The Spot The Rise Of Political Advertising On Television
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The Spot The Rise Of Political Advertising On Television
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Author : Edwin Diamond
language : en
Publisher:
Release Date : 1980
The Spot The Rise Of Political Advertising On Television written by Edwin Diamond and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with categories.
Spot The Rise Of Political Advertising On Television
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Author : Edwin Diamond
language : en
Publisher:
Release Date : 1984
Spot The Rise Of Political Advertising On Television written by Edwin Diamond and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Advertising, Political categories.
The Spot
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Author : Edwin Diamond
language : en
Publisher: MIT Press
Release Date : 1992
The Spot written by Edwin Diamond and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Business & Economics categories.
Edwin Diamond and Stephen Bates reveal the backstage stories of the 1988 presidential campaign - the Ailes-Atwater media mastery, the Dukakis team's babel of TV voices, Willie Horton's transformation from convict to celebrity.
Routledge Handbook Of Political Advertising
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Author : Christina Holtz-Bacha
language : en
Publisher: Routledge
Release Date : 2017-02-24
Routledge Handbook Of Political Advertising written by Christina Holtz-Bacha and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-24 with Political Science categories.
This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, negative ads, the perspective of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and prospects for the future. The Handbook confirms that candidates spend the major part of their campaign budget on television advertising. The US enjoys a special situation with almost no restrictions on electoral advertising whereas other countries have regulation for the time, amount and sometimes even the content of electoral advertising or they do not allow television advertising at all. The role that television advertising plays in elections is dependent on the political, the electoral and the media context and can generally be regarded as a reflection of the political culture of a country. The Internet is relatively unregulated and is the channel of the future for political advertising in many countries
Television And Political Advertising
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Author : Frank Biocca
language : en
Publisher: Routledge
Release Date : 2014-02-04
Television And Political Advertising written by Frank Biocca and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-04 with Language Arts & Disciplines categories.
This volume represents one of the first major scholarly efforts to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political Advertising trace how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. A product of the National Political Advertising Research Project, this interdisciplinary effort is valuable to researchers in advertising, communication, and consumer psychology since it helps define future work on the relationship between television, politics, and the mind of the voter. This volume, Television and Political Advertising: Signs, Codes and Images, is the second of two, and covers such areas as Generating Meaning in the Pursuit of Power, Analyses of the Meaning of Political Ads, The Campaign Documentary as an Ad, and Regulating Signs and Images.
Political Advertising On Television In South Africa
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Author : Sibongile Sindane
language : en
Publisher: LAP Lambert Academic Publishing
Release Date : 2013-01
Political Advertising On Television In South Africa written by Sibongile Sindane and has been published by LAP Lambert Academic Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01 with categories.
The rise of political advertising on television in South Africa and its implications for democracy are discussed in this book. The book is focused on the 2009 pre-elections and specifically on the political advertisements which appeared on national television during the pre-election period beginning from 30th March 2009 up until 20th April 2009. The extent to which political advertisements on television commodify politics is demonstrated in this book. Furthermore, the book explores the themes covered in the political advertisements on television and the extent to which these political advertisements focus on the images than the themes. In addition, the book also looks into the underlying issues and complexities, such as regulation and funding and financing issues, of political advertisements on television, which are generally hidden from the public glare.
The Sage Handbook Of Political Advertising
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Author : Lynda Lee Kaid
language : en
Publisher: SAGE Publications
Release Date : 2006-06-14
The Sage Handbook Of Political Advertising written by Lynda Lee Kaid and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-06-14 with Political Science categories.
