The Subscription Playbook
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The Subscription Playbook
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Author : Robert Coorey, MBA
language : en
Publisher: Robert Coorey
Release Date : 2023-09-12
The Subscription Playbook written by Robert Coorey, MBA and has been published by Robert Coorey this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-12 with Business & Economics categories.
Are you tired of unpredictable cash flow in your business? Do you wish you could have a steady stream of customers that pay every month? The Subscription Playbook shows readers how to add subscription revenue to any business and protect from competitive threats. The book is a combination of Robert Coorey’s personal stories and best practices from large and small companies. It teaches how even the most traditional businesses, such as doctors’ offices, coffee shops, and restaurants, can add subscription billing to their business. You will learn: How almost any small business, even on a shoestring budget, can get started with adding subscription revenue. Exact steps and specific directions to introduce subscription revenue and enjoy predictable cash flow. The ten factors to protect a subscription business from the competition...and one little-known factor that is more powerful than the rest combined. Unusual ways to build a subscription business that is difficult to copy and highly defensible. How two different well-known hardware businesses completely shifted their business models and added software subscriptions. How to borrow concepts from computer games into your business to increase client engagement. If you’re looking to build the ultimate business where you have less competition and can sleep easy at night, The Subscription Playbook is for you. What Others Are Saying About Robert Coorey And This Book “One of the most influential online marketers around the globe." — The Huffington Post “An online marketing guru.” — Fast Company "A must-read for anyone thinking of subscription pricing in their business." - Gabby Leibovich, Co-Founder Catch, Scoopon, Eat Now “Robert lives his talk and is the real deal when it comes to sharing the best in the market. This book is exactly that. The best secrets and tips to build subscriptions that last. Highly recommended.” - Sam Cawthorn, Former Australian of the Year. Multiple International Best-Selling Author “Deeper client relationships and more predictable finances lie at the heart of every entrepreneur's dreams and subscription business models are the answer. Robert Coorey unpacks in detail the strategies and tactics needed to build a successful and sustainable subscription business” - Peter Sheahan, Best-Selling Author and C-Suite Advisor “If you are ready to finally understand how not just to scale a company but also how to attract investment, then this book is for you. Subscription works and the idea of creating a ‘moat’ around your business to keep customers engaged and happy is simply brilliant. It will show you how to create predictable cash flow and teach you the specific steps to make it happen. A must-read and one of the best business books I have read.” - Andrew Roberts, Award-Winning Business Coach and Advisor to Fast-Growth Companies “Robert Coorey makes an inarguable case for why subscription is the answer to your business’ financial wellbeing. Backed up with countless case studies and Coorey’s personal experiences, The Subscription Playbook is the playbook for the game you want to play and win.” - Tyler R. Tichelaar, PhD and Award-Winning Author of The Nomad Editor: Living the Lifestyle You Want, Doing Work You Love “Written in lively, engaging prose, chock-full of practical, real-world examples, and overflowing with actionable advice, this book has to be on the ‘must read’ list of every aspiring entrepreneur. Heartily recommended.” - Gary Bloomer, Marketing Advisor "The Subscription Playbook is packed with real stories and so many insights that I felt compelled to scribble notes on every page."- Rebekah Campbell, Entrepreneur and Author
Subscription Marketing
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Author : Anne Janzer
language : en
Publisher: Cuesta Park Consulting
Release Date : 2020-01-29
Subscription Marketing written by Anne Janzer and has been published by Cuesta Park Consulting this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-29 with Business & Economics categories.
The marketing playbook for the Subscription Economy, now in its 3rd edition Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality? A successful subscription business is built on lasting relationships, not one-time sales. Stop chasing sales and start creating value. The third edition of this ground-breaking book offers updated advice for solopreneurs, small businesses, fast-growing start-ups, and large enterprises alike. You’ll find creative practices that will help you build and sustain the customer relationships that lead to long-term success. The revised third edition includes: – Updated research and case studies reflecting the rapid growth of subscription-based businesses – New chapters focusing on the needs of solopreneurs or small businesses and entrepreneurs/start-ups. – An expanded look at the risks and rewards of values-based marketing Whether you already have subscription revenues or you want to build an ongoing relationship with existing customers, you can adopt the practices and mindsets of the most successful subscription businesses. Find out why Book Authority considers Subscription Marketing to be one of the top marketing strategy books of all time.
Making And Selling Subscription Boxes From Scratch
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Author : Sybil Whitney
language : en
Publisher: Independently Published
Release Date : 2024-04-24
Making And Selling Subscription Boxes From Scratch written by Sybil Whitney and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-24 with Business & Economics categories.
