The Story Advantage Build Trust Book More Business
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The Story Advantage Build Trust Book More Business
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Author : Bill Whitley
language : en
Publisher:
Release Date : 2014-12-12
The Story Advantage Build Trust Book More Business written by Bill Whitley and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-12 with Business & Economics categories.
Story is the most powerful way to communicate and The Story Advantage teaches you how to create your Client Attraction Story. When you master this concept you will easily communicate your value and differentiate yourself from the competition resulting in more sales than you ever dreamed possible. In this book, Whitley teaches a step-by-step process for creating your most powerful Client Attraction Story.
The Story Advantage
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Author : Bill Whitley
language : en
Publisher:
Release Date : 2008
The Story Advantage written by Bill Whitley and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business education categories.
Story is the most powerful way to communicate and The Story Advantage teaches you how to create your Client Attraction Story. When you master this concept you will easily communicate your value and differentiate yourself from the competition resulting in more sales than you ever dreamed possible. In this book, Whitley teaches a step-by-step process for creating your most powerful Client Attraction Story.
The Four Factors Of Trust
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Author : Ashley Reichheld
language : en
Publisher: John Wiley & Sons
Release Date : 2022-11-01
The Four Factors Of Trust written by Ashley Reichheld and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-01 with Business & Economics categories.
The essential, data-driven blueprint to build trust in your organization. Did you know that trusted companies outperform their peers by up to 400%? That customers who trust a brand are 88% more likely to buy again? And that 79% of employees who trust their employer are more motivated to work (and less likely to leave)? The importance of trust is at an all-time high—just as our inclination to trust is at an all-time low. Building trust is your single greatest opportunity to create competitive advantage. With new data at its core, The Four Factors of Trust gives you practical guidance to measure and build trust in the relationships that matter the most—with your customers, workforce, and partners. Trust ultimately comes down to just Four Factors: Humanity, Capability, Transparency, and Reliability. These Four Factors make up Deloitte's HX TrustIDTM, a groundbreaking measurement tool poised to become the gold standard for evaluating organizational performance. Ashley Reichheld and Amelia Dunlop show how your organization can use HX TrustIDTM to measure, predict, and build trust to earn lifelong loyalty—and elevate the human experience with your customers, workforce, and partners. The Four Factors of Trust lays it all out in do-able parts so you can: Create better business outcomes by understanding how trust affects human behaviors Measure your company's trust score—revealing strengths, deficits, and opportunities to (re)build trust with key stakeholders Design actionable strategies to improve trust with your customers, workforce, and partners Build trust and earn loyalty through every business function from marketing to operations to talent experience With compelling stories from leading organizations—and practical applications in Marketing & Experience, Cybersecurity, HR, Sustainability (ESG), and Operations & Technology—The Four Factors of Trust will enable you to create the relationships you want to build, the organizations you want to belong to, and the world you want to live in.
The Reciprocity Advantage
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Author : Bob Johansen
language : en
Publisher: Berrett-Koehler Publishers
Release Date : 2014-09-15
The Reciprocity Advantage written by Bob Johansen and has been published by Berrett-Koehler Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-15 with Business & Economics categories.
"Bestselling author and renowned futurist Bob Johansen combines with business innovation guru Karl Ronn to produce a visionary book on the biggest innovation opportunity in history: giving away what you have to learn how to make money in new ways. They call it the reciprocity advantage"--
Building Trust
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Author : Mary Galbreath Shurtleff
language : en
Publisher: Crisp Pub Incorporated
Release Date : 1998
Building Trust written by Mary Galbreath Shurtleff and has been published by Crisp Pub Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
The concept of trust may, at first glance, seem odd as a component of an effective business strategy. However, trust is at the heart of how we act in many business situations and how we approach trust can be vital to our success. In this book the benefit of trust is explored as is the damage resulting from lack of trust. In addition, you'll examine the three steps that encourage trust: asking for input and using it; doing what you say you'll do; and delegating effectively.
Business Advantage Upper Intermediate Student S Book With Dvd
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Author : Michael Handford
language : en
Publisher: Cambridge University Press
Release Date : 2011-10-27
Business Advantage Upper Intermediate Student S Book With Dvd written by Michael Handford and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-27 with Foreign Language Study categories.
An innovative, new multi-level course for the university and in-company sector. Business Advantage is the course for tomorrow's business leaders. Based on a unique syllabus that combines current business theory, business in practice and business skills - all presented using authentic, expert input - the course contains specific business-related outcomes that make the material highly relevant and engaging. The Business Advantage Upper-intermediate level books include input from the following leading institutions and organisations: the Cambridge Judge Business School, the Boston Consulting Group, Nokia, Dell, and Havaianas - to name but a few. The Student's Book comes with a free DVD of video case studies.
