Subscription Marketing
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Subscription Marketing
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Author : Anne Janzer
language : en
Publisher: Cuesta Park Consulting
Release Date : 2020-01-29
Subscription Marketing written by Anne Janzer and has been published by Cuesta Park Consulting this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-29 with Business & Economics categories.
The marketing playbook for the Subscription Economy, now in its 3rd edition Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality? A successful subscription business is built on lasting relationships, not one-time sales. Stop chasing sales and start creating value. The third edition of this ground-breaking book offers updated advice for solopreneurs, small businesses, fast-growing start-ups, and large enterprises alike. You’ll find creative practices that will help you build and sustain the customer relationships that lead to long-term success. The revised third edition includes: – Updated research and case studies reflecting the rapid growth of subscription-based businesses – New chapters focusing on the needs of solopreneurs or small businesses and entrepreneurs/start-ups. – An expanded look at the risks and rewards of values-based marketing Whether you already have subscription revenues or you want to build an ongoing relationship with existing customers, you can adopt the practices and mindsets of the most successful subscription businesses. Find out why Book Authority considers Subscription Marketing to be one of the top marketing strategy books of all time.
Subscription Marketing
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Author : Anne Janzer
language : en
Publisher:
Release Date : 2020-01-29
Subscription Marketing written by Anne Janzer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-29 with Business & Economics categories.
We are all subscribers in a world of churn. Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to reflect today's world?A successful subscription business is built on lasting relationships, not one-time sales. Stop chasing sales and start creating value.The third edition of this ground-breaking book offers up-dated advice for individuals and small businesses, fast-growing start-ups, and large enterprises alike. You'll find creative practices that will help you build and sustain the relationships that lead to long-term success.Find out why BookAuthority considers Subscription Marketing to be one of the top marketing strategy books of all time.
Subscription Marketing
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Author : Anne H. Janzer
language : en
Publisher:
Release Date : 2015-01-09
Subscription Marketing written by Anne H. Janzer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-09 with categories.
When your business success depends on a long-term relationship with the customer, you have to start thinking about marketing differently. Marketing must help customers realize value. Whether you're marketing a membership program, a complex managed services offering, or a cloud-based solution, Subscription Marketing gives you creative marketing strategies for nurturing customers long after the initial sale.
Subscription Marketing How To Build A Cash Flow Empire With Recurring Revenue
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Author : David Lecky
language : en
Publisher:
Release Date : 2019-10-26
Subscription Marketing How To Build A Cash Flow Empire With Recurring Revenue written by David Lecky and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-26 with Business & Economics categories.
Forget the old concept of the traditional retail model, get in on the new early wave of membership marketing that will turn your business into a cashflow machine Whether your goal is to escape your 9-5 job or create a side hustle income that runs on its own this book will show you step-by-step how to market subscription based business to maximize all your profits. Once you learn how to generate a few customers that pay you periodically for your products or services the scalability of this model is remarkably high. Inside this book, you'll discover... -How to properly implement the 'freemium' strategy in your business -Preparing a funnel that creates upsell possibilities -The psychology of selling a subscription -How to scale your membership business -Much, much more...
Secrets Of Successful Subscription Marketing
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Author : Don Nicholas
language : en
Publisher:
Release Date : 1997
Secrets Of Successful Subscription Marketing written by Don Nicholas and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
The Automatic Customer
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Author : John Warrillow
language : en
Publisher: Penguin UK
Release Date : 2015-02-05
The Automatic Customer written by John Warrillow and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-05 with Business & Economics categories.
In The Automatic Customer, John Warrillow provides the essential blueprint for turning your customers into subscribers The lifeblood of your business is repeat customers. But customers can be fickle, markets shift and competitors are ruthless. So how do you ensure a steady flow of business? The secret - no matter what industry you're in - is finding and keeping automatic customers. These days virtually anything you need can come through a subscription. Far beyond Spotify and Netflix, companies in nearly any industry, from home contractors to florists, can build subscriptions into their business. Subscription is the key to increasing cash flow, igniting growth and boosting the value of your company. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 per cent of sales growth, The Automatic Customer will be your secret weapon. 'Read, apply and watch your bank deposits grow every month' Chris Guillebeau, bestselling author of The $100 Startup 'If you have a business, or are thinking about starting one, this book will be the best investment you've ever made' Bo Burlingham, editor-at-large of Inc. and author of Small Giants and Finish Big John Warrillow, the author of Built to Sell, is the founder of The Value Builder SystemTM where advisors help company owners increase the value of their business. Previously, he founded Warrillow & Co., a subscription-based research business dedicated to helping Fortune 500 companies market to small business owners. A sought-after speaker and popular Inc.com columnist, he lives in Toronto.
How To Grow Your Business With A Subscription Revenue Model
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Author : Nat Chiaffarano MBA
language : en
Publisher:
Release Date : 2017-05-21
How To Grow Your Business With A Subscription Revenue Model written by Nat Chiaffarano MBA and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-21 with categories.
