The Synergy Of Business Theory And Practice
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The Synergy Of Business Theory And Practice
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Author : Alkis Thrassou
language : en
Publisher: Springer
Release Date : 2019-08-07
The Synergy Of Business Theory And Practice written by Alkis Thrassou and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-07 with Business & Economics categories.
The lack of congruence between theory and practice in business remains a widely discussed topic. This lack of synergy is quietly and elusively becoming the Achilles' heel of contemporary scholarly business research and, by extension, of business in general. Focusing on the deviation of means and ends between business theory and practice, this book comprises thirteen chapters, which present an array of theoretical and geographical contexts, and aim to bring scholarly thinking and scientific analysis together with managerial rationale and practical applications. Presenting valuable insights and demonstrating an equalised perception of the theorisation of practice, and reversely, the practicality of theory, this innovative book signifies a new philosophy of scientific work and provides thought-provoking reading for scholars in a range of business sub-disciplines.
Stakeholder Engagement And Sustainability
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Author : S.M.Riad Shams
language : en
Publisher: Routledge
Release Date : 2019-11-20
Stakeholder Engagement And Sustainability written by S.M.Riad Shams and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-20 with Business & Economics categories.
This cross-disciplinary business book develops insight into the management of businesses operating in various economic sectors that take a proactive approach to the triple dimension of sustainability (economic, social and environmental), positioning itself as a key reference for both academics and practitioners in the wide area of business management. The concept of sustainability is today at the heart of international policies and debate, and plays a key role in deep changes to the organizational models of companies operating in a wide range of sectors of economic activity. In particular, this book aims to gain a deeper understanding of how stakeholder engagement can contribute to value co-creation both in the company and along the supply chain, and what distinguishes the differing involvement of stakeholders, in particular between public involvement and stakeholder participation. Each chapter of this book presents different modalities of stakeholder involvement and develops the concept of value co-creation from organizational and marketing perspectives. This book is recommended reading for those interested in the fields of stakeholder engagement and theory, sustainability, business studies, and sustainable development.
Management And Marketing Of Wine Tourism Business
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Author : Marianna Sigala
language : en
Publisher: Springer
Release Date : 2018-09-02
Management And Marketing Of Wine Tourism Business written by Marianna Sigala and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-02 with Business & Economics categories.
This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption. Each section includes an introductory chapter written by the editors discussing the aims and the chapters of the section. Section chapters provide theoretical and research based insights with practical implications, while every section is also complemented with case studies that further enrich the practice and industry implications of theory. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors.
Business Under Crisis Volume I
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Author : Demetris Vrontis
language : en
Publisher: Springer Nature
Release Date : 2022-01-21
Business Under Crisis Volume I written by Demetris Vrontis and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-21 with Business & Economics categories.
This book examines businesses under crisis conditions through a composition of contextual accounts. The Editors argue that crises are transformative, evolutionary and even revolutionary in the development of organizations, industries and markets. Moreover, crises reform the context in which organizations operate, including customers and their behaviour. As such, they need to be viewed as conduits to change, accelerators of evolution and catalysts of innovation in organizations. Emphasising the importance of ‘context’ and its complexities, the book argues that for crisis, as a concept and notion, context is crucial to any understanding of the meaning that should or could be attached to it. Drawing on different types of changes and crises that substantially affect business, including economic, technological, political, and environmental, chapters Bringing together scientific research and case studies on contextual transformations, the book provides a balanced selection of works across business disciplines, including management, strategy, marketing and finance as well as geographic regions, market types and industries. The book examines the context of crises, its indicators and triggers, and encompasses topics such as Artificial Intelligence, e-mobility, changes in consumption patterns, militancy and the impact of pandemics.
The Changing Role Of Smes In Global Business
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Author : Alkis Thrassou
language : en
Publisher: Springer Nature
Release Date : 2020-11-13
The Changing Role Of Smes In Global Business written by Alkis Thrassou and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-13 with Business & Economics categories.
SMEs are significant job creators and drivers of innovation and competition in most economic sectors. Furthermore, the traditional constraints of small and medium enterprises, such as geographic operations, are now being dissolved by technological developments. This means that there are new opportunities for SMEs, and their fundamental principles are being redefined: the aims, competencies, strategy, management, practice, and scope of these businesses are changing, with wide-ranging implications. This is the second part of a two volume work that incorporates scientific chapters on SME business theory and practice. Authors provide a balanced perspective of the present and future of SMEs across all business disciplines, for example management, strategy, marketing, economics and finance. While Volume I focuses on the individual SME and internal issues such as innovation, quality, and digitization, this second volume explores external issues such as contextual forces, the effects of the financial crisis, and macro-economic effects.