Unlock the secrets to turning passion into profit with "Crafting Success," the definitive roadmap for launching your own lucrative subscription box business. Imagine transforming your creative vision into a thriving enterprise that delights customers month after month, while reaping the rewards of financial freedom and entrepreneurial fulfillment. Description: In "Crafting Success," we dive deep into the art and science of curating irresistible subscription boxes that captivate audiences and keep them eagerly anticipating each delivery. From conceptualization to execution, this comprehensive guide covers every aspect of the subscription box journey, equipping you with the knowledge and strategies needed to thrive in this dynamic market. Discover how to identify your niche, source high-quality products, design captivating packaging, and build a loyal customer base that can't get enough of your offerings. Whether you're a seasoned entrepreneur or a newcomer to the world of e-commerce, this book provides actionable insights and real-world examples to help you navigate the challenges and seize the opportunities of the subscription box industry. Importance: In today's competitive marketplace, standing out is essential for success. Subscription boxes offer a unique opportunity to differentiate your brand, cultivate meaningful connections with customers, and generate recurring revenue streams. "Crafting Success" empowers you to harness the full potential of this business model, providing you with the tools and strategies needed to thrive in an increasingly crowded market. Call to Action: Don't let another day pass you by without taking action towards your entrepreneurial dreams. "Crafting Success" is your blueprint for turning passion into profit and building a business that brings joy to both you and your customers. ORDER YOUR COPY TODAY and embark on a journey of creativity, fulfillment, and financial abundance
Technology As A Service Playbook
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Author : Thomas Lah
language : en
Publisher:
Release Date : 2016
Technology As A Service Playbook written by Thomas Lah and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with categories.
Technology-as-a-Service Playbook defines the tactical and strategic plays technology companies must run to build a profitable subscription business. Whether you are a pureplay cloud company or a traditional technology provider making the pivot to the cloud, this book will help guide your decision-making and execution around the \"as-a-service\" model to put your company on a path to profitable growth.
The Forever Transaction How To Build A Subscription Model So Compelling Your Customers Will Never Want To Leave
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Author : Robbie Kellman Baxter
language : en
Publisher: McGraw-Hill Companies
Release Date : 2023-03-31
The Forever Transaction How To Build A Subscription Model So Compelling Your Customers Will Never Want To Leave written by Robbie Kellman Baxter and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-31 with Business & Economics categories.
Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target More and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models. They're correct. The Membership Economy is here and it's here to stay--and if you want to compete for the long run, you need to join it. Strategy consultant Robbie Kellman Baxter has been helping companies excel in this business environment for more than a decade. Now, in The Forever Transaction, she reveals all her secrets. Whatever industry you're in, Baxter provides the inspiration, tools, and insight you need to build and execute a business model that will leave your competition in the dust. You'll find out how industry leaders like Under Armour, Microsoft, and Netflix have created an ever-expanding customer base of loyal subscribers―and are keeping them coming back. You'll learn how to lead your organization through every step of the process―from initial start-up to new product testing, scaling for long-term growth and sustainability to revamping your culture so everyone works together to optimize customer lifetime value. You'll also master all the essentials of succeeding in the Membership Economy, like subscription pricing, Software-as-a-Service, digital community engagement, and freemium incentives as a way to turn casual browsers into cash-paying super-users. With The Forever Transaction, you have everything you need to build durable, long-term relationships with every customer, and leverage them for ultimate business success―today, tomorrow, and forever.
Cloud Computing Playbook
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Author : Richie Miller
language : en
Publisher: Richie Miller
Release Date : 2023-02-04
Cloud Computing Playbook written by Richie Miller and has been published by Richie Miller this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-04 with Computers categories.