The SAGE Handbook of Political Advertising provides a comprehensive view of the role political advertising plays in democracies around the world. Editors Lynda Lee Kaid and Christina Holtz-Bacha, along with an international group of contributors, examine the differences as well as the similarities of political advertising in established and evolving democratic governments. Key Features: Offers an international perspective: This Handbook examines the political television advertising process that has evolved in democracies around the world, including countries in Asia, Europe, Australia, Africa, Latin America, and North America. In addition, a comparative overview addresses the effects of political advertising on the voters and the systems of which it is a part. Provides comprehensive coverage: For each country presented, an analysis is given of its political advertising history, its cultural implications, the political and regulatory systems related to political advertising, the effects of media system structures, and the effects of new technologies. Includes examples from recent elections: The role specific candidate- or party-controlled television plays in a specific region′s electoral process is examined. Original research on recent elections confirms the expanding significance of this form of political communication. This is an excellent resource for media professionals and practicing journalists, as well as a welcome addition to any academic library. It can also be used as a textbook for advanced undergraduate and graduate courses on Political Advertising in the fields of Political Science, Communication, Broadcasting, Journalism, and International Relations.
The Rise Of Political Advertising On Television In South Africa And Its Implications For Democracy
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Author : Sibongile Sindane
language : en
Publisher:
Release Date : 2010
The Rise Of Political Advertising On Television In South Africa And Its Implications For Democracy written by Sibongile Sindane and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Advertising, Political categories.
30 Second Politics
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Author : Montague Kern
language : en
Publisher: Praeger
Release Date : 1989
30 Second Politics written by Montague Kern and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Business & Economics categories.
Advertising overwhelms news coverage. That is the essence of the point Montague Kern drives home repeatedly throughout her insightful examination of political advertising in the eighties. . . . Any professional interested in political advertising would profit from reading this book. It also would be useful to an undergraduate class on political communication or advertising. Journal of Communication Kern's work joins a spate of books published in the 1980s on the nature, production, effect, and importance of televised political advertising in US elections. Not, however, old wine in a new bottle, it makes a distinct contribution in three respects. First, other works typically focus on spot advertising in only one type of electoral contest, primarily presidential, senatorial, or gubernatorial; Kern examines political ads at all electoral levels, in representative regions, and in a variety of mass media markets. Second, Kern employs multiple data gathering techniques beyond conventional content analysis of ads or surveys of voters' responses--interviews, a Delphic panel, and selected semiotic approaches. Finally, the book addresses changes in the character and impact of televised political spots since the 1970s, arguing that documentary news styles in ads have been replaced by those of commercial strategy of `touching someone.' Choice In this age of the media campaign where television is Americans' preferred source of candidate information, Montague Kern offers insightful scrutiny of political advertisements from 1972 to the present. This book closely examines a sample of ads and news coverage in the last stage of the 1984 presidential election, and in senatorial, gubernatorial, and house elections in four geographically diverse markets. Kern interviews campaign consultants as well as campaign managers and outlines the significant changes in political advertising over the past two decades. She finds, on the basis of an ad sample, that most competitive senatorial and gubernatorial races in 1986 used negative advertising. The book goes on to explain the rise of negative advertising in the presidential race of 1988. In an era in which media consultants are increasingly assuming primary responsibility for press relations, the study demonstrates that ads can overwhelm news coverage and serve many purposes in addition to providing voters with campaign information. The informed general reader seeking a better understanding of the political advertisement phenomenon, journalists who cover political campaigns, as well as scholars in communications and political science, will find 30-Second Politics invaluable reading.
Television And Political Advertising
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Author : Frank Biocca
language : en
Publisher: Routledge
Release Date : 2013-12-16
Television And Political Advertising written by Frank Biocca and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-16 with Language Arts & Disciplines categories.
This volume represents one of the first major scholarly effort to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political Advertising trace how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. A product of the National Political Advertising Research Project, this interdisciplinary effort is valuable to researchers in advertising, communication, and consumer psychology since it helps define future work on the relationship between television, politics, and the mind of the voter. This volume, Television and Political Advertising: Psychological Processes, is the first of two, and covers such topics as Models and Theories for Viewing Political Television; Psychological Processing of Issues, Images, and Form; Differential Processing of Positive and Negative Advertising; and The Psychological Contexts of Processing.