Proceedings Of The Sseme Workshop On Social Sciences And Education Sseme Sse 2023
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Author : Jia Li
language : en
Publisher: Springer Nature
Release Date : 2023-09-21
Proceedings Of The Sseme Workshop On Social Sciences And Education Sseme Sse 2023 written by Jia Li and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-21 with Education categories.
This is an open access book. SSEME workshop on social sciences and education serves as an international platform for scholars and engineers from around the world with the focus on education and other social sciences related fields. It aims to promote scientific information interchange of research advances and technologies addressing emerging trends and challenges for the generation of new ideas and establish research and/or business links for potential collaboration. As a professional academic workshop, SSEME-SSE 2023 showcases high quality keynote speeches, oral and poster presentations of refereed papers. SSEME-SSE 2023 is soliciting original and high-quality submissions in terms of research novelty, technical excellence, or unique applications in the real world. All paper submissions will be peer reviewed by at least 2-3 independent reviewers. SSEME-SSE 2023 warmly welcomes new insights from both industry and academia, on both basic and applied researches.
The Practice Of Supply Chain Management Where Theory And Application Converge
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Author : Terry P. Harrison
language : en
Publisher: Springer Science & Business Media
Release Date : 2005-01-04
The Practice Of Supply Chain Management Where Theory And Application Converge written by Terry P. Harrison and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-01-04 with Business & Economics categories.
For over a decade, there has been an increasing interest in the use of supply chain methods to improve performance across the entire business enterprise. This text provides an overview of this important practice-research cycle.
Marketing Management
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Author : Michael R. Czinkota
language : en
Publisher: Springer Nature
Release Date : 2021-08-24
Marketing Management written by Michael R. Czinkota and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-24 with Business & Economics categories.
This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, the text features new classical and contemporary cases, new interdisciplinary and cross-functional implications of business management theories, contemporary marketing management principles and. futuristic application of marketing management theories and concepts. The core and complex issues are presented in a simplified manner providing students with a stimulating learning experience that enables critical thinking, understanding and future application. Each chapter features a chapter summary, key terms, review and discussion questions and a practice quiz. Throughout the text there are also specific teaching features to provide students and instructors with an enhanced pedagogical experience. These features include: The Manager’s Corner: These sections provide real-world examples that instructors may highlight to exemplify theory or as mini-cases for discussion. Marketing in Action: These sections ask students to apply concepts and theories to actual business situations. Web Exercises: These mini sections provide students with real world issues and suggest websites for more information. In addition, the authors provide ancillary lecture notes and Solution/Instructors manual online to aid instructors in their teaching activities.
Circular Economy And Technological Innovation
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Author : Syed Abdul Rehman Khan
language : en
Publisher: Springer Nature
Release Date : 2025-06-17
Circular Economy And Technological Innovation written by Syed Abdul Rehman Khan and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-17 with Business & Economics categories.
This book explores the circular economy, its context, methodology, and commercial strategies, with a focus on waste minimization, recycling, green marketing, and sustainable business practices to facilitate resource recovery. It considers IR 4.0 and 5.0 to show how smart technology innovation extends circular economy through industrial organizational sustainability and investigates circular economy technology innovation in multiple scenarios to exploit product re-usability and technological innovation in Asian, European, and Australian contexts. It discusses novel digital technologies such as blockchain, additive manufacturing, AI, ML, and IoT for global supply chain tracking. This book is valuable for instructors and students in business, environmental studies, supply chain management, product re-manufacturing, and marketing programs seeking cutting-edge Circular Economy and Technological Innovation trends.
Cross Business Synergies
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Author : Sebastian Knoll
language : en
Publisher: Springer Science & Business Media
Release Date : 2008-07-17
Cross Business Synergies written by Sebastian Knoll and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-07-17 with Business & Economics categories.
Sebastian Knoll suggests that the successful realization of growth synergies is associated with a selective focus on specific growth opportunities, decentralized cross-business collaboration that motivates productive business unit self-interest, and a corporate management approach that guides and balances this self-interest in an evolutionary fashion.