It includes case studies and sidebars that apply the concepts to real-world situations and demonstrate the varied issues, challenges, and opportunities affecting sport management worldwide. Chapter objectives, key terms, learning activities, summaries, and discussion questions guide learning in this wide-ranging subject area. In addition, extensive reference sections support the work of practitioners in the field. With International Sport Management, both practicing and future sport managers can develop an increased understanding of the range of intercultural competencies necessary for success in the field. Using a framework of strategic and total-quality management, the text allows readers to examine global issues from an ethical perspective and uncover solutions to complex challenges that sport managers face. With this approach, readers will learn how to combine business practices with knowledge in international sport to lead their current and future careers. International Sport Management offers readers a multifaceted view of the issues, challenges, and opportunities in international sport management as well as the major functional areas that govern international sport. The text provides students, academics, and practitioners with critical insights into the practice of business as it applies to international sport.
International Sport Management
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Author : Eric W. MacIntosh
language : en
Publisher: Human Kinetics Publishers
Release Date : 2019-03-05
International Sport Management written by Eric W. MacIntosh and has been published by Human Kinetics Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-05 with Business & Economics categories.
International Sport Management, Second Edition, serves as an invaluable guide for students as they build careers that require an understanding of the relationships, influences, and responsibilities of sport management in a global context.
Consumption In Malaysia Meeting Of New Changes Penerbit Usm
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Author : Malliga Marimuthu
language : en
Publisher: Penerbit USM
Release Date : 2016
Consumption In Malaysia Meeting Of New Changes Penerbit Usm written by Malliga Marimuthu and has been published by Penerbit USM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Consumers categories.
Understanding the consumers’ trend in Malaysia is vital to meet the changing demands of the Malaysian market. Consumption in Malaysia: Meeting of New Changes serves an invaluable resource to academics, researchers, tertiary students, business practitioners and local and foreigner investors on understanding the changes happened and happening in consumerism of Malaysia. The authors provide a comprehensive and much-needed overview of the current consumption and marketing patterns on various business sectors at multicontext level to offer useful insights on how the consumers and the market in Malaysia are changing in both product and service sectors. This knowledge is important to guide the readers to understand, segment and recommend solutions to various changing and emerging markets. In general this is an important book for business people, policy makers and researchers seeking to understand the pattern and trend of changing markets in Malaysia. Keywords: Universiti Sains Malaysia, Penerbit Universiti Sains Malayia, Penerbit USM
Managing The Malaysian Sport Industry
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Author : Megat Ahmad Kamaluddin Megat Daud
language : en
Publisher:
Release Date : 2012
Managing The Malaysian Sport Industry written by Megat Ahmad Kamaluddin Megat Daud and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Coaches (Athletics) categories.
Sports Shoes Purchase Intention Among Malaysian Volleyball Players Vs Non Volleyball Players
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Author : Goh Pin Siang
language : en
Publisher:
Release Date : 2019
Sports Shoes Purchase Intention Among Malaysian Volleyball Players Vs Non Volleyball Players written by Goh Pin Siang and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with categories.
The purpose of this study is to advance the understanding of volleyball players' purchase intention toward sport shoes by investigating the relationship between the independent variables (endorsement, advertising, pricing and electronic word-of-mouth) and purchase intention. Descriptive research and causal research will be used as the research design, thus questionnaire and experimentation will be used to obtain data. Primary data in this study is attained by distributing the questionnaire to the Malaysian volleyball players throughout several volleyball tournament venues in Malaysia. The experiment will be conducted by comparing two groups of respondents, including volleyball players and non-volleyball players. This study is limited to several independent variables such as endorsement, advertising, pricing and electronic word-of-mouth. This study is significant for marketers for solving the challenges faced in the sport industry. It also helps to identify consumers' purchase preferences for sport shoes. The marketer would understand more about their targeted customers' intentions to purchase, thus the sport industry related with sport marketing in Malaysia might gain more profit.
Malaysian Sports Directory
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Author :
language : en
Publisher:
Release Date : 2008
Malaysian Sports Directory written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with categories.
Plunkett S Sports Industry Almanac Sports Industry Market Research Statistics Trends Leading Companies
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Author : Jack W. Plunkett
language : en
Publisher: Plunkett Research, Ltd.
Release Date : 2007-06
Plunkett S Sports Industry Almanac Sports Industry Market Research Statistics Trends Leading Companies written by Jack W. Plunkett and has been published by Plunkett Research, Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-06 with Business & Economics categories.
A market research guide to the business side of sports, teams, marketing and equipment - a tool for strategic planning, competitive intelligence, employment searches or financial research. It contains trends, statistical tables, and an industry glossary. It includes over 350 one page profiles of sports industry firms, companies and organizations.