The Sports Strategist
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The Sports Strategist
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Author : Irving Rein
language : en
Publisher: Oxford University Press, USA
Release Date : 2015
The Sports Strategist written by Irving Rein and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Business & Economics categories.
The sports industry is more complex than ever before, and succeeding within it now requires an equally dynamic approach. Teams and leagues across many sports face unprecedented competition in worldwide markets as the cost of doing business increases and traditional revenue streams face pressure. In light of these changes, the idea that winning championships is the key to organizational success is misguided. The Sports Strategist: Developing Leaders for a High-Performance Industry reveals which areas in the industry, unlike winning, can be controlled and maximized for consistent success. Aspiring leaders in the sports business will learn how to design identities, manage narratives, and maximize new technologies in order to implement business analytics and build public support. These techniques are vital to creating a successful sports organization that is ready to reap the benefits of winning when it does happen, without having to rely on it when it doesn't. In such a high-performance field, the demand for well-equipped leaders is great, and The Sports Strategist provides the necessary tools and techniques for their success.
Sports Marketing
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Author : Christine Brooks
language : en
Publisher:
Release Date : 1994
Sports Marketing written by Christine Brooks and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
Offering a hands-on approach to becoming an efficient sports marketing strategist, this guide shows readers how to develop their own idea for a sports product/event, create a strategic plan, and apply these ideas to a real-world business venture. KEY TOPICS: Exposing the day-to-day realities of putting together a sports business venture, the handbook begins with two case studies that introduce the overall situation facing sports managers as they attempt to make decisions regarding the correct direction to take their organization ... then walks readers step by step through the many different aspects that are part and parcel of a successful sports marketing plan, such as seeing and seizing an opportunity, understanding markets, the structure of the sport industry, sport publics, sport markets and sport products, the adult sport participant, conducting market research, sponsorship within the corporate marketing framework, designing sport packages, putting the sport sponsorship plan together, pricing sponsorship packages, sponsorship publicity, hospitality programs, analyzing competitive forces, image control, market share strategy, and writing a strategic plan. The guide also includes examples taken directly from the sports business world and highlights the vast scope of job opportunities available in the primary and secondary sport infrastructure. Ideal for both beginning and seasoned sports marketing professionals.
Strategic Sport Development
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Author : Stephen Robson
language : en
Publisher: Routledge
Release Date : 2013-03-05
Strategic Sport Development written by Stephen Robson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-05 with Sports & Recreation categories.
The field of sports development is becoming ever more professional, with the levels of expertise in planning and efficiency required of those working in private or national sports institutions higher than they have ever been. In response to this, strategic sports development has emerged as a means of applying business strategies to the context of sports development. Strategic Sports Development is the first book to directly address this important new field. The book comprehensively explains the strategic concepts and techniques that sports students and practitioners across the UK and internationally need to understand. It includes: national and local case studies that appraise existing strategic management practice in sports development separate full introductions to sports development and business strategy a range of tasks and resources that encourage the reader to develop knowledge, skills and competencies through the application of theory to practical examples the application of strategic management principles to the development of sport and development through sport everything the reader needs to engage meaningfully with the relevant National Occupational Standards for the sport development profession. Strategic Sports Development is designed to help students develop the practical skills needed to contribute to development strategy in a vocational context, and give practitioners the confidence and know-how to improve the strategic development of their sports organization. This book is essential reading for all students and practitioners of strategic sports development, and a valuable resource for students of sports management or development in general.
Leveraging Brands In Sport Business
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Author : Mark P. Pritchard
language : en
Publisher: Routledge
Release Date : 2013-08-15
Leveraging Brands In Sport Business written by Mark P. Pritchard and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-15 with Business & Economics categories.
This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as ‘real-world’ applied video cases, this book is ideal for marketing students and sports business practitioners looking to gain strategic insights into the industry.
Strategic Management In Sport
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Author : Danny O'Brien
language : en
Publisher: Routledge
Release Date : 2019-05-01
Strategic Management In Sport written by Danny O'Brien and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-01 with Business & Economics categories.
What role can strategic thinking play in contemporary sport management? It can be the difference between leading or languishing – it’s that important! Covering sport at all levels, from community-based sport to elite sport, this is the first textbook to focus on strategic management in a sport context. The book introduces the fundamentals of strategic planning, environmental analyses, strategic direction and leadership, strategy formulation and selection, implementation, strategic control, and change management. Designed to encourage students to develop a strategic mindset, as well as critical thinking and problem-solving skills, the book unpacks key concepts such as leadership, governance, organizational change, and the multiple layers of strategy in sport. Full of real-world case studies from diverse, international sport business environments, and useful pedagogical features such as review questions and guides to online resources, this is an essential text for any sport management course and an invaluable resource for sport development, recreation management, or events management courses.
Research Anthology On Business Strategies Health Factors And Ethical Implications In Sports And Esports
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2020-11-27
Research Anthology On Business Strategies Health Factors And Ethical Implications In Sports And Esports written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-27 with Sports & Recreation categories.
From issues of racism to the severity of concussions to celebrity endorsements, the sports industry continues to significantly impact society. With the rise of eSports and its projection as the next billion dollar industry, it is vital that a multifaceted approach to sports research be undertaken. On one side, businesses are continually offering new methods for marketing and branding and finding the best ways to enhance consumer engagement and the consumer experience. On the other side, there has been progress and new findings in the physical fitness and training of the athletes themselves along with discussions on their psychology and wellbeing. This two-tiered approach to analyzing sports and eSports from a practical business perspective, along with a lens placed on the athletes themselves, provides a comprehensive view of the current advancements, technologies, and strategies within various aspects of the sports and esports industry. Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports covers the latest findings on all factors of sports: the branding and marketing of sports and eSports, studies on athletes and consumers, a dive into the ethics of sports, and the introduction of eSports to the industry. This wide coverage of all fields of research recently conducted leads this book to be a well-rounded view of how sports are functioning in modern times. Highlighted topics include branding tactics, consumer engagement, eSports history and technologies, ethics and law, and psychological studies of athlete wellness. This book is ideal for sports managers, athletes, trainers, marketers, brand managers, advertisers, practitioners, stakeholders, researchers, academicians, and students interested working in the fields of sports medicine, law, physical education, assistive technologies, marketing, consumer behavior, and psychology.
Optimal Strategies In Sports
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Author : Shaul P. Ladany
language : en
Publisher: North-Holland
Release Date : 1977
Optimal Strategies In Sports written by Shaul P. Ladany and has been published by North-Holland this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Mathematics categories.
Sportart.
Game Plans Sports Strategies For Business
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Author : Robert Keidel
language : en
Publisher: Beard Books
Release Date : 1985
Game Plans Sports Strategies For Business written by Robert Keidel and has been published by Beard Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Business & Economics categories.
This fast paced book reveals in vivid terms the parallels between baseball, football, and basketball and different types of business organizations.
The Business Of Sports Cases On Strategy And Management
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Author : Russell J. Foster
language : en
Publisher: Thomson
Release Date :
The Business Of Sports Cases On Strategy And Management written by Russell J. Foster and has been published by Thomson this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Driving Business Through Sport
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Author : Simon Rines
language : en
Publisher:
Release Date : 2008
Driving Business Through Sport written by Simon Rines and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Industrial surveys categories.