The The Art Of Crm
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The The Art Of Crm
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Author : Max Fatouretchi
language : en
Publisher: Packt Publishing Ltd
Release Date : 2019-05-22
The The Art Of Crm written by Max Fatouretchi and has been published by Packt Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-22 with Computers categories.
This CRM masterclass gives you a proven approach to modern customer relationship management Key FeaturesProven techniques to architect CRM systems that perform well, that are built on time and on budget, and that deliver value for many yearsCombines technical knowledge and business experience to provide a powerful guide to CRM implementationCovers modern CRM opportunities and challenges including machine learning, cloud hosting, and GDPR complianceBook Description CRM systems have delivered huge value to organizations. This book shares proven and cutting-edge techniques to increase the power of CRM even further. In The Art of CRM, Max Fatouretchi shares his decades of experience building successful CRM systems that make a real difference to business performance. Through clear processes, actionable advice, and informative case studies, The Art of CRM teaches you to design successful CRM systems for your clients. Fatouretchi, founder of Academy4CRM institute, draws on his experience over 20 years and 200 CRM implementations worldwide. Bringing CRM bang up to date, The Art of CRM shows how to add AI and machine learning, ensure compliance with GDPR, and choose between on-premise, cloud, and hybrid hosting solutions. If you’re looking for an expert guide to real-world CRM implementations, this book is for you. What you will learnDeliver CRM systems that are on time, on budget, and bring lasting value to organizationsBuild CRM that excels at operations, analytics, and collaborationGather requirements effectively: identify key pain points, objectives, and functional requirementsDevelop customer insight through 360-degree client view and client profilingTurn customer requirements into a CRM design specArchitect your CRM platformBring machine learning and artificial intelligence into your CRM systemEnsure compliance with GDPR and other critical regulationsChoose between on-premise, cloud, and hybrid hosting solutionsWho this book is for CRM practitioners who want to update their work with new, proven techniques and approaches
Mastering Data Mining
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Author : Berry
language : en
Publisher:
Release Date : 2000
Mastering Data Mining written by Berry and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Marketing categories.
Electronic Customer Relationship Management
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Author : Jerry Fjermestad
language : en
Publisher: Routledge
Release Date : 2015-05-15
Electronic Customer Relationship Management written by Jerry Fjermestad and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-15 with Business & Economics categories.
This work offers a state-of-the art survey of information systems research on electronic customer relationship management (eCRM). It provides important new frameworks derived from current cases and applications in this emerging field. Each chapter takes a collaborative approach to eCRM that goes beyond the analytical and operational perspectives most often taken by researchers in the field. Chapters also stress integration with other enterprise information systems. The book is organized in four parts: Part I presents an overview of the role of CRM and eCRM in marketing and supply chain management; Part II focuses on the organizational success factors behind eCRM implementation; Part III presents cases of eCRM performance enhancement; and Part IV addresses eCRM issues in business-to-consumer commerce.
Augmented Customer Strategy
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Author : Gilles N'Goala
language : en
Publisher: John Wiley & Sons
Release Date : 2019-07-30
Augmented Customer Strategy written by Gilles N'Goala and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-30 with Business & Economics categories.
Digital transformation is shaping a new landscape for businesses and their customers. For marketing professionals, advancing technology (artificial intelligence, robots, chatbots, etc.) and the explosion of personal data available present great opportunities to offer customers experiences that are ever richer, more fluid and more connected. For customers, this ecosystem is synonymous with new roles. They are more autonomous and have power alongside the company: they influence, innovate, punish and more. These developments push companies to implement new customer strategies. It is in this context, marked by pitfalls and paradoxes, that the authors of this book reflect on the customer relationship, what it has become and what it will be tomorrow. The book provides practitioners, teacher-researchers and Master's students with a state of the art and a prospective vision of customer relations in a digital world. It is aimed at those who want to gain an up-to-date understanding of the field and find all the keys needed to project themselves into the future.
Customer Relationship Management
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Author : Francis Buttle
language : en
Publisher: Routledge
Release Date : 2009
Customer Relationship Management written by Francis Buttle and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.
Customer Relationship Management
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Author : V. Kumar
language : en
Publisher: Springer
Release Date : 2018-05-15
Customer Relationship Management written by V. Kumar and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-15 with Business & Economics categories.
This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title “CRM at Work” all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving. The book is a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM. The new edition provides an updated perspective on the latest research results and incorporates the impact of the digital transformation on the CRM domain.
