The Strategic Storyteller
DOWNLOAD
Download The Strategic Storyteller PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get The Strategic Storyteller book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
The Strategic Storyteller
DOWNLOAD
Author : Alexander Jutkowitz
language : en
Publisher: John Wiley & Sons
Release Date : 2017-08-21
The Strategic Storyteller written by Alexander Jutkowitz and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-21 with Business & Economics categories.
The world needs more storytellers. Storytelling is an inherently innovative activity. When organizations find their best stories and tell them to the world, they’re not only building a reputation, they're flexing the same muscles that allow them to pivot quickly around crisis or opportunity, and solve problems more creatively. For individuals, crafting stories is the primary way we can make sense of the world and our place in it. The Strategic Storyteller is a comprehensive, practical guide to transformative storytelling. In its pages you will learn how to: Tap into your and your organization's unique sources of wonder, wisdom, and delight Boost individual and collective creativity Understand the storytelling strategies behind some of the world’s most powerful brands Unlock the secrets of the great strategic storytellers of the past Build a place where your stories can live online Distribute stories so they have staying power and reach in the digital age Convene audiences by going beyond demographic stereotypes and tapping into enduring human needs Understand how unshakable reputations are built out of stories that accumulate over time Sooner or later all of us will be asked to tell stories in the course of our professional lives. We will be asked to make a case for ourselves, our work, our companies, and our future. The Strategic Storyteller tells you how.
Strategic Storytelling
DOWNLOAD
Author : Yayan Sopyan
language : en
Publisher: Kutahu
Release Date : 2023-08-01
Strategic Storytelling written by Yayan Sopyan and has been published by Kutahu this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-01 with Business & Economics categories.
In a world saturated with information and competing brands, the ability to craft compelling stories is more critical than ever for businesses and marketers. "Strategic Storytelling: Unlocking the Potential of Content Marketing and Brand Journalism" is a comprehensive guide that explores the art of storytelling as a powerful tool to elevate your brand and captivate your audience. In this thought-provoking book, Yayan Sopyan, a journalist and storyteller, takes you on a transformative journey through the realm of strategic storytelling. Drawing on real-world examples and cutting-edge marketing strategies, Yayan reveals the secrets to crafting narratives that resonate with your audience and drive meaningful engagement. Uncover the Science and Psychology Behind Storytelling: Learn how to tap into the psychology of storytelling to create narratives that evoke emotions, build connections, and inspire action. Yayan delves into the science behind why certain stories leave a lasting impact on our minds and how you can leverage this knowledge to tell stories that drive brand loyalty and advocacy. Develop Your Unique Brand Voice: Discover the key elements of developing an authentic and compelling brand voice. Through insightful exercises and practical tips, you'll find your brand's unique storytelling identity, ensuring your messages are consistently aligned with your values and resonant with your target audience. Harness the Power of Content Marketing: Explore how storytelling can be seamlessly integrated into your content marketing strategy. Whether it's through blog posts, videos, or social media campaigns, Yayan demonstrates how storytelling can transform your content into memorable and shareable experiences that enhance brand awareness and attract new customers. Leverage Brand Journalism for Credibility and Trust: Unveil the world of brand journalism and understand how it enhances your brand's credibility and trustworthiness. By staying true to your brand's values and purpose, you can effectively engage with your audience through transparent and authentic storytelling. Embrace Innovation in Storytelling: Embracing the latest storytelling formats and technologies is essential in the digital age. Learn how to use augmented reality, interactive content, and other emerging technologies to create captivating and immersive storytelling experiences that leave a lasting impression on your audience. Measure Success and Adapt: No storytelling strategy is complete without the ability to measure its impact. Yayan equips you with the tools to track and analyze the effectiveness of your storytelling efforts. Learn how to adapt and refine your storytelling approach based on audience feedback and data-driven insights. "Strategic Storytelling: Unlocking the Potential of Content Marketing and Brand Journalism" is a must-read for marketers, entrepreneurs, and content creators seeking to unlock the full potential of storytelling in today's digital landscape. Whether you're an industry veteran or just starting your journey, this book will empower you to harness the art of storytelling to drive meaningful connections with your audience and thrive in the world of modern marketing.
Stories That Stick
DOWNLOAD
Author : Kindra Hall
language : en
Publisher: HarperCollins Leadership
Release Date : 2019-09-24
Stories That Stick written by Kindra Hall and has been published by HarperCollins Leadership this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-24 with Business & Economics categories.
You’ve heard how story is the latest-and-greatest business tool and that storytelling can do everything, from helping leaders better communicate to motivating sales teams and winning customers away from competitors. But what stories do you need to tell and how do you tell them? Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies. Professional storyteller and nationally-known speaker Kindra Hall reveals the four unique stories you can use to differentiate, captivate, and elevate: the Value Story, to convince customers they need what you provide; the Founder Story, to persuade investors and customers your organization is worth the investment; the Purpose Story, to align and inspire your employees and internal customers; and the Customer Story, to allow those who use your product or service to share their authentic experiences with others. Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business. Stories That Stick offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren’t telling. Every person, every organization has at least four stories at their disposal. Will you tell yours?
