The Step By Step Guide To Copywriting Online Learning And Course Design
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The Step By Step Guide To Copywriting Online Learning And Course Design
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Author : Sandra Shillington
language : en
Publisher:
Release Date : 2017-11-09
The Step By Step Guide To Copywriting Online Learning And Course Design written by Sandra Shillington and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-09 with categories.
Do You Want To Make Money Online? Write An Online Course!This book walks you through every step of creating an effective online learning course using time-tested principles of instructional design and instructional writing. It's a multi-step guide that subject matter experts and copywriters can follow to go from idea to fully developed online course. Whether your course will be sold on a marketplace platform such as Udemy, self-hosted on your own website, or launched through sites such as Teachable, Thinkific, or Kajabi, this book will help you - even if you're not sure yet on what type of course you want to create. Turn your expertise into passive income. Take advantage of the surge in popularity E-learning has seen over the last few years. Create engaging materials so that your audience gains and retains the knowledge and skills you're teaching. Design your course according to how adults actually learn. Learn how to evaluate the effectiveness your course. Make sure your course isn't boring! Are you interested in creating and selling your own e-course?This book is for you if you're interested in creating and selling your own online training course that facilitates true change for your students. It's not a get rich quick scheme, but a reference on how to design a quality course that your students will be happy they purchased - bringing you rave reviews and increasing your credibility in your field.Are you a freelance copywriter? The popularity of online learning has created a new opportunity for copywriters. This book will help you create courses for your clients.Are you a subject matter expert or solopreneur?Do you think of yourself as a subject matter authority? If you have experience in a subject area, chances are you're further along on that journey than many other people. You may have expertise in a certain type of business, or you may have mastered a skill that others may want to learn. Leverage your knowledge to increase your income with a well-written course.Whatever the subject, the eLearning industry is an enormous, modern-day opportunity to make money online, leverage your knowledge and generate passive income in an entirely new way. Become an authority in your industry.If you're in business, your own online course can help you get your message out to the market and establish you as an authority in your industry. If you have a special talent or skill, you can share it with the world. Even better - you can create a passive income stream in the process. If you have mastery or knowledge of a subject, you can teach it! Learn Instructional Design Best Practices From a ProfessionalIf your courses create true change for your students, then you're well on your way to success in the online training world. I wrote this book to help you do just that. As a professional copywriter and instructional designer, I've created corporate training courses in a variety of formats over the past twenty-five years. I'm sharing my extensive real-world experience in course writing and design, along with time-tested instructional design principles. Put this practical advice and tips to work for you to create quality content.The Step-By-Step Guide to Copywriting: Online Learning and Course Design is perfect for professionals, business owners, bloggers, or anyone interested in creating an online course for content marketing purposes. Freelance writers who have never written training courses can use this book as a guide to providing an additional writing service for their clients.
The Step By Step Guide To Copywriting
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Author : Sandra Shillington
language : en
Publisher:
Release Date : 2017
The Step By Step Guide To Copywriting written by Sandra Shillington and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Instructional systems categories.
Conquering The Content
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Author : Robin M. Smith
language : en
Publisher: John Wiley & Sons
Release Date : 2009-10-01
Conquering The Content written by Robin M. Smith and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-01 with Education categories.
As the sixth volume of the Jossey-Bass Guides to Online Teaching and Learning series, Conquering the Content provides a highly-practical blue-print for course development and content presentation for web-based courses. While providing guidance for incorporating learning theory into online courses, this book primarily furnishes online instructors with the practical templates, learning guides, and sample files to construct and manage their course content. Unlike other books about online instruction that cover theories of teaching and learning, instructional design, or even graphic design this book gives the "how to" of preparing an online course by focusing on content. The much needed step-by-step guidance in this book will result in fully formed courses where high-quality content is the central feature.
Essentials Of Online Course Design
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Author : Marjorie Vai
language : en
Publisher: Routledge
Release Date : 2011-03-15
Essentials Of Online Course Design written by Marjorie Vai and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-15 with Education categories.
In spite of the proliferation of online learning in higher education, creating online courses can still evoke a good deal of frustration, negativity, and wariness in those who need to create them. Essentials of Online Course Design takes a fresh, thoughtfully designed, step-by-step approach to online course development. At its core is a set of standards that are based on best practices in the field of online learning and teaching. Pedagogical, organizational and visual design principles are presented and modeled throughout the book and users will quickly learn from the guide’s hands-on approach. The course design process begins with the elements of a classroom syllabus which, after a series of guided steps, easily evolve into an online course outline. The guide’s key features include: a practical approach informed by theory clean interior design that offers straightforward guidance from page one clear and jargon-free language examples, screen shots, and illustrations to clarify and support the text a Companion Website with examples, adaptable templates, interactive learning features, and online resources a checklist of online course design standards that readers can use to self-evaluate. Essentials of Online Course Design serves as a best-practice model for designing online courses. After reading this book, readers will find that preparing for online teaching is, contrary to popular belief, a satisfying and engaging experience. The core issue is simply good design: pedagogical, organizational, and visual.
How To Create An Online Course
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Author : Matt Goldemb
language : en
Publisher:
Release Date : 2020-10-24
How To Create An Online Course written by Matt Goldemb and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-24 with Education categories.
