The Story Of Mattel Inc

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The Impossible Really Is Possible

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Author : Elliot Handler
language : en
Publisher:
Release Date : 1968

The Impossible Really Is Possible written by Elliot Handler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1968 with Toy industry categories.

The Story Of Mattel Inc

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Author : John W. Amerman
language : en
Publisher:
Release Date : 1995

The Story Of Mattel Inc written by John W. Amerman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Toy industry categories.

Mattel 70 Years

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Author :
language : en
Publisher:
Release Date : 2015-10-26

Mattel 70 Years written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-26 with Art categories.

Celebrating the spectacular history of Mattel, this volume brings together archival images from the company's early years and expresses the joy and energy of all the toys since its founding, a fantastic tribute to the happiness of childhood and the enduring memories of life's best moments. Readers of all ages will delight in rediscovering their favorite toys and learning the stories behind them.

Toy Monster

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Author : Jerry Oppenheimer
language : en
Publisher: John Wiley & Sons
Release Date : 2009-02-24

Toy Monster written by Jerry Oppenheimer and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-02-24 with Business & Economics categories.

An eye-popping, unauthorized expos? of the House of Barbie From Boise to Beijing, Mattel's toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations. Now, in this intriguing and entertaining expos?, New York Times bestselling author Jerry Oppenheimer places the world's largest toy company under a journalistic microscope, uncovering the dark side of toy land, and exploring Mattel's oddball corporate culture and eccentric, often bizarre, cast of characters. Based on exclusive interviews and an exhaustive review of public and private records, Toy Monster exposes Mattel's take-no-prisoners, shark-infested corporate style. Throughout this scrupulously reported, unauthorized portrait, you'll discover how dangerous toys are actually nothing new to Mattel, and why its fearsomely litigious approach within the brutal toy business has helped their products dominate potential rivals such as Bratz. Introduces you to the larger-than-life personalities that have shaped Mattel's eccentric world Offers an inside look- from an experienced author-at the scandals that have been a part of this iconic company Jerry Oppenheimer is also the author of Madoff with the Money, an in-depth look at Bernie Madoff the man and his billion dollar scam Engaging and accessible, Toy Monster shows you why today's toy business isn't always fun and games.

The Story Of Barbie And The Woman Who Created Her Barbie

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Author : Cindy Eagan
language : en
Publisher: Mattel, Inc.
Release Date : 2017-09-05

The Story Of Barbie And The Woman Who Created Her Barbie written by Cindy Eagan and has been published by Mattel, Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-05 with Juvenile Fiction categories.

A beautifully illustrated picture book about Barbie--the most famous doll in the world--and her visionary creator, Ruth Handler. Ruth Handler wanted to create a doll that would inspire little girls to use their huge imaginations and big dreams about their futures. When told it wasn't possible, Ruth Handler proved them wrong by creating the most famous doll ever. This beautiful picture book will inspire children ages 3 to 7 to believe that anything is possible-especially with Barbie!

Barbie And Ruth

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Author : Robin Gerber
language : en
Publisher: Harper Collins
Release Date : 2009-03-24

Barbie And Ruth written by Robin Gerber and has been published by Harper Collins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-24 with Biography & Autobiography categories.

“Barbie and her creator, the sharp-elbowed gal who built the biggest toy company, have a story to tell.” —Time Barbie and Ruth is the remarkable true story of the world’s most famous toy and the woman who created her. It is a fascinating account of how one visionary woman and her product changed an industry and sparked a lasting debate about women’s roles. At once a business book, a colorful portrait of an extraordinary female entrepreneur, and a breathtaking look at a cultural phenomenon, Barbie and Ruth is a must read for anyone who ever owned a Barbie doll. This is the entwined tale of two exceptional women. One was a voluptuous eleven-inch-tall beauty who debuted at the 1959 Toy Fair in New York City and quickly became the treasure of 9 out of 10 American girls and their counterparts in 150 countries. She went on to compete as an Olympic athlete, serve as an air force pilot, work as a boutique owner, run as a presidential candidate, and ignite a cultural firestorm. The other was Ruth Handler, the tenth child of Polish Jewish immigrants. A brilliant, creative, ruthless, and passionately competitive visionary, Ruth was a mother and wife who wanted it all—a masterful entrepreneur who, together with her curvaceous plastic creation, changed American business and culture forever.