IF YOU WANT TO PASS THE MICROSOFT AZURE AZ-900 EXAM, OR WANT TO BECOME AN AWS CERTIFIED CLOUD PRACTITIONER, AND/OR WANT TO DISCOVER HOW TO AUTOMATE YOUR INFRASTRUCTURE ON ANY CLOUD WITH TERRAFORM, THIS BOOK IS FOR YOU! 10 BOOKS IN 1 DEAL! · BOOK 1 - CLOUD COMPUTING FUNDAMENTALS: INTRODUCTION TO MICROSOFT AZURE AZ-900 EXAM · BOOK 2 - MICROSOFT AZURE SECURITY AND PRIVACY CONCEPTS: CLOUD DEPLOYMENT TOOLS AND TECHNIQUES, SECURITY & COMPLIANCE · BOOK 3 - MICROSOFT AZURE PRICING & SUPPORT OPTIONS: AZURE SUBSCRIPTIONS, MANAGEMENT GROUPS & COST MANAGEMENT · BOOK 4 - MICROSOFT AZURE AZ-900 EXAM PREPARATION GUIDE: HOW TO PREPARE, REGISTER AND PASS YOUR EXAM · BOOK 5 - AWS CLOUD PRACTITIONER: CLOUD COMPUTING ESSENTIALS · BOOK 6 - AWS CLOUD COMPUTING: INTRODUCTION TO CORE SERVICES · BOOK 7 - AWS CLOUD SECURITY: BEST PRACTICES FOR SMALL AND MEDIUM BUSINESSES · BOOK 8 - TERRAFORM FUNDAMENTALS: INFRASTRUCTURE DEPLOYMENT ACROSS MULTIPLE SERVICES · BOOK 9 - AUTOMATION WITH TERRAFORM: ADVANCED CONCEPTS AND FUNCTIONALITY · BOOK 10 - TERRAFORM CLOUD DEPLOYMENT: AUTOMATION, ORCHESTRATION, AND COLLABORATION GET THIS BOOK NOW AND BECOME A CLOUD PRO TODAY!
Sustainable It Playbook For Technology Leaders
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Author : Niklas Sundberg
language : en
Publisher: Packt Publishing Ltd
Release Date : 2022-10-14
Sustainable It Playbook For Technology Leaders written by Niklas Sundberg and has been published by Packt Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-14 with Business & Economics categories.
At a critical point in human history, this book presents proven ways to gain the skills needed to develop sustainable IT practices and set yourself apart as a progressive technology leader Key Features Execute a sustainable IT strategy with proven methods and real-world use cases Progress as a sustainable IT advocate and set yourself apart from other senior IT leaders Increase your chances of receiving executive buy-in on your sustainable IT strategy Book DescriptionWe are at a critical point in human history. Humanity is under threat, but all is not lost. We can take action! But how? Sustainable IT Playbook for Technology Leaders will show you how. It will walk you through the construction and implementation of a sustainable IT strategy and enable you to do your bit for the future of mankind. The book is split into three parts. Part I details the “why” and the clear and present danger that humanity faces today: the climate crisis. How did we get here, what are the immediate threats, what are the planetary boundaries that we need to peel back to safe levels, and what impact does IT have on society at large? Part II will focus on the "what.” It examines the nitty-gritty details of what we can do to unlock significant returns on sustainable investments toward a more sustainable future. Part III, the final part of the book, focuses on the “how.” How do you turn your ideas into action? What do you need to do to establish your baseline and your direction of travel towards your objective? This part provides tangible case studies and explains how you can start your journey today to begin delivering global and impactful objectives. By the end of this book, you’ll be able to plan, implement, and communicate a sustainable IT strategy and set yourself apart as a progressive technology leader.What you will learn Discover why IT is a major contributor to carbon emissions Explore the principles and key methods of sustainable IT practices Build a robust, sustainable IT strategy based on proven methods Optimize and rationalize your code to consume fewer resources Understand your energy consumption patterns Apply a circular approach to the IT hardware life cycle Establish your sustainable IT baseline Inspire and engage employees, customers, and stakeholders Who this book is for This book is for executive IT leaders such as CIOs, CDOs, and CTOs dedicated to influencing, inspiring, and engaging businesses, organizations, and individuals to reduce their carbon footprint through sustainable IT practices.
Summary Subscribed Why The Subscription Model Will Be Your Company S Future And What To Do About It By Tien Tzuo And Gabe Weisert
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Author : Shortcut Edition
language : en
Publisher: Shortcut Edition
Release Date : 2021-06-27
Summary Subscribed Why The Subscription Model Will Be Your Company S Future And What To Do About It By Tien Tzuo And Gabe Weisert written by Shortcut Edition and has been published by Shortcut Edition this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-27 with Business & Economics categories.
* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. *By reading this summary, you will discover how to move your business to a subscription-based business model. *You will also discover: who benefits from the subscription system; how to apply this business model to all sectors of activity; how combining the sale of a product and a service can save the physical business; how to change your organization and corporate culture to a subscription model. *Driven by giants like Netflix or Spotify, companies offering subscription-based services are now growing faster than those selling products. This new trend seems to be sustainable because it better meets the needs of consumers by providing them with the service they want instead of imposing a product. If you are already an entrepreneur, it is time to change your business model before the market is saturated. If you have a business plan, create a subscription-based service right away. Why is this business model your future? *Buy now the summary of this book for the modest price of a cup of coffee!
