The Strategy Of Campaigning
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The Strategy Of Campaigning
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Author : Kiron Skinner
language : en
Publisher: University of Michigan Press
Release Date : 2010-02-05
The Strategy Of Campaigning written by Kiron Skinner and has been published by University of Michigan Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-05 with Political Science categories.
The Strategy of Campaigning explores the political careers of Ronald Reagan and Boris Yeltsin, two of the most galvanizing and often controversial political figures of our time. Both men overcame defeat early in their political careers and rose to the highest elected offices in their respective countries. The authors demonstrate how and why Reagan and Yeltsin succeeded in their political aspirations, despite—or perhaps because of—their apparent “policy extremism”: that is, their advocacy of policy positions far from the mainstream. The book analyzes the viability of policy extremism as a political strategy that enables candidates to forge new coalitions and outflank conventional political allegiances. Kiron K. Skinner is Associate Professor of International Relations and Political Science at Carnegie Mellon University, a Research Fellow at the Hoover Institution, and a member of the Chief of Naval Operations Executive Panel and the National Security Education Board. Serhiy Kudelia is Lecturer of Politics at Kyiv-Mohyla Academy, Ukraine and advisor to Deputy Prime Minister of Ukraine. Bruce Bueno de Mesquita is Julius Silver Professor and Director of the Alexander Hamilton Center for Political Economy at New York University and a Senior Fellow at the Hoover Institution. Condoleezza Rice is on a leave of absence from Stanford University, where she was a Professor of Political Science and a Senior Fellow at the Hoover Institution. She is currently serving as U.S. Secretary of State.
How To Win Campaigns
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Author : Chris Rose
language : en
Publisher: Routledge
Release Date : 2012-08-21
How To Win Campaigns written by Chris Rose and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-21 with Nature categories.
Written for the new campaigner and the experienced communicator alike, this is a comprehensive and systematic exploration of what works in campaigning, and a practical how-to guide for using principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book's 100 key steps and tools provide models of motivation, analysis and communication structure. Content includes how to begin a campaign, motivating people, research and development, issue mapping, planning using the campaign planning star, organizing communications including visual language, constructing campaign propositions, insight into news media, how to keep a campaign going, how to use old and new media and what to do and what not to do. The final chapter reviews the bigger picture, examining how campaigns became a form of politics. It also provides new research material on how issues mature and become 'norms', and the consequent problems for campaigning.
Political Marketing
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Author : Gary A. Mauser
language : en
Publisher: New York, N.Y., U.S.A. : Praeger
Release Date : 1983
Political Marketing written by Gary A. Mauser and has been published by New York, N.Y., U.S.A. : Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Political Science categories.
Winning Elections
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Author : Ron Faucheux
language : en
Publisher: Rowman & Littlefield
Release Date : 2003
Winning Elections written by Ron Faucheux and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Campaign management categories.
Articles provide advice for candidates, campaign managers, and party workers on running a political campaign, including strategies, research, finances, advertising, and related topics.
Campaign Craft
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Author : Michael John Burton
language : en
Publisher: Praeger
Release Date : 2010
Campaign Craft written by Michael John Burton and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Campaign management categories.
Campaign Craft, Fourth Edition begins with campaign planning and moves to resource and strategic considerations. This text covers contemporary campaign techniques from every angle, ranging from street-level voter contact to emerging trends in political technology. The Fourth Edition provides an in-depth illustration of campaign strategy, including the latest in netroots organizing and Web 2.0 outreach. --Book Jacket.
Campaign Strategy And The Key To Political Longevity
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Author : Laure Paquette
language : en
Publisher: Nova Publishers
Release Date : 2005
Campaign Strategy And The Key To Political Longevity written by Laure Paquette and has been published by Nova Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Political Science categories.
Strategy is a simple and powerful method of analysis, it works in the abstract and it is new to most readers. Designed for the overburdened political operative, constituent steps of strategy are easy to understand, analyse or design once divested of their theoretical apparatus. Strategy's powers for coping with uncertainty and the unexpected are easily harnessed for the achievement of political success, and it is by this ease of application that the design of the present book may be judged. It is possible, for example, for the harried reader to go directly to the chapters on developing a campaign strategy or designing a response to a political tactic. The goal of the present book is to propose that strategy can be a suitable foundation for the analysis and development of any electoral candidate's campaign, the significance of events in the course of that campaign, and the prescription of a course of action, strategic or tactical, for winning elections. By taking into account strategic interventions as well as strategic interactions, it is possible to run a successful campaign for parties or individual candidates. Strategy provides a useful forecasting tool for relations between all the actors who may be involved (individuals, groups, political parties, factions within those parties, governments at various levels, pressure groups and even election officials), which are fraught or otherwise difficult. This book is the most recent instalment in a series of books and articles introducing a new general theory of strategy and its applications to an audience primarily composed of non-strategists. The present series of books also fit into a broader oeuvre, integrated along three axes. The first axis focuses on the methodological and theoretical development of this new theory of strategy. The second axis presents several structured sets of case studies focusing on the various types of actors in political systems, broadly defined. The third axis presents a series of exercises and worksheets which pertain either to particular applications of strategy or which spans the intellectual development of a good strategist. This book covers both the first and third axes, explaining the use of strategy in election campaigns.