Customer Relationship Management
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Author : Dr Jilesh
language : en
Publisher: Dr. Jilesh
Release Date : 2023-08-17
Customer Relationship Management written by Dr Jilesh and has been published by Dr. Jilesh this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-17 with categories.
From the desk of a Highly Rated UDEMY Instructor Unlock the transformative power of Customer Relationship Management (CRM) with "Customer Relationship Management: The Art of Persuasion Techniques in Modern CRM for Nurturing Profitable Relationships." In this insightful guide, you will: Explore the psychology of persuasion, gaining a deep understanding of cognitive biases that influence decision-making and learning how to craft compelling messages. Discover essential techniques for engaging and resonating with customers, including personalization, storytelling, social proof, and trust-building. Navigate the world of multi-channel persuasion, seamlessly integrating digital platforms to create cohesive and impactful customer journeys. Embrace the potential of AI, automation, and futuristic trends to enhance customer engagement and align with their desires. Learn ethical strategies for cultivating sustainable, profitable relationships, grounded in transparency, respect for privacy, and shared values. Gain insights into leveraging persuasive techniques for both business success and enriching personal relationships. Whether you're a business professional, entrepreneur, or individual seeking to enhance your interpersonal connections, this guide empowers you to navigate the ever-evolving landscape of modern commerce with authenticity, empathy, and lasting impact. Join us in weaving the fabric of meaningful interactions, one persuasion at a time. Get your copy of "Customer Relationship Management: The Art of Persuasion Techniques in Modern CRM for Nurturing Profitable Relationships" and embark on a journey of understanding, trust, and profitable relationships today.
Managing Customer Experience And Relationships
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Author : Don Peppers
language : en
Publisher: John Wiley & Sons
Release Date : 2016-11-14
Managing Customer Experience And Relationships written by Don Peppers and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-14 with Business & Economics categories.
Boost profits, margins, and customer loyalty with more effective CRM strategy Managing Customer Experience and Relationships, Third Edition positions the customer as central to long-term strategy, and provides essential guidance toward optimizing that relationship for the long haul. By gaining a deep understanding of this critical dynamic, you'll become better able to build and manage the customer base that drives revenue and generates higher margins. A practical framework for implementing the IDIC model merges theory, case studies, and strategic analysis to provide a ready blueprint for execution, and in-depth discussion of communication, metrics, analytics, and more allows you to optimize the relationship on both sides of the table. This new third edition includes updated examples, case studies, and references, alongside insightful contributions from global industry leaders to give you a well-rounded, broadly-applicable knowledge base and a more effective CRM strategy. Ancillary materials include a sample syllabus, PowerPoints, chapter questions, and a test bank, facilitating use in any classroom or training session. The increased reliance on customer relationship management has revealed a strong need for knowledgeable practitioners who can deploy effective initiatives. This book provides a robust foundation in CRM principles and practices, to help any business achieve higher customer satisfaction. Understand the fundamental principles of the customer relationship Implement the IDIC model to improve CRM ROI Identify essential metrics for CRM evaluation and optimization Increase customer loyalty to drive profits and boost margins Sustainable success comes from the customer. If your company is to meet performance and profitability goals, effective customer relationship management is the biggest weapon in your arsenal—but it must be used appropriately. Managing Customer Experience and Relationships, Third Edition provides the information, practical framework, and expert insight you need to implement winning CRM strategy.
Mastering Data Mining The Art And Science Of Customer Relationship Management
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Author : Michael J. A. Berry
language : en
Publisher:
Release Date : 2000
Mastering Data Mining The Art And Science Of Customer Relationship Management written by Michael J. A. Berry and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Customer relations categories.
Selling Success
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Author : Stanley P Culpepper
language : en
Publisher: Moss Adelle Louise
Release Date : 2024-04
Selling Success written by Stanley P Culpepper and has been published by Moss Adelle Louise this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04 with Business & Economics categories.
Selling Success takes you on a journey through the world of Customer Relationship Management (CRM), unveiling the secrets to building and enhancing relationships with your customers. In this comprehensive guide, you'll learn how to master the art of CRM and unlock boundless potential for success in selling. With practical strategies and insightful tips, Selling Success equips you with the tools needed to connect with customers on a deeper level and cultivate lasting relationships that drive business growth. Whether you are a seasoned sales professional or an aspiring entrepreneur, this book is your key to achieving remarkable success in the dynamic world of sales by harnessing the power of CRM.