Official Gazette Of The United States Patent Office

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Author : United States. Patent Office
language : en
Publisher:
Release Date : 1970

Official Gazette Of The United States Patent Office written by United States. Patent Office and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970 with Patents categories.

Toy Wars

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Author : G. Wayne Miller
language : en
Publisher: Crown Business
Release Date : 2012-11-21

Toy Wars written by G. Wayne Miller and has been published by Crown Business this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-21 with Antiques & Collectibles categories.

This is the real toy story, an unprecedented behind-the-scenes journey through a world of influence, fantasy, and multimillion-dollar Hollywood deals, a world where the whims of children make millionaires and topple titans. This is also the story of an unusual man. Alan Hassenfeld, the chief executive officer of Hasbro, never intended to run a Fortune 500 company. A free spirit who dreamed of being a writer and exploring Asia, he was content to remain in the shadow of his older brother Stephen, a marketing genius who transformed a family firm established by immigrant Jews into powerhouse and Wall Street darling. Then tragedy struck. Stephen, and intensely private man, died of AIDS, a disease he had not acknowledged he had, even to his family. Alan Hassenfeld was named CEO, just as Hasbro was facing a daunting onslaught of challenges. Toy Wars is about Alan's struggle to balance the demands of the bottom line with his ideals about the kind of toys children deserve, as well as the ethical obligations of management. Wayne Miller, an award-winning journalist and novelist, was granted unprecedented access to Hasbro, the maker of G.I. Joe, Star Wars toys, Mr. Potato Head, Batman, Monopoly, Scrabble, Trivial Pursuit, and countless other favorites. For five years, he sat in on design sessions, marketing meetings, and focus groups, and interviewed employees in every part of the company. He witnessed a major corporate restructuring; crucial deal with Dreamworks SKG; a hostile takeover bid by archrival Mattel; the collapse of a $45 million virtual reality game; and the company makeover of G.I. Joe, Hasbro's flagship product and one of the most popular toys of all time. Toy Wars is filled with many colorful characters, including: Hollywood moguls Steven Spielberg and George Lucas, whose kid-friendly movies can translate into licensing gold for toymakers Mighty Morphin Power Rangers creator Haim Saban, who tapped into a popular Japanese TV series and made it a worldwide television and merchandising phenomenon Mattel CEO Jill Barad, the second-highest-paid woman in corporate America, who promotes and defends Barbie with the zeal of a religious crusader Hasbro executive Al Verrecchia, the loyal second in command who did not let friendship or tradition stand in the way of a dramatic restructuring Larry Bernstein, arguably the best toy salesman ever, a riotous raconteur whose divisional presidency crumbled when he was unable to meet Hasbro's profit goals Rich in family drama and written with sly wit, Toy Wars is a deeply compelling business story, a fascinating tour through a billion-dollar industry that exerts tremendous influence on the lives of children everywhere.

Catalog Of Copyright Entries Third Series

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Author : Library of Congress. Copyright Office
language : en
Publisher: Copyright Office, Library of Congress
Release Date : 1972

Catalog Of Copyright Entries Third Series written by Library of Congress. Copyright Office and has been published by Copyright Office, Library of Congress this book supported file pdf, txt, epub, kindle and other format this book has been release on 1972 with Copyright categories.

Barbie Bumper Colouring And Puzzle Book

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Author : Five Mile Press Pty Limited, The
language : en
Publisher: Five Mile Press
Release Date : 2010-03-01

Barbie Bumper Colouring And Puzzle Book written by Five Mile Press Pty Limited, The and has been published by Five Mile Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-01 with categories.

Join all your favourite characters in these bumper books, all jam-packed with loads of colouring pages, dot-to-dots, drawing fun, mazes, word finds and loads more. The high-quality paper used makes these ideal for felt tip pens.