Microsoft Sentinel In Action
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Author : Richard Diver
language : en
Publisher: Packt Publishing Ltd
Release Date : 2022-02-10
Microsoft Sentinel In Action written by Richard Diver and has been published by Packt Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-10 with Computers categories.
Learn how to set up, configure, and use Microsoft Sentinel to provide security incident and event management services for your multi-cloud environment Key FeaturesCollect, normalize, and analyze security information from multiple data sourcesIntegrate AI, machine learning, built-in and custom threat analyses, and automation to build optimal security solutionsDetect and investigate possible security breaches to tackle complex and advanced cyber threatsBook Description Microsoft Sentinel is a security information and event management (SIEM) tool developed by Microsoft that helps you integrate cloud security and artificial intelligence (AI). This book will teach you how to implement Microsoft Sentinel and understand how it can help detect security incidents in your environment with integrated AI, threat analysis, and built-in and community-driven logic. The first part of this book will introduce you to Microsoft Sentinel and Log Analytics, then move on to understanding data collection and management, as well as how to create effective Microsoft Sentinel queries to detect anomalous behaviors and activity patterns. The next part will focus on useful features, such as entity behavior analytics and Microsoft Sentinel playbooks, along with exploring the new bi-directional connector for ServiceNow. In the next part, you'll be learning how to develop solutions that automate responses needed to handle security incidents and find out more about the latest developments in security, techniques to enhance your cloud security architecture, and explore how you can contribute to the security community. By the end of this book, you'll have learned how to implement Microsoft Sentinel to fit your needs and protect your environment from cyber threats and other security issues. What you will learnImplement Log Analytics and enable Microsoft Sentinel and data ingestion from multiple sourcesTackle Kusto Query Language (KQL) codingDiscover how to carry out threat hunting activities in Microsoft SentinelConnect Microsoft Sentinel to ServiceNow for automated ticketingFind out how to detect threats and create automated responses for immediate resolutionUse triggers and actions with Microsoft Sentinel playbooks to perform automationsWho this book is for You'll get the most out of this book if you have a good grasp on other Microsoft security products and Azure, and are now looking to expand your knowledge to incorporate Microsoft Sentinel. Security experts who use an alternative SIEM tool and want to adopt Microsoft Sentinel as an additional or a replacement service will also find this book useful.
Security Orchestration Automation And Response For Security Analysts
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Author : Benjamin Kovacevic
language : en
Publisher: Packt Publishing Ltd
Release Date : 2023-07-21
Security Orchestration Automation And Response For Security Analysts written by Benjamin Kovacevic and has been published by Packt Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-21 with Computers categories.
Become a security automation expert and build solutions that save time while making your organization more secure Key Features What's inside An exploration of the SOAR platform's full features to streamline your security operations Lots of automation techniques to improve your investigative ability Actionable advice on how to leverage the capabilities of SOAR technologies such as incident management and automation to improve security posture Book Description What your journey will look like With the help of this expert-led book, you'll become well versed with SOAR, acquire new skills, and make your organization's security posture more robust. You'll start with a refresher on the importance of understanding cyber security, diving into why traditional tools are no longer helpful and how SOAR can help. Next, you'll learn how SOAR works and what its benefits are, including optimized threat intelligence, incident response, and utilizing threat hunting in investigations. You'll also get to grips with advanced automated scenarios and explore useful tools such as Microsoft Sentinel, Splunk SOAR, and Google Chronicle SOAR. The final portion of this book will guide you through best practices and case studies that you can implement in real-world scenarios. By the end of this book, you will be able to successfully automate security tasks, overcome challenges, and stay ahead of threats. What you will learn Reap the general benefits of using the SOAR platform Transform manual investigations into automated scenarios Learn how to manage known false positives and low-severity incidents for faster resolution Explore tips and tricks using various Microsoft Sentinel playbook actions Get an overview of tools such as Palo Alto XSOAR, Microsoft Sentinel, and Splunk SOAR Who this book is for You'll get the most out of this book if You're a junior SOC engineer, junior SOC analyst, a DevSecOps professional, or anyone working in the security ecosystem who wants to upskill toward automating security tasks You often feel overwhelmed with security events and incidents You have general knowledge of SIEM and SOAR, which is a prerequisite You're a beginner, in which case this book will give you a head start You've been working in the field for a while, in which case you'll add new tools to your arsenal