The Marketing Of The President
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Author : Bruce I. Newman
language : en
Publisher: SAGE
Release Date : 1994
The Marketing Of The President written by Bruce I. Newman and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Political Science categories.
"Professor Bruce I. Newman correctly points out that in this information age, a candidate and his staff can test a new issue or idea very quickly, and if it looks salable, arrange to have the candidate get it before the correct bloc of voters in a very short period of time. . . . Newman is also correct in noting that the political party, as an institution, is no longer as dominant in elections. . . . Political junkies will love this material." --Conservative Review The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell legal and medical services. Bruce I. Newman addresses issues of serious concern to the health of the political process as he examines the roles of polling, direct mail, 900 numbers, and television in advertising. Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed--for better or worse--by the use of marketing techniques.
Running For Office
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Author : Ron Faucheux
language : en
Publisher: Rowman & Littlefield
Release Date : 2002
Running For Office written by Ron Faucheux and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Campaign management categories.
"Providing practical insights and vote-winning tips, this book is an invaluable resource for candidates - newcomer, challenger and experienced incumbent alike - pursuing a political career at any level." "As campaigns have become more expensive, sophisticated, and competitive, today's candidates need a clear understanding of the challenges they will face - as well as the tools and techniques available to them." "Put together in one place for the first time, Running for Office covers the essentials of assembling a winning campaign, from big-picture items to the smallest details."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Campaigning For President 2016
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Author : Dennis W. Johnson
language : en
Publisher: Routledge
Release Date : 2017-07-18
Campaigning For President 2016 written by Dennis W. Johnson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-18 with Political Science categories.
Coming out of one of the most contentious elections in history, Dennis Johnson and Lara Brown have assembled an outstanding team of authors to examine one of the fiercest and most closely fought presidential elections of our time. Like the 2008 and 2012 editions of Campaigning for President, the 2016 edition combines the talents and insights of political scientists who specialize in campaigns and elections together with seasoned political professionals who have been involved in previous presidential campaigns. Campaigning for President is the only series on presidential campaigns that features both political scientists and professional consultants. This book focuses on the most important questions of this most unusual presidential campaign. What was the appeal of Donald Trump? Has Twitter and social media become the dominant means of communicating? How did fake news, WikiLeaks, and the Russians factor in this election? What happened to the Obama coalition and why couldn’t Hillary Clinton capitalize on it? Hundreds of millions of Super PAC dollars were raised and spent, and much of that was wasted. What happened? Is the wild west of online media the new norm for presidential contests? These and many other questions are answered in the provocative essays by scholars and practitioners. The volume also is packed with valuable appendixes: a timeline of the presidential race, biographical sketches of each candidate, a roster of political consultants, the primary and general election results, exit polls, and campaign spending. New to the 2016 Edition The 2016 presidential contest brings a completely new set of players, policies, and electoral challenges. Like the 2008 and 2012 editions, the authors probe the strategies and tactics of the candidate campaigns and the outside organizations. The chapters focus on Donald Trump and Hillary Clinton, but also look at the Bernie Sanders insurgency, the collapse of the mainstream Republican candidates, and the dynamics of the general election. Chapters also analyze the changes in campaign finance, new technologies, the role of social media, and how fake news and subterfuge might become the new realities of presidential campaigning.
Campaign Craft
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Author : Daniel M. Shea
language : en
Publisher: Praeger
Release Date : 2006
Campaign Craft written by Daniel M. Shea and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Political Science categories.
Shea and Burton present a lively, comprehensive exploration of cutting-edge political campaign management. They cover all aspects of present-day political campaigns, from understanding the context of a particular campaign, to fundraising tips, to strategic thinking and scores of winning voter contact techniques. With careful attention and hard work, even average citizens can oversee sophisticated, state-of-the-art political campaigns. Those who try will find no aid more valuable than this book. Bringing to bear both academic and professional experience, Shea and Burton present a lively, comprehensive exploration of cutting-edge political campaign management. They cover every aspect of present-day political campaigning, from understanding the context of a particular campaign (national trends, the media market, demographic research, etc.) to strategic thinking and specific voter contact techniques that work. These techniques include tactical use of fundraising, paid media, free media--including the Internet--and get-out-the-vote drives. Throughout the text, the authors present up-to-date analysis, peppered with examples from national, state, and local campaigns. Campaign Craft is a comprehensive guide to modern electioneering--a must read for candidates and political activists, scholars, researchers, and all those interested in knowing how to run modern, high-tech campaigns.