Strategic Storytelling
DOWNLOAD
Author : Anjali Sharma
language : en
Publisher: Hachette UK
Release Date : 2024-08-15
Strategic Storytelling written by Anjali Sharma and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-15 with Business & Economics categories.
In today's connection economy, the most successful leaders inspire their people with purpose and meaning. Powerful corporate storytelling can mobilise people around an organisational objective in a way that a focus on market share never will. Be it a digital transformation or a diversity and inclusion initiative, corporate change needs the support of the people in that organisation in order to stick. Yet, while all stories can move people to take action, storytelling isn't a one size fits all. The most effective influencers learn to flex their narrative based on the audience's time or their level of expertise. A story that works on the stage doesn't work in the boardroom A story that works in the boardroom doesn't work in a team meeting A story that works in a team meeting doesn't work in a one-to-one conversation A story that works in one-to-one conversation doesn't work in sales... Anjali Sharma introduces leaders and ambitious influencers to the Who, Why and How of strategic storytelling in business, enabling them bring about change and drive corporate success by telling exactly the right story in the right way.
Strategic Storytelling
DOWNLOAD
Author : Dave McKinsey
language : en
Publisher:
Release Date : 2014-11-08
Strategic Storytelling written by Dave McKinsey and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-08 with Business presentations categories.
"Strategic Storytelling" is a complete guide to creating persuasive business presentations.Based on intensive study of presentations developed by leading management consulting firms, this step-by-step playbook shows you how to craft stories using proven narrative frameworks, design data-driven slides, and master your verbal and non-verbal delivery.
The Story Formula
DOWNLOAD
Author : Kelly C. Swanson
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2017-04-05
The Story Formula written by Kelly C. Swanson and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-05 with categories.
Master the art of connection and engagement through the power of strategic storytelling. Award-Winning Storyteller and Motivational Speaker, Kelly Swanson, teaches you her Story Formula - a proven blueprint to help you craft strategic stories of impact. This book walks you through the science of story, the six secrets to connection, the three prongs in your connection story, the anatomy of a presentation, and the basic structure for story construction. Bonus chapters include storytelling tips on delivery.
Story Is The Strategy
DOWNLOAD
Author : Woden
language : en
Publisher:
Release Date : 2020-02-06
Story Is The Strategy written by Woden and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-06 with categories.
The world's most successful organizations all share one thing in common: they know how to tell their story in a clear, compelling way.Developed by strategic brand storytelling firm Woden, Story is the Strategy lays out how organizations can develop their own brand story, and use it to align their teams, clarify their strategy, engage their customers, and achieve significant growth.
Storytelling And Market Research
DOWNLOAD
Author : C. Frederic John
language : en
Publisher: Routledge
Release Date : 2021-11-10
Storytelling And Market Research written by C. Frederic John and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-10 with Business & Economics categories.
Showing how market researchers can get a seat at the decision-making table, this book is the essential guide to mastering storytelling techniques that can dramatically enhance the impact of research reports and presentations, commanding full audience engagement and buy-in. While demand for storytelling in marketing research reports and presentations has mushroomed in recent years, there can be confusion about what decision-makers mean by "stories." Leading market research expert C. Frederic John eliminates this confusion by defining four specific types of story in the business arena, and providing a series of "how-to" guides for generating effective solutions when communicating learning and other information. This book is the first to emphasize the needs of the report reader or presentation audience. Drawing on examples from ancient and modern literature, drama, opera, and other arts, this book will help today’s (and tomorrow’s) market research professionals to thrive in a world demanding insights, real-world recommendations, and more relevant deliverables.
The Story Edge
DOWNLOAD
Author : Kindra Hall
language : en
Publisher:
Release Date : 2024-05-06
The Story Edge written by Kindra Hall and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-06 with Business & Economics categories.
Calm down. Business is changing but people are not. Bestselling author Kindra Hall helps leaders to better communicate with and inspire their teams and organizations.
Let The Story Do The Work
DOWNLOAD
Author : Esther Choy
language : en
Publisher: AMACOM
Release Date : 2017-07-30
Let The Story Do The Work written by Esther Choy and has been published by AMACOM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-30 with Business & Economics categories.
People forget facts, but they never forget a good story. Let the Story Do the Work shows how the art of storytelling is key for any business to achieve success. For most, there’s nothing easy about crafting a memorable story, let alone linking it to professional goals. However, material for stories and anecdotes that can be used for your professional success already surround you. To get people interested in and convinced by what you are saying, you need to tell an interesting story. As the Founder and Chief Story Facilitator at Leadership Story Lab, a company that helps executives unlock the persuasive power of storytelling, Esther Choy teaches you how to mine your experience for simple narratives that will achieve your goals. In Let the Story Do the Work, you can learn to: Capture attention Engage your audience Change minds Inspire action Pitch persuasively When you find the perfect hook, structure your story according to its strengths, and deliver it at the right time in the right way, you’ll see firsthand how easy it is to turn everyday communications into opportunities to connect, gain buy-in, and build lasting relationships.