The Integrity Advantage
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Author : Adrian Robert Gostick
language : en
Publisher: Gibbs Smith
Release Date : 2003
The Integrity Advantage written by Adrian Robert Gostick and has been published by Gibbs Smith this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
With The Integrity Advantage, Adrian Gostick and Dana Telford establish a burning platform-that personal integrity is a proven competitive advantage in business. Prominent business leaders from some of North America's most respected companies-including Don Graham of the Washington Post, former Johnson & Johnson CEO James Burke, and Hank Paulson, Jr. of Goldman Sachs-discuss the role integrity has played in their successes, and offer examples of the importance of integrity in business today. Not merely a collection of essays, the authors also share an effective system of decision-making designed to help anyone implement integrity into every action. The importance of trust and credibility within business relationships is examined and discussed, as Telford and Gostick illustrate how to juggle wealth, power, and responsibility-and be a person of character. Given the recent uncertainty fostered by questionable corporate tactics, however, now is the time to examine whatrole integrity actually plays in business today, and whether employees are naturally compelled to practice these values-particularly when the leaders they follow lack integrity in their own professional behavior.Dana Telford holds an MBA from Harvard University and has advised business leaders in the consumer banking, healthcare, publishing, retail, manufacturing, and real estate industries. He has developed and implemented strategies for client companies based all over the world. Helives in Morgan, Utah. Adrian Gostick is director of marketing and corporate communications with the O.C. Tanner Recognition Company. His previous books include Managing with Carrots and The 24-Carrot Manager, co-authored with Chester Elton. He lives in Salt Lake City.
Sell With A Story
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Author : Paul Smith
language : en
Publisher: Amacom
Release Date : 2016-09-08
Sell With A Story written by Paul Smith and has been published by Amacom this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-08 with Business & Economics categories.
Stories sell. Great SALES STORIES sell even more. "Sell With a Story is a rich compilation of story techniques that can improve any persuasion process." -Forbes.com "If you're serious about increasing your effectiveness as a communicator and looking to transform your sales results, Sell with a Story is for you. This book empowered and energized me, and I know it will do the same for you." - Mike Weinberg, consultant, speaker, and author of New Sales. Simplified. and Sales Management. Simplified. Despite all the high-tech tools available to salespeople, the most personal method still works best. Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made. Paul Smith, author of the acclaimed Lead with a Story, shifts his best-selling formula to the sales arena. In Sell with a Story, he identifies the ingredients of the most effective sales stories and reveals how to: Select the right story * Craft a compelling and memorable narrative * Incorporate challenge, conflict, and resolution * Use stories to introduce yourself, build rapport, address objections, add value, bring data to life, create a sense of urgency, and more Complete with model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie Fitch, Hewlett Packard, and other top companies, this powerful and practical guide gives you the tools you need to turn your experiences into stories that sell.
Business Storytelling How To Leverage The Power Of Storytelling In Your Business
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Author : Obehi Ewanfoh
language : en
Publisher: Obehi Ewanfoh
Release Date :
Business Storytelling How To Leverage The Power Of Storytelling In Your Business written by Obehi Ewanfoh and has been published by Obehi Ewanfoh this book supported file pdf, txt, epub, kindle and other format this book has been release on with Performing Arts categories.
Are you a small business owner or content creator looking to elevate your brand and stand out from the competition? Look no further than "Business Storytelling: How To Leverage The Power Of Storytelling In Your Business" is your best solution. In today's crowded market, it's essential to connect with your audience in a meaningful way. And that's where storytelling comes in. "Business Storytelling" is your go-to guide for creating compelling stories that will resonate with your customers, clients, and followers. Packed with practical tips and real-world examples, this book is tailored to small business owners and content creators who want to enhance their storytelling skills. With "Business Storytelling," you will discover how to use storytelling to build your brand and create engaging content that captivates your audience. You will also learn techniques for crafting stories that will resonate with your specific target audience and how to measure the impact of your storytelling efforts. Whether you are a startup founder, freelance writer, or social media influencer, "Business Storytelling" has something for you. It's time to take your storytelling skills to the next level and transform your business. Order your copy today and start leveraging the power of storytelling.
Business Storytelling For Dummies
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Author : Karen Dietz
language : en
Publisher: John Wiley & Sons
Release Date : 2013-12-04
Business Storytelling For Dummies written by Karen Dietz and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-04 with Business & Economics categories.
Ready to hone your storytelling skills and craft a compelling business narrative? Professionals of all types -- marketing managers, sales reps, senior leaders, supervisors, creatives, account executives -- have to write. Whether you're writing an internal email or a social media post, a video script or a blog post, being able to tell a good story can help ensure your content resonates with your intended audience. Storytelling is an art, but there’s a method behind it that anyone can learn. Full of practical advice and real-world case studies, Business Storytelling For Dummies is a friendly, no-nonsense guide that will help you tell more engaging stories in your business presentations, internal communications, marketing collateral, and sales assets. Connecting with customers through storytelling can help you build trust with your audience, strengthen your brand, and increase sales. Look to Business Storytelling For Dummies to Learn the elements of storytelling and how to use them effectively Become a better listener to become a better storyteller Make your stories come to life with relatable details Back up your story with data points Use the power of storytelling to effect change Choose the perfect format to tell your story Startups, small businesses, creative agencies, non-profits, and enterprises all have a story to tell. Get the book to explore examples, templates, and step-by-step instruction and create your own compelling narrative to tell your story to the world.