The subscription revenue model is a business model where a customer must pay a subscription price to have access to the complete product/service for the designated subscription period. The model was pioneered by magazines and newspapers, and later by digital publishers and software companies, but is now widely used by many different types of businesses and websites, including wine and apparel retailers, as a viable growth strategy. This book has been written to guide business owners through the subscription marketing start-up process, and to take advantage of and fully participate in the growing subscription economy. The book presents this information in an efficient bullet point format that makes it easy to translate proven theories into actionable steps.The book contains the practical steps required to build a successful subscription commerce business. It features many examples of businesses that have implemented profitable subscription marketing programs. Many ideas are provided as to how to create a loyal subscriber base that will enable the business to reduce churn or customer attrition, and to nurture or maximize lifetime customer value. The book also includes a list of software vendors and a glossary of subscription terms.
Consumer Goods Subscriptions
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Author : Severin Bischof
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2021-11-22
Consumer Goods Subscriptions written by Severin Bischof and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-22 with Business & Economics categories.
Digitalization has changed our economy and, with the imminent automation of consumption, is causing further major upheavals. Consumers are increasingly choosing subscriptions or season tickets to reduce the effort required to perform everyday activities such as buying clothes, preparing meals, listening to music, or city driving. This book focuses on subscriptions to consumer goods that consumers used to purchase in stationary retail stores. Consumer Goods Subscriptions describes the types of subscriptions that play a role in today's world and identifies the industries in which subscriptions will become particularly popular in the future. The authors define and differentiate four subscription types in terms of surprise and personalization. The book provides a step-by-step concept for successfully implementing subscriptions and shows how to optimize subscription revenues and profits. It will help retail managers to seize the opportunities of this new revenue model and respond to changing customer behavior with appropriate subscription services.
Subscribed
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Author : Tien Tzuo
language : en
Publisher: Penguin UK
Release Date : 2018-06-05
Subscribed written by Tien Tzuo and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-05 with Business & Economics categories.
SHORTLISTED FOR THE CMI MANAGEMENT BOOK OF THE YEAR INNOVATION AND ENTREPRENEURSHIP AWARD Today's consumers prefer the advantages of access over the hassles of ownership. It's not just internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as solutions providers. Whether you sell software, clothes, insurance, or industrial machines, you need to master the transition to the subscription model. Adapting to the subscription economy takes more than just deciding to sell subscriptions instead of products. You'll have to reinvent your company from the inside out -- from your accounting to your entire IT architecture. No matter how large or small your company, Subscribed gives you a practical, step-by-step framework to rebuild your business around a customer-centric, recurring revenue model.In ten years, we'll be subscribing to everything: information technology, transportation, retail, healthcare, even housing. Informed by insights straight from the servers of Zuora, the world's largest subscription finance platform, Subscribed is the book that explains how this shift really works -- and how business leaders can prepare and prosper.
Subscribed
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Author : Tien Tzuo
language : en
Publisher: Penguin
Release Date : 2018-06-05
Subscribed written by Tien Tzuo and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-05 with Business & Economics categories.
A USA Today bestseller! Companies like Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation--and the real opportunity--is just beginning. Subscription companies are growing nine times faster than the S&P 500. Why? Because unlike product companies, subscription companies know their customers. A happy subscriber base is the ultimate economic moat. Today's consumers prefer the advantages of access over the hassles of maintenance, from transportation (Uber, Surf Air), to clothing (Stitch Fix, Eleven James), to razor blades and makeup (Dollar Shave Club, Birchbox). Companies are similarly demanding easier, long-term solutions, trading their server rooms for cloud storage solutions like Box. Simply put, the world is shifting from products to services. But how do you turn customers into subscribers? As the CEO of the world's largest subscription management platform, Tien Tzuo has helped hundreds of companies transition from relying on individual sales to building customer-centric, recurring-revenue businesses. His core message in Subscribed is simple: Ready or not, excited or terrified, you need to adapt to the Subscription Economy -- or risk being left behind. Tzuo shows how to use subscriptions to build lucrative, ongoing one-on-one relationships with your customers. This may require reinventing substantial parts of your company, from your accounting practices to your entire IT architecture, but the payoff can be enormous. Just look at the case studies: * Adobe transitions from selling enterprise software licenses to offering cloud-based solutions for a flat monthly fee, and quadruples its valuation. * Fender evolves from selling guitars one at a time to creating lifelong musicians by teaching beginners to play, and keeping them inspired for life. * Caterpillar uses subscriptions to help solve problems -- it's not about how many tractors you can rent, but how much dirt you need to move. In Subscribed, you'll learn how these companies made the shift, and how you can transform your own product into a valuable service with a practical, step-by-step framework. Find out how how you can prepare and prosper now, rather than trying to catch up later.