Would you like to learn the secrets of online courses? Do you also want to keep up with the times, adopting the most modern technologies and techniques to create an online course, making money with it? The world today is characterized by digitalization. Increasingly, processes and activities are managed effectively remotely and people are making use of increasingly smart forms of communication. Online training is accessible for everyone, everywhere! Whether we are at home or in the subway or in our favorite restaurant, all you need is a smartphone to comfortably access online lessons, study and at the same time enjoy the environment in which we find ourselves. Change isn't simple but you must change. This guide will make you stride by-step through all that you have to do from set-up the equipment to create and sell your final course. You will find how to defeat virtual teaching difficulties and arrive at your teaching objectives without vis-à-vis gatherings. You will learn: How develop an online course and switch from traditional approach of teaching in a school to new era How to reach students attention through digital transformation What is the minimum technical equipment The most effective method to create and online course and the most important software for your scope and... How to create a funnel How to sell your course The secrets of high-ticket course Tools, tips, tricks and much more. Don't waste your time. Get effective guidance that leads you straight to your goal: ensure success. Buy your book now. You are just a simple click away.
The Copywriter S Handbook
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Author : Robert W. Bly
language : en
Publisher: Holt Paperbacks
Release Date : 2020-04-07
The Copywriter S Handbook written by Robert W. Bly and has been published by Holt Paperbacks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-07 with Business & Economics categories.
The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step “Motivating Sequence” for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful “lead magnets” that double response rates * The “4 S” formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.
How To Create An Online Course
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Author : Nicholas Kirk
language : en
Publisher: NK
Release Date : 2023-08-01
How To Create An Online Course written by Nicholas Kirk and has been published by NK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-01 with Business & Economics categories.
Unlock the pathway to becoming a successful online course creator with "How to Create an Online Course: A Step-by-Step General Guide from Pre-Launch to Post-Launch." This comprehensive and practical book is your ultimate companion on the journey to sharing your expertise and knowledge with the world through an engaging and impactful online course. Whether you're an educator, subject matter expert, or entrepreneur, this book provides a clear and methodical step-by-step approach to designing and delivering your online course. From the initial planning stages to post-launch support, every critical aspect of course creation is covered in detail. Discover how to identify marketable course topics that resonate with your target audience. Unleash the power of storytelling and interactive elements to craft compelling lesson content that captivates your learners. Master the art of recording and producing high-quality video content using the right equipment and a well-set home studio. Learn to choose the ideal online platform for your course, considering self-hosting or using popular online learning platforms. Create an engaging course landing page that attracts potential learners and drives enrollments. Develop a marketing strategy that includes pre-launch, launch, and post-launch plans to reach a wide audience and maximize your course's impact. Harness the potential of email marketing and social media platforms to build a subscriber list and effectively engage with your audience. Support your students throughout their learning journey with excellent customer service and gather valuable feedback to continuously improve your course quality. Empower yourself with the tools, knowledge, and insights needed to create a successful online course that leaves a lasting impact on your students. Whether you're a seasoned educator or a first-time course creator, "How to Create an Online Course" equips you with the essential skills to thrive in the exciting world of e-learning. Get ready to unlock your potential and inspire learners around the globe with your expertise!
Improve Your Copywriting A Teach Yourself Guide
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Author : J. Jonathan Gabay
language : en
Publisher: Mcgraw-hill
Release Date : 2011-04-21
Improve Your Copywriting A Teach Yourself Guide written by J. Jonathan Gabay and has been published by Mcgraw-hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04-21 with Reference categories.
More than 60 million books sold in the Teach Yourself series! From planning to implementation, a step-by-step guide through copywriting skills for a range of disciplines Used as a training tool by the world’s largest professional marketing organization, Improve your Copywriting reveals some of advertising’s greatest creative secrets. You will have fun while learning how to succeed in one of the most exciting areas of marketing communications. Features: Writing by J. Jonathan Gabay, an award-winning copywriter who is renowned worldwide for his writing and teaching skills Practical exercises, summaries and tips to allow you to practice your skills A practical glossary One, five and ten-minute introductions to key principles to get you started Lots of instant help with common problems and quick tips for success, based on the authors' many years of experience Tests in the book and online to keep track of your progress Quick refreshers to help you remember the key facts
The Copywriter S Handbook
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Author : Robert W. Bly
language : en
Publisher: Holt Paperbacks
Release Date : 2007-04-01
The Copywriter S Handbook written by Robert W. Bly and has been published by Holt Paperbacks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-04-01 with Business & Economics categories.
The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy
Online Course Design
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Author : Nathan Native
language : en
Publisher:
Release Date : 2020-11-07
Online Course Design written by Nathan Native and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-07 with categories.
Are you interested in learning more about online teaching and online course design, but you are not certain where to begin? Are you looking for an easy and practical guide written in non-academic language? Then this book might be exactly what you were waiting for. This book is intended for anyone who wants a practical, principles-based approach to creating outcome-based learning experiences, focusing on quality design to support learner persistence. Allow this book to provide you the information about assessment design, multimedia design principles, selection of instructional materials, sequencing instruction, and so much more to engage your learners. You will surely find a chapter on constant quality improvement that is composed of practical course design review that will support the success of the learning. Here's a quick peek of what you will learn from this book: Research Your Course IdeaBrainstorming Your TopicWhat Type of Course Should You Create?Content DevelopmentElements Of A Good Course DesignStep-By-Step Guide On How To Design A Perfect Online CourseSelecting The Right Media And PlatformHow To Make Sure Your Course Isn't Boring And So Much More! This book will act as your practice guide for creating the best online courses! Once you finish this book, you will discover that getting ready for online teaching is not just a satisfying experience but also an engaging one. Look no further. This book got you covered if you wish to learn more about online learning, instructional design, and the way individuals learn. Are you knowledgeable and experienced already? Then this book is one that will help you expand your understanding and skills. So what are you waiting for?Do not wait any longer and buy this book!